Sportshero Limited · ASX:SHO
Sportshero — Investor Presentation (October 2021)
24 slides from Sportshero's investor presentation, Oct 15, 2021
Slide 1: Presentation Deck October 2021
Presentation Deck October 2021 1
Slide 2: Esports Audience Growth
ESPORTS AUDIENCE GROWTH GLOBAL | FOR 2019, 2020, 2021, 2024 OCCASIONAL VIEWERS +7.7% ENTHUSIASTS 577.2M 291.6 +8.7% Million +9.6% 474M 436M 240 397.8M 220.5 Million 200.8 Million 285.7 Million Million 234 215.4 Million 197 Million Million 2019 2020 2021 2024 https://www.statista.com/statistics/11099
Slide 3: Esports Revenue Growth
ESPORTS REVENUE GROWTH GLOBAL | FOR 2019, 2020, 2021, 2024 MEDIA RIGHTS, MERCHANDISE & TICKETS, ONLINE +11.1% ADVERTISING, BRAND PARTNERSHIPS, ADDITIONAL GAME PUBLISHER INVESTMENT +14.5% $1617.7 Million $1084.1 -1.1% Million $957.5 $947.1 Million Million 2019 2020 2021 2024 https://www.statista.com/
Slide 4: Types of Esports Tournaments
TYPES OF ESPORTS TOURNAMENTS MEGA EVENTS PROFESSIONAL AMATEUR SEASON TOURNAMENTS CONTINUOUS ANNUAL AMATEUR COMPETITIONS PROFESSIONAL SEASONS MASSIVE ARENA EVENTS FOR EVERYONE (OFFLINE / ONLINE) SOLD OUT STADIUMS AROUND THE WORLD (ONLINE) (OFFLINE) 4
Slide 5: Esports Tournament Entry Points
ESPORTS TOURNAMENT ENTRY POINTS Professional Goal: Brand advocacy. LEGENDS The world‘s best Goal: Brand penetration. PRO Esports champions MAJOR Goal: Brand meets market. Prove your skill OPEN Amateur Good luck. Have Goal: Grassroots. Fun! 5
Slide 6: eSportsHero Timeline
ESPORTSHERO TIMELINE Phase 1 Phase 3 2022 Establish Test Launch Launch Asia Pacific media Launch pilot campaigns Launch eSportsHero partnerships with major with EGN in Q4 2021 . prediction tournaments digital publishers to establish with the EGN FIFA AVPL eSportsHero as the premier Super League in F
Slide 7: Benefits of Grassroots Esports
BENEFITS OF GRASSROOTS ESPORTS ENGAGED DEEPER HIGH GROWTH STRONG ABILITY COMMUNITY INTEGRATION POTENTIAL TO SCALE Grassroots Grassroots Current climate With grassroots online tournaments tournaments primarily conditions have driven tournaments taking organisers run regular rely on subscription or hu
Slide 8: eSportsHero Overview
ESPORTSHERO OVERVIEW eSportsHero is an extension of SportsHero and will leverage its proprietary “…2021’s global games market technology and platforms to create will generate revenues of bespoke prediction tournaments based on $175.8 billion… By the end of esports matches across all levels of the th
Slide 9: eSportsHero Opportunity
ESPORTSHERO OPPORTUNITY - Mobile games dominate with 58% of the total gaming industry revenue. - US $97 billion global mobile gaming revenue. - 5 billion global mobile phone subscribers. - Multi device networks are complimentary to esports tournament viewing. - eSportsHero prediction tournaments wil
Slide 10: The Problem
THE PROBLEM There are thousands of online tournaments running daily across the globe. In such a cluttered environment, tournament organisers are always looking at new ways they can engage with their communities, add value to their existing programs and attract new audiences. 17,000 + online esports
Slide 11: The Solution
THE SOLUTION Providing immersive and entertaining community engagement solutions that enhance the overall online tournament experience. Innovative Technology Distribution Partnerships Rewards & Loyalty Community Engagement 11
Slide 12: eSportsHero UX/UI
ESPORTSHERO UX/UI User scans eSportsHero QR User creates an User enters their league User enters their User is directed to code from EGN website and eSportsHero account by predictions for the season. This predictions for the week eSportsHero main page is directed to prediction entering their player
Slide 13: eSportsHero Predictor
ESPORTSHERO PREDICTOR • Initial deep learning artificial intelligence (AI) predictor for League Of Legends (LOL) finalised and ready for commercialisation. • Performance testing has been impressive over 189 matches, our predictor correctly predicted the head-to-head outcome of 125 matches, represent
Slide 14: eSportsHero Go To Market Plan
ESPORTSHERO GO TO MARKET PLAN q Launch beta esports prediction tournaments with Australian esports organiser, EGN Gaming (EGN) to test and learn in an isolated environment and take on board user feedback to enhance UX /UI. q Prepare pitch deck to present to every grass roots tournament organiser in
Slide 15: EGN Gaming
EGN Gaming Ø AUSFIFA launched in June 2014 after noticing that there was a huge demand for a FIFA platform for the local Australian FIFA community. Ø AUSFIFA was an instant hit within the community and after 18 months had over 3,500 registered members and an average of 500 participants in their 11v1
Slide 16: Opportunity: EGN Gaming Australia
OPPORTUNITY : EGN GAMING AUSTRALIA • EGN will be running small community tournaments in October, November, December 2021 which will provide the perfect opportunity for eSportsHero to conduct pilot integration into their community. • The official season of EGN’s AVPL Super League launches in February
Slide 17: Profile of the Australian Gamer
PROFILE OF THE AUSTRALIAN GAMER 2nd 4.6m 83% 75% 63% largest Australian Australians identify as of 25 to 34 year olds of 35 to 44 year olds of 15 to 24 year olds participation sport. gaming fanatics. play video games. play video games. play video games. 50% 89min 71min 50% 74% of Australians play 2
Slide 18: Market Opportunity: China
MARKET OPPORTUNITY : CHINA • China is the largest esports market in the world, with over 400 million fans and viewers. • The Chinese market is expected to exceed RMB 165 billion (about AUD 34 billion) in size in 2021 achieving a compound annual growth rate of over 15% in recent years. • On 1 Septemb
Slide 19: eSportsHero Revenue Opportunities
ESPORTSHERO REVENUE OPPORTUNITIES SPONSORSHIP ECOMMERCE REFERRALS MEMBERSHIP Naming rights Official reseller of virtual Advertising referrals Premium membership sponsorship of gaming currency. from betting sites. subscriptions. eSportsHero. 19
Slide 20: Sponsorship
SPONSORSHIP • eSportsHero is looking to secure a naming rights sponsor that will be featured in all eSportsHero marketing and messaging. • The naming rights sponsors will have the option to include a run of site advertising package on the tournament organisers website. • eSportsHero has developed a
Slide 21: E-Commerce
E-COMMERCE • eSportsHero will source and distribute virtual gaming currency through the eSportsHero platform and will retain a commission from each product sold. • User’s of eSportsHero will be able to purchase virtual gaming currency to their favourite games as part of their user journey. • eSports
Slide 22: Referrals
REFERRALS • The Australian gambling market is the most lucrative market in the world on a per capita basis. • Online/mobile sports betting market continues to be the fastest growing sector in the industry, being driven by the millennial market in a post COVID world. • eSportsHero will generate extre
Slide 23: Summary
eSportsHero has developed a product that, at its core, truly adds value to the grassroots esports ecosystem. eSportsHero is a community first platform that enhances the overall player experience through creating gamification within the game. SUMMARY eSportsHero creates banter, rivalry and deeper lev
Slide 24: Contact
CONTACT SportsHero Limited is listed on the Australian Securities Exchange (ASX:SHO) and is the owner of the sports prediction, gamification and marketing platform. Tom Lapping CEO +65 91849135 tom@sportshero.live Game on! 24