Beauty Community Pcl · SET:BEAUTY
Beauty Community Pcl — Beauty Community Public Company — Investor Presentation (January 2017)
38 slides from Beauty Community Pcl's investor presentation, January 2017
Slide 1: Year 2016
Year 2016 1
Slide 2: Beauty Story
BEAUTY STORY Founded by Dr.Suwin Kraibhubes M.D. in 1998 at the time Thailand was under financial crisis. Key Success - Unique concept of multi-brand cosmetic shop in Thailand - Standout shop decoration - Variety & trendy product assortment - Difference from other cosmetic retails - Reasonable price
Slide 3: Business Approach
BUSINESS APPROACH Business Strategy To meet various and To cover all customers’ To reach broadest different need of all needs with a wide price base of customers target markets. range to fit different through multiple lifestyles. distribution channels. Business Policy Our Philosophy 3
Slide 4: Business Policy & Strategy 2017
Business Policy & Strategy 2017 4
Slide 5: Business Overview
BUSINESS OVERVIEW BEAUTY is the leading in the retail distribution of cosmetics and skincare. BEAUTY under the following 5 concepts (1) Beauty Buffet Shop (2) Beauty Cottage Shop operates 332 stores and 40 stores in oversea * (3) Beauty Market Shop *as of 12.01.2017 (1) Made in Nature Brand Is avail
Slide 6: Business Overview: Brand Concepts and Channels
BUSINESS OVERVIEW BEAUTY ew all tinge gil . MADE IN ge gly Business | @>25AUTY BUTET ere Girly grt a oe |Supermarket, Hypermarket, Traditional trade and |Convenience Store, Traditional Channel Retail Cosmetic Shop Retail Cosmetic Shop Retail Cosmetic Shop |E-Commerce |trade,E-Commerce and catalogue
Slide 7: Shop Expansion Highlight
Shop Expansion Highlight es BEAUTY © Beauty Market (BM) Beauty Cottage (BC) Beauty Buffet (BB) ~ Total 7 382 J 332 310 J 279 27 248 4 232 227 204 4 179 179 14 86 50 pa 2 za mi 4 31 = a 3 10 13 13 18 — = 2012 2013 2014 2015 2016 F2017 SBEAUTY BUFFET S@emak Beauty Y The Most Delicious Beauty Shop In T
Slide 8: Private Label
PRIVATE LABEL Brand character / Brand positioning / Brand target GINO McCRAY THE BAKERY professional makeup young & trendy makeup No. of shops: 248 @ 12 January 2017 Shop size : Average 35 sqm. Location : Super center Shopping plaza Hyper market SCENTIO LANSLEY Local department stores natural skinca
Slide 9: Beauty Cottage Shops
No. of shops :71 @ 12 January 2017 Shop size : Average 35 sqm. Location : Super center Shopping plaza Hyper market Local department stores 9
Slide 10: Beauty Buffet Product Category and Coverage
Product Category Product Coverage • No. of shops @ 12 January 2017 : 13 Shops 1. Make up - General Brands • Beauty Specialty Store 2. Facial Care - Alternative Brands • Our Largest Format Shop 3. Body Hygiene - Exclusive Brands • Average Area 100 Sqm. 4. Body Care - Private Brands • Almost 100 Suppl
Slide 11: Consumer Product Plan 2016
Premium mass vs imported brand Fighting brand SKU: 9 SKU: 13 Ingredient from Korea Formulated from Japan Ingredient from Japan Consumer Product Plan 2016 - Modern Trade : Expand from 473 stores to 500 stores - Traditional Trade : Expand from 400 stores to 500 stores - E-Commerce : Expand from 14 web
Slide 12: Oversea Store Expansion
Oversea Store Expansion VIETNAM 36 SHOPS CAMBODIA 10 SHOPS Distributor in CLMV: Cambodia, Laos, Myanmar and Vietnam Wholesaler in ASEAN: Indonesia*, Malaysia and Singapore Wholesaler in ASIA: China, Hongkong ,Taiwan, India, Bahrain, Kuwait, Oman and UAE * Grant a distributorship in January 2016 INDO
Slide 13: Year 2016
Year 2016 13
Slide 14: Industry Outlook
INDUSTRY OUTLOOK Opportunities in Thailand. High Market Growth. -Increasing personal appearance concerns -More innovation & fashionable cosmetics -Urbanization - Rapid growth of major cities across the country -More cosmetics outlets -Expansion of market into new segments : men and the younger age -
Slide 15: Industry Outlook: Market Size
INDUSTRY OUTLOOK Estimated Total market size 135,000 mbt. Market size 2013 44,000 Beauty Market, Made in nature and Girly girl are in this sector Beauty Buffetand Beauty Cottage are in this sector 15
Slide 16: Industry Outlook: Competitive Advantage
INDUSTRY OUTLOOK Competitive Advantage LOCAL BRAND BEAUTY IMPORTED BRAND Beauty Buffet ,Beauty Cottage and Lacal Brand Korea,Japan,UK,France Brands etc. Beauty Market More products and Brand Variety - Less product variety- Single Brand Mostly Single Brand multibrand, multiconcept Offer best products
Slide 17: Marketing Strategies
INDUSTRY OUTLOOK Marketing Strategies Traditional Media Digital Media Integrated Marketing Strategy Viral Marketing Word-Of-Mouth Social Media 17
Slide 18: Customer Relationship Management (CRM) Program Improvement
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PROGRAM IMPROVEMENT CRM Activities: Workshop CRM Activities: Surprise Gift Micro Agencies Bloggers Social Media Community 18
Slide 19: Traditional PR 2015: Awards
Traditional PR 2015 : 16 outstanding awards in different areas from International & Local Magazines Cleo Beauty Hall of Fame 2015 Cleo Beauty Hall of Fame 2015 Cleo Beauty Hall of Fame 2015 Cleo Beauty Hall of Fame 2015 Best Funky Lipstick in a Budget : Best Eye Palette in a Budget for nude Best Pow
Slide 20: Awards: Traditional PR 2015
AWARD Traditional PR 2015 : 16 outstanding awards in different areas from International & Local Magazines Cleo Beauty Hall of Fame 2015 Cleo Beauty Hall of Fame 2015 Cosmopolitan Beauty Awards Sudsabda Beauty Awards 2015 Best Eye Brown : Beauty Buffet Best Eye Brown : Beauty Buffet 2015 Best Daily U
Slide 21: Growth Plan: How to Increase Market Share?
GROWTH PLAN How to Increase Market Share? - Shop Expansion - Same-Store Sales Growth - New Product Concept - New Channels Shop Expansion 21
Slide 22: Growth Plan: Same Store Sales Growth
GROWTH PLAN : Same Store Sales Growth - Increasing Transactions and Basket Size - Effective Marketing Campaign - Customer Relationship Management ( CRM ) Program Improvement - Effective New Product Launching - Beauty Advisor’s Product Knowledge Improvement Marketing Strategies 22
Slide 23: People: Motivation & Reward
PEOPLE : MOTIVATION & REWARD The Power Of Change Seminar Quarterly & Yearly Reward Campaign Beauty The Star Trip To Korea Make Up Artist Team Network Building & Young Make up Artist Contest 23
Slide 24: Sales Promotion & Training Activities
SALES PROMORTION & TRAINING ACTIVITIES OVERSEA TRAINING , VIETNAM BEAUTY OPENHOUSE ASEAN BEAUTY SOUTH EAST COSMOPROF ASIA HK 2015 ASIA’S 2015 24
Slide 25: Growth Plan: New Product Concept
GROWTH PLAN : New Product Concept - Offer a wider range of products for the tourists. - Add more Food Supplement products to the line. - Add Health-Concerned products to the product line. - Add Herb products to the product line. 25
Slide 26: Growth Plan: New Channels
GROWTH PLAN : New Channels E-COMMERCE New Oversea Distributor On 3rd Party Websites ASIA Launching: April 2014 Facebook:beauty plaza Shopping Online Launching: Q3 2015 www.beautyplazaonline.com 26
Slide 27: 27
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Slide 28: Revenue & Trend
REVENUE & TREND Total revenue target growth F20% for Y2016. 28
Slide 29: P&L 3Q16 Highlight (QTD)
P&L 3Q16 HIGHLIGHT(QTD) Profit & Loss 3Q16 3Q15 YoY 2Q16 QoQ (MB.) (%) (%) REVENUE 738.90 447.63 65.07% 588.23 25.61% NPAT 210.25 101.90 106.32% 138.72 51.56% % NPAT 28.45% 22.77% 5.68% 23.58% 4.87% % GP 67.42% 66.44% 0.98% 67.23% 0.19% % SG&A 31.95% 38.31% -6.36% 37.96% -6.01% % EBITDA 37.74% 31.06
Slide 30: P&L 3Q16 Highlight (YTD)
P&L 3Q16 HIGHLIGHT(YTD) Profit & Loss 3Q16 3Q15 YoY (MB.) (%) REVENUE 1,857.03 1,218.02 52.46% NPAT 478.20 271.52 76.12% % NPAT 25.75% 22.29% 3.46% % GP 67.13% 67.36% -0.23% % SG&A 35.14% 39.95% -4.81% % EBITDA 34.54% 30.72% 3.82% 30
Slide 31: Balance Sheet Snapshot
BALANCE SHEET SNAPSHOT [ ASSETS ] ( 30/09/2016 = + /- } Cash and cash equivalents Temporary investments 430.00 — -30.65% Inventories 397.45 37.00% Total current assets 1,200.82 12.22% Property, plant and equipment 297.15 1.58% Total non-current assets 431.89 2.13% : Total assets 5, 1,632.72 9.36% i
Slide 32: Financial Ratio
FINANCIAL RATIO Liquidity Ratio & Inventory Days D/E (Finish Goods) ROA & ROE %Same Store Sales (%SSS) 32
Slide 33: Sales Structure By Channel
Sales Structure By Channel Overseas Oth. Sales Oth. income E-Com. 3.78% 0.23% 0.88% 2.22% Consumer Product 8.00% Franchises 0.93% Beauty Market 2.73% 3Q16 (YTD) Beauty Cottage 1H16 Beauty Buffet 71.58% 9.66% 33
Slide 34: Sales Structure 3Q16 (YTD)
Sales Structure 3Q16(YTD) 34
Slide 35: CAPEX 2017
CAPEX 2017 CAPEX 2017 Summary CAPEX Y2017 1. Shop expansion 110 mb 2. Infrastructure & Equipment 50 mb Total CAPEX 2017 160 mb 35
Slide 36: Infrastructure Progress: Opening of New Office Building (BEAUTY2)
ความคืบหน้ าโครงสร้ างพืนฐาน ( Infrastructure): พิธีเปิ ดอาคารสํานักงานแห่ งใหม่ ( BEAUTY2) คณะกรรมการ ผู้บริหาร และพนักงานบริษัท บิวตี คอมมูนิตี จํากัด (มหาชน) (BEAUTY) กว่า 300 คน ร่วมทําพิธีเปิ ดอาคาร สํานักงานแห่งใหม่ ( BEAUTY2) โดยมีแขกผู้มีเกียรติ พันธมิตร ร่วมแสดงความยินดีอย่างคับคังเมือวันที
Slide 37: Corporate News
CORPORATE NEWS... TY COMMUNITY PUBLIC COMPAN LIMITED Forbes Asia's 200 Best Under A Billion http://www.forbes.com/asia200/ BEAUTY “ maitagyiniiley 200 Best Under a Billion uesastfhutirinammibumseaarn mains Shopuitinsetninm Tasahemanrsttutaus wht namsAutunuiaulalaaisu uavahananovumilyiur foamludaniig
Slide 38: Q&A Thank You
e BEAUTY Q&A Thank You BEAUTY COMMUNITY PUBLIC COMPANY LIMITED 10/915 NUANCHAN 34, NUANCHAN, BUNGKUM, BKK.THAILAND 10230 Tel : 66 2946 0700-6, 66 2946 1446-9 Fax : 66 2946 1571 contact@beautycommunity.co.th_ WWW.BEAUTYCOMMUNITY.CO.TH This Presentation (The “Presentation’) has been prepared by Beauty
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