Cello World Limited · NSE:CELLO
Cello World — Q4 & FY24 Earnings Presentation
40 slides from Cello World's earnings presentation, May 25, 2024
Slide 1: Exchange filing cover letter
Cello World Limited (formerly known as ‘Cello World Private Limited’) Admin Office : Cello House, Corporate Avenue, 'B' Wing, 8th Floor, Sonawala Road, Goregaon (East), Mumbai-400 063, (INDIA), Tel : 2685 1027 / 2685 3080, Fax : (022) 2685 3333, e-mail : cello.sales@celloworld.com, cellothermoware@h
Slide 2: Investor Presentation Q4 & FY24
C O M PA N I O N FOR LIFE INVESTOR PRESENTATION Q4 & FY24 May 2024
Slide 3: Safe Harbor
Safe Harbor This presentation has been prepared by and is the sole responsibility of Cello World Limited (the “Company”). By accessing this presentation, you are agreeing to be bound by the trailing restrictions. This presentation does not constitute or form part of any offer or invitation or induce
Slide 4: Q4 & FY24 Financial Highlights
Q4 & FY24 Financial Highlights
Slide 5: MDs Comments
MDs Comments Commenting on the Result, Mr. Pradeep Rathod, Chairman & Managing Director, Cello World Limited said “Cello World has shown growth in both revenue and profitability compared to Q4 FY23. In the quarter gone by, revenues increased by 5%, while EBITDA rose by 20%. We experienced good growt
Slide 6: Q4 & FY24 Financial & Operational Highlights
Q4 & FY24 Financial & Operational Highlights (Rs. Crs.) Revenue from Operations Gross Profit EBITDA PAT (Attributable to Owners) Q1FY24 Q2FY24 Q3FY24 50.2% 52.6% 24.3% 26.7% 14.8% 16.6% Q4FY24 +11% +17% +22% +24% 2,000 1,797 1,052 535 331 512 901 437 271 140 266 89 527 271 137 85 489 261 131 80 472
Slide 7: Profit and Loss Statement
Profit and Loss Statement Profit & Loss (Rs. Crs.)* Q4FY24 Q3FY24 FY24 FY23 YoY Revenues from Operation 512.5 527.1 2,000.3 1,796.7 11.3% Cost of Goods Sold 241.1 255.7 948.4 895.5 Gross Profit 271.3 271.4 1,051.8 901.2 16.7% Gross Profit Margin % 52.9% 51.5% 52.6% 50.2% Employee Cost 48.0 49.2 189.
Slide 8: Balance Sheet Statement
Balance Sheet Statement Particulars (Rs. Crs.)* March 31, 2024 March 31, 2023 Particulars (Rs. Crs.)* March 31, 2024 March 31, 2023 EQUITY & LIABILITIES ASSETS Equity Non-current assets Equity share capital 106.1 97.5 Property, plant and equipment 343.3 253.7 Other equity 1,043.1 239.0 Capital work
Slide 9: Cash Flow Statement
Cash Flow Statement Particulars (Rs. Crs.)* March 31, 2024 March 31, 2023 Net Profit Before Tax 475.0 385.2 Adjustments for: Non - Cash Items / Other Investment or Financial Items 38.9 58.2 Operating profit before working capital changes 513.9 443.4 Changes in working capital -166.7 -115.0 Cash gene
Slide 10: New Products Launched in FY24
New Products Launched in FY24 9
Slide 11: New Products Launched in FY24
New Products Launched in FY24 10
Slide 12: About Cello
About Cello
Slide 13: Amongst the Popular Consumer Products Companies in India
Amongst the Popular Consumer Products Companies in India Most Diversified Product Portfolio Among Peers 17,000+ Consumer Ware, Writing Instruments, Moulded Furniture and Allied Products 14 No. of SKUs Own manufacturing facilities Diverse range of products across different product categories, types o
Slide 14: Our Journey
Our Journey 2023 2022 2019 2018 2017 2009-15 1988 1962 Cello World Group Limited is now Launched Restructuring listed on the writing Process Stock Incorporated Exchanges Cello World instruments Launched and stationery Investment by (NSE and BSE glassware and Private funds advised Sold the Limited, a
Slide 15: Prominent Player In The Consumer Market in India
Prominent Player In The Consumer Market in India Moulded Furniture and Business Vertical Consumer Ware Writing Instruments1 Allied Products2 FY23 Market Size (Rs. Bn.) 377.00 133.50 205.00 ✓ Houseware ✓ Pen & Pencil ✓ Glassware ✓ Moulded Furniture ✓ Insulatedware ✓ Highlighters Product Categories ✓
Slide 16: Cello's Strengths
Cello’s Strengths
Slide 17: Cello's Strengths Will Continue To Drive Success
Cello’s Strengths Will Continue To Drive Success 4 Pan-India distribution network with a presence across multiple channels 3 5 Track record of scaling up new Ability to manufacture a diverse range of businesses and product categories products and maintain optimal inventory levels 2 Diversified produ
Slide 18: Well-established Brand Name And Strong Market Positions
1. Well-established Brand Name And Strong Market Positions 1 2 3 4 “Cello” brand is well Diverse array of promotional and Engaged a celebrity as a established and enjoys strong marketing efforts, including, in- Engaged with tie-ups with brand ambassador for large studios to market our brand recall –
Slide 19: Diversified Product Portfolio
2. Diversified Product Portfolio Moulded Furniture and Consumer Ware Writing Instruments Allied Products Liquid Ball Geltron Pop Lifestyle Premium Cookware Insulatedware Hot Drinks Dessert Set Point Pens Gel Collection Collection Kids Tiffin & Lunch Packs Bottles Condiment Set Bowl Set Mechanical Pe
Slide 20: Track record of scaling up new businesses and product categories
3. Track record of scaling up new businesses and product categories Writing Instruments Consumer Glassware Rs. Crs. Rs. Crs. In 2019 Launched our writing instruments and stationery product In 2017 Launched the Glassware and Opalware Business category under the “Unomax” Brand 334 343 +44% +32% 285 27
Slide 21: Pan-India Distribution Network With A Presence Across Multiple Channels
4. Pan-India Distribution Network With A Presence Across Multiple Channels Product Categories Pan India Distribution Network 2,3 Distribution Channels Mix (FY24) General Trade Modern Trade Consumer Houseware 900 distributors and ~74,037 retailers Exports Online 8.3% 29 super-stockist, ~1,522 distrib
Slide 22: Ability To Manufacture A Diverse Range Of Products
5. Ability To Manufacture A Diverse Range Of Products… Mfr. Unit Products Manufactured 77.8% Baddi (1) Daman Unit-I Plastic moulded furniture and other articles FY24 revenues derived Daman Unit-II Plastic moulded furniture and other articles from in-house manufacturing Daman Unit-III Plastic Extrusi
Slide 23: Leading to better control over supply chain
.. Leading to better control over supply chain Scale up production quickly to meet increased In-House Maintain better control over our supply chain demand Manufacturing Benefits Reduce time taken to launch new products in the Mitigate risk of supply chain disruption market Maintain quality control o
Slide 24: Board of Directors
6. Board of Directors Promoters have over 80 years of combined experience in the consumer products industry Pradeep Ghisulal Rathod Pankaj Ghisulal Rathod Gaurav Pradeep Rathod Gagandeep Singh Chhina Chairman and Managing Director Joint Managing Director Joint Managing Director Non-Executive Directo
Slide 25: Experienced Management Team
6. Experienced Management Team Senior Management Team With Expertise Across Sectors Atul Parolia Hemangi Trivedi Rajesh Bang Sreyas Jain Chief Financial Officer CS and Compliance Officer CFO - Cello Household Products CFO - Unomax Stationery Private Limited Private Limited • 30+ years of experience
Slide 26: Growth Drivers
Growth Drivers
Slide 27: Key Growth Drivers
Key Growth Drivers 1 2 3 4 Continued innovation to grow wallet share Expand the distribution Scale up branding, Grow manufacturing and expand consumer network promotional and digital capabilities and expand base activities production capacities 26
Slide 28: Continued innovation to grow wallet share and expand consumer base
1. Continued innovation to grow wallet share and expand consumer base Regularly interact Utilise innovation with distributors capabilities to expand our Expand product and retailers for existing product portfolio portfolio in consumer insights into and develop new range houseware product consumer of
Slide 29: Expand Distribution Network
2. Expand Distribution Network Enter in arrangements with more distributors and continue to nurture existing relationships Increase sales velocity by incentivizing our distributors and retailers to increase the volume of products sold by them Increase interactions with distributors and retailers, in
Slide 30: Scale up branding, promotional and digital activities
3. Scale up branding, promotional and digital activities Focus on Branding And Promotional activities Above and below the line marketing Retail Branding Advertisement channels such as television, digital media and social media Product Branding Increase our digital presence Engage in brand associatio
Slide 31: Grow manufacturing capabilities and expand production capacities
4. Grow manufacturing capabilities and expand production capacities Set up new Glassware Manufacturing facility in Rajasthan with an annual capacity Recently expanded opalware capacity in the Undertake planned increases in installed of ~20,000 tonnes manufacturing facility in Daman to increase capac
Slide 32: Glassware manufacturing facility in Rajasthan
4. Glassware manufacturing facility in Rajasthan 20,000 Installed Annual Capacities (Tonnes) Rs.250 Crs. CAPEX for the Project Q2 FY25 Commissioning of Glass Furness Facility to house European-made machinery that enables high productivity and precision in design and finish 31
Slide 33: Historical Financials
Historical Financials
Slide 34: Strong Financial Performance over years
Strong Financial Performance over years Rs. Crs. Revenue from Operations Gross Profit EBITDA PAT (Attributable to Owners) 50.3% 50.1% 50.2% 52.6% 27.3% 25.7% 24.3% 26.7% 14.4% 15.0% 14.8% 16.6% +24% 2,000 1,797 +26% +23% +30% 1,359 1,052 535 331 901 437 266 1,050 681 350 204 528 287 152 FY21 FY22 FY
Slide 35: Operational Performance
Operational Performance Rs. Crs. Moulded Furniture and Allied Revenue from Operations Consumer Ware Writing Instruments Products % Rev. 63.8% 64.1% 65.7% 66.2% 10.6% 12.5% 15.9% 16.7% 25.6% 23.5% 18.4% 17.1% Cont. +24% 2,000 1,797 +26% +8% +44% 1,359 1,324 334 319 331 342 1,181 285 1,050 268 871 670
Slide 36: Profit and Loss Statement
Profit and Loss Statement Profit & Loss (Rs. Crs.)* FY24 FY23 FY22 FY21 Revenue from Operation 2,000.3 1,796.7 1,359.2 1,049.5 Cost of Goods Sold 948.4 895.5 678.6 521.4 Gross Profit 1,051.8 901.2 680.6 528.0 Gross Profit Margin % 52.6% 50.2% 50.1% 50.3% Employee Cost 189.5 157.6 131.9 96.8 Other Ex
Slide 37: Balance Sheet
Balance Sheet March 31, March 31, March 31, March 31, March 31, March 31, March 31, March 31, EQUITY & LIABILITIES (Rs. Crs.)* ASSETS (Rs. Crs.)* 2024 2023 2022 2021 2024 2023 2022 2021 Equity Non-current assets Equity share capital 106.1 97.5 0.01 0.01 Property, plant and equipment 343.3 253.7 238.
Slide 38: Cash Flow Statement
Cash Flow Statement Particulars (Rs. Crs.) FY24 FY23 FY22 FY21 Net Profit Before Tax 475.0 385.2 299.1 235.7 Adjustments for: Non - Cash Items / Other Investment or Financial Items 38.9 58.2 45.2 48.1 Operating profit before working capital changes 513.9 443.4 344.3 283.8 Changes in working capital
Slide 39: Corporate Structure
Corporate Structure Dealing in houseware, insulatedware, Cello World Limited (CWL) electronic appliances and cleaning aids 100.0% 100.0% 100.0% 100.0% 100.0% 54.9%1 Cello Industries Private Cello Houseware Private Cello Household Products Cello Consumerware Unomax Stationery Private Wim Plast Limite
Slide 40: Thanking You!
THANKING YOU! C O M P A N I O N F O R LIFE IR Advisor: Strategic Growth Advisors Pvt. Ltd. Company: Cello World Limited CIN: U74140MH2010PTC204285 CIN: U25209DD2018PLC009865 Ms. Shikha Puri / Mr. Deven Dhruva Mr. Atul Parolia – CFO shikha.puri@sgapl.net / deven.dhruva@sgapl.net Website : www.cellowo