Bango Plc · LSE:BGO

Bango — Investor Day (October 2021)

56 slides from Bango's investor day presentation, Oct 20, 2021

Slide 1: Bango Strategy Day 20 October 2021
20 October 2021 Bango Strategy Day 20 October 2021 © 2021 Bango PLC | bango.com
Slide 3: Welcome from the Bango Board
Welcome from the Bango Board Ray Anderson Paul Larbey Matt Garner Executive Chair & CEO CFO Co-founder Anil Malhotra Sir Eric Peacock Frank Bury CMO & Co-founder Senior Independent Director NED Nancy Cruickshank Marcus Weldon Lisa Gansky NED NED NED 3 © 2021 Bango PLC | bango.com
Slide 4: Other members of the Bango team here to meet you
Other members of the Bango team here to meet you Jim Plimmer Brett Orlanski SVP Payment Product SVP Marketplace Strategy & Sales Product & Sales Rebecca Jamieson Andy Bovingdon Rachel Greenhalgh Head of Investor VP Payment Product Co-sec & Senior Relations Marketing Counsel Sukey Miller Dale Lawrenc
Slide 5: The Bango Vision
The Bango Vision A future when online commerce is smoother and more efficient. The Bango platform enables merchants and payment providers to collaborate to provide better user experiences. Bango technology enables users to engage with marketing that is more relevant to them. Bango will become the te
Slide 6: Building a sustainable business
Building a sustainable business • Diverse • A global team • People from 18 different countries • 52% managers and leaders are non-male • Highly engaged people • Highest ever engagement survey score • Responsible Employee Engagement Survey Results • Certified carbon neutral • Commitment to maintain t
Slide 7: Agenda
Agenda 1. Business Overview & Strategy 2. Payment Platform 3. Why Telcos need the power of the platform 4. Marketplace 5. Awareness for Bango MarTech 6. Markets 7. Outlook 8. Q&A 7 © 2021 Bango PLC | bango.com
Slide 8: Business Overview & Strategy
20 October 2021 Business Overview & Strategy Paul Larbey © 2021 Bango PLC | bango.com
Slide 9: App stores are very crowded
App stores are very crowded 4M+ apps in the App Store 80 apps on your phone 9 used daily Source https://mindsea.com/app-stats/ https://buildfire.com/app-statistics/# 9 © 2021 Bango PLC | bango.com
Slide 10: The challenge: Making money from your user base
The challenge: Making money from your user base • 100 people walk in, but only 5 buy coffee. • The profit from 5 coffee sales needs to be enough to run the entire coffee shop • Worse - the 95 that didn’t buy don’t leave. They take a seat, plug in their laptops, and stay a while 10 © 2021 Bango PLC |
Slide 11: Bango can identify the users who deliver revenue
Bango can identify the users who deliver revenue 100% 90% The Bango Platform tracks Top 5% of Users 80% Cumulative share of revenue $ billions of spending deliver over 80% 70% by of the revenue hundreds of 60% millions of users Revenue 50% across thousands 40% of apps and 30% 80% of users merchants
Slide 12: Purchase Behavior Targeting
Purchase Behavior Targeting 20 years ago 10 years ago Today Search Like Buy Target based on what people Target based on what people Target based on what people look for say they like pay for 12 © 2021 Bango PLC | bango.com
Slide 13: Bango strategy – the virtuous circle
Bango strategy – the virtuous circle More effective • Bango Payments – driving transaction marketing Developers & volumes through the platform generating merchants thrive masses of data. • Bango Marketplace – utilizing the data to create Bango Audiences, a marketing tool that makes us indispensable
Slide 14: Focused on the global brands
Focused on the global brands Online Payment App merchants providers developers 14 © 2021 Bango PLC | bango.com
Slide 15: Why Bango?
Why Bango? Platform effect – Each new partner connecting to Bango benefits from the activity of all existing partners and improves the performance of everyone across the platform Innovation – Uniquely monetizes the combination of marketing and payment processing. Our virtuous circle model means grow
Slide 17: Bango Payments – one platform, any bill
Bango Payments – one platform, any bill Carrier Billing Subscription Bundling Mobile Wallets • Consumers pay for digital or physical • Enables the user to charge a subscription • A digital payment method linked to a goods using their prepaid airtime or to another bill. mobile phone number monthly mo
Slide 18: Better with Bango
Better with Bango ✓ Acquire and delight more loyal customers – Creative sales, offers and bundles that win new customers ✓ Maximize results and services revenue – Highest payment success, driven by unique data insights ✓ Targeted engagement, retention & usage insights – Insights and actions proven t
Slide 19: Bango virtuous circle technology in action
Bango virtuous circle technology in action Engage Acquire Monetize Users Retain Recover Grow Understand 19 © 2021 Bango PLC | bango.com
Slide 20: Evolutionary success
Evolutionary success New bundles of hardware, software and services Process internal Process payments on-account, payments for premium to wallets and cards on file resale products Smart rules based rewards and incentives Optimize subscription Enable tailored offers and lifetime & renewal success bun
Slide 21: Platform power
Platform power Merchants (companies with products or subscription services, e.g., movies, TV, music, gaming, sports, lifestyle, fitness, health, devices, apps and more…) Payments API Resale API Gift Code Connect Finance Boost+ Offer Management Media Library Merchant interface Settlement ID Manager T
Slide 22: Content x Customers = Growth
Payments Growth Content x Customers = Growth 22 © 2021 Bango PLC | bango.com Confidential
Slide 23: Why Telcos need the power of the Bango platform
20 October 2021 Why Telcos need the power of the Bango platform Marcus Weldon © 2021 Bango PLC | bango.com
Slide 24: A Brief History of me
A Brief History of me • British citizen, lived/worked in the USA for 20+ years • Broad experience across many technologies with deep understanding of fundamentals and strong vision of tech future • Telco sector particular area of experience/speciality • Q k f O (>€20 /yr), through multiple transitio
Slide 25: Telcos and Content: The model continuously evolves
Telcos and Content: The model continuously evolves (and oscillates) ‘OWN’ ‘OWN’ 3G license investments Power shifts to Content providers major on D2C Strategy to own the mobile web smartphone. Operators evolve to partnership model (Vodafone Live, Docomo iMode, App ecosystem controls (resale, bundlin
Slide 26: The Telco Challenge & Conundrum
The Telco Challenge & Conundrum • Commodity business: Almost impossible to differentiate • Local: p p p f , p ff w ‘w ’ • Debt: After an accelerated period of capital investment (4G, 5G etc) and M&A, Telcos are left heavily indebted • Consolidation: No longer a primary option to achieve scale due to
Slide 27: What is the Intrinsic Telco Value?
What is the Intrinsic Telco Value? Two powerful value propositions: 1. Distribution potential 2. Billing relationships • Massive customer reach in local markets • The telco bill is an established, recurring • In combination, Telcos connect over 4 payment relationship billion people worldwide • About
Slide 28: What is the Intrinsic OTT Need?
What is the Intrinsic OTT Need? Subscribers Subscriber Subscribers Subscriber Subscribers Subscriber (M) - bars Growth -line (M) - bars Growth - line (M) - bars Growth - line 250 120% 45 450% 180 0.7 40 400% 160 0.6 100% 200 35 350% 140 0.5 80% 30 300% 120 150 0.4 25 250% 100 60% 100 20 200% 80 0.3
Slide 29: The Perfect Symbiotic Relationship…
The Perfect Symbiotic Relationship… What does the Telco gain? ✓ Powerful marketing content ✓ Stickier customer relationships ✓ Customers can be persuaded to upgrade connectivity service levels = higher ARPU ✓ Differentiator to attract new customers A Win-Win relationship for Telcos and OTTs 29 © 202
Slide 30: Conclusions
Conclusions 1. We are at an industry inflection point. A new status quo is being established between OTTs and Telcos 2. The new shared value perimeter is being defined with a new mediation platform being a key enabler The Bango Platform is key for Telcos to become leading partners in this new regime
Slide 32: Purchase Behavior Targeting
Purchase Behavior Targeting 20 years ago 10 years ago Today Search Like Buy Target based on what people Target based on what people Target based on what people look for say they like pay for 32 © 2021 Bango PLC | bango.com
Slide 33: Facebook demographic ads using Bango Audiences
Focus Facebook demographic ads using Bango Audiences Paying users within Bango Audience a specific demographic Facebook Audience Paying users Demographics and interests + 33 © 2021 Bango PLC | bango.com
Slide 34: Why customers choose Bango Audiences
Why customers choose Bango Audiences Bango Audiences are unlike any other ad product available. Purchase Behavior Targeting (PBT) is more effective than targeting by search or ‘like’ data Vast data sets, refreshed and growing daily. Data is secure and compliant. It is never sold or transferred. Use
Slide 35: Facebook - case studies
Facebook - case studies About: Triwin Games is a fast-growing game publisher, About: Nexon has 50+ live games on multiple platforms, dedicated to online casino games. available in 190+ countries. Goal: Increase the number of high value paying users acquired Goal: Quickly acquire paying users for a n
Slide 36: TikTok Users
TikTok Users • Launched internationally in Sept 2017 1200 • Over 1 billion monthly active users 1000 worldwide in Q321 800 • Available in 155 countries MAUs (mm) 600 • The most downloaded app in 2020 400 • 4th most used social platform (behind Facebook, Instagram & YouTube) 200 • ByteDance made ~$30
Slide 37: TikTok – case study
TikTok – case study About: UBIS is a Korean app publisher. Their app ‘Genesis’ is a strategic role playing game. Goal: Expand Genesis into Indonesia using a TikTok advertising campaign that delivered a low cost per install and high install conversion. Success: Within a month of launching the TikTok
Slide 38: Data Monetization Growth
Data Monetization Growth App Genre Diversity NFT Non Fungible Games Social Casino Health & Fitness Sports e-commerce Trading Token Data Diversity Platform Diversity Data Accuracy Bango Marketplace is the choice for Works on any platform that Tailored Audiences per developer. companies looking to mon
Slide 39: Awareness for Bango MarTech
20 October 2021 Awareness for Bango MarTech Anil Malhotra © 2021 Bango PLC | bango.com
Slide 40: Bango is raising its MarTech awareness
Bango is raising its MarTech awareness 1. Introducing Bango to ad tech media and analysts 2. The concept of “Purchase Behavior Targeting” 3. Generating highly referenceable data points to stir debate 4. Capturing headlines, generate commentary, and challenging norms 5. Creating a market position for
Slide 41: Key themes
Key themes 1. The problem: Social/search/demographic targeting yields low return on advertising spend 1. The idea: Purchase Behavior Targeting is hard proof of engagement - the customers willingness to buy 1. The solution: Bango Audiences focus your marketing on users that will pay 41 © 2021 Bango P
Slide 42: 1H 2021 – Board to Death
1H 2021 – Board to Death 1. Low relevance of social media advertising metrics to business KPIs 2. Surveyed 200 CEOs across different business verticals in the US and UK 3. Published results to marketing media 4. Introduce Purchase Behavior Targeting 5. Bango data and analysis replayed across 40+ art
Slide 43: 2H 2021 – The Worst Ad Campaign
2H 2021 – The Worst Ad Campaign 1. Failure of targeting in paid search advertising 2. Bought the UK’s worst billboard location 3. Ran a paid Google ad campaign 4. Analysis of ad impressions showed 35% of paid ads did not reach target prospects 5. Published results through press release, media outrea
Slide 46: Growth in alternative payments market
Growth in alternative payments market Direct Carrier Billing 100,000 90,000 80,000 70,000 1. Rise in alternate payment adoption 60,000 $ Billion 50,000 (telco billing, digital wallets) 40,000 30,000 2. Value of telco EUS >100% growth in 4 20,000 10,000 years 0 2020 2021 2022 2023 2024 Source: Statis
Slide 47: The market opportunity – App marketing
The market opportunity – App marketing 1. EUS on apps grows to >$250Bn in 4 years 300,000 2. Drives increase in UA budgets to >$150Bn 250,000 3. Battle to capture/monetize paying 200,000 customers $ Billion 150,000 4. Boosts value of targeting data 100,000 5. Strong growth characteristics of app 50,
Slide 48: Market Tailwinds – Resale and Payments
Market Tailwinds – Resale and Payments Increasing diversity App stores of payment Credit card usage opening-up to 3rd methods declining party payment (digital wallets, methods crypto, open Merchants re- banking etc) focusing on direct to 2021 2021 2022 2022 2023 2023 consumer monetization Major publ
Slide 49: Market Tailwinds – Bango Audiences
Market Tailwinds – Bango Audiences Loss of reliable Tighter regulation tracking data April 2021 over personal data forces marketers Loss of Apple IDFA profiling and to recycle 1st party targeting data Developers focused on 2021 2021 2022 2022 2023 2023 direct user acquisition Rise of new ad Digital
Slide 51: Revenue Growth
Revenue Growth Track record of growing market share 20 18 16 14 Revenue ($M) 12 10 • 52% Revenue CAGR over past 5 years 8 6 • Platform has enabled us to grow market share 4 2 • Market predicted to grow at >25% per year 0 2015 2016 2017 2018 2019 2020 • This transactional business will continue to gr
Slide 52: Platform Landscape Today
Live / Won Active Discussions Platform Landscape Today Top 30 Telcos by revenue (excl. China) Verizon Operator BT Payments Resale/ Bundling Platform License • Early reference wins - BT, Verizon and 3 others • Estimated to grow to $7M+ Annual Recurring Revenue from first 5 early wins by 2023 • Platfo
Slide 53: Engaged App Developers
Marketplace App Developers Bango Audience Days 6,000 250,000 Engaged App Developers Bango Audience Days 5,000 200,000 4,000 150,000 3,000 2,000 100,000 1,000 50,000 0 0 Dec 19 Jun 20 Dec 20 Jun 21 Sep-21 Q4 20 Q1 21 Q2 21 Q3 21 Number App Developers Audience Usage 4,000 in June 2021 10x growth in au
Slide 54: Future potential
Future potential $100’s M Additional Opportunities • Transactional • Out of App Store Billing • Platform Licenses • Beyond Telco – Energy etc • Marketplace • Beyond App Developers $10’s M $Ms Transactional Platform Marketplace 54 © 2021 Bango PLC | bango.com
Slide 55: Summary
Summary • Journey to hundreds of millions revenue is underway • Growth funded by cash generation from established business • Core platform technology driving multiple fast growing revenue streams • Transactional business strong with opportunity to grow • Platform licenses will generate significant r

Bango — Investor Day (October 2021) on 6ix

Bango — Investor Day (October 2021)

Slide 1: Bango Strategy Day 20 October 2021

Slide 2: Welcome and Introductions

Slide 3: Welcome from the Bango Board

Slide 4: Other members of the Bango team here to meet you

Slide 5: The Bango Vision

Slide 6: Building a sustainable business

Slide 7: Agenda

Slide 8: Business Overview & Strategy

Slide 9: App stores are very crowded

Slide 10: The challenge: Making money from your user base

Slide 11: Bango can identify the users who deliver revenue

Slide 12: Purchase Behavior Targeting

Slide 13: Bango strategy – the virtuous circle

Slide 14: Focused on the global brands

Slide 15: Why Bango?

Slide 16: Payments Platform

Slide 17: Bango Payments – one platform, any bill

Slide 18: Better with Bango

Slide 19: Bango virtuous circle technology in action

Slide 20: Evolutionary success

Slide 21: Platform power

Slide 22: Content x Customers = Growth

Slide 23: Why Telcos need the power of the Bango platform

Slide 24: A Brief History of me

Slide 25: Telcos and Content: The model continuously evolves

Slide 26: The Telco Challenge & Conundrum

Slide 27: What is the Intrinsic Telco Value?

Slide 28: What is the Intrinsic OTT Need?

Slide 29: The Perfect Symbiotic Relationship…

Slide 30: Conclusions

Slide 31: Marketplace

Slide 32: Purchase Behavior Targeting

Slide 33: Facebook demographic ads using Bango Audiences

Slide 34: Why customers choose Bango Audiences

Slide 35: Facebook - case studies

Slide 36: TikTok Users

Slide 37: TikTok – case study

Slide 38: Data Monetization Growth

Slide 39: Awareness for Bango MarTech

Slide 40: Bango is raising its MarTech awareness

Slide 41: Key themes

Slide 42: 1H 2021 – Board to Death

Slide 43: 2H 2021 – The Worst Ad Campaign

Slide 44: Breakthrough coverage

Slide 45: Markets

Slide 46: Growth in alternative payments market

Slide 47: The market opportunity – App marketing

Slide 48: Market Tailwinds – Resale and Payments

Slide 49: Market Tailwinds – Bango Audiences

Slide 50: Outlook

Slide 51: Revenue Growth

Slide 52: Platform Landscape Today

Slide 53: Engaged App Developers

Slide 54: Future potential

Slide 55: Summary

Slide 56: Thank you