Bango Plc · LSE:BGO
Bango — IPO Roadshow (September 2020)
20 slides from Bango's IPO roadshow presentation, September 2020
Slide 1: Bango plc – Placing and Introduction to AIM
Bango plc Placing and Introduction to AIM www.bango.com 1
Slide 2: Disclaimer
Disclaimer This document is confidential and is being supplied to you solely for your information and may not be reproduced, redistributed or passed on, directly or indirectly, to any other person or published in whole or in part, for any purpose. Neither this document nor any copy of it may be sent
Slide 3: Experienced and Successful Team
Experienced and Successful Team • Ray Anderson, Co-founder & CEO – Founder of Torch Computers, GUI software sold to Next Inc. in 1986 – Founder of GUI company IXI, sold to SCO in 1993 – Repositioned SCO as industry standard, 10x increase in shareholder value • Anil Malhotra, Co-founder & VP Marketin
Slide 4: We enable our customers to make money using the mobile internet
We enable our customers to make money using the mobile internet 4
Slide 5: Rapidly Growing Market
Rapidly Growing Market 3,000 • Increasing phone connectivity - moment of purchase Mobile Subscribers - networks ready 2,500 Number (Millions) • Better phone technology - screens 2,000 - memory - processing 1,500 • Increasing promotion of mobile content - MNOs 1,000 - content providers / brands et rn
Slide 6: What Bango Does
What Bango Does Businesses with valuable content and services On-Portal Off-Portal Content Providers of all Promote and engage Commercial Relationship with directly with phone users sizes pay Bango to use each Mobile Operator its unique “browse & buy” platform, enabling them to offer content Bango a
Slide 7: Mobile content site examples
TY Listings E4 Text Only T4 Site A-Z FilmFour | NEWS FILM HOMES (LIFE GYRE HISTORY SPORT CULTURE CARS | Ova eal MONEY BROADBAND LEARNING HEALTH SCIENCE COMI DATIN te ANTHONY CRAG BIG BROTHER Newsletter LATEST VIDEOS LATEST PICTURES NOMINATIONS BB ON YOUR MOBILE PLAY BET WIN BBLB COMMUNITY TOUR OF TH
Slide 8: Benefits of the Bango Service
Benefits of the Bango Service For Content Providers For Mobile Operators • Quickly and easily create a • Content Provider promotions money making mobile internet site get people using their mobiles → more data revenues • Increase revenues using • Share of charges billed pre-integrated billing servic
Slide 9: Unique Bango Technology
Unique Bango Technology Mobile content provider Simple and Stable Interface Used by Content Provider Mobile Web Site Revenue Promote £ Deliver to Access Identify Payment content users $ to users MNO-key UID/Pass MNO Bill ! number MSISDN Barcode PSMS-2 PSMS 1 S-Value Search SubNo CCard CCard € URL TX
Slide 10: Browse & Buy
Browse & Buy • Simplifies selection and purchase • Only show user content that they can use, so much less support overhead • Ts&Cs on screen – no subscriptions User navigates Bango takes user content Bango collects Content provider 1 to mobile site & identifies them 2 provider’s mobile site 3 paymen
Slide 11: Partnership Model
Partnership Model • Sell through partners to expand reach • Work with a range of billing providers – Flexibility of payment method / rapid, easy integration 11
Slide 12: Quarterly Momentum
Quarterly Momentum 1,250 1,214 120 100 1,000 978 80 750 £ Thousands (per week) 700 £ Thousands 564 60 560 508 500 404 40 250 237 20 119 88 90 15 0 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY2003 FY2004 FY2005 FY2003 FY2004 FY2005 Total revenue End user revenue 12 Note: financial data is presented for t
Slide 13: The Bango Business Model
The Bango Business Model Revenue Streams Gross margin • Bango Service fees • c.100% margin Content Providers – Paid monthly in advance – Delivered by low cost systems (main focus) – Additional service options – High scalability • Share of content sales • 7-35% margin(1) – When Bango provides billing
Slide 14: P&L
P&L £000’s FYE 31 March 2003 2004 2005 Total revenues 312 2,029 3,414 % growth on previous year NM 68% Total gross profit 275 541 975 % gross margin 88% 27% 29% Operating expenses Sales & marketing 468 449 627 General & administration 640 934 1.264 Total operating expenses 1,108 1,383 1,891 Other op
Slide 15: Operational Efficiency
Operational Efficiency 1,300 1,200 1,100 1,000 Revenue Expenses 900 800 700 600 £ Thousands 500 400 300 200 100 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY2003 FY2004 FY2005 15 Note: financial data is presented for the years ending 31 March
Slide 16: Balance Sheet
Balance Sheet £000’s, FYE 31 March 2003 2004 2005 Fixed assets Tangible assets 49 69 89 Current assets Debtors 284 860 1,048 Cash at bank 348 145 320 Creditors - amounts falling due within one year 198 852 1,211 Net current assets 434 153 157 Total assets less current liabilities 483 222 246 Capital
Slide 17: Cash Flow Statement
Cash Flow Statement £000’s, FYE 31 March 2003 2004 2005 Net cash flow from operating activities (772) (915) (583) Returns on investment and servicing of financing 13 11 15 (759) (904) (568) Taxation 0 20 0 Capital expenditure (6) (54) (62) Financing (net of costs) 424 735 805 Increase/(decrease) in
Slide 18: Growth Strategy
Growth Strategy • Leverage early global advantage: - Technology deployed world-wide - Content Providers in over 20 countries - Millions of users in over 100 countries - Excellent reputation with Vodafone, Orange, O2 - Multiple language capability • Selective geographic expansion - Germany Vodafone d
Slide 19: Reasons for IPO
Reasons for IPO • Fund accelerated growth • Support geographic roll out • Strengthen team • Further development of Bango technology • Raise corporate profile 19
Slide 20: Summary of Bango Opportunity
Summary of Bango Opportunity • Strong, experienced management team • Massive global opportunity • Highly scaleable, proven, platform business • Technology leadership with unique IP • Key strategic relationships in place in Europe & developing in USA 20