Bango Plc · LSE:BGO

Bango — FY2018 Earnings Presentation

23 slides from Bango's earnings presentation, Mar 19, 2019

Slide 2: Operational highlights in 2018
Operational highlights in 2018 • Payment platform business success continues – End User Spend (EUS) more than doubled – and profit now increasing – New customers, new routes, new product types • Platform capacity significantly increased on stable cost base – Processing capacity tested to in excess o
Slide 4: Business model and revenue generation
Business model and revenue generation Grow customer base Provide Data $$$ unique Process Payment revenue $$$ insights payments revenue commerce platform Pricing based on Pricing based on audience value End User Spend (EUS) Capture payment data 4 © 2019 Bango PLC | bango.com
Slide 5: EUS and path to profitability
EUS and path to profitability • EUS increased 106% to £558m (2017: £271m) – Increased usage by customers – More transactional data gathered • Operational costs as expected – Stable operational base – Efficiency and reliability – Additional c.£1m on data business • EBITDA positive 4Q18 • Moving towar
Slide 6: Financial highlights
Financial highlights 2017 Audited £m 2018 Audited £m End User Spend 271.36 558.17 106% EUS Data Total EUS Data Total Revenue 4.15 - 4.15 5.25 1.37 6.62 60% Cost of sales - - - - (0.80) (0.80) Gross profit 4.15 - 4.15 5.25 0.57 5.82 17% (includes Operating costs (5.72) (6.69) data business) LBITDA (1
Slide 7: Operating costs
Operating costs 2017 2018 £5.78m £6.69m New data business Audiens CDP All Sales and marketing Leverage data monetization Operating costs Stable £4.9m Costs controlled Running the platform Increased transaction capacity to >£10B/yr 7 © 2019 Bango PLC | bango.com
Slide 10: The Bango strategy
The Bango strategy Grow customer base Provide unique Process insights payments commerce platform Capture payment data https://bangoinvestor.com/2019/02/21/bango-strategy-day-2019/ 10 © 2019 Bango PLC | bango.com
Slide 11: 2018: Excellent progress against plan
2018: Excellent progress against plan 1. Growth in all three forms of payment – Digital services and content by DCB & wallet – Physical goods using DCB – Digital services bundled with other products 2. Over 100% EUS growth for four years – More users, more sales, more content 3. Launch of Bango Mark
Slide 12: Higher capacity – lowered cost
Higher capacity – lowered cost Maintain 10x • Tested to over £10Bn/yr capacity Headroom for • Software engineering innovation growth • Hardware costs lowered • Robotization of operations • Cloud systems for peak handling • Close work with partners • Eliminate errors • Leverage partners More than dou
Slide 13: Bango – from payments to mobile commerce
Bango – from payments to mobile commerce App developer Worldwide app advertising spend will grow marketing from $27bn in 2017 to $64bn in 2020, 32% CAGR (AppsFlyer, 2018) mobile commerce Worldwide app store consumer spend will grow from $106bn in 2018 to $156bn by 2022, App store 13.9% CAGR payments
Slide 14: Bango Marketplace
Bango Marketplace • Offers valuable audiences of users created by Bango from transactional data • The audiences enable marketing focus on users more likely to pay – Very high value to app developers • App developers buy audiences to boost ROI of paying user acquisition campaigns • Audiences can be u
Slide 15: Proven success in new user acquisition and in-app monetization
Proven success in new user acquisition and in-app monetization Google Play karaoke app in Indonesia 9x Target audience Offer Mechanic Expected Top paying users 50% VIP Text message with outcome who had subscription for link to download Increase in not made karaoke first month using conversion rate o
Slide 16: Powerful economics of Bango targeting
Powerful economics of Bango targeting Targeting Total with Overview Conventional Bango Paying User Audience Bango Reached Users millions 208,163 Paying users in Audience Selected App promoted Standard Run 1 Run 2 Run 3 Run 4 13-Jan 18-Jan 20-Jan 23-Jan TOTAL Campaign Spend $6,300 $1,311 $1,311 $1,31
Slide 17: Sales and Marketing strategy
Sales and Marketing strategy • Focus – Drive success for largest app developers – Use data gained from major DCB partners • Efficient – Automated production of audiences – A developer can buy similar audiences across many countries – Audiences can be used by multiple developers at the same time • Sc
Slide 18: Bango Nexus events
Bango Nexus events • Exclusive forum for top app developers to engage with Mobile Network Operators • Bango Marketplace focussed event held in Jakarta, Oct 2018 – App developers met Telkomsel, XL, Indosat, Smartfren and Google • Second Bango Marketplace event in San Francisco, 19 March 2019 18 © 201
Slide 20: Expecting substantial scale up
Expecting substantial scale up Grow customer • Pipeline of target MNO EUS: base - >$6B EUS from over 45 MNO • New customers and more content – Expecting further new merchants – New content types arriving in 2019 Provide unique Process • Payment platform significantly more insights payments commerce
Slide 21: Large app developer opportunity
Large app developer opportunity • Sales growth driven by – Bango direct sales presence – Bango Marketplace at bango.com – Repeat orders / fresh audiences • Partnerships in future – MNO partnering to attract developers Global in-app advertising market – App store support for higher growth – Regional
Slide 22: Dual drivers of success
Dual drivers of success App developer • Payment business growth – Advantage from data monetization marketing – Continued doubling of EUS – High margin. Stable cost. Huge capacity – Profitable foundation for Bango • Data business mobile commerce – Advantage from payment data – Huge new opportunity –

Bango — FY2018 Earnings Presentation on 6ix

Bango — FY2018 Earnings Presentation

Slide 1: 2018 results

Slide 2: Operational highlights in 2018

Slide 3: 2018 financials

Slide 4: Business model and revenue generation

Slide 5: EUS and path to profitability

Slide 6: Financial highlights

Slide 7: Operating costs

Slide 8: Cash movements in 2018

Slide 9: Business review

Slide 10: The Bango strategy

Slide 11: 2018: Excellent progress against plan

Slide 12: Higher capacity – lowered cost

Slide 13: Bango – from payments to mobile commerce

Slide 14: Bango Marketplace

Slide 15: Proven success in new user acquisition and in-app monetization

Slide 16: Powerful economics of Bango targeting

Slide 17: Sales and Marketing strategy

Slide 18: Bango Nexus events

Slide 19: Outlook

Slide 20: Expecting substantial scale up

Slide 21: Large app developer opportunity

Slide 22: Dual drivers of success

Slide 23: Be where you thrive