Creative Realities, Inc. · NASDAQ:CREX
Creative Realities — Wireless Ronin Technologies — Merger or Acquisition (August 2014)
13 slides from Creative Realities's merger presentation, Aug 22, 2014
Slide 1: Summary of Merger
i iti -r~ WIRELESS RONIN® Creative Realities iF. WBonnerosrns Summary of Merger August 2014
Slide 2: Safe Harbor
Safe Harbor This presentation contains certain statements that are “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of W
Slide 3: Reverse triangular stock-for-stock merger
Reverse triangular stock-for-stock merger between surviving public company Wireless Ronin Technologies, Inc. (OTCQB: RNIN) and private company, Creative Realities, LLC Fully diluted ownership of 60% Creative Realities shareholders (Pegasus Partners IV, LP) and 40% Wireless Ronin shareholders (includ
Slide 4: Merger rationale: revenue diversification and marquee customers
wut AT&T Revenue diversification; marquee customers in 5 major verticals Single source supplier of highly complementary products and services NewCo = CRI (sales engine) + WR (technology & automation) 2014 $23 - 26 million revenue pro forma 4 locations: NY, NJ, MN, and Ontario, Canada Cost structure
Slide 5: We help retailers and brands use the latest technologies
We help retailers and brands use the latest technologies to create better shopping experiences.
Slide 6: Marquee current customers
Marquee current customers & ‘*macs adiaas CATERPILLAR ck ADSPAC= > a \RAMARK PRMSunglass tut noc exc
Slide 7: Highly complementary client verticals expertise
Highly complementary client verticals expertise Fashion, Mass Merch., Beauty, Grocery, Finance, Drugstore, Health, Food, Dept Stores, Digital Signage Networks, Truck Rental, Sporting Goods Automotive, QSR, Food Service, Non-profit
Slide 8: Highly complementary products and services
Highly complementary products and services Meets client expectations by completing integrated offering Reinforces unique capabilities without closing market opportunities Opening new market segments
Slide 9: Highly complementary talents
Highly complementary talents Marketing Consulting Experience Design Systems Engineering Field Services Software Development Content Management Services Content Development
Slide 10: Management team
John Walpuck COO & CFO Beth Warren CMO Paul Price CEO Scott Koller President Alan Buterbaugh Network Services Joe Hasenzahl National Sales Director Dan Alstrup Technical Director wane
Slide 11: 2013 financials: Creative Realities and Wireless Ronin
2013 Creative Wireless Realities Ronin (S in millions) Sales: Hardware $ s9$ 47 Software : qa Services and Other 57 49 He Hardware $36 $ 1a 12 a Software 09 BE rose2 a a 4 Services and Other! 69 a7 | beg = | Total Cost of Sales $ 106 $ 28 — i ) | mL aa % Margin 9% 59% —P oo ~~ = Sales and marketing
Slide 12: Pro forma Cap Table
Pro forma Cap Table i ee Basic FD FD, % WR Outstanding Common Stock 17,103,055 29.2 17,103,055 24.3 Merger Consideration Stock 28,570,934 48.7 28,570,934 40.6 Wireless Ronin Warrants. : 2,304,971 33 Wireless Ronin Options : 1,180,564 17 Pegasus Common Stock Warrants : 1,779,015 25 Series A Preferred
Slide 13: Summary of Combined Company
Summary of Combined Company — Single-source in-store marketing technology provider: running robust digital networks with best-in-class patented technology — Combination of marketing and technology capabilities allow for creative solutions — Delivering additional content creation, network operations
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