Flair Writing Industries Limited · NSE:FLAIR
Flair Writing Industries — Q4 FY25 Earnings Presentation
39 slides from Flair Writing Industries's earnings presentation, May 22, 2025
Slide 1: Cover letter to stock exchanges
Ref- FWIL/SEC/2025-26/11 Date: May 22, 2025 BSE Limited National Stock Exchange of India Limited Phiroze Jeejeebhoy Towers Exchange Plaza, Dalal Street C/1, G Block, Bandra - Kurla Complex Mumbai - 400 001. Bandra (East), Mumbai - 400 051. Scrip Code : 544030 Symbol : FLAIR Sub: Investor Presentatio
Slide 2: Investor Presentation Q4 & FY25
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Slide 3: Safe Harbor
Safe Harbor This presentation and the accompanying slides (the “Presentation”), which have been prepared by Flair Writing Industries Limited (the “Company’), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for
Slide 4: Performance Updates
Performance Updates
Slide 5: Q4 & FY 2025 Performance Highlights
Q4 & FY 2025 Performance Highlights Surpassed INR1,000 crore in annual Domestic Own Brand Sales is the core Record-breaking quarterly sales sales growth driver Significant milestone since Achieved highest-ever quarterly 12% full year growth driven by robust incorporation revenue of INR298 crore dome
Slide 6: Investments for Capability Building
Investments for Capability Building Undertaken Growth Capex • Capital Expenditure of ~INR 130 crore incurred during the fiscal, will • Installed Capacity to increase by 10% by H1 FY26 and this expanded fructify further growth and build capacities for various segments capacity will be a key contribut
Slide 7: Initiatives for Accelerating Scalable Growth
Initiatives for Accelerating Scalable Growth Creative Segment Steel Bottles & Houseware Segment Partnership with Disney and MAPED Enhancing Inhouse Capabilities • Launched Disney products to enhance attractiveness amongst our target audience • Design Innovations as well as in-house lacquering & colo
Slide 8: Q4 & FY25 Key Highlights
Q4 & FY25 Key Highlights Pens Division (Revenue in INR Crs) Steel Bottles & Houseware Division (Revenue in INR Crs) Delivered and Maintained growth momentum in H2 Rapidly Scaling 8% +9% 4% 74% +125% 144% 206 222 385 419 795 828 12 24 44 7 11 18 Q4 FY24 Q4 FY25 H2 FY24 H2 FY25 FY24 FY25 Q4 FY24 Q4 FY
Slide 9: Business Performance (Q4 & FY25)
Business Performance (Q4 & FY25) ₹ in Crs Overall Own Brand Sales continue to drive overall revenue growth +18% +12% 251 940 213 841 Q4 FY24 Q4 FY25 FY24 FY25 Healthy Quarterly Pickup in OEMs across geographies; Overall Maintained OEM business despite challenging environment +26% +1% 47 138 139 37 Q
Slide 10: Consolidated Profit & Loss Statement – Q4 & FY25
Consolidated Profit & Loss Statement – Q4 & FY25 PROFIT & LOSS STATEMENT (₹ in crs) Q4 FY25 Q4 FY24 Y-o-Y Q3 FY25 Q-o-Q FY25 FY24 Y-o-Y Revenue from Operations 298.0 250.1 19.2% 264.5 12.7% 1079.9 978.7 10.3% Cost of Materials Consumed 153.2 125.2 127.4 532.2 485.7 Gross Profit 144.8 124.9 16.0% 137
Slide 11: Consolidated Balance Sheet - FY25
Consolidated Balance Sheet - FY25 EQUITY & LIABILITIES (₹ in Crs) Mar-25 Mar-24 ASSETS (₹ in Crs) Mar-25 Mar-24 Total Equity 1,017.8 898.7 Non-Current Assets Non-Current Liabilities (a) Property, plant and equipment 395.5 301.1 (a) Borrowings & Lease Liabilities 45.7 50.9 (b) Capital Work-in-Progres
Slide 12: Consolidated Cash Flow Statement - FY25
Consolidated Cash Flow Statement - FY25 PARTICULARS (₹ in Crs) Mar-25 Mar-24 Cash Generated from Operations 92.5 123.5 Less: Direct Taxes paid (38.1) (47.2) Net Cash from Operating Activities 54.4 76.3 Cash Flow from Investing Activities (24.4) (283.9) Cash Flow from Financing Activities (25.3) 258.
Slide 13: Company Overview
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Slide 14: At a Glance
At a Glance (FY25) Strong Financial Position Largest Distribution Network amongst writing instrument players and a healthy Balance Sheet • Distributor: 8,000+ • Robust Revenue & Profit Growth: 23% Revenue CAGR & 29% PAT CAGR (past 3 • Wholesaler & Retailer: 3,30,000+ years) • Super-stockist: 192 • N
Slide 15: Key Milestones
Key Milestones “Flair” brand Introduction of Acquired “Pierre Manufacturing Our Company was “Flair Creative” The overall installed was registered Flair Calculators Cardin” brand unit was set up in converted into a public range of products annual capacity of writing Naigaon limited company was launch
Slide 16: Product Categories
Product Categories Ball Pen Gel Pen Colouring Kits Office Supplies Sipware Bottles & Flasks Lunch Boxes & Fountain Pen Metal Pens Geometry Boxes Calculators Other Household Containers Items Pens Stationery Houseware 15
Slide 17: Manufacturing Facilities
Manufacturing Facilities 11 Strategically Located Manufacturing Only Brand with Captive In-House Tips Installed combined 1.85 MW Rooftop Solar Power project at Valsad & Daman– Plants Manufacturing Capabilities Incorporating Sustainability within Manufacturing Dehradun (Uttarakhand) 2 units, 435mn p.
Slide 18: Manufacturing Facilities
Manufacturing Facilities Upcoming Unit in Valsad – Manufacturing of Writing instruments & Stationery Products Integrated Manufacturing for Quality Products 17
Slide 19: Advertisement and Marketing Initiatives
Advertisement and Marketing Initiatives 18
Slide 20: Advertisement and Marketing Initiatives
Advertisement and Marketing Initiatives 19
Slide 21: Competitive Edge
Competitive Edge Largest distribution network Quality Manufacturing Evolving Portfolio Strong financial performance Largest pan-India distributor/dealer High-quality manufacturing at a Expansive catalogue of offerings Historical track-record of strong network and wholesale/retailer large scale backe
Slide 22: Strategies & Roadmap
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Slide 23: Fast-Tracking Expansion Through Diversification
Fast-Tracking Expansion Through Diversification.. Leveraging Over Five Decades Of Experience In The Legacy Pen Business To Scale New Categories Creating A Long-term Value For The Business Presence across price points Flair’s brand strength Distribution network Manufacturing capabilities Built A Qual
Slide 24: Leveraging our Own Brand Sales
..by Leveraging our Own Brand Sales.. Multi-Brand Portfolio Catering Across All Price Points Pens Creative Steel Bottles & Houseware Rising share of Own Brand Share as Levers for Growth Scaling Own Brand Sales a % of Total Revenue 1 2 3 +47% 87% Capitalising on 86% Extensive SKU Catering Across CAGR
Slide 25: Accelerating Growth through Partnerships
..and Accelerating Growth through Partnerships.. Leveraging Strengths of Industry Leaders For Mutual Benefit COLLABORATION WITH DISNEY STRATEGIC PARTNERSHIP WITH MAPED FRANCE • Signed a Brand Licensing Agreement with Disney for using its • Signed an Agreement with MAPED FRANCE for distribution of it
Slide 26: Ability to Identify & Address White Spaces
..combined with ability to Identify & Address White Spaces (FY25) 144 2536 1126 New Products Launched SKUs Portfolio Product Size Flair Aims To Develop Products With A Focus On Design, Functionality And Automation History of developing innovative products Organisational synergies built for success 1
Slide 27: Innovative Product Portfolio
Innovative Product Portfolio 26
Slide 28: Innovative Product Portfolio
Innovative Product Portfolio 27
Slide 29: Redefining Brand Value towards Premiumisation
..thus, Redefining Brand Value towards Premiumisation Amongst the Highest Margins in the Industry Increasing Premium Share in New Launches 70 63% 59% 56% 50% 51% 60 47% 46% 49% 44% 50 43% 37% 34% 40 31% 31% 34% 30 23% 17% 20% 20% 17% 16% 12% 12% 20 10% 10% 11% 6% 7% 8% 10 0% 0 FY21 FY22 FY23 FY24 FY
Slide 30: Annexure
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Slide 31: Board of Directors
Board of Directors Mr. Khubilal Jugraj Rathod, Chairman • He has 48+ years of experience in the writing instruments industry • Received the Lifetime Achievement Award and the Udyog Rattan Award from the Institute of Economic Studies, the Lifetime Achievement Award from The Bombay Fountain Pen Manufa
Slide 32: Board of Directors & Senior Management Team
Board of Directors & Senior Management Team Mr. Punit Saxena, Independent Director Management Team • He holds a Bachelor of Science degree , an MBA degree from University of Rajasthan, Master of Valuation (Real Estate) degree. • He was previously associated with UTI Infrastructure, Technology and Se
Slide 33: Corporate Social Responsibility
Corporate Social Responsibility Our CSR Policy is aimed at demonstrating care for the community and our commitment to create social value. Our Company has undertaken various active CSR initiatives to contribute to the community where we have operations. We believe in “empowerment through employment”
Slide 34: Top Awards and Accolades
Top Awards and Accolades 2023-24 Conferred as one of the 2022-23, 2021-22, 2020-21 2020-21 2019-20 2018-19 2017-18 Best Brands 2024 by ET Edge at Award for Top Exporter to the Award for Top Exporter to the Award for Top Exporter to the Export Award to the Company from Award for Second Best Exporter
Slide 35: Performance in Charts
Performance in Charts ₹ in Crs Revenues EBITDA & EBITDA % PAT & PAT % 7.7% 16.9% 19.5% 19.5% 17.1% 0.3% 9.7% 12.4% 12.1% 10.3% +38% 1,079.9 942.7 978.7 +68% +249% 183.5 191.2 184.7 117.0 118.5 119.1 577.5 97.9 298.0 55.9 23.0 0.8 FY21 FY22 FY23 FY24 FY25 FY21 FY22 FY23 FY24 FY25 FY21 FY22 FY23 FY24
Slide 36: Historical Consolidated Profit & Loss Statement
Historical Consolidated Profit & Loss Statement Particulars (₹ in crs) FY25 FY24 FY23 FY22 FY21 Revenue from Operations 1079.9 978.7 942.7 577.5 298.0 Cost of Materials Consumed 532.2 485.7 508.8 308.2 166.4 Gross Profit 547.7 493.0 433.9 269.3 131.6 GP % 50.7% 50.4% 46.0% 46.6% 44.2% Employee Benef
Slide 37: Consolidated Balance Sheet - FY25
Consolidated Balance Sheet - FY25 EQUITY & LIABILITIES (₹ in Crs) Mar-25 Mar-24 Mar-23 Mar-22 Mar-21 ASSETS (₹ in Crs) Mar-25 Mar-24 Mar-23 Mar-22 Mar-21 Total Equity 1,017.8 898.7 435.2 318.0 261.6 Non-Current Assets Non-Current Liabilities (a) Property, plant and equipment 395.5 301.1 240.1 190.1
Slide 38: Consolidated Cash Flow Statement - FY25
Consolidated Cash Flow Statement - FY25 PARTICULARS (₹ in Crs) Mar-25 Mar-24 Mar-23 Mar-22 Mar-21 Cash Generated from Operations 92.5 124.9 141.3 45.2 67.6 Less: Direct Taxes paid (38.1) (47.2) (43.4) (10.8) (0.2) Net Cash from Operating Activities 54.4 77.6 97.9 34.4 67.3 Cash Flow from Investing A
Slide 39: Thank You
COMPANY : Flair Writing Industries Limited CIN : L51100MH2016PLC284727 Mr. Alpesh Porwal (Chief Financial Officer) Email: alpesh@flairpens.com www.flairpens.com INVESTOR RELATIONS ADVISORS : Thank You MUFG Intime India Private Limited A part of MUFG Corporate Markets, a division of MUFG Pension & Ma
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