Cellecor Gadgets Limited · NSE:CELLECOR
Cellecor Gadgets — H1 FY2024-25 Earnings Presentation
45 slides from Cellecor Gadgets's earnings presentation, Oct 16, 2024
Slide 1: Cover letter to National Stock Exchange
Date: October 16, 2024 To, Listing & Compliance Department National Stock Exchange of India Limited Exchange Plaza, 5th Floor, Plot No. C/1, G Block, Bandra-Kurla Complex, Bandra Mumbai - 400051, India Company Symbol : CELLECOR Company ISIN : INE0OMO01025 Sub: Investor Presentation & Earning update
Slide 2: Cellecor Gadgets Limited H1 FY 2024-25 Performance, Milestones & Strategic Vision
Cellecor Gadgets Limited H1 FY 2024-25 Performance, Milestones & Strategic Vision for Continued Growth
Slide 3: Our Story
Our Story Cellecor Gadgets Limited is India’s fastest-growing consumer electronics company, known for delivering innovative, high- quality, and value-for-money products. Cellecor was founded with the vision to make consumer electronics accessible to a wide range of consumers. Our diverse product por
Slide 4: Founders: Ravi Agarwal
Founders “ I’m excited to share with you the progress we've made in the H1 FY 2024-25, following our successful IPO and stock exchange debut in September 2023. This report is a testament to the continued trust and unwavering support from all our stakeholders, and we sincerely thank you for your part
Slide 5: Founders: Nikhil Aggarwal
Founders “ Our strategic expansion of the distribution network has significantly boosted sales volume, ensuring broader “ accessibility of our products to a diverse customer base. Our steadfast commitment remains focused on achieving our objectives, underpinned by a promising pipeline of opportunitie
Slide 6: Key Highlights
Key Highlights 300+ Team 400+ 1200+ Distributors SKUs 28 States 10+ Million Happy Customers 12 Years Business Experience Presence 1500+ 4x Revenue Growth 50,000+ Service Centers in the Last 3 Years Retailers
Slide 7: Product Categories
Product Categories Home & Smart Consumer Kitchen IT & Mobile Gadgets Mobiles Electronics Appliances Accessories
Slide 8: Stellar Financial Performance
Stellar Financial Performance (Amount in Lakhs) H1 FY24-25 H2 FY23-24 H1 FY23-24 NET SALES ₹ 42,571.4 46.4% ₹ 29,080.0 38.7% ₹ 20,965.5 (Excluding GST) EBITDA (Earning before Interest, Tax, Depreciation & Amortisation) ₹ 2,530.7 49.7% ₹ 1,690.7 32.7% ₹ 1,274.2 PAT ₹ 1,462.1 61.1% ₹ 907.5 29.3% ₹ 702
Slide 9: Growing Strength by Strength (Half-Yearly)
Growing Strength by Strength (Half-Yearly) (Amount in Lakhs) ₹ 42,571.4 ₹ 29,080.0 ₹ 2,530.7 ₹ 20,965.5 ₹ 1,690.7 ₹ 1,462.1 ₹ 1,274.2 ₹ 907.5 ₹ 702.0 H1 FY24 H2 FY24 H1 FY25 H1 FY24 H2 FY24 H1 FY25 H1 FY24 H2 FY24 H1 FY25 SALES EBITDA PAT
Slide 10: Profit & Loss Statement
Profit & Loss Statement (Amount in Lakhs) H1-FY25 H2-FY24 % Change H1-FY24 % Change Particulars (1) (2) (1 Vs 2) (3) (1 Vs 3) Income from Operations 42,571.4 29,080.0 46.4% 20965.5 103.0% Other Income 0.4 0.4 6.6 Total Income 42,571 29,080.4 46.4% 20972.1 103.0% Cost OF Goods Sold 36,404.0 23,899.8 5
Slide 11: H1 FY25 at a Glance
H1 FY25 at a Glance 42,571.3 Lakhs 2,530.7 Lakhs 1,462.1 Lakhs Revenue EBITDA Net Profit (103% YOY* Increase) (99% YOY Increase) (108% YOY Increase) 1,490.3 Lakhs 7,607.5 Lakhs 0.73 Cash Profit Net Debt Debt- Equity Ratio (105% YOY Increase) (H1 FY 24 was 0.51) (H1 FY 24 was 4111.16 Lacs) 0.99 15% 14.
Slide 12: Balance Sheet and Cashflow Statement
Balance Sheet Cashflow Statement (Amount in Lakhs) Assets H1 FY25 FY24 Cashflow Statement H1 FY25 FY24 Inventories 12,608.7 9,210.1 EBITDA 2,530.7 2,964.9 Trade Receivables 1,767.3 1,890.2 Change in Receivables 122.9 (1,175.3) Cash & Cash Equivalents 760.6 444.7 Change in Inventory (3,398.6) (4,066.1)
Slide 13: Growing Strength by Strength (Yearly)
Growing Strength by Strength (Yearly) (Amount in Lakhs) 12 M 12 M 6 M* 12 M 6 M* 6 M* 12 M 12 M 12 M 12 M 12 M 12 M ₹ 20,858.6 ₹ 26,435.2 ₹ 50,045.4 ₹ 42,571.3 ₹ 456.9 ₹ 1256.7 ₹ 2964.9 ₹ 2530.7 ₹ 216.8 ₹ 807.1 ₹ 1609.4 ₹ 1462.1 FY22 FY23 FY24 H1 FY25 FY22 FY23 FY24 H1 FY25 FY22 FY23 FY24 H1 FY25 SA
Slide 14: Media Coverage
Media Coverage swe G0 Big or Go Hom Cellecor Gadgets Limitea ; all set to roll out 75”, 86", and 9g” Premi Cellecor Gace! with Hell comexc M B p T CELLECOR GADGETS IS CHANGING THE ELECTRONICS MARKET WITH NEW TECHNOLOGY psn note Na lecor Gadgets Limited
Slide 15: Key Achievements
Key Achievements Milestones in H1 2024-25
Slide 16: Product Innovation
Product Innovation New Launches Geyser AC Refrigerator Heater Laptop Big Smart TV Smartphone 5G
Slide 17: Make in India Initiative
Make in India Initiative Cellecor Gadgets Ltd. is committed to strengthening India's manufacturing capabilities. By partnering with leading Indian manufacturers, PG Electroplast Ltd., Empire Appliances, Noble Moulders, Onkar Engine and Generator (Omega), EPack Durable Ltd. we ensure the production o
Slide 18: Geographical Expansion
Geographical Expansion Our vast distribution network has been the driving force behind our ambition, propelling our growth and enabling us to reach customers more effectively and efficiently than ever before. A robust 1200+ distributors powers our ambition and relentless drive. Making Technology Acce
Slide 19: Organised Retail Partnership
Organised Retail Partnership Organized retail partnerships with OSIA Hyper Retail Ltd., Poojara Telecom Pvt Ltd., PhoneWale Ltd., Umiya Mobile Pvt. Ltd., Ramdev Mobile, Sangeetha Mobiles Pvt. Ltd., Cellbay Mobiles and Electronics Pvt Ltd., Hello Mobiles Pvt. Ltd., have benefited us by expanding marke
Slide 20: Cellecor Exclusive Stores
Cellecor Exclusive Stores Launched 5 exclusive experience stores in Delhi, Madhya Pradesh, Leh Ladakh, Andamaan & Nicobar,enhancing Cellecor's presence and providing customers with a premium retail experience that allows them to engage with our products in an immersive environment. Delhi Leh Ladakh
Slide 21: E-commerce Partnership
E-commerce Partnership E-commerce partnerships have fueled Cellecor's growth by expanding market reach, enhanced brand visibility and allowed us to access a broader customer base. This strategic approach not only boosted revenue but also solidified Cellecor's presence in the competitive e-commerce la
Slide 22: Strategic Partnerships & Collaborations
Strategic Partnerships & Collaborations Cellecor has partnered with leading platforms to offer exclusive discounts and promotions, improving customer access to Cellecor's products and supporting our strategy to expand our reach in the Indian market. +
Slide 23: Fintech Partnership
Fintech Partnership Cellecor's fintech partnerships have streamlined payment processes, enabling 'Pay Later' and Easy EMI options that broadened our customer base and enhanced purchasing power. These flexible payment solutions have significantly improved conversion rates and overall customer satisfacti
Slide 24: Operational Excellence
Operational Excellence At Cellecor, operational excellence is a key pillar of our strategy to drive efficiency, optimize costs, and enhance the customer experience. We are continuously improving our supply chain, production, and logistics to achieve greater operational efficiency and cost management.
Slide 25: Our Brand Ambassadors
Our Brand Ambassadors Varun Dhawan Tamannaah Bhatia
Slide 26: Marketing & Consumer Engagement Activities
Marketing & Consumer Engagement Activities Collaborations with influencers have boosted Cellecor's brand visibility and credibility. By leveraging their reach, Cellecor has connected with new audiences, increased customer trust, and driven higher engagement on social media, ultimately leading to impr
Slide 27: Amplifying Cellecor's Brand Presence: Offline
Amplifying Cellecor's Brand Presence Strengthening Offline Presence
Slide 28: Amplifying Cellecor's Brand Presence: Online
Amplifying Cellecor's Brand Presence A Comprehensive Growth Strategy Boosting Online Visibility
Slide 29: Strategic Hiring
Strategic Hiring Hired seasoned professionals to bring valuable experience and expertise, enhancing our team to drive innovation and accelerate growth. SANJEEV SINGH AMIR SOHAIL CHETAN SEHGAL ABHAY SINGH CHHITIJ BAJPAI VIVEK SHARMA National Product E-Commerce Corporate R&D R&D Business Head Head Sal
Slide 30: Our Commitment to Social Responsibility
Our Commitment to Social Responsibility With the acquisition of Cellecor Foundation, Cellecor Gadgets reinforces its pledge to corporate responsibility, empowering us to create a greater positive impact!
Slide 31: Cellecor's Recognition for Excellence
Cellecor’s Recognition for Excellence Fastest Growing Consumer Electronics Brand 2024 Times Seaboard Summit 2024 3rd DEVICENEXT Summit & Awards Leaders of Tomorrow
Slide 32: Strategic Vision for Continued Growth
Strategic Vision for Continued Growth
Slide 33: Product Category Expansion
Product Category Expansion CCTV Fan Fully Automatic Washing Machine AirFryer Water Dispenser Microwave 4G Smart Watch Cooler Gaming TWS Induction Soundbar
Slide 34: International Market Expansion
International Market Expansion Cellecor will leverage its strong product portfolio to expand its global footprint into regions such as Nepal, Africa, the Middle East, Bangladesh, and Sri Lanka. This expansion highlights our commitment to delivering value-for-money solutions while enhancing brand rec
Slide 35: Domestic Market Expansion
Domestic Market Expansion To further solidify our presence in the domestic market, Cellecor is focused on ensuring its products are available across all major and alternative channels. This includes traditional retail, organized retail, e-commerce platforms, and expanding into B2B and D2C channels.
Slide 36: Offline Distribution
Offline Distribution Cellecor's core strength lies in its extensive offline presence across India. The company plans to further deepen its reach by increasing its distributors to over 1,500 and expanding retail points to more than 60,000. This wide distribution network will ensure the availability of
Slide 37: LFR & Organised Retail Partnerships
LFR & Organised Retail Partnerships Cellecor aims to further strengthen its presence in the domestic market by enhancing partnerships with Large Format Retailers (LFR) and organized retail channels. By pursuing additional partnerships, we seek to expand our distribution network and increase accessib
Slide 38: B2B & D2C Channel
B2B & D2C Channel Cellecor is expanding its distribution strategy beyond traditional retail by incorporating a broader range of B2B and D2C channels. This diversification aims to enhance our market reach and strengthen our connections with consumers and businesses alike. + B2B Channel D2C Channel
Slide 39: E-Commerce Partnership
E-Commerce Partnership Cellecor is focused on strengthening its presence across all formats of e-commerce platforms through new partnerships. Our objective is to establish a robust footprint on these growing platforms and enhance accessibility to our products for a wider audience. E-Commerce Quick C
Slide 40: Corporate & Institutional Sales
Corporate & Institutional Sales Cellecor aims to strengthen its brand presence in institutional sales by targeting key industries, including FMCG, Manufacturing, Automobiles, Pharma, BPO & KPO, IT, Government, and Corporate Gifting. Our objective is to establish strong relationships within these sec
Slide 41: Strengthening Brand Positioning
Strengthening Brand Positioning Cellecor is a proudly Indian, forward-thinking brand committed to delivering cutting-edge technology across a diverse range of products, including Smart TVs, Smart Gadgets, Mobile Phones, Home, and Kitchen Appliances. Designed to enhance everyday life, Cellecor offers
Slide 42: Dedicated Service Support Mobile App
Dedicated Service Support Mobile App Cellecor is enhancing its customer-centric approach and after-sales service by launching a dedicated mobile app for seamless service support, ensuring a happiness-guaranteed experience. Through the app, customers can easily register warranties, log service calls,
Slide 43: Expanding Local Manufacturing & R&D Investments
Expanding Local Manufacturing & R&D Investments Aligned with the "Make in India" initiative, Cellecor Gadgets Ltd. is committed to strengthening its manufacturing ecosystem by partnering with leading domestic manufacturers to ensure high-quality production and affordable products that meet global st
Slide 44: CSR to ESG Transition
CSR to ESG Transition At Cellecor, we would be transitioning from traditional CSR to a more comprehensive ESG approach in phases to ensure sustainable growth. By integrating environmental, social, and governance principles into our operations, we aim to enhance transparency, drive long-term value, a
Slide 45: Thank You
THANK YOU! @cellecorgadgets @cellecorgadgets @cellecorgadgets 1800 1214 704 support@cellecor.com +91 8882943106 Cellecor Gadgets Ltd. Crown Height, 702 & 703, 7th Floor, Sector 10, Rohini, New Delhi-110085
Cellecor Gadgets — H1 FY2024-25 Earnings Presentation on 6ix