Upsales Technology Ab · OMXSTO:UPSALE
Upsales Technology Ab — Q2 2025 Earnings Presentation
25 slides from Upsales Technology Ab's earnings presentation, Jul 23, 2025
Slide 1: The presentation will begin shortly
The presentation will begin shortly Upsales | Earnings call Q2 2025 1 / 25
Slide 2: Earnings call
Earnings call Upsales Technology AB (publ) | 2025-Q2 Elin Lundström Daniel Wikberg CFO CEO 2 / 25
Slide 3: Q&A
Q&A To submit a question, click the Q&A button at the toolbar at the bottom of the Zoom window. 3 / 25
Slide 4: Our mission: best AI model to help CEOs create revenue growth
OUR MISSION Building the best AI model to help CEOs and executives create revenue growth 4 / 25
Slide 5: Sales is the top reason B2B businesses fail
Sales is the top reason B2B businesses fail In theory In reality Of companies founded 10 years ago, only 9 % have a revenue of more than9 10 MSEK 5 / 25
Slide 6: Upsales is a SaaS company with profitable, organic growth
Upsales is a Software-as-a-Service company with a long track record of profitable, organic growth 146.7 MSEK Annual Recurring Revenue (ARR) 96.2% 24.1 MSEK 43.8 % 21.5 % Recurring revenue Net cash Management owned EBITDA margin (TTM) (TTM) 6 / 25
Slide 7: Why customers love Upsales
Why customers love Upsales ay The l w Up na sal itio es ad wa tr y The VS . Months of implementatio, . Costly and complex Fast time to value consulting projects 7 / 25
Slide 8: From CRM to AI Revenue Platform
STRATEGIC PIVOT From CRM to AI Revenue Platform = A response to market trends, customer needs & tech evolutio. = Real-world transformation: AI agents, predictive insights, automation 8 / 25
Slide 9: Our AI Differentiators
OUR AI Differentiators Proprietary, best-in-class B2B data Built on a scalable, flexible technology platform Leading with data quality and smart automation 9 / 25
Slide 10: Growth update
Growth update 10 / 25
Slide 11: Growth Update
Growth Update ! Q2 marked the 5th consecutive quarter with q/q ARR growth ! Exciting runway for growth within existing customer base and the market as a whole ! We continue investing in accelerating ARR growth 11 / 25
Slide 12: Resilience & Market Outlook
Resilience & Market Outlook Continued progress in a new, more uncertain normal Debt-free, net cash position, positive cash flow Financially strong to seize AI-driven opportunities 12 / 25
Slide 13: Product update
Product update 13 / 25
Slide 14: Upsales AI
Uupsales | ai
Slide 15: Upsales AI Agents
Anything Upsales AI Agents AI Sales AI agent Finance AI agent Marketing AI agent Service AI agent
Slide 16: The sales agent
UPSALES AI AGENTS New quarter next week. Time to review The sales agent the sales target or leads list? View 408 leads I identify growth opportunities and risks among potential and existing customers, manage manual processes, and handle all administration for the entire sales team in real time. Id
Slide 17: The finance agent
UPSALES AI AGENTS The finance agent I help you keep track of finances, terms, and profitability – ensuring that both internal decisions and customer dialogues are based on accurate information. ? Reviewing deals and agreements ? Communication and collaboration ? Managing invoice and contract issue
Slide 18: The marketing agent
UPSALES AI AGENTS The marketing agent 802 companies visited your website I create business opportunities through automated and Analyse the website to generate relevant hyper-personalised communication with all existing and messages per company potential customers. Send personalised email_ "B
Slide 19: The service agent
UPSALES AI AGENTS The service agent I identify and resolve common issues quickly, provide support to both colleagues and customers, and suggest improvements in workflows. By automating repetitive tasks, it frees up time for your staff to focus on more value-adding work. ? Customer inquiries & supp
Slide 20: Create your own agent tasks
Create your own agent tasks UPSALES AI AGENTS Upsales provides a range of agent tasks from the start, but you can easily create your own tasks and integrations. Without writing a single line of code. Retrieve and send information 400+ Files & Upsales Business data agreements Communication
Slide 21: Financial highlights
Financial highlights 21 / 25
Slide 22: ARR & Revenue
ARR & Revenue ARR ARR changes q2 ARR growth 146.7 MSEK 2.0 MSEK 6.6 % Q2 2024: 137.5 MSEK Q2 2024: 1.6 MSEK Q2 2024: -2.8 % Net sales Subscription revenue 37.4 MSEK 95.7 % Q2 2024: 35.4 MSEK Q2 2024: 95.8 % 22 / 25
Slide 23: Profitability
Profitability EBITDA EBIT Net income 8.5 MSEK 6.0 MSEK 4.8 MSEK 22.8 % margin 16.1 % margin 12.8 % margin 23 / 25
Slide 24: Cash flow
Cash flow Operating cash flow Net cash/net debt 6.6 MSEK 24.1 MSEK Q2 2024: 4.0 MSEK Q2 2024: 33.5 MSEK 24 / 25
Slide 25: Q&A
Q&A To submit a question, click the Q&A button at the toolbar at the bottom of the Zoom window. 25 / 25