Slide 1: Creatd 2022 Growth Capital Expansion Plan & Rights Offering
Nasdaq: CRTD Q3 2022 Creatd 2022 Growth Capital Expansion Plan & Rights O ff ering
Slide 2: Safe Harbor
Safe Harbor © 2022 Creatd, Inc. All Rights Reserved. 2 Statements in this presentation concerning the future expectations and plans of Creatd, Inc. (the “ Company ” ), including, without limitation, the Company ’ s future earnings, partnerships and technology solutions, may constitute forward - look
Slide 3: What is a Rights Offering?
What is a Rights O ff ering? A rights o ff ering is an invitation to existing shareholders to purchase additional new shares in the company. This type of issue gives existing shareholders securities called rights. With the rights, the shareholder can purchase new shares as part of a unit. It is essent
Slide 4: Why do a Rights Offering now?
Why do a Rights O ff ering now? Expansion capital to primarily fund and increase revenues up to $40MM 01 03 05 02 04 06 © 2022 Creatd, Inc. All Rights Reserved. 4 Creatd has evolved its technology blueprint for scale, utilizing its vast network, proprietary data, and an audience of 200MM With revenue
Slide 5: Rights Offering Terms
Rights O ff ering T erms Issuer: Creatd, Inc. (Nasdaq CM: CRTD) Rights O ff ered: Each shareholder shall receive two (2) Subscription Rights to purchase Units for each share of Common Stock or share underlying a warrant, option, convertible note, or Preferred share that each shareholder owns Units Inc
Slide 6: We're building the homebase for creators
We're building the homebase for creators Creatd (Nasdaq: CRTD) is a holding company that provides economic opportunities for creators through technology and partnership. © 2022 Creatd, Inc. All Rights Reserved.
Slide 7: Shared Services Model and Four Pillar Business Model
Creatd's business model relies on a Shared Services Model with 35 full - time employees and multiple external segment specialists Technology Proprietary technology, content creation framework, and digital communities Companies Vocal Web Vocal App Orbit Creatd Labs Agency Fosters relationships betwee
Slide 8: Multiple Flywheel Effects & Growth Drivers
Technology (Labs) Labs provides Vocal platform, fi rst - party data, and content distribution for Partners Partners provides Labs with in fl uencers and talent to attract audiences and drive platform growth © 2022 Creatd, Inc. All Rights Reserved. 8 Partners provides Ventures' companies marketing capa
Slide 9: Expansion Plan
Expansion Plan 1 Revenue Acceleration through strategic alliances, acquisitions, emergent cross - sell/upsell opportunities, and targeted paid media to yield a greater - than 1x return on ad spend (ROAS) 2 3 Invest in Subscriber Acquisition strategies to reduce customer acquisition costs (CAC) acros
Slide 10: $10MM - $40MM Expansion Capital Plan
$10MM - $40MM Expansion Capital Plan © 2022 Creatd, Inc. All Rights Reserved. *Model assumes full allocation of $40MM 10 % Allocation ($40MM) FY21 (Actual) Revenues FY22 (Projected) Revenues FY22 (Pro Forma) Revenues FY23 (Pro Forma) Revenues FY24 (Pro Forma) Revenues Technology (Labs) $20MM (50%) $
Slide 11: Allocation Breakdown
Allocation Breakdown © 2022 Creatd, Inc. All Rights Reserved. Our Agency and Media Production businesses, while less scalable in nature, drive signi fi cant value for their more scalable sister pillars. Their projects and brands help us penetrate new markets and untapped audiences for our creator pla
Slide 12: Creatd Labs develops platforms, communities, and technology for creators
Creatd Labs develops platforms, communities, and technology for creators Creatd Labs Companies Vocal Web Vocal App Orbit Mission Grow Vocal from 1.5MM creators to 15MM creators by 2024, grow Vocal's collective audience reach from 200MM to 600MM+, and become one of the largest apps for creators and t
Slide 13: Technology Expansion Levers & Growth Drivers
T echnology Expansion Levers & Growth Drivers Expand platform payments framework to include tokenization features that increase value to creators. 01 03 05 02 04 06 Improve moderation + compliance to protect platform and increase automation. Expand cross - channel paid acquisition. We will continue
Slide 14: Creatd Partners fosters relationships between brands and creators
Creatd Partners fosters relationships between brands and creators Creatd Partners Companies Vocal for Brands WHE Agency Mission Expand our in fl uencer network to 1,000+ worldwide. Continue to expand our portfolio of Fortune 500 brand clients. Revenues Revenues subject to resources could grow to as h
Slide 15: Agency Expansion Levers & Growth Drivers
Agency Expansion Levers & Growth Drivers Acqui - hire talent through accretive acquisitions of performance and brand marketing agencies. 01 03 05 02 04 Expand shared operations and client services model between agencies. Grow reach through onboarding of top tier in fl uencers and celebrities. Engage
Slide 16: Creatd Ventures invests in, develops, and scales e-commerce brands
Creatd Ventures invests in, develops, and scales e - commerce brands Creatd Ventures Companies Camp Dune Basis Brave Mission Expand product o ff erings for current owned - and - operated brands, Camp, Dune, Basis, and Brave. Broaden portfolio with a series of accretive acquisitions, with targets that
Slide 17: Ventures Expansion Levers & Growth Drivers
Ventures Expansion Levers & Growth Drivers 01 03 02 04 Complete 3 accretive acquisitions in a 12 month period, with a focus on creator - founded brands. Once integrated, utilize our shared service model to increase margins. Expand partnerships with big - box retailers, to drive national distribution
Slide 18: Creatd Studios partners with creators to produce stories
Creatd Studios partners with creators to produce stories for TV, fi lm, podcasts, and print Creatd Studios Companies/Assets OG Collection, LLC OG Gallery, Inc . Intellectual Property Media and NFT Library Mission Harness Vocal's powerful storytelling to bring creators' original stories and captivated
Slide 19: Studios Expansion Levers & Growth Drivers
Studios Expansion Levers & Growth Drivers Partnership with entertainment companies for the production of video content, to be distributed through streaming platform deals. 01 03 05 02 04 Partnership with UK - based crowdsourced publisher, Unbound, for book publications, featuring stories sourced fro
Slide 20: Summary
Summary Uplisted to Nasdaq in September FY 2020 Generated $4.3MM in net revenues (255% increase YoY) FY 2021 Introduction of Vocal mobile app Q3 2022 $15MM+ gross revenues, accounting for an additional 3 e - commerce acquisitions FY 2022 Q3 2023 Projected EBITDA breakeven FY 2023 Subject to resource
Slide 21: Contact
For more information, please contact ir@creatd.com or your registered broker dealer to inquire about Creatd (Nasdaq CM: CRTD). © 2022 Creatd, Inc. All Rights Reserved. 21 Contact