Slide 1: Leading in Digital Engagement Solutions
Leading in Digital Engagement Solutions June 2026 Proprietary and Confidential 1
Slide 2: Forward Looking Statements
Forward Looking Statements This presentation contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, each as amended, a
Slide 3: Use of Non-GAAP Metrics
Use of Non-GAAP Metrics The Company prepares its consolidated financial statements in accordance with United States generally accepted accounting principles (“GAAP”). In addition to disclosing financial results prepared in accordance with GAAP, the Company discloses information regarding “EBITDA” an
Slide 4: Connecting guests and shoppers to the places they love
FOR OVER 20 YEARS Connecting guests and shoppers to the places they love through digital experiences. Creative Realities is a trusted advisor & supplier of Digital Signage Solutions that scale. Proprietary and Confidential Proprietary 4
Slide 5: Our Business Model
Our Business Model SaaS Creating better: Connects to CRI proprietary platforms ▪ customer experiences It all starts with a screen/player capable of delivering Video, …to any on-premise location (stores, ▪ enhanced engagement Messaging, and Advertising content… hotels, offices, malls, sports & ▪ impr
Slide 6: Sources of Revenue and Ideal Customer Profile
Sources of Revenue and Ideal Customer Profile The Company generates revenue from MULTIPLE sources: The company’s ICP are Enterprise customers in the following verticals: ▪ Hardware – the sale of hardware from original equipment ▪ Retail manufacturers ▪ Quick Serve Restaurants ▪ C-Store ▪ Services in
Slide 7: CRI's Extended Product Set, Tech Stack and ability to deploy at Scale
CRI’s Extended Product Set, Tech Stack and ability to deploy at Scale with a Cost Advantage are differentiators Product/Service CREX Typical Competition Digital Signage A/V Services (Ancillary) Network Management Creative/Agency Resources Omnichannel/Neuro-Marketing Content Development Media Network
Slide 8: Company History & Milestones
Company History & Milestones Company Milestones/Prior Transactions ▪ ConeXus World – Founded in 2010 - The company has completed 3 acquisitions. ▪ Corporate Entity originally incorporated as “Wireless Ronin Technologies, Inc.” in 2003. 2010 2014 2014 2015 2018 2018 2021 2025 Founded Merger Merger Me
Slide 9: Better Together
+ Better Together Expands our QSR vertical to Together we shape strategy, design experiences, deploy at scale, and deliver measurable outcomes. include: What Makes Us Different, Together? ▪ Strategy before screens We lead with insight, experience, and outcomes ▪ Creative and execution under one roof
Slide 10: How We Go to Market
How We Go to Market Strategy/EDS Strategy | Content | Creative | Measurement Tip of the Spear F&B S&E Retail Lottery Mall/Real Estate Vertical Business Teams Each owns customers, growth, and outcomes Shared Services Marketing | Deployment & PMO | RevOps = Focus + Scale + Differentiation Proprietary
Slide 11: CRI Client Portfolio
CRI Client Portfolio RETAIL AUTOMOTIVE C-STORE / GROCERY STADIUM & ARENAS ENTERTAINMENT FOOD & BEVERAGE - QSR BANKING FINANCIAL DOOH | PLACE-BASED NETWORKS Proprietary and Confidential Proprietary 11
Slide 12: Canada's Largest Mall Network
CANADA’S LARGEST MALL NETWORK One-stop OOH shopping media network with access to Canada’s largest OOH shopping audience • 25% growth rate in 2025 • Fasting growing segment of the business • The media network had assets added during 2025 • Additional assets ($3.6M USD) added in Q4 2025 and Q1 2026 Ci
Slide 13: Portrait Screens Digital Directories
Portrait Screens Digital Directories Boost brand exposure and influence shoppers on their physical path to purchase with vibrant and eye- catching, eye-level digital poster screens strategically located throughout the highest-traffic areas of SCARBOROUGH TOWN CENTRE CF TORONTO EATON CENTRE our busy
Slide 14: Digital Large Format
DIGITAL LARGE FORMAT Yorkdale YORKDALE – PORTRAIT SQUARE ONE PARK ROYAL Our larger-than-life digital spectacular screens illuminate the active thoroughfares of Canada’s busiest shopping centres – delivering big impressions with even bigger impact. 33 LOCATIONS 87 SCREENS LES GALERIES DE LA CAPITALE
Slide 15: Deliver Connected Content Experiences at Scale
THE CHALLENGE DELIVER CONNECTED CONTENT EXPERIENCES AT SCALE THE SOLUTION Proprietary CMS software that automates messaging for a unified marketing, branding and promotional strategy. Proprietary Proprietary and Confidential 15
Slide 16: Deployments at Scale
Deployments at Scale CRI has been actively deploying a 4-screen digital signage system into more than 3,000 store locations since 2018, including all hardware, installation, and software. CRI schedules and manages all content. The total deployment is 17,000+ displays with an intent to reach 40,000+
Slide 17: Black Rifle Coffee Company case study
Black Rifle Coffee Company was looking for a digital signage partner to overcome existing challenges, specifically one who could easily deploy at scale and provide content management at an Enterprise level. CRI partnered with BRCC to develop a fresh menu design that is dynamic and immersive, includi
Slide 18: Bespoke digital fixture design for retail boutiques
THE SOLUTION Bespoke digital fixture design to support “client-tell” Connected fitting rooms with integrated HVAC, lighting, sound, and call buttons - for personalized service where it matters Expanded our engagement to include 32 boutiques; 130 multi-brand locations – Fashion, Beauty, Accessories a
Slide 19: Purpose-Built & Seamless: Our Tech
Purpose-Built & Seamless Our Tech. Stacked in your favor. A platform for the Foodie, not just A scalable, enterprise-level A hyper-accurate platform for the Seamless self-serve the Techie. Purpose built for content management system efficient delivery programmatic advertising menu management with po
Slide 20: Our Content Capabilities
Examples of Content we create in-house ▪ Creation of unique client solutions inspired by brand ▪ E-Learning platforms Our Content ▪ Dynamic, video storytelling & promotions ▪ Menu board design and optimization ▪ Social integration in-store ▪ Mobile to Shelf experiences Capabilities ▪ Endless Aisle,
Slide 21: Retail Media Networks
Retail Media Networks … what are they?? (A.K.A “commerce media”) is a retailer-owned advertising service that allows marketers to purchase advertising space across all digital assets owned by a retail business, using the retailer's first-party data to connect with shoppers throughout their buying jo
Slide 22: The Store Is Where Purchases Actually Happen
The RMN Landscape The Store Is Where Purchases Actually Happen US 2025 retail sales by category | Source: eMarketer, October 2025 Food & Beverage 97% Auto & Parts 83% 95% Home Improvement 91% Household Consumables 88% Apparel & Footwear of all US retail 85% purchases happen Furniture & Home in physi
Slide 23: The Store Still Matters
93% 93% 92% Retail Media Networks The Store Still Matters 89% 87% 81% Physical Retailers still get most of their revenue from in-store shoppers 74% 66% 61% Proprietary and Confidential Proprietary 23
Slide 24: Retail Media Is a Juggernaut
The RMN Landscape Retail Media Is a Juggernaut US retail media ad spending ($B), 2023–2029 Source: eMarketer, Dec 2025 $98.3 $98B $90.8 Projected 2029 US retail media $82.7 spend $71.7 $60.8 19.6% $49.8 Share of total digital ad spend $41.8 by 2029 135% Growth 2023→2029 2023 2024 2025 2026 2027 2028
Slide 25: In-Store: Physical Retail is the new TV
In-Store: Physical Retail is the new TV, with top retailers’ in-store audiences comparable to the major broadcast TV networks US Monthly Unique Audience Reach (MM) The Superbowl attracts an THE audience of about STORE 115M is the greatest :30 Add costs point of $7.5M influence! Retailers can in 2024
Slide 26: The Industry Has Reached Consensus
The Industry Has Reached Consensus “ Stores are a massive canvas — they’re experiential, they’re engaging, and it’s The warehouse scaling comes to the point of most influence that we ever get... where the vast majority of transactions are actually happening. most discovery still happens in the wareh
Slide 27: New Executives
New Executives Jackie Walker Tamra Koshewa Dan McAllister Chief Experience Officer Chief Financial Officer Chief Revenue Officer (CXO) (CFO) (CRO) 17 years leading enterprise-scale in-store experience 30+ years of financial leadership experience with 25 years turning complex enterprise relationships
Slide 28: Market Position
Market Position • Top Ten digital signage software provider in the world and growing • Leading provider in the Stadium/Arena market • Significant player in Retail, QSR, Lottery, C-store, and Entertainment Venue segments • Owns the largest Retail Media Mall Network in Canada • Complete AdTech stack •
Slide 29: Six-Point Value Creation Plan
Six-Point Value Creation Plan Plan Element Plan Details 1Q 2026 Update ▪ Pro Forma Combination Revenue of $88.1M in 2025 ▪ All-time annual revenue record $57.2M in FY2025 ▪ Projected revenue of >$102M 2026 ▪ All-time quarterly revenue record $23.9M in 4Q25 Grow Revenue ▪ Pipeline full, significant e
Slide 30: SOTP Valuation
SOTP Valuation SIC EV/Revenue EV/EBITDA ‘25- ‘30 ‘22- ’25 2026 2026 Revenue CAGR Revenue CAGR Digital Signage 1.8x 10.2x 8.4% 6.7% Professional A/V* 1.1x 8.5x 4.1% N/A OOH/DOOH Media 3.5x 11.3x 2.3% 6.0% Broadcast Advertising 2.1x 9.7x 1.5% 6.4% Advertising Tech 3.5x 7.4x 22.4% 14.2% New Media 6.1x
Slide 31: Our Plans For The Near Term
Our Plans For The Near Term Balance of 2026 Entering 2027 ▪ Deliver $102M+ in Revenue - Exceed analyst's consensus – ▪ Maintain 20% Adjusted EBITDA for year On track – Feeling Bullish ▪ Systemic reduction of debt leverage ▪ Deliver Q4 with 20%+ Adjusted EBITDA ▪ Add additional analysts coverage ▪ Gr
Slide 32: Industry Fragmentation = Continued Acquisition Strategy
Industry Fragmentation = Continued Acquisition Strategy Solid platform for accretive acquisitions Industry research identifies 1,200+ DOOH companies. Results in the following: Most look the same. ▪ Cross sale of products and services ▪ Sales of $8-12MM; ~40 Employees ▪ Expanded customer engagements
Slide 33: Thank you
Thank you Rick Mills Tamra Koshewa George Sautter CEO Chief Financial Officer Chief Strategy Officer Rick.mills@cri.com Tamra.koshewa@cri.com George.sautter@cri.com CRI HQ | 502.791.8800 | cri.com Proprietary and Confidential 33