Beauty Community Pcl · SET:BEAUTY
Beauty Community Pcl — Beauty Community Public Company — Investor Presentation (February 2017)
37 slides from Beauty Community Pcl's investor presentation, February 2017
Slide 1: Year 2016
Year 2016 1
Slide 2: Beauty Story
BEAUTY STORY Founded by Dr.Suwin Kraibhubes M.D. in 1998 at the time Thailand was under financial crisis. Key Success - Unique concept of multi-brand cosmetic shop in Thailand - Standout shop decoration - Variety & trendy product assortment - Difference from other cosmetic retails - Reasonable price
Slide 3: Business Approach
BUSINESS APPROACH Business Strategy To meet various and To cover all customers’ To reach broadest different need of all needs with a wide price base of customers target markets. range to fit different through multiple lifestyles. distribution channels. Business Policy Our Philosophy 3
Slide 4: Business Policy & Strategy 2017
Business Policy & Strategy 2017 4
Slide 5: Business Overview
BUSINESS OVERVIEW BEAUTY is the leading in the retail distribution of cosmetics and skincare. BEAUTY under the following 5 concepts (1) Beauty Buffet Shop (2) Beauty Cottage Shop operates 331 stores and 40 stores in oversea * (3) Beauty Market Shop *as of 02.02.2017 (1) Made in Nature Brand Is avail
Slide 6: Business Overview: store concepts and brands
BUSINESS OVERVIEW es BEAUTY lof cosmetic shop and the fun of lwith vintage inspired design lconvenience of supermarket and Tove all Binge gia . MADE IN . 3° Business BEAUTY, BUFFET, NATURE Girly girt DY don Supermarket, Hypermarket, {Traditional trade and Convenience Store, Traditional Channel Retai
Slide 7: Shop Expansion Highlight
Shop Expansion Highlight os BEAUTY © Beauty Market (BM) Beauty Cottage (BC) Beauty Buffet (BB) Total . 382 | 332 310 | 279 27 4 232 227 = 204 | 179 179 148 so « | 2] 2] -@ 1 au 3 10 13 13 18 2012 2013 2014 2015 2016 F2017 EEBEAUTY BUFFET SG Beauty 2/ The Most Delicious Beavty Shop In Town ! Mazurak
Slide 8: Private Label
PRIVATE LABEL Brand character / Brand positioning / Brand target GINO McCRAY THE BAKERY professional makeup young & trendy makeup No. of shops: 246 @ 2 February 2017 Shop size : Average 35 sqm. Location : Super center Shopping plaza Hyper market SCENTIO LANSLEY Local department stores natural skinca
Slide 9: Number of shops
No. of shops :72 @ 2 February 2017 Shop size : Average 35 sqm. Location : Super center Shopping plaza Hyper market Local department stores 9
Slide 10: Product Category and Coverage
Product Category Product Coverage • No. of shops @ 2 February 2017 : 13 Shops 1. Make up - General Brands • Beauty Specialty Store 2. Facial Care - Alternative Brands • Our Largest Format Shop 3. Body Hygiene - Exclusive Brands • Average Area 100 Sqm. 4. Body Care - Private Brands • Almost 100 Suppl
Slide 11: Consumer Product Plan 2016
Premium mass vs imported brand Fighting brand SKU: 9 SKU: 13 Ingredient from Korea Formulated from Japan Ingredient from Japan Consumer Product Plan 2016 - Modern Trade : Expand from 473 stores to 500 stores - Traditional Trade : Expand from 400 stores to 500 stores - E-Commerce : Expand from 14 web
Slide 12: Oversea Store Expansion
Oversea Store Expansion VIETNAM 36 SHOPS CAMBODIA 10 SHOPS Distributor in CLMV: Cambodia, Laos, Myanmar and Vietnam Wholesaler in ASEAN: Indonesia*, Malaysia and Singapore Wholesaler in ASIA: China, Hongkong ,Taiwan, India, Bahrain, Kuwait, Oman and UAE * Grant a distributorship in January 2016 INDO
Slide 13: Year 2016
Year 2016 13
Slide 14: Industry Outlook
INDUSTRY OUTLOOK Opportunities in Thailand. High Market Growth. -Increasing personal appearance concerns -More innovation & fashionable cosmetics -Urbanization - Rapid growth of major cities across the country -More cosmetics outlets -Expansion of market into new segments : men and the younger age -
Slide 15: Industry Outlook: Competitive Advantage
INDUSTRY OUTLOOK Competitive Advantage LOCAL BRAND BEAUTY IMPORTED BRAND Beauty Buffet ,Beauty Cottage and Lacal Brand Korea,Japan,UK,France Brands etc. Beauty Market More products and Brand Variety - Less product variety- Single Brand Mostly Single Brand multibrand, multiconcept Offer best products
Slide 16: Industry Outlook: Marketing Strategies
INDUSTRY OUTLOOK Marketing Strategies Traditional Media Digital Media Integrated Marketing Strategy Viral Marketing Word-Of-Mouth Social Media 17
Slide 17: Customer Relationship Management (CRM) Program Improvement
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PROGRAM IMPROVEMENT CRM Activities: Workshop CRM Activities: Surprise Gift Micro Agencies Bloggers Social Media Community 18
Slide 18: Traditional PR 2015: Awards
Traditional PR 2015 : 16 outstanding awards in different areas from International & Local Magazines Cleo Beauty Hall of Fame 2015 Cleo Beauty Hall of Fame 2015 Cleo Beauty Hall of Fame 2015 Cleo Beauty Hall of Fame 2015 Best Funky Lipstick in a Budget : Best Eye Palette in a Budget for nude Best Pow
Slide 19: Thailand Zocial Awards 2016 and Beauty Awards
AWARD Traditional PR 2015 : 16 outstanding awards in different areas from International & Local Magazines Cleo Beauty Hall of Fame 2015 Cleo Beauty Hall of Fame 2015 Cosmopolitan Beauty Awards Sudsabda Beauty Awards 2015 Best Eye Brown : Beauty Buffet Best Eye Brown : Beauty Buffet 2015 Best Daily U
Slide 20: Growth Plan: How to Increase Market Share?
GROWTH PLAN How to Increase Market Share? - Shop Expansion - Same-Store Sales Growth - New Product Concept - New Channels Shop Expansion 21
Slide 21: Growth Plan: Same Store Sales Growth
GROWTH PLAN : Same Store Sales Growth - Increasing Transactions and Basket Size - Effective Marketing Campaign - Customer Relationship Management ( CRM ) Program Improvement - Effective New Product Launching - Beauty Advisor’s Product Knowledge Improvement Marketing Strategies 22
Slide 22: People: Motivation & Reward
PEOPLE : MOTIVATION & REWARD The Power Of Change Seminar Quarterly & Yearly Reward Campaign Beauty The Star Trip To Korea Make Up Artist Team Network Building & Young Make up Artist Contest 23
Slide 23: Sales Promotion & Training Activities
SALES PROMORTION & TRAINING ACTIVITIES OVERSEA TRAINING , VIETNAM BEAUTY OPENHOUSE ASEAN BEAUTY SOUTH EAST COSMOPROF ASIA HK 2015 ASIA’S 2015 24
Slide 24: Growth Plan: New Product Concept
GROWTH PLAN : New Product Concept - Offer a wider range of products for the tourists. - Add more Food Supplement products to the line. - Add Health-Concerned products to the product line. - Add Herb products to the product line. 25
Slide 25: Growth Plan: New Channels
GROWTH PLAN : New Channels E-COMMERCE New Oversea Distributor On 3rd Party Websites ASIA Launching: April 2014 Facebook:beauty plaza Shopping Online Launching: Q3 2015 www.beautyplazaonline.com
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Slide 27: Revenue & Trend
REVENUE & TREND Total revenue target growth F20% for Y2016. 28
Slide 28: P&L 3Q16 Highlight (QTD)
P&L 3Q16 HIGHLIGHT(QTD) Profit & Loss 3Q16 3Q15 YoY 2Q16 QoQ (MB.) (%) (%) REVENUE 738.90 447.63 65.07% 588.23 25.61% NPAT 210.25 101.90 106.32% 138.72 51.56% % NPAT 28.45% 22.77% 5.68% 23.58% 4.87% % GP 67.42% 66.44% 0.98% 67.23% 0.19% % SG&A 31.95% 38.31% -6.36% 37.96% -6.01% % EBITDA 37.74% 31.06
Slide 29: P&L 3Q16 Highlight (YTD)
P&L 3Q16 HIGHLIGHT(YTD) Profit & Loss 3Q16 3Q15 YoY (MB.) (%) REVENUE 1,857.03 1,218.02 52.46% NPAT 478.20 271.52 76.12% % NPAT 25.75% 22.29% 3.46% % GP 67.13% 67.36% -0.23% % SG&A 35.14% 39.95% -4.81% % EBITDA 34.54% 30.72% 3.82% 30
Slide 30: Balance Sheet Snapshot
BALANCE SHEET SNAPSHOT [ ASSETS ] [ 30/09/2016 = + /- | Cash and cash equivalents : Temporary investments 430.00 — -30.65% Inventories 397.45 37.00% Total current assets 1,200.82 12.22% Property, plant and equipment 297.15 1.58% Total non-current assets 431.89 2.13% Total assets i 1,632.72 9.36% : S
Slide 31: Financial Ratio
FINANCIAL RATIO Liquidity Ratio & Inventory Days D/E (Finish Goods) ROA & ROE %Same Store Sales (%SSS) 32
Slide 32: Sales Structure By Channel
Sales Structure By Channel Overseas Oth. Sales Oth. income E-Com. 3.78% 0.23% 0.88% 2.22% Consumer Product 8.00% Franchises 0.93% Beauty Market 2.73% 3Q16 (YTD) Beauty Cottage 1H16 Beauty Buffet 71.58% 9.66% 33
Slide 33: Sales Structure 3Q16 (YTD)
Sales Structure 3Q16(YTD) 34
Slide 34: CAPEX 2017
CAPEX 2017 CAPEX 2017 Summary CAPEX Y2017 1. Shop expansion 110 mb 2. Infrastructure & Equipment 50 mb Total CAPEX 2017 160 mb 35
Slide 35: Infrastructure progress: opening of new office building BEAUTY2
ความคืบหน้ าโครงสร้ างพืน้ ฐาน ( Infrastructure): พิธีเปิ ดอาคารสํานักงานแห่ งใหม่ ( BEAUTY2) คณะกรรมการ ผู้บริหาร และพนักงานบริษัท บิวตี ้ คอมมูนิตี ้ จํากัด (มหาชน) (BEAUTY) กว่า 300 คน ร่วมทําพิธีเปิ ดอาคาร สํานักงานแห่งใหม่ ( BEAUTY2) โดยมีแขกผู้มีเกียรติ พันธมิตร ร่วมแสดงความยินดีอย่างคับคัง่ เ
Slide 36: Corporate News
CORPORATE NEWS 2. xury COMMUNITY PUBLIC COMPANY LIMITED Forbes Asia's 200 Best Under A Billion hitp://www.forbes.com/asia200. BEAUTY “ maitidyiniilay 200 Best Under a Billion udavliinutanummilumsmiaann mins sumuttinisz@niam Tanrahamamsiuituteus ut HAM sAMUNUAUTAlAAIAN LarahananovUMiltun fomludaniiga
Slide 37: Thank You
e BEAUTY QkaA Thank You BEAUTY COMMUNITY PUBLIC COMPANY LIMITED 10/915 NUANCHAN 34, NUANCHAN, BUNGKUM, BKK.THAILAND 10230 Tel : 66 2946 0700-6, 66 2946 1446-9 Fax : 66 2946 1571 contact@beautycommunity.co.th_ WWW.BEAUTYCOMMUNITY.CO.TH This Presentation (The “Presentation”) has been prepared by Beaut
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