Cello World Limited · NSE:CELLO
Cello World — Q1 FY25 Earnings Presentation
35 slides from Cello World's earnings presentation, August 2024
Slide 1: Investor Presentation Q1 FY25
INVESTOR PRESENTATION Q1 FY25 August 2024
Slide 2: Safe Harbor
Safe Harbor This presentation has been prepared by and is the sole responsibility of Cello World Limited (the “Company”). By accessing this presentation, you are agreeing to be bound by the trailing restrictions. This presentation does not constitute or form part of any offer or invitation or induce
Slide 3: Q1 FY25 Financial Highlights
Q1 FY 25 Financial Highlights
Slide 4: Chairman's Commentary on the Result
Commenting on the Result, Mr. Pradeep Rathod, Chairman & Managing Director, Cello World Limited said “Cello World has started off the year with a decent performance where the growth was in line with the overall industry. Our revenue grew by 6.1% YoY and witnessed a margin expansion on the gross prof
Slide 5: Q1 & FY25 Financial & Operational Highlights
Q1 & FY25 Financial & Operational Highlights (Rs. Crs.) Revenue from Operations Gross Profit EBITDA PAT (Attributable to Owners) 52.6% 53.8% 27.0% 27.0% 16.4% 16.5% +6% 501 +9% 472 +6% 269 +7% 248 135 127 77 83 Q1 FY24 Q1 FY25 Q1 FY24 Q1 FY25 Q1 FY24 Q1 FY25 Q1 FY24 Q1 FY25 Revenue – Vertical Wise (
Slide 6: Profit and Loss Statement
Profit and Loss Statement Consolidated Profit & Loss (Rs. In Cr) Q1FY25 Q1FY24 YoY FY24 Revenues from Operation 500.7 471.8 6.1% 2,000.3 Cost of Goods Sold 231.2 223.7 948.4 Gross Profit 269.4 248.1 8.6% 1,051.8 Gross Profit Margin % 53.8% 52.6% 52.6% Employee Cost 52.2 44.8 189.5 Other Expenses 88.
Slide 7: About Cello
About Cello
Slide 8: Amongst the Popular Consumer Products Companies in India
Amongst the Popular Consumer Products Companies in India Most Diversified Product Portfolio Among Peers 17,000+ Consumer Ware, Writing Instruments, Moulded Furniture and Allied Products 14 No. of SKUs* Own manufacturing facilities Diverse range of products across different product categories, types
Slide 9: Our Journey
Our Journey 2024 2023 2022 2019 2018 2017 2009-15 1988 Cello World Limited raised 1962 Cello World additional capital Group Limited is now through QIP Launched Restructuring listed on the (Rs. 737 Crore) writing Process Stock which diluted Incorporated Exchanges Cello World instruments the promoter
Slide 10: Prominent Player In The Consumer Market in India
Prominent Player In The Consumer Market in India Moulded Furniture and Business Vertical Consumer Ware Writing Instruments1 Allied Products2 Market Size (Rs. Bn.)3 377.00 133.50 205.00 Houseware Pen & Pencil Glassware Moulded Furniture Insulatedware Highlighters Product Categories Opal
Slide 11: Cello's Strengths
Cello’s Strengths
Slide 12: Cello's Strengths Will Continue To Drive Success
Cello’s Strengths Will Continue To Drive Success Track record of scaling up new businesses and Pan-India distribution network with a product categories presence across multiple channels Diversified product portfolio Ability to manufacture a across price points catering diverse range of products to d
Slide 13: Well-established Brand Name And Strong Market Positions
1. Well-established Brand Name And Strong Market Positions 1 2 3 4 “Cello” brand is well Diverse array of promotional and Engaged a celebrity as a established and enjoys strong marketing efforts, including, in- Engaged with tie-ups with brand ambassador for large studios to market our brand recall –
Slide 14: Diversified Product Portfolio
2. Diversified Product Portfolio Moulded Furniture and Consumer Ware Writing Instruments Allied Products Cookware Insulatedware Hot Drinks Dessert Set Liquid Ball Mathematical Point Pens Instruments Lifestyle Collection Premium Collection Lunch Packs Kids Tiffin & Bottles Condiment Set Bowl Set Mark
Slide 15: Track record of scaling up new businesses and product categories
3. Track record of scaling up new businesses and product categories Writing Instruments Consumer Glassware Rs. Crs. Rs. Crs. In 2019 Launched our writing instruments and stationery product In 2017 Launched the Glassware and Opalware Business category under the “Unomax” Brand 334 343 +44% +32% 285 27
Slide 16: Pan-India Distribution Network With A Presence Across Multiple Channels
4. Pan-India Distribution Network With A Presence Across Multiple Channels Product Categories Pan India Distribution Network 2,3 Distribution Channels Mix (FY24) General Trade 900 distributors and 74,037 retailers Modern Trade Consumer Houseware Exports Online 10.0% 29 super-stockist, 1,522 distribu
Slide 17: Ability To Manufacture A Diverse Range Of Products
5. Ability To Manufacture A Diverse Range Of Products… Mfr. Unit Products Manufactured Daman Unit-I Plastic moulded furniture and other articles 77.8% Baddi (1) Daman Unit-II Plastic moulded furniture and other articles FY24 revenues derived Daman Unit-III Plastic Extrusion Sheet from in-house manuf
Slide 18: Leading to better control over supply chain
.. Leading to better control over supply chain Scale up production quickly to meet increased In-House Maintain better control over our supply chain demand Manufacturing Benefits Reduce time taken to launch new products in the Mitigate risk of supply chain disruption market Maintain quality control o
Slide 19: Board of Directors
6. Board of Directors Promoters have over 85 years of combined experience in the consumer products industry Pradeep Ghisulal Rathod Pankaj Ghisulal Rathod Gaurav Pradeep Rathod Gagandeep Singh Chhina Chairman and Managing Director Joint Managing Director Joint Managing Director Non-Executive Directo
Slide 20: Experienced Management Team
6. Experienced Management Team Senior Management Team With Expertise Across Sectors Atul Parolia Hemangi Trivedi Rajesh Bang Sreyas Jain Chief Financial Officer CS and Compliance Officer CFO - Cello Household Products CFO - Unomax Stationery Private Limited Private Limited • 30+ years of experience
Slide 21: Growth Drivers
Growth Drivers
Slide 22: Key Growth Drivers
Key Growth Drivers Innovation Marketing Continued innovation to Scale up branding, grow wallet share and promotional and digital expand consumer base activities Distribution Capacity Expansion Expand the distribution Grow manufacturing network capabilities and expand production capacities 22
Slide 23: Continued innovation to grow wallet share and expand consumer base
1. Continued innovation to grow wallet share and expand consumer base Utilise innovation Regularly interact with capabilities to expand Expand product distributors our existing product portfolio in consumer and retailers for portfolio and develop houseware product insights into consumer new range ca
Slide 24: Expand Distribution Network
2. Expand Distribution Network Enter in arrangements with more distributors and continue to nurture existing relationships Increase sales velocity by incentivizing our distributors and retailers to increase the volume of products sold by them Increase interactions with distributors and retailers, in
Slide 25: Scale up branding, promotional and digital activities
3. Scale up branding, promotional and digital activities Focus on Branding And Promotional activities Above and below the line marketing Retail Branding Advertisement channels such as television, digital media and social media Product Branding Increase our digital presence Engage in brand associatio
Slide 26: Grow manufacturing capabilities and expand production capacities
4. Grow manufacturing capabilities and expand production capacities Set up new Glassware Manufacturing facility in Recently expanded opalware capacity in the Rajasthan with an annual capacity of ~20,000 Undertake planned increases in installed capacities manufacturing facility in Daman to increase o
Slide 27: Glassware manufacturing facility in Rajasthan
4. Glassware manufacturing facility in Rajasthan 20,000 Installed Annual Capacities (Tonnes) Rs.250 Crs. CAPEX for the Project Q2 FY25 Commissioning of Glass Furness Facility to house European-made machinery that enables high productivity and precision in design and finish 27
Slide 28: Historical Financials
Historical Financials
Slide 29: Strong Financial Performance over years
Strong Financial Performance over years Rs. Crs. Revenue from Operations Gross Profit EBITDA PAT (Attributable to Owners) 50.3% 50.1% 50.2% 52.6% 27.3% 25.7% 24.3% 26.7% 14.4% 15.0% 14.8% 16.6% +24% 2,000 1,797 +26% +23% +30% 1,359 1,052 534 331 901 437 266 1,050 681 350 204 528 287 152 FY21 FY22 FY
Slide 30: Operational Performance
Operational Performance Rs. Crs. Moulded Furniture and Allied Revenue from Operations Consumer Ware Writing Instruments Products % Rev. 63.8% 64.1% 65.7% 66.2% 10.6% 12.5% 15.9% 16.7% 25.6% 23.5% 18.4% 17.1% Cont. +24% 2,000 1,797 +26% +8% +44% 1,359 1,324 334 319 331 342 1,181 285 1,050 268 871 670
Slide 31: Profit and Loss Statement
Profit and Loss Statement Profit & Loss (Rs. Crs.)* FY24 FY23 FY22 FY21 Revenues from Operation 2,000.3 1,796.7 1,359.18 1,049.46 Cost of Goods Sold 948.4 895.5 678.6 521.4 Gross Profit 1,051.8 901.2 680.6 528.0 Gross Profit Margin % 52.6% 50.2% 50.1% 50.3% Employee Cost 189.5 157.6 131.9 96.8 Other
Slide 32: Balance Sheet
Balance Sheet March 31, March 31, March 31, March 31, March 31, March 31, March 31, March 31, EQUITY & LIABILITIES (Rs. Crs.)* ASSETS (Rs. Crs.)* 2024 2023 2022 2021 2024 2023 2022 2021 Equity Non-current assets Equity share capital 106.1 97.5 0.01 0.01 Property, plant and equipment 343.3 253.7 238.
Slide 33: Cash Flow Statement
Cash Flow Statement Particulars (Rs. Crs.)* FY24 FY23 FY22 FY21 Net Profit Before Tax 475.0 385.2 299.1 235.7 Adjustments for: Non - Cash Items / Other Investment or Financial Items 38.9 58.2 45.2 48.1 Operating profit before working capital changes 513.9 443.4 344.3 283.8 Changes in working capital
Slide 34: Corporate Structure
Corporate Structure Dealing in houseware, insulatedware, Cello World Limited (CWL) electronic appliances and cleaning aids 100.0% 100.0% 100.0% 100.0% 100.0% 54.9%1 Cello Industries Private Cello Houseware Private Cello Household Products Cello Consumerware Unomax Stationery Private Wim Plast Limite
Slide 35: Company and Investor Relations Contacts
Company: Investor Relations (IR) Cello World Limited Strategic Growth Advisors Pvt. Ltd. CIN: U74140MH2010PTC204285 CIN: U25209DD2018PLC009865 Mr. Atul Parolia – CFO Ms. Shikha Puri / Mr. Deven Dhruva atul.parolia@celloworld.com shikha.puri@sgapl.net/ +91 22 6997 0000 deven.dhruva@sgapl.net grivenac