Slide 1: Cover letter to stock exchanges
orient bell tiles OBL:HO:SEC:00: Nev,, Delhi : 28.01.2021 BSE Limited National Stock Exchange of India Ltd. Corporate Relation Department Exchange Plaza, 1st Floor, New Trading Ring Plot No. C/1, G Block, Rotunga BuildingPhiroze Jeejeebhoy Towers Bandra-Kurla Complex, Dalal Street, · Bandra (E) Mumb
Slide 2: Shape Up Scale Up: Investor Presentation Q3 & 9MFY21
Shape Up Scale Up Investor Presentation Q3 & 9MFY21 `
Slide 3: Disclaimer
Disclaimer This presentation may contain certain forward-looking statements relating to Orient Bell Ltd. and its future business, development and economic performance. These statements include descriptions regarding the intent, belief or current expectations of the Company, its subsidiaries and asso
Slide 4: Contents
Contents 01 | Overview and Q3 & 9MFY21 highlights 02 | The journey of shaping-up 03 | Next phase: scaling-up 04 | Historical financial performance 3
Slide 5: Overview and Q3 & 9MFY21 Highlights
Overview and Q3 & 9MFY21 Highlights
Slide 6: OrientBell Limited – a leading manufacturer of tiles
OrientBell Limited – a leading manufacturer of tiles Ceramic Vitrified Double Charge Cool Tile 44 3,000+ Pavers Germ Free Tile 5 Years in SKUs 3 State-of-the-art own Facilities Ceramics Industry 2 JV Facilities Strong Balance sheet with 200+ 13 Days 30 Zero Net Debt Tile Boutiques (Exper
Slide 7: A Time tested pedigree
A Time tested pedigree Shaping up and Setting the foundation Marching ahead Growth Well placed to scale up consolidation 1977-05 2006-10 2010-16 2017-19 2020… 1977 – 2007 – 2011 – 2017 – Appointed SRBC for GST Incorporated as a public Achieves turnover of 200 Awarded Power Brand New brand id
Slide 8: Q3FY21 consolidated financial highlights
Q3FY21 consolidated financial highlights Volumes Revenue EBITDA PAT +22% +21% +63% +931% Y-o-Y Y-o-Y Y-o-Y Y-o-Y Revenue (Rs Cr.) Volume (Lac m²) 364 Own Own 320 153 JV + Trading 130 JV + Trading 135 108 52 44 147 62 122 51 50 234 21 46 212 101 91 18 76 97 33 42 Q3FY20 Q3FY21 9MFY20 9MFY21 Q3FY20 Q3
Slide 9: Q3FY21 consolidated financial highlights
Q3FY21 consolidated financial highlights Volumes Revenue EBITDA PAT +22% +21% +63% +931% Y-o-Y Y-o-Y Y-o-Y Y-o-Y Product Wise Salience PAT ( Rs Cr.) Revenue Mix EBITDA (Rs Cr.) (Rs Cr) 40% 41% 7.5 15.7 60% 59% 9.6 0.7 Q3 FY20 Q3 FY21 Q3 FY20 Q3 FY21 Q3 FY20 Q3 FY21 Ceramic Vitrified 8
Slide 10: Operational highlights of Q3
Operational highlights of Q3 Sales force increased by 10%. Teeth to tail ratio improves to 2.3 : 1. 3 virtual Townhalls, 2 R&R & 2 Digital Events- YTD. People Close to 11000 People Hours spent in L&D- YTD. Salary cuts rescinded from October. Zero accidents. Identifying and filling up pro
Slide 11: Consolidated Abridged Income statement
Consolidated Abridged Income statement Quarter Ended Nine Month Ended (Rs. Crores) Q3 FY20 Q3 FY21 Y-o-Y 9M FY20 9M FY21 Y-o-Y Revenue from Operations 122.0 147.9 21.2% 365.5 321.0 -12.2% Other Income 1.1 0.5 -57.0% 3.0 1.3 -56.7% Operating Expenses 113.5 132.6 16.8% 344.2 304.7 -11.5% EBITDA* 9.6 1
Slide 12: Journey of shaping-up
Journey of shaping-up (7
Slide 13: Consolidated Financial comparison for last 4 quarters
Consolidated Financial comparison for last 4 quarters EBITDA and EBITDA Margin 20.0 10.7% 15.0% 8.1% 15.0 5.6% 10.0% 10.0 15.7 5.0% Total Revenue (Rs. Crores) 5.0 10.6 0.0% 7.0 -5.0% 0.0 146.9 -10.0% -5.0 -8.8 -15.0% 126.1 130.0 -10.0 -20.0% -15.0 -20.6% -25.0% Q4FY20 Q1FY21 Q2FY21 Q3FY21 EBITDA EBI
Slide 14: Key Strategies driving “Shaping Up”
Key Strategies driving “Shaping Up” 1 2 3 4 5 6 REVAMPED INCREASED PRODUCT OPTIMIZED WIDENED BRAND BUILDING STRENGTHENED LEADERSHIP TEAM OFFERING MANUFACTURING DISTRIBUTION BALANCE SHEET NETWORK Team with diverse New categories to fill Major improvements Building awareness Brought down debt Empanele
Slide 15: Revamped leadership team with diverse experience
1 Revamped leadership team with diverse experience Reorganization of top-level management poised to lead the company into new phase of sustainable growth Leaders with a mix of strategic focus, deep customer understanding and ability to execute. Aditya Gupta Anil Agarwal Chief Executive Officer Joine
Slide 16: Product Portfolio- A Structured Approach
2 Product Portfolio- A Structured Approach 8 New Product Ranges in last 2 years– 12% + of sales. Product Mix Q3 FY21 59% Market research to select designs. 41% Ceramics Vitrified Solution based strategy – Germfree tiles 5% of sales. 59% Focus on High Value. Wall Tiles Polished Vitrified (PVT
Slide 17: Revamping manufacturing to improve competitive advantage
3 Revamping manufacturing to improve competitive advantage 3 own manufacturing plants + 2 JV plants with a capacity of 30 million sq meters p.a spread across India. Enhanced productivity through process improvement, reduced wastage, quality checks & automation Sikandrabad, UP (13.2mn sqm pa) Saved e
Slide 18: Enhancing Distribution Reach & Effectiveness
4 Enhancing Distribution Reach & Effectiveness 3,000+ 2,000+ Improved Distribution & Channel engagement SKUs Channel Partners CXO led meetings with channel partners to establish connect, resolve issues and identify growth opportunities. 217 Project to add new Channel Partners – 12.5% of sales in
Slide 19: Build Brand awareness and Preference
5a Build Brand awareness and Preference ✔ Consumers today spend more time on their mobiles than on TV. 0ur brand-building approach is to meet consumers where they are with content that they can engage with. TRIALOOK QUICKLOOK 18
Slide 20: Build Brand awareness and Preference
5b Build Brand awareness and Preference By making buying a tile easier Now Shop Tiles While Staying Indoors Shop what look. ✔ Developed various tools to simplify the tiles buying process Finding similar tiles you is just a picture away and address typical friction-points. Now Shop Tiles While Stayin
Slide 21: 2020: Recognition of our Approach
5c 2020: Recognition of our Approach Best Website of the Year Best omni-channel Model Google Case Study making an example out of our best practice Awarded By: Realty+ Awarded By: Future of Retail (3rd Edition) 20
Slide 22: Strengthened Balance Sheet
6 Strengthened Balance Sheet Debt reduction In Rs Cr Working Capital In Days 101.0 Improvement Cash Rs 36.2 cr 73 53 Net Debt 43.1 Rs (-) 2.5 cr 13 55 60 51.2 40 15.0 33.7 74 65 47 30.2 42.9 18.7 -56 -72 15.0 -74 6.0 15.0 - 31-03-19 31-03-20 31-12-20 31-03-2019 31-03-20 31-12-20* Long Term External
Slide 23: Next phase: scaling-up
Next phase: scaling-up om porientbgil
Slide 24: Scaling-up strategy for accretive value creation
Scaling-up strategy for accretive value creation Focus on 4 pillars to build customer preference for OBL People Distribution & Display Product & Service Digitally enabled Brand Retention of key talent. Add Orient Bell tile boutiques in Capture customer feedback and Aggressive brand building
Slide 25: Recent sector trends to support growth
Recent sector trends to support growth Positive impact of falling home loan rates and reduction in trust deficit. Improving Covid-19 has increased demand for home improvements & preference for bigger homes. domestic demand Trend of governments providing relief to realty sector. Global custom
Slide 26: Ensure sustainable and responsible growth
Ensure sustainable and responsible growth Protecting environment Contributing to society Responsible governance Reduced water consumption by Sponsored 175+ number of Schools to Experienced Board of directors. rainwater harvesting. support education through our CSR programmed Empowered senior leaders
Slide 27: Historical Financial performance
Historical Financial performance 26
Slide 28: Historical consolidated profit & loss statement
Historical consolidated profit & loss statement (Rs. Crores) FY18 FY19 FY20 Revenue from operation 648.0 571.1 492.3 Cost of Goods Sold 287.7 256.7 236.3 Employee Benefit Expense 76.1 75.7 73.6 Other Expenses 237.1 201.8 156.4 Total Operating Expenses 600.8 534.1 466.2 EBITDA 47.2 37.0 26.1 EBITDA m
Slide 29: Consolidated balance sheet
Consolidated balance sheet (Rs. Crores) Sep'20 Mar’20 (Rs. Crores) Sep'20 Mar’20 Share Capital 14.3 14.3 Fixed Assets incl. CWIP 218.1 225.5 Reserves 218.1 225.3 Shareholders' Funds 232.4 239.6 Right-of-use assets 7.0 7.9 Long Term Borrowings 28.1 33.4 Non-Current Investments 7.0 7.0 Lease Liabiliti
Slide 30: Thank You
Thank You Orient Bell Limited Mr. Himanshu Jindal – CFO Mr. Ashish Kapur – AGM Treasury, Investor Relations & Corporate Finance +91-11-4711-9100 (B) investor@orientbell.com www.orientbell.com Pareto Capital (Investor Relations) Ms. Pooja Dokania pooja.dokania@paretocapital.in Mr. Rishav Das rishav.d