Monnalisa Spa · MIL:MNL
Monnalisa Spa — #SMARTInvestor Day Green AIM (June 2020)
20 slides from Monnalisa Spa's conference presentation, Jun 10, 2020
Slide 1: #SMARTInvestor Day Green AIM
#SMARTInvestor Day Green AIM IR Top Consulting June 10, 2020 1
Slide 2: Monnalisa Highlights
Monnalisa Highlights Founded in 1968 by Piero Iacomoni, Monnalisa, based in Arezzo, operates in the high-end childrenswear (0-16 years) market Operating only through its proprietary brand Monnalisa developed a unique Key Numbers competitive positioning, with a full strategic autonomy and a focused i
Slide 3: “Made in Italy” Business Model
“Made in Italy” Business Model High Quality Fabrics carefully tested internally by Monnalisa 30 people oriented towards high creativity content and innovation Outsourced with 26 small specialized laboratories mainly located in central Italy (above 90% are in Italy and 12 External qualified are exclu
Slide 4: Worldwide presence
Worldwide presence Monnalisa operates globally through: 67% of FY19 foreign sales 60+ countries around the World. 48 Retail Stores: direct single brand stores and Geographical area expansion outlet (DOS and DOO); 700+ Wholesale Stores: independent multibrand and monobrand stores; 111 with a Monnalis
Slide 5: Monobrand Stores Network Growth
Monobrand Stores Network Growth In 2019, 14 new Direct Stores : Sawgrass DOO (USA), Harrods (UK), ECI Barcellona (Spain), Fidenza DOO (Italy), Istanbul Airport (Turkey), Guam (USA), Taipei (Taiwan), Rome (Italy), Catarina DOO (Brazil), Recife (Brazil), Moscow 1 DOO (Russia), Moscow 2 (Russia), Maasm
Slide 6: FY2019 Revenue Analysis
FY2019 Revenue Analysis Total Revenue 2019: €47.9 mn with EU revenues +6% Yoy Retail revenues: €15.5mn (+26% YoY at current exchange rates, and +24% at constant exchange rates), representing 32% of the total consolidated revenues (seven % points more), according to the evolution of the company strat
Slide 7: Integrated Report: first issue in 2018
Integrated Report: first issue in 2018 Monnalisa presented the Integrated Report according to the guidelines of the International Integrated Reporting Council (IIRC) The "re-thinking" based on the SDGs principles involves and impacts on all aspects of the Business The Company identified 6 MACRO-AREA
Slide 8: ESG and Green attitude: our steps from 2003 to 2020
ESG and Green attitude: our steps from 2003 to 2020 R&D: development of sustainable products Headquarter expansion and R&D: microplastics high energy efficiency reduction 2019 Project LCA 2020 ISO14001 2018 Annual Report 2015 2016 1. Research on eco - sustainable and recycled fabrics with following
Slide 9: Strategic guidelines
Strategic guidelines Development and strengthening of Monnalisa brand identity and awareness Expansion of product lines Focus on direct to consumer sales – D2C (retail and and e-commerce) Digital transformation 9
Slide 10: Strategic guidelines – Branding
Strategic guidelines – Branding Social Media Managed internally Reach: 9 million people for a total of 32 million interactions Instagram: +31% YoY Facebook: +77% YoY Product placement, influencers and Monnalisa lovers – a few examples @Khloekardashian – 102million followers 10
Slide 11: Strategic guidelines – Brand extension
Strategic guidelines – Brand extension 11
Slide 12: Strategic guidelines – D2C development, Roma Via del Babuino
Strategic guidelines – D2C development Roma – Via del Babuino 136 12
Slide 13: Strategic guidelines – D2C development, Harrods London
Strategic guidelines – D2C development Harrods, London, 7/11-28/12/2019 13
Slide 14: Strategic guidelines – D2C development, Harrods London
Strategic guidelines – D2C development Harrods, London, 5/9-28/9/2019 14
Slide 15: Strategic guidelines – D2C new B2C
Strategic guidelines – D2C new B2C 15
Slide 16: 2020 Work in Progress: boost in digital transformation
2020 Work in Progress: boost in digital transformation Convertion rate increase - CRM (start-up in december 2019, in progress); - Marketing automation (start-up in december 2019, in progress); - Inventory visibility e OMS (in progress) - Loyalty program (start-up in 2020); Efficiency increase - Loca
Slide 17: 2020 Work in Progress: boost in digital transformation
2020 Work in Progress: boost in digital transformation PIM and DAM • Higher efficiencty and effectiveness in managing product related information – Time-to-Market • 60% reduction of the new products uploading time; • Higher flexibility for uploading or changing information of new or existing product
Slide 18: 2020 Work in Progress: boost in digital transformation
2020 Work in Progress: boost in digital transformation Launch on Apple store and on Google Play of the first Monnalisa Consumer App (June 2020); - Buying through an app; Gaming, - Augmented reality stickers; Loyalty - Communication profiling and customization through marketing automation; Loyalty pr
Slide 19: Disclaimer
Disclaimer This presentation has been prepared by MONNALISA S.p.A. for information purposes only and for use in presentations of the Group’s results and strategies. For further details on MONNALISA S.p.A., reference should be made to publicly available information. Statements contained in this prese
Slide 20: Contacts
Contacts Thanks! website: monnalisa.com E-mail: investorelations@monnalisa.eu 20