Leaddesk Oyj · OMXHEX:LEADD
Leaddesk Oyj — Investor Day (May 2021)
46 slides from Leaddesk Oyj's investor day presentation, May 6, 2021
Slide 1: LeadDesk
\) LeadDesk
Slide 2: Capital Markets Day 6.5.2021
Capital Markets Day 6.5.2021
Slide 3: Introduction to LeadDesk - Olli Nokso-Koivisto, CEO
Olli Nokso-Koivisto CEO LeadDesk Introduction to LeadDesk
Slide 4: LeadDesk is an international, rapidly growing software company
LeadDesk is an international, rapidly growing software company that offers a cloud service for the needs of high-volume customer service and sales organizations. With the SaaS business model, customers can purchase the LeadDesk service as a scalable, flexible and cost-efficient cloud service. 4
Slide 5: The key things I will demonstrate today
The 3 key things I will demonstrate today 1. 2. 3. We have set a very Our passionate team is Our SaaS growth is high target for a strong platform for strong and profitable. ourselves. reaching that target. 5
Slide 6: LeadDesk today
\) LeadDesk LeadDesk today Who are we?
Slide 7: History and Milestones
History and Milestones 2010 Founded in Finland 2013 LeadDesk brand is born * 2014 * * * 2015 Raised €5.5M from Dawn Capital and Tesi * 2016 2017 Month-to-month profitability in Q3 2018 Over €10 million in revenue 2019 Listing on Nasdaq First North Over 50% international revenue * 2020 Acquisition of
Slide 8: We are a leading Nordic Software Provider
+300 million one-on-one contacts in last 12 months by users in 34 countries** We are a €13.8M total revenue in 2020, with over 50% of cloud revenue from international markets leading Nordic Software Provider* +24% CAGR*** target market with high potential to further penetrate international markets M
Slide 9: CEO and Executive Management
CEO and Executive Management Olli Nokso-Koivisto CEO Timo Kättö Mika Matikainen Saija Pouru Toni Laturi Jarno Tenni Pauliina Leimu Anu Jussila VP of SME Sales VP of Enterprise VP of Business VP of Product and VP of Engineering CFO Head, People Sales Marketing (maternity leave)
Slide 10: Board Composition
Board Composition Petri Niemi Petteri Poutiainen Emma Storbacka Eija Kuittinen Antti Hovila M.Sc. BBA, EMBA* M.Sc. (Marketing)* M.Sc. (Econ.), M.Sc., MBA (HBS)* (Technical Physics)* CPA (KHT)* * independent
Slide 11: LeadDesk tomorrow
LeadDesk tomorrow Where do we want to go and how will we get there?
Slide 12: Top player in European CCaaS market with 100 million € revenue
Revenue 100 M€ We will be the top player in the entire 30 M€ European CCaaS market with 100 20 M€ million € revenue ÷÷ 2020 10 M€ Consolidate the smaller and mid-size players in the current market Several small players Offering completeness
Slide 13: LeadDesk Purpose and Target
LeadDesk Purpose and Target Purpose Target We believe in intelligent Lead high-volume customer software that creates happy services and sales software customer support and sales cloud adoption agents which leads to happy customers
Slide 14: Leading the European Contact Center Cloud Adoption
LEADING THE EUROPEAN CONTACT CENTER CLOUD ADOPTION People & Culture Product Strategy Growth Strategy Artifacts and symbols Backlog Cost budget Revenue budget Adopted values Assumptions i Positioning Offering Country Marketin: cs plans plan plan
Slide 15: Strengthen Winning Culture
OUR GAMEPLAN Strengthen Winning Culture The right people in the right positions, shared values and mindset enable attract new recruits and help them to a head start
Slide 16: Strengthen Product Leadership
OUR GAMEPLAN Strengthen Product Leadership Strong focus on spearhead products, expand offering with strategic acquisitions and R&D
Slide 17: Strengthen Growth Organisation
OUR GAMEPLAN Strengthen Growth Organisation Develop sales organisation and competences, special attention to enabling solution sales to larger clients
Slide 18: Competitive Landscape
Competitive Landscape Global Cloud Competitive advantage 1. Global and hyper local 2. Self-provisioning 3. Reliability and security Local Niche Sources: Management reports
Slide 19: Acquisitions
Acquisitions Integration status and future prospects
Slide 20: Process integration is advancing as expected
Process integration is advancing as expected Loxysoft SE Loxysoft NO Capricode Systems Nordcom Phase 1: Secure revenue Phase 2: Synergies Phase 3: Growth Secure existing accounts to Work together to improve Find ways to grow the ensure top-line revenue bottom line revenue. business together. remains
Slide 21: LD Omnichannel: coherent product portfolio on a shared platform
Platform LeadDesk CPaaS Coherent product LD Omnichannel User interfaces LD Outbound Loxy OCC Loxy ICC Solutions LD Talk portfolio built on a shared platform Value enablers Analytics Mobile Playbook Superstars Unified user management Developer platform
Slide 22: What kind of companies are we interested in?
Business What kind of companies are we interested in? In our domestic markets, we are evaluating all Core Growth options. In growth markets we are mainly markets markets interested in strategic fit. Technology trends that are important to us: • AI • Workforce management • Omnichannel Technology • Au
Slide 23: Financials
Financials How are we monitoring our success?
Slide 24: Key metrics that we follow
Key metrics that we follow ARR LTV CAC RETENTION REVENUE SPLIT Annual recurring Lifetime value is Customer acquisition Net and gross Share of revenue revenue is the spot the average sum cost is the average percentage of from Licenses, annualized value of of revenue we get investment we have revenue
Slide 25: Monthly ARR Development
Monthly ARR* Development CAGR 22% ARR* 2020 € 12 M Revenue 2020 € 13.8 M *Unaudited. ARR stands for Annual Recurring Revenue, a key metric used by SaaS or subscription business that have term subscription agreements with defined contract periods. ARR is the value of the contracted recurring revenue
Slide 26: Profitable international growth
License revenue split Profitable international growth * * *Estimate
Slide 27: Key Takeaways
Key Takeaways 1. 2. 3. We have set a very Our passionate team is Our SaaS growth is high target for a strong platform for strong and profitable. ourselves. reaching that target. 27
Slide 28: Thank you from Olli Nokso-Koivisto
Thank you from Olli Nokso-Koivisto
Slide 29: The offering and values of LeadDesk - Mika Matikainen
Mika Matikainen VP of Enterprise Sales LeadDesk The offering and values of LeadDesk
Slide 30: The Software behind Sales and Customer Service Superstars
Sales The Software behind Sales and Customer CRM Service Superstars Low-volume High-volume Multi-step process 1st line Support software An easy to use software with first-class support turning agents into high- Customer Service performing sales and customer service superstars.
Slide 31: Conversational Customer Engagement Solution
Conversational Customer Engagement Solution CRM ERP Conversations Integrations Business Processes Service Platforms Ticketing Systems Voice Leads SMS Customer Data E-mail Products Webchat Orders Messaging Cases Quality Management Analytics & Insights • Performance Management • Gamification, surveys
Slide 32: Native omnichannel customer service with one solution
Native omnichannel- customer service with one solution All customer service channels seamlessly together. Continue the conversation from where it last ended. • Change channels on the fly and solve the issue where it is the most efficient. • All customer contacts in one place, regardless of the chann
Slide 33: Why do agents love LeadDesk?
Why do agents love LeadDesk? Easy-to-use With a clear user interface, there’s no learning curve Intelligence Intelligent IVR, skill-based queue system and a quick interface enable your agents to work efficiently. Transparent Never lose track of your leads and agent performance with great reporting t
Slide 34: Why do business leaders love LeadDesk?
Why do business leaders love LeadDesk? Powerful monitoring Scalability and reporting Add or remove seats and Stay on top of your business with features as needed. Customise call monitoring, live dashboards LeadDesk to serve your and compelling reporting tools. business needs. Reliability Great Suppo
Slide 35: LeadDesk Omni
OMNICHANNEL SOLUTION LeadDesk Omni • Increase agent productivity by +25% • Less agents, less costs • Solve +70% of the cases in the first contact • Release valuable resources • Better customer service • ROI is calculated in months
Slide 36: LeadDesk Outbound
\ LeadDesk LeadDesk Outbound
Slide 37: Why do agents love LeadDesk?
Why do agents love LeadDesk? ✓ Easy-to-use With a clear user interface, there’s no learning curve ✓ Efficient An intelligent dialer and a quick interface enable your agents to work efficiently. ✓ Transparent Never lose track of your leads and agent performance with great reporting tools.
Slide 38: Why do business leaders love LeadDesk?
Why do business leaders love LeadDesk? ✓ Powerful monitoring and reporting Stay on top of your business with call monitoring, live dashboards and compelling reporting tools. ✓ Scales with your business needs Add or remove seats and features as needed. ✓ Reliability Our wide network infrastructure, i
Slide 39: Proactive customer service with powerful outbound
ONE PRODUCT, TWO USER INTERFACES Proactive customer NEW LAYOUT service with powerful outbound • Increase agents productivity and sales • Optimize campaign results • Make your agents happy!
Slide 40: Connect your full workforce to LeadDesk
LEADDESK MOBILE Connect your full workforce to LeadDesk Offer your customers a smooth experience in every touch point and with any device. • Use LeadDesk's powerful ACD to route the right calls to the right people in your organisation - desk or mobile. • Transfer a call from LD to your mobile and ke
Slide 41: Choose the dialer based on your situation
MULTI-MODE DIALER Choose the dialer based on your situation LeadDesk offers a full solution from high quality VoIP to various dialer modes and softphone capabilities to ensure you can focus on getting the most to your business. • All dialer modes – Choose the one that fits your business scenario. •
Slide 42: Engage and motivate employees with gamification
LEADDESK SUPERSTARS Engage and motivate employees with gamification Get the best out of your sales team by focusing on the metrics that matter the most. • Create sales competitions, dashboards and leaderboards to boost performance • Visualize performance for reports and office TVs • Manage goals and
Slide 43: Customize LeadDesk with LeadApps
LEADAPP-STORE Customize LeadDesk with LeadApps Our own App-store let’s you expand on LeadDesk features. From ready-made custom reports to replicate data-access and custom features. • 100+ Apps and reports • Simply sign into your admin account to purchase the LeadApp
Slide 44: Thank you from Mika Matikainen
Thank you from Mika Matikainen
Slide 45: Thank you for participating to our first ever Capital Markets Day
Thank you for participating to our first ever Capital Markets Day!
Slide 46: LeadDesk
\) LeadDesk