Beauty Community Pcl · SET:BEAUTY
Beauty Community Pcl — Investor Presentation (May 2017)
39 slides from Beauty Community Pcl's investor presentation, May 2017
Slide 1: Beauty Community May 2017
BEAUTY @ COMMUNITY May 2017
Slide 2: Beauty Story
BEAUTY STORY Founded by Dr.Suwin Kraibhubes M.D. in 1998 at the time Thailand was under financial crisis. Key Success - Unique concept of multi-brand cosmetic shop in Thailand - Standout shop decoration - Variety & trendy product assortment - Difference from other cosmetic retails - Reasonable price
Slide 3: Business Approach
$s BEAUTY Business APPROACH Business Strategy Multi Brands To meet various and To cover all customers’ To reach broadest base different need of all needs with a wide price of customers through target markets. range to fit different multiple distribution lifestyles. channels. Business Policy * High Q
Slide 4: Business Policy & Strategy 2017
b $8 BEAUTY Business Policy & Strategy 2017 Year of Investment & Development for Sustainable Growth. 1.Invest in Human Resource Capability Development for Sustained Business Growth. 2.Invest and Develop Tools for Data and Information Utilization to Maximize Business Advantage. 3.Invest and Develop C
Slide 5: Business
ss BEAUTY Business |
Slide 6: Business Overview
BUSINESS OVERVIEW BEAUTY is the leading in the retail distribution of cosmetics and skincare. BEAUTY under the following 5 concepts (1) Beauty Buffet Shop (2) Beauty Cottage Shop operates 329 stores and 40 stores in oversea * (3) Beauty Market Shop *as of 03.05.2017 (1) Made in Nature Brand Is avail
Slide 7: Shop Expansion Highlight
‘Shop Expansion Highlight $$ BEAUTY © Beauty Market (BM) Beauty Cottage (BC) Beauty Buffet (BB) Total 7 382 | 332 310 | 279 278 J 232 227 2 204 _ 179 179 148 7 86 1 71 -_ » | 2] 2] 7 | | @ 10 13 13 18 2. r= = = = a 7 2012 2013 2014 2015 2016 F2017 BEAUTY BUFFET Y The Most Delicious Beavty Shop In To
Slide 8: Private Label
PRIVATE LABEL Brand character / Brand positioning / Brand target GINO McCRAY THE BAKERY professional makeup young & trendy makeup No. of shops: 246 @ May 2017 Shop size : Average 35 sqm. Location : Super center Shopping plaza Hyper market SCENTIO LANSLEY Local department stores natural skincare func
Slide 9: Beauty Cottage shops
No. of shops :70 @ May 2017 Shop size : Average 35 sqm. Location : Super center Shopping plaza Hyper market Local department stores 9
Slide 10: Beauty Market shops and product coverage
Product Category Product Coverage • No. of shops @ May 2017 : 13 Shops 1. Make up - General Brands • Beauty Specialty Store 2. Facial Care - Alternative Brands • Our Largest Format Shop 3. Body Hygiene - Exclusive Brands • Average Area 100 Sqm. 4. Body Care - Private Brands • Almost 100 Suppliers 5.
Slide 11: Consumer Product Channel
Consumer Product Channel Premium mass vs imported brand Fighting brand SKU: 14 SKU: 11 Ingredient from Korea Formulated from Japan 2017 New 3rd Party Retail Channels: King Power Ingredient from Japan (Suvarnabhumi / Donmueang / Srivaree ) Consumer Product Plan 2017 - Modern Trade : Expand from 473 s
Slide 12: Oversea Store Expansion
Oversea Store Expansion Independent Shops No. of shops 2014 : 19 Shops No. of shops 2015 : 32 Shops No. of shops 2016 : 40 shops Shop In Shop 2016 : 138 Shops -Indonesia : 19 shops -Hong Kong : 100 shops -Taiwan : 19 shops 2017 New Distributor : Philippines @Ayala 30th mall Ayala South Park Cambodia
Slide 13: Oversea: Expand to Well-Selected and Profitable Channels
OVERSEA : EXPAND TO WELL – SELECTED AND PROFITABLE CHANNELS 13
Slide 14: Outlook
Out look eS
Slide 15: Industry Outlook
INDUSTRY OUTLOOK Opportunities in Thailand. High Market Growth. -Increasing personal appearance concerns -More innovation & fashionable cosmetics -Urbanization - Rapid growth of major cities across the country -More cosmetics outlets -Expansion of market into new segments : men and the younger age -
Slide 16: Industry Outlook: Competitive Advantage
INDUSTRY OUTLOOK Competitive Advantage LOCAL BRAND BEAUTY IMPORTED BRAND Beauty Buffet ,Beauty Cottage and Lacal Brand Korea,Japan,UK,France Brands etc. Beauty Market More products and Brand Variety - Less product variety- Single Brand Mostly Single Brand multibrand, multiconcept Offer best products
Slide 17: Marketing Strategies 2017
MARKETING STRATEGIES 2017 Marketing Strategies Conversion Marketing Viral Marketing Word-Of-Mouth Digital Media Social Media Online to Offline & Offline to Online 17
Slide 18: Conversion Marketing
MARKETING STRATEGIES 2017 Conversion Marketing - Online to Offline & Offline to Online Activities @Line get point : Point Redemption 18
Slide 19: CRM Program Improvement
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PROGRAM IMPROVEMENT CRM Activities: Workshop CRM Activities: Surprise Gift Micro Agencies Bloggers Social Media Community 19
Slide 20: Awards 2016
MAGAZINE AWARDS : CLEO Beauty Hall of Fame 2016 Best Eye Shadow Best Mascara Best Color Lip Nude Beauty Buffet GINO McCRAY Pink Passion Beauty Buffet GINO McCRAY Tokyo Lash Bomb Beauty Buffet GINO McCRAY The Professional Diamond Forever Stick Eye Shadow Makeup Lipstick No.13 Ginger bread Thailand Zo
Slide 21: 21
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Slide 22: Growth Plan: How to Increase Market Share
GROWTH PLAN How to Increase Market Share? - Shop Expansion - Same-Store Sales Growth - New Product Concept - New Channels Shop Expansion 22
Slide 23: Growth Plan: Same Store Sales Growth
GROWTH PLAN : Same Store Sales Growth - Increasing Transactions and Basket Size - Effective Marketing Campaign - Customer Relationship Management ( CRM ) Program Improvement - Effective New Product Launching - Beauty Advisor’s Product Knowledge Improvement Marketing Strategies 23
Slide 24: People: Motivation & Reward
PEOPLE : MOTIVATION & REWARD Teamwork Building : Beauty HyGen Seminar Quarterly & Yearly Reward Campaign Top Achievers Travel Campaign People Development : Make Up Artist Network 24
Slide 25: Sales Promotion & Training Activities
SALES PROMORTION & TRAINING ACTIVITIES OVERSEA TRAINING , VIETNAM OVERSEA BUSINESS MEETING & MARKET SURVEY 25
Slide 26: Growth Plan: New Product Concept
GROWTH PLAN : New Product Concept - Offer a wider range of products for the tourists. - Add more Food Supplement products to the line. - Add Health-Concerned products to the product line. - Add Herb products to the product line. 26
Slide 27: Growth Plan: New Channels
GROWTH PLAN : New Channels E-COMMERCE New Oversea Distributor On 3rd Party Websites ASIA Launching: April 2014 Facebook:beauty plaza Shopping Online Launching: Q3 2015 www.beautyplaza online.com 27
Slide 28: Financial Summary
ssBEAUTY ST inancial summary
Slide 29: Profit & Loss Highlight
PROFIT & LOSS HIGHLIGHT MB. Years Total revenue target growth F20% for Y2017. 29
Slide 30: P&L Y2016 Highlight
L ive a Beau ti fu Il P&L Y2016 HIGHLIGHT s8 BEAUTY Profit & Loss 2016 2015 YoY (MB.) (%) REVENUE 2,558.84 | 1,792.03 | 42.8% NPAT 656.01| 402.49 | 63.0% % NPAT 25.64%| | 22.46% | 3.18% % GP 67.19%] | 66.93% | 0.26% % SGRA 35.35%] 39.22% | -3.87% Yo EBITDA / \ 34.36% \ 30.97% \ 3.39% ) L i f e
Slide 31: P&L 4Q16 Highlight
P&L 4Q16 HIGHLIGHT(QTD) se BEAUTY A \ 7 ~ —— Profit & Loss 4Q16 4Q15 YoY 3Q16 QoQ (me. 6 (%) REVENUE 701.81 574.01 22.3% 738.90 -5.0% NPAT 177.81 130.97 35.8% 210.25 ||-15.4% % NPAT 25.34% 22.82% 2.52% 28.45%)|| -3.11% % GP 67.37% 66.00% 1.37% 67.42%)|| -0.05% % SG&A 35.91% 37.67% -1.76% 31.95% 3.96
Slide 32: Balance Sheet Snapshot
‘BALANCE SHEET SNAPSHOT se BEAUTY [ ASSETS | [ 31/12/2016 = + /- | Cash and cash equivalents fO 216.87 Temporary investments 680.00 9.68% Inventories 373.89 28.88% Total current assets 1,312.53 22.66% Property, plant and equipment 303.80 3.85% Total non-current assets 438.02 3.58% Total assets 17505
Slide 33: Financial Ratio
FINANCIAL RATIO orRrN WwW Sf WU 60% 50% 40% 30% 20% 10% 0% Liquidity Ratio & D/E + 4.55 3.20 r 0.18 0.30 2014 2015 * Liquidity Ratio © D/E ROA & ROE 36.01% 28.87% O . ° °° 28.96% 24.83% 2014 2015 ROA = ROE 2016 30% @ 20% 10% 2016 $$ BEAUTY Inventory Days (Finish Goods) 141 137 110 2014 2015 2016 % S
Slide 34: Sales Structure By Channel
Sales Structure By Channel 34
Slide 35: Sales Structure 2016
Sales Structure 2016 By Product By Product By Product By Geographic By Geographic By Geographic 35
Slide 36: CAPEX 2017
CAPEX 2017 Summary CAPEX Y2017 1. Shop expansion 110 mb 2. Infrastructure & Equipment 50 mb Total CAPEX 2017 160 mb 36
Slide 37: Infrastructure: Open House New Building (BEAUTY2)
Infrastructure: Open House New Building ( BEAUTY2) Board of Directors, Managements and Staffs of Beauty Community PCL celebrated grand opening of new training center and warehouse along with distinguished quests and business partners on June 23, 2016 37
Slide 38: Corporate News
CORPORATE NEWS 2. xury COMMUNITY PUBLIC COMPANY LIMITED Forbes Asia's 200 Best Under A Billion hitp://www.forbes.com/asia200/ BEAUTY “ Billion udavliinutanummilumsmiaann mins » da Sumuitinlse@ndam Tasahamamsauiutause wl maitqynifisy 200 Best Under a HAM sAMUNUAUTAlAAIAN LarahananovUMiltun fomludanii
Slide 39: Q&A
seBEAUTY Q&A BEAUTY COMMUNITY PUBLIC COMPANY LIMITED 10/915 NUANCHAN 34, NUANCHAN, BUNGKUM, BKK.THAILAND 10230 Tel : 66 2946 0700-8, 66 2946 1446-9 Fax : 66 2946 1571 contact@beautycommunity.co.thWWW.BEAUTYCOMMUNITY.CO.TH This Presentation (The “Presentation’) has been prepared by Beauty Community P
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