Slide 1: GO.25 | Everything Fashion – CCC Group strategy until 2025
GO.25 | EVERYTHING FASHION OMNICHANNEL PLATFORM CCC Group strategy until 2025 CCC @eobuwiet MODIVO DeeZee _—HalfPrice
Slide 2: Disclaimer
DISCLAIMER This presentation (“Presentation”) has been prepared by CCC S.A. of Polkowice (“CCC”) to provide a general overview of the CCC Group (“CCC Group”) through a set of selected highlights. It is purely informational and does not purport to be a complete analysis of the CCC Group’s financial c
Slide 3: Agenda
Agenda 1. Context 2. Continuation of GO.22 3. CCC Group today 4. CCC Group until 2025 5. How do we get there? 6. Expected outcome 7. Appendix Gino Rossi | AW21 3 Badura | AW21
Slide 4: Context
Context 4 Badura | AW21
Slide 5: The market is constantly evolving – COVID has accelerated existing trends
The market is constantly evolving – COVID has accelerated existing trends… Fashion driven by social Online/mobile growth media Off-price / Sneakerisation value expansion Eco, circularity Changing role of stores Consolidation Express deliveries Personalised Marketplaces communication Subscriptions Fa
Slide 6: Clients buy in a more complex and multichannel way
... clients buy in a more complex and multichannel way... Expects a consistent experience across all channels More likely to shop online Pays digitally Expects personalised communication Expects fast delivery Likely to choose BNPL solutions Looks for ‘value-for-money’ products More l
Slide 7: Digital sales will fuel further fashion market growth
... and digital sales will fuel further fashion market growth online 17% 29% penetration +26% 282 1. Apparel market over 3x bigger [EUR bn] 62 than footwear market 224 50 2. Market growth by 1/4 till 2025 Footwear 220 3. Online as key growth driver 175 Apparel 2020 2021 2022 2023 2024 2025 Apparel a
Slide 8: Continuation of GO.22
Continuation of GO.22 8 Badura | AW21
Slide 9: The GO.22 strategy prepared us well for the 2020–2021 events
The GO.22 strategy prepared us well for the 2020–2021 events... Right diagnosis of priorities in GO.22 prepared us for …and as a result we emerged from the crisis the 2020 – 2021 events... as a stronger business CRISIS RECOVERY ACCELERATION 2020 2021 2022 8,5-9,5 5,3 GO.22 plan Execution GO.22 plan
Slide 10: Despite the crisis, we continued the Group's transformation [1/2]
… despite the crisis, we managed to continue the Group's transformation Selected actions during 2020-2021 [1/2] Customer experience improvement Increase in CCC Club members by 2m New value added services, incl.: CCC Express Implementation of CCC Club 2.0 delivery, online and offline deferred
Slide 11: Despite the crisis, we continued the Group's transformation [2/2]
… despite the crisis, we managed to continue the Group's transformation Selected actions during 2020-2021 [2/2] Implementation and development of business Refinancing, increase of long-term financing to tools, e.g. SAP, SAC, BI >50% OMS1) rollout - full integration of store and e- Purchase o
Slide 12: CCC Group today
CCC Group today 12 Gino Rossi | AW21
Slide 13: Today we are a Group of complementary retail businesses [1/2]
As a result, today we are a Group of complementary retail businesses, operating in fashion sector, built on strong foundations [1/2] unique Customers with a total area of ca. 700k m2 Customers in loyalty programs store visits per year (2020) Shared CRM base across the CCC Group visits to the Group’s
Slide 14: Today we are a Group of complementary retail businesses [2/2]
As a result, today we are a Group of complementary retail businesses, operating in fashion sector, built on strong foundations [2/2] Sprandi | AW21 market presence more employees in tech & digital (vs 2019) CCC named the strongest fashion brand in Poland at location centres (Polkowice, Warsaw, Wrocl
Slide 15: CCC Group until 2025
CCC Group until 2025 15 Jenny Fairy | AW21
Slide 16: Mission and Vision
MISSION VISION Gino Rossi | AW21 16
Slide 17: We will pursue our mission and vision guided by our core values
We will pursue our mission and vision guided by our 3 core values The Customer is always at the center of our attention We are proud of our products We operate quickly and consistently, we are flexible Our efforts create value for Customers and the company We think innovatively to enhance and stream
Slide 18: Clear strategic goals – to triple the scale of our business
We have clear strategic goals – to triple the scale of our business and increase its profitability Revenue in 2025 Share of non-footwear Share of revenue For each of the formats 2025 vs Q3'21 LTM categories in 2025 sales in 2025 within the Group (PLN 6.8bn) vs 2020 Circularity | Low-emission | Diver
Slide 19: The business model of the CCC Group is an omnichannel platform
The business model of the CCC Group is an omnichannel platform, that helps Clients fulfill their purchasing needs in a way they preffer We serve customers where, how and when they want it... ... offering them fashion products, incl.: Own brands, strong third-party brands footwear and apparel + relat
Slide 20: Our platform provides a unique ecosystem for our product flow
Our platform already provides a unique ecosystem for our product flow 6 strategic private labels and a few complementary ones 1,000+ third-party brands (currently) 3,000+ (in 2025) Gino Rossi | AW21 20
Slide 21: CCC Group 2025
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Slide 22: CCC format: contribution to the Group's revenue
Optimization and digitalization of sales network (total sales in stores and at ccc.eu) Further strengthening of private labels and advanced analytics gross margin (incl. price&promo) 25-30% contribution to the Group’s revenue Digital touchpoints – ccc.eu and mobile app online-only range (at least 3x
Slide 23: CCC omnichannel ecosystem
CCC omnichannel ecosystem digitally supported Customer journey 2021 >6m downloads In-store esize.me 1. Kiosks / self-service checkouts nearly 2m unique scanners 2. Displays at POS terminals visits/month 3. Online order pickup 4. Digital displays 5. Buy Now Pay Later 6. Esize.me scanners 7. Digital p
Slide 24: eobuwie.pl
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Slide 25: eobuwie.pl: contribution to the Group's revenue
International expansion revenue generated outside PL Vertical marketplace Mobile app development contribution of mobile generated sales Increase of next business day (NBD) delivery volumes with international logistics 30%–35% contribution share of next business to the Group’s revenue New platform da
Slide 26: eobuwie.pl offers the most compelling specialized model for online footwear
eobuwie.pl offers the most compelling, specialized business model for online footwear customers Offline stores enhancing From 140k SKUs now to 250k SKUs in 2025 the omnichannel experience (under the 1P model) • Reserve & collect Over 1,000 brands in 2025 (+55%) • Digital fitting rooms Focus on
Slide 27: Unique hybrid stores supporting online platform
Unique hybrid stores supporting online platform 1. Digital displays 2. Esize.me scanners 3. Online order pickup 4. Digital post-purchase survery (NPS) 5. Distribution of online orders from store’s stock 6. Automated fitting rooms 7. Robots – sales-support devices for Staff 8. Interactive information
Slide 28: We are strengthening the customer-focused eobuwie.pl strategy
We are strengthening the customer-focused eobuwie.pl strategy Making product search easy Increase of active customers Increasing share of mobile app from 7.8 to 10m Improving payment experience Conversion rate +50% Paid traffic optimization Launching a marketplace Number of brands: 6
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Slide 30: Modivo: contribution to the Group's revenue
Broadest multi-category product SKUs range – global and local brands brands suppliers Vertical marketplace focused on fashion and lifestyle Innovative services for customers (same day delivery, digital fitting GMV from marketplace rooms) 15-20% contribution to the Group’s revenue Personalization gro
Slide 31: Expanding Modivo product mix
Expanding Modivo product mix with new category additions and marketplace Dedicated strong team of specialists built from 2021 Strong team Strong local teams in selected countries Marketplace to be launched in Q1 2022 Expanding product range New additions to the product mix (beauty, home & decor) in
Slide 32: Synergies with eobuwie.pl to accelerate Modivo's growth
Synergies with eobuwie.pl to accelerate Modivo’s growth 4.5x Annual purchase frequency increases by 2-3x for Customers shopping on both platforms 2025 Customers Customers today 2.1x 2.0x Customers today 60% of Modivo Customers come from eobuwie.pl Data for 12 months Customers as of October 2021 shop
Slide 33: HalfPrice
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Slide 34: HalfPrice: contribution to the Group's revenue
Further rollout on key markets >250 stores / ~400k m2 and flexible rental conditions Development of online platform 50% revenue generated outside Poland Leveraging the Group's synergies in full-price segment online sales (online to be launched in Q4 2021) 15-20% contribution >45% marży brutto to the
Slide 35: HalfPrice.eu launch confirmed our assumptions; scaling the concept
HalfPrice.eu launch confirmed our assumptions; we are entering the stage of scaling the concept Trend: ‘Value for money’ growth Very well received by customers with margin/m2 above expectations Trend: Customers look for well-known brands Good performance also in markets outside Poland Unde
Slide 36: DeeZee
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Slide 37: DeeZee: contribution to the Group's revenue
Rollout of new categories 2025 revenue (apparel, accessories, over 10x vs 2020 beauty, home) International expansion B2B / marketplace growth of apparel revenue in 2022 and steady growth ~5% contribution to the Group’s revenue share of foreign sales in 2025 37 SALES STRUCTURE PRODUCT MIX online priv
Slide 38: Group 2025
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Slide 39: Each of our formats reaches different customer segments
Each of our formats reaches different customer segments U PPER SEG M EN T M A IN ST R EA M VA L U E % share of product mix until 2025 90 / 0 / 10 85 / 0 / 15 25 / 60 / 15 30 / 60 / 10 15 / 45 / 40 footwear apparel other (incl.: accessories, home&decor, beauty, etc.) 39
Slide 40: Strengthening home markets; international development mostly online
We are strengthening our position on home markets; international development mostly online Wester & CEE Region PL Southern Main direction (except PL) CIS Europe online Maintain leadership in CEE region Key growth markets – Romania and Russia 1. Top omnichannel fashion offline platform in CEE Consoli
Slide 41: We want to grow Group's business 3 times by 2025
We want to grow Group’s business 3 times by 2025 >x3 0.7 – 0.9 >20.0 3.7 – 4.1 Product mix 3.0 – 3.4 Product mix 4.2 – 4.6 1.8 – 2.2 online 6.8 offline 0.1 0.4 2.7 3.4 Q3 2021 LTM1 2025 Revenue of the CCC Group, Q3 2021 LTM – 2025, PLN bn 41 11 Preliminary data for Q4 2021
Slide 42: How do we get there?
How do we get there? 42 Jenny Fairy||AW21 Badura AW21
Slide 43: We will deliver on our goals by focusing on the platform fundaments
We will deliver on our goals by focusing on the platform fundaments We serve customers where, how and when they want it... ... offering them fashion products, incl.: Own brands, strong third-party brands footwear and apparel + related purchased as 1P and 3P (marketplace) categories… ...via a channel
Slide 44: We continue to grow our product development team
We continue to grow our product development team Customer-oriented product development process Selected strategic goals >15 capsule collections annually Further improvements in time to market Scale the designers team x3 Sustainable collections in each product categories Sport assortment growth (to >
Slide 45: Directions of the CCC marketing strategy and private labels
Directions and elements of the CCC marketing strategy and CCC private labels Consistent growth of 6 strategic private labels and several complementary ones The portfolio is properly diversified, the fashion and lifestyle mix – reaching different customer segments Support in reducing discounts
Slide 46: Our private labels portfolio covers the full range of customer needs
Our private labels portfolio covers the full range of customer needs trend classics low high 46 strategic complimentary other
Slide 47: Family, fashion trends, quality and classics
FAMILY QUALITY & CLASSICS SPORT IS A LIFASTYLE 47 FASHION TRENDS QUALITY & TREND SEXY LIFESTYLE
Slide 48: We enhance our product mix with recognizable third-party brands
We enhance our product mix with the most recognizable third-party brands Increase from to third-party brands offered by the Group … 48
Slide 49: Customer base and advanced analytics as key components of our platform
Customer base and advanced analytics as one of the key components of our omnichannel platform Customer base Scaling competences CLV Future & analytics at the CCC Group value levers 23m of unique, registered customers CCC Club across the Group Omnichannel Comprehensive CLTV management Gross margin up
Slide 50: We will keep improving customer value management throughout the life cycle
We will keep improving customer value management throughout the entire life cycle Phase Building interest Conversion Building CLTV Managing customer churn Customer life cycle • Lookalike – reaching customers with • Propensity modelling • Scaled cloud analytics • CLTV analytics similar profiles • Use
Slide 51: We are stepping up technology advancement
We are stepping up technology advancement. Technology for the business Our technology foundations Service-oriented operating model Strategic goals Seamless and personalized omnichannel customer Shorter time to market experience for business delivery Modern stores Improved with digitally-equipped sta
Slide 52: Logistics and supply chain remain our competitive strength
Logistics and supply chain remain our competitive strength New supply directions Geographical diversification Shorter lead-time Broad supplier portfolio (140+) Increased intake numbers 1,000+ third-party brands 100% digitally integrated suppliers Diversified supply methods New alte
Slide 53: The strategy will be financed with own funds and debt capacity
The strategy will be financed with own funds and debt capacity Improvement of operating results Working capital optimisation Investment outlay stabilisation Technology & logistics 45 (mainly eobuwie.pl) 45 Off-price Q3’21 2022 2023 2024 2025 LTM 10 Retail 53
Slide 54: We scale dynamically, while being responsible
We scale dynamically, while being responsible for clients, employees, society and environment We want to set standards along the entire value chain* 54 * The value chain of the CCC Group described in the non-financial report, p. 14
Slide 55: Our ambitions are reflected in sustainable development goals
Our ambitions are reflected in the goals of sustainable development 2025 GOALS 2030 GOALS1 100% products with labels containing information 100% products with low carbon footprint on materials and manufacturing method used and low water use labels 100% product categories containing sustainable colle
Slide 56: Our values are our foundation
Our values are our foundation We are driven We create We work by Customers business innovations as a team Strategic goals +10p NPS for all the Group’s brands (vs 2020) • internally and externally consistent brand of the employer 3x FashionTech team expansion • an environment based on results and inn
Slide 57: What is the expected outcome?
What is the expected outcome? 57 Badura | AW21
Slide 58: Our ambitions are guided by seven priorities
Our ambitions are guided by seven priorities Focus on the customer and their needs Development of omnichannel platform Proper quality, fashionable and affordable products Efficient data-driven operations Corporate culture attracting top talent and promoting talent development ESG-driven across the o
Slide 59: Clear strategic goals – to triple the scale of our business
We have clear strategic goals – to triple the scale of our business and increase its profitability Revenue in 2025 Share of non-footwear Share of revenue For each of the format within 2025 vs Q3'21 LTM (PLN 6.8bn) categories in 2025 sales in 2025 Group vs 2020 Circularity | Low-emission | Diversity
Slide 60: Thank you
ccc orour 60 Thank you Szymon Filipezak Head of Strategy and Development +48 887 661354 szymonilipezak@cec.eu Wojciech Latocha Head of Investor Relations +48 887 448 312 wojciech.latocha@ccc.eu
Slide 61: Appendix
Appendix 61 Jenny Fairy | AW21
Slide 62: Key GO.25 figures | Everything Fashion [1/3]
Key GO.25 figures | EVERYTHING FASHION [1/3] 62
Slide 63: Key GO.25 figures | Everything Fashion [2/3]
Key GO.25 figures | EVERYTHING FASHION [2/3] 63
Slide 64: Key GO.25 figures | Everything Fashion [3/3]
Key GO.25 figures | EVERYTHING FASHION [3/3] 64
Slide 65: CCC Group
CCC GROUP CCC eobuwiep! MODIVO HalfPrice DeeZee