Slide 1: Exchange filing cover letter: Investor Presentation & Earning update
Date: 17th April 2025 To, National Stock Exchange of India Limited Listing & Compliance Department Exchange Plaza, 5th Floor, Plot No. C/1, G Block, Bandra-Kurla Complex, Bandra Mumbai - 400051 India Company Symbol: CELLECOR Company ISIN: INE0OMO01025 Subject: Investor Presentation & Earning update
Slide 2: Cellecor Gadgets Limited Corporate Presentation - Earning Updates FY25
CELLECOR GADGETS LIMITED CORPORATE PRESENTATION - EARNING UPDATES FY25
Slide 3: Cellecor Gadgets Limited company overview
Cellecor Gadgets Limited is one of the India’s fastest growing homegrown consumer durables and electronics brand committed to empowering everyday life through innovation, accessibility, and trust. Founded over a decade ago, Cellecor has evolved from a modest mobile and accessories brand into one of
Slide 4: Commitment to 'Make in India' & Local Manufacturing
COMMITMENT TO ‘MAKE IN INDIA’ & LOCAL MANUFACTURING At Cellecor Gadgets Limited, our commitment to the ‘Make in India’ initiative is deeply rooted in our belief in building a self-reliant India. As a proudly homegrown brand, we actively align our operations with the Government of India’s vision for
Slide 5: Founders
FOUNDERS Vision, Expertise, and Strategic Leadership 04 CELLECOR GADGETS LIMITED
Slide 6: Ravi Agarwal
RAVI AGARWAL Visionary Leadership with a Consumer-First Approach Ravi Agarwal, Founder and Managing Director, Cellecor Gadgets Limited, brings a strong entrepreneurial vision and deep insight into Indian consumer behavior. With over a decade of experience in the electronics and retail domain, Ravi h
Slide 7: Nikhil Aggarwal
NIKHIL AGGARWAL Operational Excellence and Strategic Growth Nikhil Aggarwal, Co-founder and Whole-Time Director of Cellecor Gadgets Limited, plays a key role in driving the company’s operations, manufacturing, and business expansion initiatives. His strength lies in translating vision into scalable
Slide 8: Key Financials FY25
KEY FINANCIALS FY25 07 CELLECOR GADGETS LIMITED
Slide 9: Stellar Financial Performance
STELLAR FINANCIAL In Crores In Crores FY25 FY24 Growth % PERFORMANCE NET Sales ₹ 1,025.95 ₹ 500.45 105% (Excluding GST) EBITDA ₹ 54.29 ₹ 29.65 83% (Earning Before Interest, Tax, Depreciation, Amortization) PAT ₹ 30.90 ₹ 16.09 92% (Net Profit After Tax) 08 CELLECOR GADGETS LIMITED
Slide 10: Growing Strength by Strength (Half Yearly)
GROWING STRENGTH BY STRENGTH (HALF YEARLY) (Amount in Crores) ₹600.23 ₹425.72 ₹28.98 ₹25.31 ₹16.28 ₹290.80 ₹14.62 ₹16.91 ₹9.07 H2 FY24 H1 FY25 H2 FY25 H2 FY24 H1 FY25 H2 FY25 H2 FY24 H1 FY25 H2 FY25 SALES EBITDA PAT 09 CELLECOR GADGETS LIMITED
Slide 11: Growing Strength by Strength (Yearly)
GROWING STRENGTH BY STRENGTH (YEARLY) (Amount in Crores) ₹1025.95 ₹54.29 ₹30.90 ₹500.45 ₹ 29.65 ₹16.09 FY 24 FY 25 FY 24 FY 25 FY 24 FY 25 SALES EBITDA PAT 10 CELLECOR GADGETS LIMITED
Slide 12: Profit & Loss (Half Yearly)
PROFIT & LOSS (HALF YEARLY) H2 FY 25 H1 FY 25 % Change H2 FY 24 % Change Particulars (in Crores) (1) (2) (1 Vs 2) (3) (1 Vs 3) Income from Operations 600.23 425.72 41% 290.80 106% Other Income 0.03 0.00 0.01 Total Income 600.26 425.72 41% 290.81 106% Cost of Goods Sold 521.29 364.04 43% 239.00 118%
Slide 13: Profit & Loss (Yearly)
PROFIT & LOSS (YEARLY) Particulars (In Crores) FY 25 FY 24 % Change Income From Operations 1,025.95 500.45 105% Other Income 0.03 0.07 Total Income 1,025.98 500.52 105% Cost of Goods Sold 885.33 415.83 113% Gross Profit 140.65 84.69 66% Margin 13.7% 16.9% Employee Benefit Expenses 20.21 14.50 39% Ot
Slide 14: Balance Sheet Key Ratios
BALANCE SHEET KEY RATIOS Assets (In Crores) FY 25 FY 24 (a) Inventories 209.91 92.10 (b) Trade Receivables 40.91 18.90 (c) Cash and Cash Equivalents 21.76 4.45 (d) Short-Term Loans and Advances 29.78 64.75 (e) Other Current Assets 13.32 3.49 REVENUE EBITDA (f) Property Plant And Equipment 18.68 1.24
Slide 15: Cash Flow Statement
Particulars (in Crores) FY 25 FY 24 EBITDA 54.29 29.65 Change in Receivables (22.01) (11.75) Change in Inventory (117.81) (40.66) Change in Other Non-Current Assets 0.07 (0.66) Change in Other Working Capital 62.76 (70.60) Tax (10.92) (7.69) CASH FLOW Operating Cash Flow (33.62) (101.71) Capex (18.3
Slide 16: Key Highlights
KEY HIGHLIGHTS 400+ 13 Years Business Team Experience 2000+ 600+ Service SKUs Centers 1800+ 4X Revenue Growth Distributors in the Last 3 Years 28 States 65000+ Presence Retailers 15 CELLECOR GADGETS LIMITED
Slide 17: Our Products
OUR PRODUCTS Cellecor offers a comprehensive range of products designed to meet the evolving lifestyle and technology needs of Indian consumers. Our current product portfolio spans across multiple high-demand categories. IT & Mobile Consumer Electronics Home & Kitchen Appliances Smart Gadgets Mobile
Slide 18: New Categories Launch
NEW CATEGORIES LAUNCH As part of its growth strategy and vision to become a complete consumer electronics brand, Cellecor has forayed into new high-demand categories including Air Conditioners, Coolers, Geysers, Refrigerators, Heaters, Smartphones, and Laptops. These additions reinforce Cellecor’s c
Slide 19: Our Presence Across States & Territories
OUR PRESENCE ACROSS STATES & TERRITORIES Cellecor has established a strong nationwide footprint with a presence across 28 states and 2 Union Territories, backed by a growing network of 1,800+ distributors and 65,000+ retail points. This extensive reach enables the brand to cater to diverse markets,
Slide 20: Our Exclusive Stores - A Direct Brand Experience
Our Exclusive Stores-A Direct Brand Experience Cellecor has expanded its offline presence with the launch of 7 exclusive brand stores across key locations in India, including Delhi, Bhopal, Mizoram, Leh Ladakh, Andaman and Nicobar Islands, Sasaram (Bihar), and Nanded (Maharashtra). These stores are
Slide 21: Scaling Through Organized Retail Networks
SCALING THROUGH ORGANIZED RETAIL NETWORKS Cellecor continues to expand its footprint across the organized retail sector through partnerships with leading regional chains such as Sathya Mobiles, OSIA Hyper Retail Ltd., Poojara Telecom Pvt Ltd., PhoneWale Ltd., Umiya Mobile Pvt. Ltd., Ramdev Mobile, S
Slide 22: Accelerating Growth Through E-Commerce & Digital
ACCELERATING GROWTH THROUGH E-COMMERCE & DIGITAL Cellecor has witnessed strong growth across its e-commerce and digital sales channels, driven by rising online demand and a strategic presence on leading platforms. Today, Cellecor products are available on Flipkart, Amazon, Myntra, Ajio, JioMart, Cre
Slide 23: Empowering 'Make in India' Through Manufacturing Synergies
EMPOWERING ‘MAKE IN INDIA’ THROUGH MANUFACTURING SYNERGIES Cellecor has built a strong manufacturing ecosystem through partnerships with some of India’s leading OEMs, including PG Electroplast Ltd., Empire Appliances, Noble Moulders, Onkar Engine and Generator (Omega), EPack Durable Ltd., Dixon Tech
Slide 24: Sales Contribution by Product Category and Channel
SALES CONTRIBUTION BY s rie go PRODUCT CATEGORY uct Cate Appliances Prod Appliances contribute 55% of Cellecor's total sales, reflecting r the strong demand and growth in this segment. Meanwhile, he t O the remaining 45% comes from other product categories, showcasing a diversified portfolio that su
Slide 25: Our Brand Ambassadors
VARUN DHAWAN OUR BRAND AMBASSADORS Cellecor's brand ambassadors embody the values of innovation, trust, and everyday relatability perfectly aligning with our mission to bring smart technology into every Indian household. Together, our ambassadors bring powerful visibility and cultural relevance to C
Slide 26: Driving Brand Awareness & Building Consumer Connection
DRIVING BRAND AWARENESS & BUILDING CONSUMER CONNECTION Influencers and Celebrities 25 CELLECOR GADGETS LIMITED
Slide 27: Expanding On-Ground Brand Visibility
EXPANDING ON-GROUND BRAND VISIBILITY Offline Activity 26 CELLECOR GADGETS LIMITED
Slide 28: Strengthening Digital Presence Across Platforms
STRENGTHENING DIGITAL PRESENCE ACROSS PLATFORMS Online Activity 27 CELLECOR GADGETS LIMITED
Slide 29: Strengthening Social Media Presence
STRENGTHENING SOCIAL MEDIA PRESENCE Social Activity 28 CELLECOR GADGETS LIMITED
Slide 30: Brand Presence in Leading Publications
BRAND PRESENCE IN LEADING PUBLICATIONS 29 CELLECOR GADGETS LIMITED
Slide 31: Strategic Alliances & Partnerships
STRATEGIC ALLIANCES & PARTNERSHIPS Cellecor has built a strong network of strategic alliances across fintech, lifestyle, rewards, and digital platforms to expand brand reach and customer engagement. Key partnerships include Airtel Payments Bank, Kotak Mahindra Bank, PhonePe, Google Pay, CRED, EatSur
Slide 32: New Revenue Streams & Business Diversification
NEW REVENUE STREAMS & BUSINESS DIVERSIFICATION As part of its long-term growth strategy, Cellecor has actively diversified its business model by tapping into new revenue streams beyond traditional retail. A key focus area is the expansion into B2B and corporate sales, where the company is serving bu
Slide 33: Powering Growth Through Supply Chain Excellence
POWERING GROWTH THROUGH SUPPLY CHAIN EXCELLENCE Cellecor has established a robust and agile supply chain network to support its rapid expansion and ensure timely product delivery across India. The company has formed strategic tie-ups with leading logistics providers including DTDC, TCI Express, Om L
Slide 34: Operational Excellence
OPERATIONAL EXCELLENCE Operational excellence is a core pillar of Cellecor’s growth strategy, focused on driving efficiency, optimizing costs, and enhancing the customer experience. Continuous improvements in backend operations, supported by technology and infrastructure upgrades, have strengthened
Slide 35: Service & After-Sales Enhancements
SERVICE & AFTER-SALES ENHANCEMENTS Cellecor is committed to delivering a seamless, dependable post-purchase experience that reflects the same excellence as its products. With a robust service infrastructure that includes 2000+ service centers and home service coverage across 20,000+ pin codes, the b
Slide 36: Fintech Payment Partnerships Fueling Growth
FINTECH PAYMENT PARTNERSHIPS FUELING GROWTH Cellecor’s fintech collaborations have played a pivotal role in enhancing the customer purchase experience by offering flexible and accessible payment solutions. These partnerships have enabled options like 'Pay Later' and Easy EMI, increasing purchasing p
Slide 37: Fintech Payment Partnerships: Easy Finance Partners
FINTECH PAYMENT PARTNERSHIPS FUELING GROWTH Easy Finance Partners 36 CELLECOR GADGETS LIMITED
Slide 38: Strategic Talent Acquisition & Workforce Expansion
STRATEGIC TALENT ACQUISITION & WORKFORCE EXPANSION PRODUCT INNOVATION & DEVELOPMENT-70% Cellecor continues to strengthen its human capital as a key enabler of growth and innovation. The SUPPLY CHAIN AND OPERATIONS-60% company has seen consistent employee strength expansion across core business funct
Slide 39: Awards & Recognition
AWARDS & RECOGNITION Cellecor’s dedication to innovation, product excellence, and customer satisfaction has earned the brand widespread industry recognition. The company has been honored with several prestigious awards, underscoring its rapid growth and strong positioning in the Indian consumer elec
Slide 40: CSR Initiatives
CSR INITIATIVES Creating Social Impact At Cellecor, we believe in creating lasting impact through meaningful community engagement. With the acquisition of the Cellecor Foundation, we have strengthened our commitment to education, health, and community development, supported by a dedicated CSR budget
Slide 41: Corporate Governance & Compliance
CORPORATE GOVERNANCE & COMPLIANCE At Cellecor Gadgets Limited, strong corporate governance and ethical business practices are fundamental to how we operate. We are committed to maintaining the highest standards of transparency, accountability, and compliance, ensuring that every stakeholder—be it in
Slide 42: Future Roadmap
FUTURE ROADMAP Vision & Business Blueprint 41 CELLECOR GADGETS LIMITED
Slide 43: Cellecor's Geographical Expansion Strategy
CELLECOR’S GEOGRAPHICAL EXPANSION STRATEGY Large Format Retail (LFR) & Expansion in Untapped B2B & D2C Channel E-commerce Presence on Corporate & Institutional Organised Retail Regions – Offline Expansion Multiple Platforms Sales Partnerships SStrengthening Cellecor’s footprint in Forming strategic
Slide 44: Expanding Product Range to Meet Evolving Consumer Needs
EXPANDING PRODUCT RANGE TO MEET EVOLVING CONSUMER NEEDS Cellecor is expanding its product portfolio to meet the evolving needs of consumers and tap into high-growth categories within the home appliances sector. By introducing new products such as Microwaves, Commercial Coolers and Deep Freezers, Air
Slide 45: Commitment to 'Make in India': Scaling Up Local Manufacturing
Scaling Up Local Manufacturing Commitment to We are contemplating significant investments in advanced facilities and automation to enhance our ‘Make in India’ production capabilities. This strategic move will enable us to increase capacity, reduce reliance on Scaling Up Local Manufacturing and R&D i
Slide 46: Driving Growth Through Stronger Brand Positioning
DRIVING GROWTH THROUGH STRONGER BRAND POSITIONING Building Proudly Building Aligning Enhancing Trust, Innovation- Indian: Brand Brand with Customer Affordability Credibility, Driven Brand Supporting Awareness & Consumer Experience & with Quality and Growth Local Consistency Values Loyalty Reliabilit
Slide 47: Redefining Brand Perception: Now is the Time to Go Big
Redefining Brand Perception: Cellecor's Quiet Rise to Success In a market often dominated by loud advertising and flashy campaigns, Cellecor has chosen a different path emphasizing substance over spectacle. Our focus has been on building a solid foundation, investing in quality products, and maintai
Slide 48: Risk Management & Contingency Plans
RISK MANAGEMENT & CONTINGENCY PLANS In a rapidly evolving business environment, preparedness is the key to resilience. Cellecor is actively strengthening its operations and implementing clear action plans to stay agile, resilient, and future-ready. IDENTIFYING EMERGING RISKS We are continuously moni
Slide 49: Cellecor's Proactive Approach
CELLECOR’S PROACTIVE APPROACH We are continuously monitoring both internal and external risk factors that could impact our business operations. These include: 1. We leverage data analysis, market intelligence, and early warning systems to identify risks early and execute preventive measures. By stay
Slide 50: Driving Operational Excellence with Stronger Processes and Automation
DRIVING OPERATIONAL EXCELLENCE WITH STRONGER PROCESSES AND AUTOMATION Improving Customer Experience 01 Process Mapping & Optimization through Automation Streamline workflows by 06 Enhance customer satisfaction identifying inefficiencies and by automating customer service redesigning processes for gr
Slide 51: Building a Strong Workforce
Attracting & Retaining Top Leadership Talent Development Identify and engage with top- Cultivate future leaders tier talent to build a skilled, through mentorship and motivated team. leadership programs. BUILDING A STRONG WORKFORCE Building a strong workforce is crucial for Cellecor’s growth and suc
Slide 52: Rising Relentlessly. Delivering Growth. Fulfilling Promises
RISING RELENTLESSLY. DELIVERING GROWTH. FULFILLING PROMISES — YEAR AFTER YEAR Sales: From ₹500+ Cr in FY24 to ₹1,000+ Cr in FY25 — marking a remarkable growth trajectory. Our goal is to continue this momentum with an additional ₹500+ Cr in FY26, positioning us to reach ₹1,500+ Cr in Sales by FY26. N
Slide 53: Cellecor's Future CSR Initiatives
CELLECOR’S FUTURE CSR INITIATIVES Empowering Employee Transparency Communities Volunteering & & Ethical Engagement Governance Going forward, Cellecor will intensify its efforts to As part of our future plans, we will continue to We are committed to upholding the highest empower communities through i
Slide 54: From the Management Desk
FROM THE MANAGEMENT DESK We continue to drive growth and strengthen our market position in a thoughtful and strategic manner. We're not in a hurry instead, we are steadily executing our business blueprint, step by step, and have been consistently achieving what we've set out to do, year after year.
Slide 55: Fund Requirements, Profitability, Concluding Remarks
Fund Requirements To fuel the next phase of growth — including product innovation, capacity enhancement, and market expansion — we project a funding requirement of approximately ₹100 Cr for FY26. This will be met through a judicious mix of internal accruals and external financing. Our aim is to main
Slide 56: Gratitude for Your Support: A Thank You from the MD
GRATITUDE FOR YOUR SUPPORT: A HEARTFELT THANK YOU FROM THE MD Dear Valued Customers, Channel Partners, Retailers, Distributors, Shareholders, and Team Members As we reflect on our journey, I want to extend my heartfelt gratitude to each one of you for being part of Cellecor's remarkable success. To
Slide 57: Thank You
THANK YOU @cellecorgadgets (a @cellecorgadgets (%) @cellecorgadgets Q& | 18001214704 |] support@celiecorcom | | (&) | +918882943106 CELLECOR GADGETS LIMITED CIN ~ L82300DL2020PLC375196 + AG-12, Shalimar Bagh, New Delhi - 110088 .