Cellecor Gadgets Limited · NSE:CELLECOR
Cellecor Gadgets — Investor Presentation (December 2023)
29 slides from Cellecor Gadgets's investor presentation, Dec 17, 2023
Slide 1: Submission of Investor Presentation to NSE
Date: 17th December 2023 Ref: - CELLECOR/23-24/19 To, National Stock Exchange of India Limited Listing & Compliance Department Exchange Plaza,5th Floor, Plot No. C/1, G Block, Bandra-Kurla Complex, Bandra Mumbai - 400051 India Company Symbol: CELLECOR Company ISIN: INE0OMO01017 Subject: Submission o
Slide 2: Cellecor Investor Presentation December 2023
CELLECOR Expanding Possibilities 1 Investor Presentation December 2023 Aiming to make Happiness Affordable
Slide 3: Disclaimer
Disclaimer No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not current after the d
Slide 4: Agenda of the Presentation
Agenda of the Presentation 01 02 03 About Us CMD's Message Our Offerings 04 05 06 Our Vision Strategy Annexures
Slide 5: Our Journey
Our Journey 2012: Switched from Retail to 2021: Initiated Celeb led Revenue (Rs. mn) Wholesale business under Unity campaigns to create formidable Rs 2,643mn Communications brand 20% 2022: Launched Watches and TWs; Reached 600 distributors 2018: Launch of Feature Phones 22% and 19k retailers under C
Slide 6: Cellecor at a Glance: Pioneers in Affordable Smart Gadget
Cellecor at a Glance: Pioneers in Affordable Smart Gadget 12 28 Years of Expertise States Covered In Tech and Sales 900+ 2023 Distributors Listed on NSE SME 25K + 350+ Retailers SKUs 1200+ 12x Growth Service Centers In Revenues since launch 5
Slide 7: CMD Statement
CMD Statement MR. Ravi Agarwal MD, Cellecor Gadgets Limited 6
Slide 8: Stakeholder Value Creation
Stakeholder Value Creation High Growth Trajectory while maintaining Return Ratios ROCE & ROE (%) EBITDA% 6% 5% 65% *69% 58% 2% 64% 2% 2% 2% FY19 FY20 FY21 FY22 FY23 H1FY24 *47% 40% 38% 35% 41% With Size, our EBITDA Margins have improved keeping customer value in focus. 22% 23% 24% ROCE ROE Gross Mar
Slide 9: Diversified Revenue Model
Diversified Revenue Model Geography Wise Revenues FY23 Revenue Breakup Rs 2,643 mn 16.9% Rs 1,236 mn Rs 2,078 mn Rs 2,091 mn Rs 1,782 mn 19.1% 19.0% 22.8% 22.0% 19.5% 26.7% 17.1% 18.8% 16.2% Rs 656 mn 20.0% 17.7% 22.3% 23.8% 47.0% 17.0% 14.4% 41.8% 36.5% 36.1% 22.0% 39.8% FY20 FY21 FY22 FY23 H1FY24
Slide 10: Full Year Performance achieved in H1FY24
Full Year Performance achieved in H1FY24 Ready for a Great Year Ahead Revenues EBITDA PAT EBITDA Distributors: 964 INR INR INR Margins:6.0% Retailers: 28000 2096.5mn 126.7mn 70.2mn PAT Margins:3.3% • Revenue from Operations grew by 84.67% from Rs. 11,35.2mn in H1 FY23 to Rs. 2096.5mn in H1 FY24. Thi
Slide 11: H1FY24 Revenue Breakup
H1FY24 Revenue Breakup: Revenue at Rs 2096.5mn Product wise Revenue Breakup Online v/s Offline Region Wise Revenues 10% 23% 32% 36% 39% 19% 90% 29% 22% Mobile Phones Appliances Accessories and Smart Gadgets Online Offline North West South East UP, West Bengal and Gujarat are current biggest markets
Slide 12: Unique Business Model
Unique Business Model After Sale Services Manufacturer Connect Extensive service center network Identify the category of of 1200+ centers manufacturer required & Connect with them High Excellent Quality Customer Quantity Tie Up Products Service As per qualified manufacturers, Happy End Customer quan
Slide 13: Scalable Business
Scalable Business o Only company offering wide range of products from personal entertainment to electronics to kitchen appliances o Multiple products brings positive brand perception o More than 350 SKUs o PAN India Distribution covering 28 states o Made in India brand: Superior o Built foothold and
Slide 14: Key Differentiators
Key Differentiators 01 02 03 04 Extensive Service Network Dealer Network Robust Brand Pull New Distribution Channel for Appliances We have a large service center network of 1200+ From a retailer ourselves to We work on 100% Advance; We are setting up new centers and continuously a wide distribution
Slide 15: Du Pont Analysis
Du Pont Analysis DUPONT ANALYSIS PBIT Margin: 4.8% Interest Burden: 83.4% Net Profit ROA: 11.4% Margin- 3.02% Tax Burden: 75.1% FY23 ROE: 57.7% Non Current Asset TO: 195.5 Financial Leverage: AT: 3.7 5.06 Current Asset TO: 3.85 14
Slide 16: Gaining Customer Trust with a Wide Product Offering
Gaining Customer Trust with a Wide Product Offering Key Verticals New Products in Pipeline 5G Smartphones Washing Machines Communication Entertainment Mixers and Grinders Microwaves Smart Wearables Mobile Accessories High Range and Big 160 SKUs 150 SKUs Screens Smart TVs Sold 25,000 Sold 1500+ Smart
Slide 17: Wide Presence across India
Wide Presence across India Strong Omni Channel Network Wide Distribution Network Present in 28 States 900+ Distributors 28000 28k + Retailors 22780 19100 15640 10710 4620 325 475 580 690 964 140 FY19 FY20 FY21 FY22 FY23 H1FY24 Distributors Retailers 90% of sales coming trough offline channels indica
Slide 18: Young Celebrities Endorsing the Brand
Young Celebrities Endorsing the Brand Efforts in making Brand Awareness Ad Spend % to sales 8.3% 6.7% 5.7% 5.2% 0.1% FY19 FY20 FY21 FY22 FY23 Micro Influencer Marketing Varun Dhawan, Cellecor Brand Ambassador Reaching to large audience base through celeb led marketing campaigns; Advertising on Socia
Slide 19: Cellecor: A Mass Market Brand for Bharat
Cellecor: A Mass Market Brand for “Bharat” Strong and long term relations with manufactures; Standard Quality Check 1 process at each step of production 2 Presence across India through online and extensive on ground presence 3 Standard Warranty and Excellent after sale service 4 Catering to larger m
Slide 20: Targeting Sales of Rs 5000cr in next 5 Years
Targeting Sales of Rs 5000cr in next 5 Years 50+ Product Portfolio Add 3000 75k Retailers Distributors Across India by FY27 Rs 5000cr Revenue Target 20-30% Sales 4500+ Service from Online Centres Channels; 10% from Exports 19
Slide 21: Roadmap Ahead: Poised for Next Phase of Growth
Roadmap Ahead: Poised for Next Phase of Growth Continued market expansion, operational Exploring Exports excellence, and Opportunities; customer- centric Commenced exports innovation Adding new SKUs to UAE markets and value-added products to our Targeting to grow at offering and more than 100% penet
Slide 22: Young and Energetic Management Team
Young and Energetic Management Team Mr Ravi Agarwal Mr Nikhil Aggarwal 1st Generation entrepreneur 1st Generation entrepreneur with economics hons from with Bcom hons from DU. DU. A finance enthusiast His passion for markets and with 12+ yrs of experience in business building gave a Telecom sector.
Slide 23: Strong Financial Management
Strong Financial Management Revenue (₹ mn) EBITDA (₹ mn) 59% CAGR 138% CAGR 2,643 129 126 2,078 2,096 1,782 45 656 27 10 FY20 FY21 FY22 FY23 H1FY24 FY20 FY21 FY22 FY23 H1FY24 PAT (₹ mn) Cash Conversion (Days) *52 81 121% CAGR 70 15 19 21 11 7 7 FY20 FY21 FY22 FY23 H1FY24 FY20 FY21 FY22 FY23 H1FY24 2
Slide 24: Investment Thesis
Investment Thesis Diversified Sales CAGR: 59% Operational Robust Market Affordable Price Capable Products EBITDA Efficiency Presence Range Management; Portfolio CAGR:138% in last 3 years Well managed Strong Offline Affordable price Strong 350+ SKUs with Working Capital network: 90% range making Retu
Slide 25: Annexures
ENJOY BIG SCREEN
Slide 26: Strong Growth Trajectory: Supported by Indian Industry Dynamics
Strong Growth Trajectory: Supported by Indian Industry Dynamics Smart Phone Users (mn) growing at Small Players are making a Mark in TV 22% CAGR segment Smart TV market growing at 15% 1000 CAGR (USD Bn) 33 57% 43% 15% CAGR 931 12 18% 15% 11% 10% 12% 9% 6% 8% 6% 5% 2023 2025 MI Samsung LG Sony One Pl
Slide 27: Profit and Loss Statement
Profit and Loss Statement Particulars (Rs. mn) FY23 FY22 YoY H1FY24 H1FY23 YoY Revenue from Operations 2,643 2,078 27% 2,096 1,135 85% Cost of good sold 2,088 1,705 22% 1,769 895 98% Gross profit 555 372 22% 327 240 36% Gross Profit Margin (%) 21.0% 17.9% 307bps *15.6% 21.2% -556bps Employee Expense
Slide 28: Balance Sheet
Balance Sheet Particulars (Rs mn) Sep-24 Mar-23 Mar-22 Particulars (Rs mn) Sep-24 Mar-23 Mar-22 Non-Current Assets 14.0 14.3 66.0 Equity 808.5 139.0 57.2 Property Plat & Equipment 12.4 12.3 10.0 Share Capital 209.6 1.1 16.9 Capital Work In Progress 0.2 0.0 Other Equity 598.9 137.9 40.3 Intangible As
Slide 29: Contact
For further information, please get in touch with Monali Jain Tel: +91-7597304020 Email: monali@goindiaadvisors.com Sheetal Khanduja Tel: +91-976-9364166 Email: sheetal@goindiaadvisors.com www.goindiaadvisors.com 28
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