Tpl Trakker Ltd. · PSX:TPLT
Tpl Trakker — FY2025 Earnings Presentation
42 slides from Tpl Trakker's earnings presentation, December 2025
Slide 1: Analyst Briefing FY-2024-25
Analyst Briefing FY-2024-25
Slide 2: TPL Group
TPL Group ` Overview of the Group Diversified Entrepreneurial Group, seeking to redefine and lead in the markets it operates, incl. Insurance, Real Estate, LogiTech 25% ~65% ~53% ~97% ~40% 100% ~30% 100% 100% 100% 100% 38% 100% Astra Location Services (Singapore) Pte. Ltd 100% 100% Astra Location Se
Slide 3: About TPL Trakker
About TPL Trakker Industry Leader in Tracking and IoT from 25 years Company Overview Market leader with over 25 years of deep expertise in Connected Car, Data Mapping Trakker Middle East and Location Services, and Industrial IoT solutions Corporate Restructuring Dominant player within the telema
Slide 4: Our Diverse Clientele
OUR DIVERSE CLIENTELE OIL & GAS PHARMA TEXTILE FMCG INSURANCE GOVT BANKING CHEMICAL LOGISTICS TELECOM ON DEMAND ENERGY AMBULANCE
Slide 5: TPL Trakker Performance Review
TPL Trakker ` Performance Review Stolen Vehicle Total Active Total Distance (KM) - Units Tracked Recovery Customers Cars 550,000+ 90% 135,000+ 1.2 billion+ Total Distance (KM) - Total Trucks Total Cars Total IOT Fleet 1 billion+ 60,000+ 472,000+ 60,000+ Monthly Active Shipments Location Data Points
Slide 6: From Challenges to Resolution
From Challenges to Resolution Our product portfolio and solutions
Slide 7: Our Product Offering
Our Product Offering Telematics & IoT Solutions Vehicle/Fleet Tracking Video Telematics Real-time monitoring and analytics AI-powered camera solutions for for cars, bikes, and fleets to ensure driver behavior analysis and safety, efficiency, and control. incident verification. Personal & Pet Trackin
Slide 8: Expanding Horizons
Expanding Horizons From Telematics Excellence to IoT Innovations
Slide 9: Our Product Offering
Our Product Offering Telematics & IoT Solutions Fuel Monitoring Water Level Monitoring Automated sensing systems for reservoirs IoT-based sensors to track fuel and tanks to manage water usage levels, consumption, and theft efficiently. prevention. Smart Farm Management Dispatch Solution Automates di
Slide 10: Geographical Presence Across Pakistan
Geographical Presence Across Pakistan With a robust presence across Pakistan, TPL Trakker has established strategically located offices and facilitation centers in major hubs to ensure seamless service and convenience for our customers. TPL Trakker combines a massive regional footprint with localize
Slide 11: Financial Summary FY 24-25
% | PPL Trakke Financial Summary FY 24-25 www.tpltrakker.com
Slide 12: Quarter on Quarter Financial Performance Highlights for FY 2024-2025
TPL Trakker Quarter on Quarter Financial Performance Highlights for FY 2024- 2025 ` Six months Nine months Comments Year ended Period ended Period ended Jun 30, 2025 Dec 31, 2024 Mar 31, 2025 ------- Rs. ‘000’ -------- The sequential improvement in Turnover - net 1,149,741 1,487,814.98 1,773,166 ope
Slide 13: Summary Financial Performance Highlights for FY 2024-2025
TPL Trakker Summary Financial Performance Highlights for FY 2024- 2025 ` All amount in PKR’000 FY 25 FY 24 FY 25 FY 24 Comments (standalone) Variance (%) Variance (%) Standalone Standalone Consolidated Consolidated Revenue declined mainly due to the closure of the STE Turnover 1,773,166 2,542,597 (3
Slide 14: Profit & Loss Statement for FY 2024-2025
TPL Trakker Profit & Loss Statement for FY 2024- 2025 ` All amount in PKR’000 except EPS FY 25 FY 24 FY 25 FY 24 Variance (%) Variance (%) Standalone Standalone Consolidated Consolidated Turnover 1,773,166 2,542,597 (30%) 1,832,262 3,214,505 (43%) Cost of sales (1,041,046) (1,389,260) 25% (1,129,084
Slide 15: Four Years Profit & Loss Statement 2022-25 - Unconsolidated
TPL Trakker Four Years Profit & Loss Statement 2022-25 - Unconsolidated All amount in PKR’000 ` 2025 2024 2023 2022 • Core margins remain stable, with 2025 Turnover – net 1,773,166 2,542,597 2,253,140 2,106,469 reflecting revenue normalization after Cost of sales and services (1,041,046) (1,389,260)
Slide 16: Four Years Profit & Loss Statement 2022-25 - Consolidated
TPL Trakker Four Years Profit & Loss Statement 2022-25 - Consolidated ` All amount in PKR’000 2025 2024 2023 2022 Turnover – net 1,832,262 3,214,505 2,784,560 2,342,487 Cost of sales and services (1,129,084) (1,800,513) (1,715,794) (1,533,007) Gross profit 703,178 1,413,992 1,068,766 809,480 Distrib
Slide 17: Outlook on Key Levers for FY26
Outlook on Key Levers for FY26 Key Challenges Solutions Introducing industry-specific IoT applications for logistics, agriculture and Supply Chain Disruptions Data Security Concerns energy sectors, tailored for enhanced operational control. Economic Pressures and High inflation Market Comp
Slide 18: Key Business Risks
Key Business Risks Key Business Risk • Revenue & Market Risk: High reliance on traditional vehicle tracking; new IoT and data solutions are still scaling. Demand linked to • Financial Risk: Leverage and financing costs can pressure cash transport, logistics, and auto sector activity. flows during pe
Slide 19: Marketing and Communication
Marketing and Communication
Slide 20: Marketing – Digital Campaigns
Marketing – Digital Campaigns Twin Win – Nov / Dec 2024 Pinktober – Oct 2024 Launched the Twin Win Black Friday campaign to We rolled out a limited-time discount campaign on drive maximum leads, and to boost engagement, our tracking devices, aligning the need for smart featured a cell phone giveaway
Slide 21: Marketing – Digital Campaigns
Marketing – Digital Campaigns Azadi Sale – Aug 2024 Pak Ramadan Offer – Mar 2024 Launched the Independence Day campaign to drive A promotional campaign designed to boost brand maximum leads, featuring a 19.47% discount and visibility and drive strong lead generation during high-impact Meta advertisi
Slide 22: Social Media
Social Media Social Media Growth Audience City Wise Breakup 35 30 30 Leveraged all three platforms with varied content to promote our 25 20.8 services and brand building 20 16 14.1 15 10 3.5 4.4 4.6 4.3 4.1 4 5 0 Reach 29.4M 535.6K 128K Karachi Lahore Rawalpindi Islamabad Faisalabad Facebook Instagr
Slide 23: Digital Ads Performance Overview
Digital Ads Performance Overview Key Insight: Conversion performance has Conversion Ratio 6.4% steadily climbed throughout the fiscal 7.0% 6.3% 6.0% 5.9% 6.0% 5.5% 5.2% period, peaking in June '25. This positive 5.0% 4.1% 4.1% momentum validates our current 4.0% 3.4% optimization efforts and provide
Slide 24: Revamped UI/UX Across Website & App
Revamped UI/UX Across Website & App Enhanced Digital Experience: UI/UX & Website Revamp Seamless Navigation: Cleaner layouts and intuitive flows help users find what they need without friction. Faster Access to Features: Optimized interactions and smart structuring reduce clicks and save time.
Slide 25: On-ground Activities
On-ground Activities A collaborative training session with Happy Birthday – Nov ‘24 Independence Day Celebration – Aug ‘24 The Hunar Foundation – Oct ‘24 Town Hall – Dec ‘24 Corporate Dinner (Suzuki) – Jan ‘24 Rise for Success Workshop – Sep ’24
Slide 26: On-ground Activities
On-ground Activities Pinktober - Awareness Session – Mar ‘24 Trakker Wellness Activity Day – Apr ‘24 Employee of the Month Celebration – Apr ‘24 Technicians Day – Jun ‘24 Salim Habib Self Defense Session
Slide 27: Trakker Middle East LLC
TME9 TRAKKER MIDDLE EAST LLC 32
Slide 28: Key FY25 Achievements: Telematics & IOT (TME)
TPL Trakker Key FY25 Achievements : Telematics & IOT (TME) ` Continuing to build on the momentum across a blue-chip client base in UAE with strong potential for GCC expansion. Telematics IoT Solutions Compliance Closed deal for Cheetah Delivery for IVMS First project in Africa (Chad) for more th
Slide 29: TPL Maps
lin” maps
Slide 30: TPL Maps: Using Location Data and AI to optimize supply chains
TPL Maps ` Using Location Data and AI to help enterprises optimize their supply chains Location Data Location Intelligence GIS as a Service Consumer Plug & Play APIs that support AI platforms and APIs that Custom platforms and AI Pakistan’s first local business operations with drive profitability mo
Slide 31: TPL Maps: Strategic focus on AI & location products
TPL Maps Strategic focus on building AI & location products for Pakistan and more ` Business Model UAEinExpansion 5x increase ARR over 5Y (PKR Millions) Expansion of APIs and data partnerships to 1 Location Enterprise SaaS license our POI data to foreign players Contract Pricing Data Variable, month
Slide 32: TPL Maps: Plug and play APIs
TPL Maps Plug and play APIs that support critical enterprise infrastructure and operations ` Places Routes Maps Geocoding Advanced Directions Vector Maps Get optimally ordered waypoints Leverage TPL Data to build cutting edge Convert addresses to geographic 25 waypoints mapping experiences coordinat
Slide 33: TPL Maps: Key Highlights and Products
TPL Maps Key Highlights and Products ` Continuing to build on the momentum across a blue-chip client base in UAE with strong potential for GCC expansion. Location Data APIs Route Live Location Based Address Optimization Tracking Offers Capturing For Riders and of Customers From Customer Based on Cus
Slide 34: TPL Maps: FY24 Sales, Partnerships, and Pipeline
TPL Maps FY24: Sales, Partnerships, and Pipeline ` New Clients On Boarded Cheezious Rozee Trukkr UBL HBL Naheed AlFatah Shopping Routify Leading Food Pakistan’s Premier Fintech Platform Pakistan’s leading Pakistan’s leading Pakistan Leading Mall Leading 3PL Delivery Player Employment for Pakistan’s
Slide 35: Location Intelligence
Location Intelligence New Product Launch: Pakistan’s leading GIS analytics platform ` Product Offering Target Customers 1 2 1 2 Network Optimization Marketing Campaigns Banking, Fintech, Marketing, FMCG, Location Intelligence uses multiple Location Intelligence allows FMCGs, Restaurants and and Adve
Slide 36: Location Intelligence
Location Intelligence New Product Launch: Pakistan’s leading GIS analytics platform ` Network Planning Learn more competing businesses by selecting your industry from over 200+ available categories. Powered by a strong algorithm, select your reference areas & cities to automatically identify gaps or
Slide 37: Location Data
Location Data Expanded portfolio of Location Data products beyond legacy APIs ` Address Capturing Enable your web and mobile applications to capture accurate locations of consumers. Integrate a pre-built solution to improve the quality of addresses and ensure accurate information. Ensure speedy ca
Slide 38: Location Data
Location Data Expanded portfolio of Location Data products beyond legacy APIs ` Location Based Advertisements Enable your mobile and web applications to gain access to location information of your customers. Alert your users about your recent promotions, branches or any other location-based announce
Slide 39: Location Data: Significant expansion in datasets over FY25
Location Data Significant expansion in datasets over FY25 ` Our Data Offering How We Collect Data 4M+ 4M+ Homes & Residences Points of Interest Dedicated Surveying Team In House Frequent Data Refreshing Surveying 1M+ km 200+ Targeted and Smart Surveying Road Network Business Categories Advanced Sets
Slide 40: TPL Security Services
TPL Security Services 32
Slide 41: TPL Security Services
TPL Security Services Key Offerings Key Achievements Successfully deployed large-scale surveillance 1. Enterprise-level Surveillance & Monitoring projects across Pakistan. 2. Access Control Systems (biometric, smart cards, RFID) 3. Intrusion Detection & Alarm Systems Partnered with government, corpo
Slide 42: Thank You
PLTrakker