Beauty Community Pcl · SET:BEAUTY
Beauty Community Pcl — Beauty Community Public Company — Investor Presentation (August 2016)
38 slides from Beauty Community Pcl's investor presentation, August 2016
Slide 1: Year 2016
Year 2016 1
Slide 2: Beauty Story
BEAUTY STORY Founded by Dr.Suwin Kraibhubes M.D. in 1998 at the time Thailand was under financial crisis. Key Success - Unique concept of multi-brand cosmetic shop in Thailand - Standout shop decoration - Variety & trendy product assortment - Difference from other cosmetic retails - Reasonable price
Slide 3: Business Approach
BUSINESS APPROACH Business Strategy To meet various and To cover all customers’ To reach broadest different need of all needs with a wide price base of customers target markets. range to fit different through multiple lifestyles. distribution channels. Business Policy Our Philosophy 3
Slide 4: Business Policy 2016
eo» BEAUTY BUSINESS POLICY 2016 ‘Year of Development and Improvement on Internal Process and Human Resource Capability.” 1.Redesign the Internal Process to Form Clear co ey Communications and Commitments. Cesta MeScrgsgy Saatals 2.Reorganize Internal Structure to Fit Business Functions. tebe ae See
Slide 5: Business Overview
BUSINESS OVERVIEW BEAUTY is the leading in the retail distribution of cosmetics and skincare. BEAUTY under the following 5 concepts (1) Beauty Buffet Shop (2) Beauty Cottage Shop operates 323 stores and 39 stores in oversea* (3) Beauty Market Shop *as of 29.08.2016 (1) Made in Nature Brand Is availa
Slide 6: Business Overview
BUSINESS OVERVIEW i Beauty MADE IN 5 Business | BEAUTY BUFFET mankeL WeNATORE Girly get w web |Supermarket, Hypermarket, Traditional trade and |Convenience Store, Traditional Channel Retail Cosmetic Shop Retail Cosmetic Shop Retail Cosmetic Shop E-Commerce ltrade, E-Commerce and catalogue ‘Muti Bran
Slide 7: Shop Expansion Highlights
SHOP EXPANSION HIGHLIGHTS $$ BEAUTY @ Beauty Market @ Beauty Cottage Beauty Buffet 300 257 130Shops 180Shops 238Shops 279Shops 310Shops 360 Shops 2011 2012 2013 2014 2015 F2016 BEAUTY BUFFET @fgumek Booty
Slide 8: Private Label
PRIVATE LABEL Brand character / Brand positioning / Brand target GINO McCRAY THE BAKERY professional makeup young & trendy makeup No. of shops: 239 @ 29 August 2016 Shop size : Average 35 sqm. Location : Super center Shopping plaza Hyper market SCENTIO LANSLEY Local department stores natural skincar
Slide 9: Beauty Cottage shops
No. of shops :71 @ 29 August 2016 Shop size : Average 35 sqm. Location : Super center Shopping plaza Hyper market Local department stores 9
Slide 10: Beauty Market shops
• No. of shops @ 29 August 2016 : 13 Shops • Beauty Specialty Store • Our Largest Format Shop • Average Area 100 Sqm. • Almost 100 Suppliers • More than 300 Brands • Assortment 4,000 – 9,000 SKUs • International Brands from Japan, Korea, USA, England, Germany, France, Thailand…etc. Product Category
Slide 11: Consumer Product Plan 2016
Premium mass vs imported brand Fighting brand SKU: 9 SKU: 13 Ingredient from Korea Formulated from Japan Ingredient from Japan Consumer Product Plan 2016 - Modern Trade : Expand from 473 stores to 500 stores - Traditional Trade : Expand from 400 stores to 500 stores - E-Commerce : Expand from 14 web
Slide 12: Oversea Store Expansion
Oversea Store Expansion VIETNAM 36 SHOPS CAMBODIA 10 SHOPS Distributor in CLMV: Cambodia, Laos, Myanmar and Vietnam Wholesaler in ASEAN: Indonesia*, Malaysia and Singapore Wholesaler in ASIA: China, Hongkong ,Taiwan, India, Bahrain, Kuwait, Oman and UAE * Grant a distributorship in January 2016 INDO
Slide 13: Industry Outlook & Growth Plan
INDUSTRY OUTLOOK& GROWTH PLAN 13
Slide 14: Industry Outlook
INDUSTRY OUTLOOK Opportunities in Thailand. High Market Growth. -Increasing personal appearance concerns -More innovation & fashionable cosmetics -Urbanization - Rapid growth of major cities across the country -More cosmetics outlets -Expansion of market into new segments : men and the younger age -
Slide 15: Industry Outlook
INDUSTRY OUTLOOK Estimated Total market size 135,000 mbt. Market size 2013 44,000 Beauty Market, Made in nature and Girly girl are in this sector Beauty Buffetand Beauty Cottage are in this sector 15
Slide 16: Industry Outlook: Competitive Advantage
INDUSTRY OUTLOOK Competitive Advantage LOCAL BRAND BEAUTY IMPORTED BRAND Beauty Buffet ,Beauty Cottage and Lacal Brand Korea,Japan,UK,France Brands etc. Beauty Market More products and Brand Variety - Less product variety- Single Brand Mostly Single Brand multibrand, multiconcept Offer best products
Slide 17: Marketing Strategies
INDUSTRY OUTLOOK Marketing Strategies Traditional Media Digital Media Integrated Marketing Strategy Viral Marketing Word-Of-Mouth Social Media 17
Slide 18: Customer Relationship Management Program Improvement
Customer Relationship Management ( CRM ) Program Improvement CRM Activities: Workshop CRM Activities: Surprise Gift Micro Agencies Bloggers Social Media Community 18
Slide 19: Awards
AWARD Traditional PR 2015 : 16 outstanding awards in different areas from International & Local Magazines Cleo Beauty Hall of Fame 2015 Cleo Beauty Hall of Fame 2015 Cleo Beauty Hall of Fame 2015 Cleo Beauty Hall of Fame 2015 Best Funky Lipstick in a Budget : Best Eye Palette in a Budget for nude Be
Slide 20: Awards
AWARD Traditional PR 2015 : 16 outstanding awards in different areas from International & Local Magazines Cleo Beauty Hall of Fame 2015 Cleo Beauty Hall of Fame 2015 Cosmopolitan Beauty Awards Sudsabda Beauty Awards 2015 Best Eye Brown : Beauty Buffet Best Eye Brown : Beauty Buffet 2015 Best Daily U
Slide 21: Growth Plan: How to Increase Market Share?
GROWTH PLAN How to Increase Market Share? - Shop Expansion - Same-Store Sales Growth - New Product Concept - New Channels Shop Expansion 21
Slide 22: Growth Plan: Same Store Sales Growth
GROWTH PLAN : Same Store Sales Growth - Increasing Transactions and Basket Size - Effective Marketing Campaign - Customer Relationship Management ( CRM ) Program Improvement - Effective New Product Launching - Beauty Advisor’s Product Knowledge Improvement Marketing Strategies 22
Slide 23: People: Motivation & Reward
PEOPLE : MOTIVATION & REWARD The Power Of Change Seminar Quarterly & Yearly Reward Campaign Beauty The Star Trip To Korea Make Up Artist Team Network Building & Young Make up Artist Contest 23
Slide 24: Sales Promotion & Training Activities
Sales Promotion & Training Activities OVERSEA TRAINING , VIETNAM BEAUTY OPENHOUSE COSMOPROF ASIA HK 2015 ASEAN BEAUTY SOUTH EAST ASIA’S 2015 24
Slide 25: Growth Plan: New Product Concept
GROWTH PLAN : New Product Concept - Offer a wider range of products for the tourists. - Add more Food Supplement products to the line. - Add Health-Concerned products to the product line. - Add Herb products to the product line. 25
Slide 26: Growth Plan: New Channels
GROWTH PLAN : New Channels E-COMMERCE New Oversea Distributor On 3rd Party Websites ASIA Launching: April 2014 Facebook:beauty plaza Shopping Online Launching: Q3 2015 www.beautyplazaonline.com 26
Slide 27: Continue to MSCI Index
BEAUTY ได้ รับคัดเลือก Continue to MSCI Index ให้ เข้ าคํ า นวณในดั ช นี FTSE SET Mid Cap Index ในรอบครึ งหลังปี 2559 ซึ ง จ ะ มี ผ ล ตั ง แ ต่ วันที 20 มิถุนายน 2559 เป็ นต้ นไป ความคืบหน้ าโครงสร้ างพืนฐาน ( Infrastructure): พิธีเปิ ดอาคารสํานักงานแห่งใหม่ ( BEAUTY2) คณะกรรมการ ผู้บริหาร และพนักงา
Slide 28: 28
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Slide 29: Revenue & Trend
Revenue & Trend + 1H16 1,118.13 Total revenue target growth F20% for Y2016. 29
Slide 30: P&L 2Q16 Highlight
P&L 2Q16 Highlight P&L (MB.) 2Q16 2Q15 YoY 1Q16 QoQ REVENUE 588.23 405.92 44.91% 529.91 11.01% NPAT 138.72 93.61 48.19% 129.22 7.35% % NPAT 23.58% 23.06% 0.52% 24.39% -0.81% % GP 67.23% 67.87% -0.64% 66.60% 0.63% % SG&A 37.96% 39.47% -1.51% 36.45% 1.51% % EBITDA 32.04% 31.69% 0.35% 32.86% -0.82% 30
Slide 31: P&L 1H16 Highlight (YTD)
P&L 1H16 Highlight (YTD) P&L 1H16 1H15 YoY (MB.) REVENUE 1,118.13 770.39 45.14% NPAT 267.95 169.62 57.97% % NPAT 23.96% 22.02% 1.94% % GP 66.93% 67.90% -0.97% % SG&A 37.24% 40.90% -3.66% % EBITDA 32.43% 30.53% 1.90% 31
Slide 32: Balance Sheet Snapshot
Balance Sheet snapshot ASSETS 30/06/2016 +/- Cash and cash equivalents 264.41 122.17% Temporary investments 500.00 -19.35% Inventories 299.52 3.24% Total current assets 1,113.06 4.02% Property, plant and equipment 303.50 3.75% Total non-current assets 435.95 3.09% Total assets 1,549.01 3.76% LIABILI
Slide 33: Financial Ratio
Financial Ratio Liquidity Ratio & D/E Inventory Days (Finish Goods) ROA & ROE %Same Store Sales (%SSS) 50% 46.26% 42.62% 40% 36.01% 28.87% 30% 35.23% 33.42% 20% 28.96% 24.83% 10% 0% 2014 2015 1Q16 2Q16 ROA ROE 33
Slide 34: Sales Structure By Channel 1H16
Sales Structure By Channel 1H16 Overseas Oth. Sales Oth. income E-Com. 4.21% 0.23% 0.88% 1.66% Overseas Oth. Sales Oth. income Consumer Product E-Com. 3.78% 0.23% 7.07% 0.88% Franchises 2.22% 0.98% Consumer Product Beauty Market 8.00% 2.96% Franchises 0.93% Beauty Cottage 9.93% 1Q16 Beauty Buffet 71
Slide 35: Sales Structure 1H16
Sales Structure 1H16 By Product By Product By Product West West Northeast Central 2.15% 2.27% 4.61% 4.68% North North Central 5.93% 8.08% 7.26% East East 10.98% North 7.75% 7.73% Bangkok Bangkok & Bangkok & & Vicinity Northeast South East Vicinity Vicinity 56.93% 8.31% 12.20% 9.16% By Geographic 61.
Slide 36: Interim Dividend 2016
Interim Dividend 2016 0.08 บ./หุน ้ (240 ลบ.) 89.57% XD 23/8/2016 RD 25/8/2016 ปิ ดสมุด 26/8/2016 Payment 9/9/2016 36
Slide 37: Corporate News
CORPORATE NEWS 2 -aury COMMUNITY PUBLIC COMPANY LIMITED Forbes Asia's 200 Best Under A Billion http://www.forbes.com/asia200/ BEAUTY “ maitagyiniiley 200 Best Under a Billion uaarliintyainummiumsmiiamn mains Shopuitinsetninm Tasahemanrsttutaus wht namsA@uiumuiulalaaidy uasahanarouumabiud foamludanii
Slide 38: Q&A Thank You
e BEAUTY Q&A Thank You BEAUTY COMMUNITY PUBLIC COMPANY LIMITED 10/915 NUANCHAN 34, NUANCHAN, BUNGKUM, BKK.THAILAND 10230 Tel : 66 2946 0700-6, 66 2946 1446-9 Fax : 66 2946 1571 contact@beautycommunity.co.th_ WWW.BEAUTYCOMMUNITY.CO.TH This Presentation (The “Presentation’) has been prepared by Beauty
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