Slide 1: Investor Presentation FY2021 Financial Results
INVESTOR PRESENTATION FY2021 FINANCIAL RESULTS April, 2022 1
Slide 2: Agenda
q Company overview q 2021 Financial results q Strategic guidelines
Slide 3: Highlights
Highlights Founded in 1968 by Piero Iacomoni, Monnalisa is a high-end children’s fashion company based in Arezzo It works mainly with Monnalisa brands Its wide-ranging product portfolio reflects its desire to establish itself as 60+ 51 a lifestyle identity, encompassing clothing, shoes, accessories
Slide 4: Group Structure and Management
Group Structure and Management The Group is controlled by a holding fully owned by the founding family (JAFIN DUE) 4
Slide 5: Worldwide presence
Worldwide presence Monnalisa operates globally through: 63% of foreign sales 60+ countries around the World. 51 Retail Stores: direct single brand stores and outlet (DOS and DOO); Geographical area expansion 500+ Wholesale Stores: independent multibrand and monobrand stores; 2021 openings: 1 store a
Slide 6: Agenda: 2021 Financial Results
q Company overview q 2021Financial Results q Strategic guidelines
Slide 7: 2021 Revenue Analysis - Channel
2021 Revenue Analysis - Channel Total Revenue at €43.6 mn Retail revenues at €14mn (€33.6 mn in 2020) (€9.6 mn in 2020) representing 32% of the total consolidated revenues Online revenues (*) at €3 mn (€1.75 mn in 2020) Wholesale revenues at 26.7mn (€22.2 mn in 2020) Online Channel (both direct and
Slide 8: 2021 Revenue Analysis - Region
2021 Revenue Analysis - Region 2021 Breakdown per region December 31 at current exchange rates € thousand 2021 Inc. % 2020 Inc. % Var Var % 36% 37% Italy 16.004 37% 10.752 32% 5.252 49% Europe 11.943 27% 8.700 26% 3.243 37% ROW 15.707 36% 14.159 42% 1.548 11% 27% Totale 43.653 100% 33.612 100% 10.04
Slide 9: 2021 Consolidated Profit & Loss - summary
2021 Consolidated Profit & Loss - summary Significant improvement in 2021 results mainly due to investment in brand awareness, digital strategy, selective licensing, and cost reduction policy (€/mn) FY2021 FY2020 Revenues from sales 43,653 33,612 Total Revenues 45,184 34,125 EBITDA adjusted 2,020 (2
Slide 10: 2021 Consolidated Profit & Loss
2021 Consolidated Profit & Loss Description 2019 2020 2021 Revenues from sales 47,942,231 33,612,162 43,653,303 Margin recovery compared to last Profit/(loss) non-core income 772,163 513,000 1,531,124 year due to Total Revenues 48,714,394 100% 34,125,162 100% 45,184,427 100% reduction of cost of Pro
Slide 11: 2021 Consolidated Cash Flow Statement
2021 Consolidated Cash Flow Statement CASH FLOW STATEMENT CASH AND CASH EQUIVALENTS 31.12.2021 31.12.2020 Profit for the period before taxes, interest, dividends and capital gains/losses on disposals (2,565,048) (6,517,473) Cash flow before working capital changes 764,101 (4,952,679) Cash flow after
Slide 12: 2021 Net Financial Position
2021 Net Financial Position In thousands of Euro 31/12/2020 31/12/2021 A. Cash 4,079 4,205 B. Cash equivalents - 355 Net Financial Position at Euro 7.8 million, C. Other current financial assets 2,405 1,125 compared to Euro 8 D. Cash and cash equivalents (A+B+C) 6,484 5,685 million at December E. Cu
Slide 13: 2021 Consolidated Balance Sheet
2021 Consolidated Balance Sheet Assets 2020 % 2021 % FIXED ASSETS 24,672,784 42% 22,206,371 39% Intangible assets 3,983,926 2,889,786 Tangible assets 18,275,120 18,182,757 Financial Assets 2,413,738 1,133,829 CURRENT ASSETS 33,555,936 58% 34,890,334 61% Inventory 16,434,588 15,275,320 Deferred Cash
Slide 14: Subsequent events and outlook
Subsequent events and outlook Standard Ethics assigned Monnalisa a EE- ESG rating (investment grade), positioning it at the top of the luxury industry peers Launch of Monnalisa strollers in partnership with a specialized Dutch company Prompt reaction to the current geopolitical turmoil: - From the b
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Slide 16: Agenda: Strategic Guidelines
q Company overview q 2021 Financial results q Strategic guidelines
Slide 17: Strategic Guidelines
Strategic Guidelines Sustainable development – Integrated report, 2021-2023 Sustainability Plan, ESG Governance Brand equity – full-funnel, data-driven, customer-oriented marketing approach; extension D2C – Direct-to-Consumer focus: digital sales; retail profitability and growth; omnichannel approac
Slide 18: Strategic guidelines: Sustainability and CSR
1. Strategic guidelines: Sustainability and CSR Starting form 2018 Monnalisa presented the annual Integrated Report according to the guidelines of the International Integrated Reporting Council (IIRC) The Materiality Analysis undertaken in the 2018 Report allowed Monnalisa to identify and report on
Slide 19: Strategic guidelines: Sustainability and CSR
1. Strategic guidelines: Sustainability and CSR Confirming its concrete commitment to ESG topics and the Group's sustainable identity, the Board of Directors also presented the 2021-2023 Sustainability Plan, which represents Monnalisa's strategic vision. The Sustainability Plan is a response to some
Slide 20: Strategic guidelines: Marketing Strategy
2. Strategic guidelines: Marketing Strategy Planning marketing campaigns through a Full-Funnel model, following the customer journey path with the right message in the right time Take strategic decisions based on data analysis and interpretation using a Data-Driven approach to increase ROI Leveragin
Slide 21: Strategic guidelines: Marketing strategy
2. Strategic guidelines: Marketing strategy Influencer Marketing and Product Placement are the main channels through which Monnalisa enhance its brand visibility and identity. Continuing investing in partnerships, including aficionados such as @cliomakeup, @fashion_laerta and @clementstwins, as well
Slide 22: Strategic guidelines: Marketing strategy
2. Strategic guidelines: Marketing strategy Monnalisa is active on the main social media channels such as Facebook, Instagram, Pinterest, Youtube and Tik Tok, not only by posting pictures, but also by interacting with followers in order to better understand user needs, monitor conversations and impr
Slide 23: Strategic guidelines: Brand extension
3. Strategic guidelines: Brand extension Strategic parterniship with Leclerc Baby’s to launch a new stroller line in Q2 2022 Further implement our newborn products line More exclusive products, for special clients (e.g., the recent exclusive stories for our largest e- tailers), special occasions (e.
Slide 24: Strategic guidelines: D2C
4. Strategic guidelines: D2C Retail revenues growth Increase current retail network profitability (retail operations plan) Stores turnover (closing low profitability ones with stores with a more solid profitability potential) From 2023, further retail expansion, in existing markets, and in new Count
Slide 25: Strategic guidelines: Digital Sales
5. Strategic guidelines: Digital Sales Farfetch direct integration launched in May 2021 outpaced the initial sales forecast Continuing the expansion in China with a shop-in-shop on TMALL Planning to launch the WeChat mini-program by 2022 Increasing social media presence by opening a brand channel on
Slide 26: Strategic guidelines: Digital Transformation
6. Strategic guidelines: Digital Transformation Accelerating web 3.0 adoption through NFT and gaming to tempt a younger consumer, as well as increasing customer LTV and loyalty.
Slide 27: Strategic guidelines: Efficiency
8. Strategic guidelines: Efficiency In order to improve the company profitability, besides the growth of our revenues, and other initiatives mentioned above, we will work on the following directions: Cost cuts – we will maintain a strict control of all the costs, and especially the most discretionar
Slide 28: Strategic guidelines: Selective Licensing
9. Strategic guidelines: Selective Licensing Chiara Ferragni Kids license was a first milestone on a new growth path It was aimed at: - increasing turnover and profits - accessing to a new customer cluster - exploiting their brand notoriety - testing and fine-tuning our processes in order to be at o
Slide 29: Strategic guidelines: Selective Licensing
9. Strategic guidelines: Selective Licensing Milan, LaRinascente London, HARRODS Paris, Lafayette 28
Slide 30: Contacts Thanks!
Contacts Thanks! website: monnalisa.com E-mail: investorelations@monnalisa.eu IR & Capital Markets Advisory e.mail: ir@irtop.com 29
Slide 31: Disclaimer
Disclaimer This presentation has been prepared by MONNALISA S.p.A. for information purposes only and for use in presentations of the Group’s results and strategies. For further details on MONNALISA S.p.A., reference should be made to publicly available information. Statements contained in this prese
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