Slide 1: Authentic Brands Group
authentic AUTHENTIC BRANDS GROUP WARSZAWA, 29.08.2024
Slide 2: Dariusz Milek, Founder, Main Shareholder and CEO, CCC Group
DARIUSZ MILEK FOUNDER, MAIN SHAREHOLDER AND CEO CCC Group
Slide 3: Key facts after one year of CCC & Authentic cooperation
CCC x authentic GROUP KEY FACTS AFTER ONE YEAR OF CCC & AUTHENTIC COOPERATION units of Authentic authentic’s brands in branded products the CCC Group’s sold by the CCC offer (4 more Group incoming) share of Reebok in share of authentic’s fe) CCC’s sales revenues 0 brands in CCC’s in VII'24 (x5 yoy)
Slide 4: Average intake gross margin on Authentic branded products with CCC
average intake gross margin on / TAK %o Authentic branded products with CCC ,WUNTER »
Slide 5: Authentic's exposure to prospective CEE region
AUTHENTIC’S EXPOSURE TO PROSPECTIVE CEE REGION, THANKS TO COOPERATION WITH AN UNDISPUTED MARKET LEADER 1,79x—q Population in millions, 1 CE USA vs Europe Source: Eurostat, World Bank
Slide 6: Jamie Salter, Founder, Chairman and CEO, Authentic Brands Group
JAMIE SALTER FOUNDER, CHAIRMAN AND CEO Authentic Brands Group BIO + Anindustry pioneer, Mr. Salter has more than three decades of success in making strategic and profitable investments in consumer brand-related activities + Created a licensing playbook that connects superbrands with best-in-class pa
Slide 7: Authentic in numbers
AUTHENTIC IN NUMBERS 50+ $32B+ 13K+ BRANDS GLOBAL ANNUAL SALES. STORES & SHOP-IN STORES. 1,.600+ 150+ 400K+ PARTNERS COUNTRIES POINTS OF SALE 618M+ 13B+ 200M+ FOLLOWERS ANNUAL SOCIAL CUSTOMER DATA FILES MEDIA IMPRESSIONS 1B+ 688B+ ANNUAL WEB VISITORS MONTHLY PR IMPRESSIONS
Slide 8: The Authentic model
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of our global brand portfolio. THE AUTHENTIC MODEL TRADITIONAL VERTICAL MODEL AUTHENTIC MODEL Brand identity and strategy Marketing and promotion Product design E-commerce opera
Slide 9: Sales growth
SALES GROWTH 2010 2011 2012 2013 2014 #2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Slide 10: Authentic's investors and shareholders
BLACKROCK HPS INVESTMENT PARTNERS BROOKFIELD LION CAPITAL JASPER RIDGE PARTNERS =aEES TEMASEK QATAR INVESTMENT AUTHORITY OAKTREE ~ INDEPENDENT SHAREHOLDERS SHAQUILLE O’NEAL
Slide 11: Reebok: key numbers, mission and characteristics
65M+ $5,4B+ 21M+ PAIRS OF SHOES SOLD = ANNUAL REVENUE FOLLOWERS MISSION: Get more people to express themselves through movement CHARACTERISTICS: Bold, Street, Authentic, for the people, defiant =< eo] co Lu Lu o& CUSTOMER: Fit, fun, adventure seekers, Gen Z, Millenials
Slide 12: Brand strategy
BRAND STRATEGY OUR ATTITUDE: IRREVERENCE 2 ME RAINING Is OUR
Slide 13: Brand essence
- BRAND ESSENCE s
Slide 14: Reebok heritage and iconic models
eS ese CLASSIC LEATHER CLUBC BB4000 Il PUMP Heritage Running Heritage Court Heritage Basketball Performance Basketball 1983 1985 1986 1989 1G NANO FLOAT Style Running Training Performance Running 2010 2011 2017
Slide 15: Those who are not afraid to take chances
those who@re not afraid to take chances andiimd the greatness within mseélves. Fit, fun, ure seekers who are connécted to : the world around them.
Slide 16: Target audience
TARGET AUDIENCE 4 “4 iN | 3 b “> GEN ZIS THE BULLSEYE 2 OF OUR CONSUMER TARGET
Slide 17: Shop-in-Shop and branded stores
3000+ Shop-in-Shop 1230+ Branded Stores zm Se a a aes a oa
Slide 18: Celebs in Reebok
CELEBS IN REEBOK EMILY RATAJKOWSKI ‘SHAWN MENDES, LUKA SABBAT CHASE STOKES V4 "AMELIA HAMLIN GEORGINA RODRIGUEZ
Slide 19: Athletes and ambassadors in Reebok
JUSTIN FIELDS ANGEL REESE SHAKUR STEVENSON SURYAKUMAR ASHOK YADAV ANUEL TOBE NWIGWE
Slide 20: Hunter: annual revenue, followers, licensees
$186M+ 1,3M+ 15+ ANNUAL REVENUE FOLLOWERS LICENCEES MISSION: Using the highest quality materials and techniques, Hunter leads the way in design and performance. CHARACTERISTICS: British heritage redefined, unmatched craftmanship, enduring style [a (LiL = z =) -c CUSTOMER: Target age 25-34
Slide 21: Born in Britain, universal appeal
BORN ) aoa IN BRITAIN : UNIVERSAL | N APPEAL, > 1856, THE BRAND HAS A/RIGH HISTORY ATION rahe BOSE EU DESIGN.
Slide 22: Slide 22
Slide 23: Hunter holds two Royal Warrants of Appointment
HUNTER HOLDS TWO ROYAL WARRANTS OF APPOINTMENT TO HM THE QUEEN AND HRH THE DUKE OF EDINBURGH
Slide 24: Age 35-44
35-44
Slide 25: Celebs + Hunter
Slide 26: Shaquille O'Neal
SHAG SHAQUILLE O'NEAL
Slide 27: Shaquille O'Neal is larger-than-life
SHAQUILLE O’NEAL IS LARGER-THAN-LIFE. At 7-foot-1 his stature commands attention but it is his big personality, clever sense of humor, and innate likability that truly set him apart. He is undeniably fun, approachable, and genuine. A force within the worlds of sports, entertainment, and business. Sh
Slide 28: Broad consumer awareness
BROAD CONSUMER AWARENESS i H F LICENSEES GLOBALLY among all demographic groups; general market, _ minorities, men, kids, and moms; cuts across income and geographic lines. Fusion of BUSINESS PROVEN SUCCESS TO LICENSING PHILANTHROPIC SUCCESS EFFORTS PERSONAL INVOLVEMENT in support of partners. locall
Slide 29: Social media
SOCIAL MEDIA OVER 83 FOLLOWERS jai a mH. & MILLION Ta 3 MILLION FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS Cy MILLION 5) MILLION THOUSAND THOUSAND MitLON FLOWERS qe FOLLOWERS FOLLOWERS FOLLOWERS rouowees | WE CA EOEREING APAC AGE & GENDER BREAKDOWN * All data as of August 01, 2024 13-17 18-24
Slide 30: Shaq footwear
SHAQ FOOTWEAR THE SHAQ™ BRAND has always been focused on providing iconic performance footwear with the best-in- class value for price. SHAQ™ FOOTWEAR targets budget-conscious consumers who seek affordable, durable athletic shoes that cater to the needs of casual athletes, families, and fans of Shaq
Slide 31: Q&A
Slide 32: Thank you!
THANK YOU! IR contact: Wojciech Latocha Michat Rys IR Director, Head of IR IR Associate +48 887 448 312 +48 724 970 072 wojciech.latocha@cce.eu michal.rys@ccc.eu Upcoming events: 9-10.09.2024 DM Pekao S.A. 21st Annual Emerging Europe Investment Conference, Warsaw, Poland
Slide 33: Disclaimer
This presentation (“Presentation”) has been prepared by CCC S.A. of Polkowice (“CCC”) to provide a general overview of the CCC Group (‘CCC Group”) through a set of selected highlights. It is purel informational and does not purport to be a complete analysis of the CC\ Group's financial condition. Al
Slide 34: CCC Group
CCC GROUP MODIVO _ HalfPrice eobuwie pl CCC