Doubleverify Holdings, Inc. · NYSE:DV

Doubleverify — Investor Presentation (September 2021)

8 slides from Doubleverify's investor presentation, Sep 15, 2021

  1. Slide 1: Product Architecture & Authentic Brand Safety Case Study

    PRODUCT ARCHITECTURE & AUTHENTIC BRAND SAFETY CASE STUDY Sept 15, 2021 1

  2. Slide 2: Disclaimer

    Disclaimer This presentation contains “forward-looking statements” that are based on management’s beliefs and assumptions and on information currently available to management. These forward-looking statements include, but are not limited to, statements about our plans, objectives, expectations and i

  3. Slide 3: Platform and Product Architecture

    Platform and Product Architecture BUSINESS LINES ADVERTISER PROGRAMMATIC ADVERTISER DIRECT SUPPLY - SIDE SERVICE PRE - BID POST - BID PUB & PLATFORM USER INTERFACE CONFIGURE CAMPAIGN PARAMETERS POST-BID MONITORING & BLOCKING ANALYTICS SELF SERVICE TOOLS • With demand side platforms • With the advert

  4. Slide 4: Pre-Bid Targeting and Avoidance

    Pre-Bid Targeting and Avoidance AUTHENTIC BRAND SAFETY PREMIUM PRE-BID TARGETING & AVOIDANCE SOLUTION ALLOWS ADVERTISERS TO BLOCK IMPRESSIONS BEFORE BUYING REDUCES WASTED AD SPEND 4

  5. Slide 5: ABS DSPs

    Authentic Brand Safety ABS DSPs Available on the following leading platforms: • Create profile in Pinnacle ABS profile data automatically populated to programmatic • Pinnacle profile associated with platforms advertiser’s unique DSP segment ID 5

  6. Slide 6: Authentic Brand Safety Case Study

    Authentic Brand Safety Case Study Large consumer brand Before using Authentic Brand Safety 6

  7. Slide 7: Authentic Brand Safety Case Study

    Authentic Brand Safety Case Study Large consumer brand After using Authentic Brand Safety 7

  8. Slide 8: 1.67x ROI

    Authentic Brand Safety ROI Calculator PURCHASED IMPRESSIONS BID CPM TOTAL MEDIA COST 20,000,000,000 $5 $100,000,000 BRAND SAFETY SERVED IMPRESSIONS NO ABS BLOCK RATE WASTED SPEND BLOCKED IMPRESSIONS NO ABS 18,200,000,000 1,800,000,000 9% $9,000,000 BRAND SAFETY SERVED IMPRESSIONS WITH ABS BLOCK RATE

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