Doubleverify Holdings, Inc. · NYSE:DV
Doubleverify — Investor Day (June 2025)
118 slides from Doubleverify's investor day presentation, Jun 11, 2025
Slide 1: From Quality to Outcomes: Scaling Trust Across Digital Media
From Quality to Outcomes Scaling Trust Across Digital Media 1
Slide 2: Disclaimer
Disclaimer This pre sen tation contains “forward-looking sta temen ts” that are based on manag ement’s belie fs and assumptio ns and on information curren tly available to manag ement. These forward-looking sta temen ts include, but are not limited to, sta temen ts abo ut our plan s, obje ctives, ex
Slide 3: Today's Agenda: Strategy in Motion
Today’s Agenda: Strategy in Motion Verify. Optimize. Prove. Break Mark Zagorski, CEO, DV For 15 minutes Partnering for Performance Driving Brand Success with Kenvue Diana Lucas, Director of Marketing Science, Meta Adam Benaroya, Sr. Director Global Media Excellence Valerie Dediu, VP of Growth Market
Slide 4: Mark Zagorski
Mark Zagorski Chief Executive Officer 4
Slide 5: Verify. Optimize. Prove.
Verify. Optimize. Prove. Charting Success with the DV Media AdVantage Platform 5
Slide 6: Since Our Last Innovation Day...
Since Our Last Innovation Day… Financial Performance Operational Execution Delivered Profitable Revenue Growth Launched Suitability Measurement and Activation on Meta and Tik Tok 17% 17% 15% Doubled down on CTV, which has grown from 5% to 11% of measurement volumes Scaled Scibids and Upsold to >200
Slide 7: Key Takeaways from DV's Innovation Day
Key Takeaways from DV’s Innovation Day The Performance Evolution A Strong Core Leveraging the value of verification to DV’s core is strong and expand into media optimization and growing; 17% 1H 2025 performance measurement via the DV Media AdVantage Platform, expanding TAM DV’s AI Advantage Our Uniq
Slide 8: A New Platform Formed From the Core of DV
Verify A New Platform Formed From the Core of DV Optimize DV Media AdVantage Platform Prove 8
Slide 9: The DV MAP Unlocks the Value of Our Core Data, Relationships and Independence
The DV MAP Unlocks the Value of Our Core Data, Relationships and Independence • Unifying Media Truth Was the ad in the Did I deliver Did it drive right context and a result? efficiently? was it seen? The Right Company, Right Time and Right Tools to Address Challenges 9
Slide 10: Digital Advertising Is (Getting) Lost In Complexity
Digital Advertising Is (Getting) Lost In Complexity More complexity: channels, platforms, formats Less clarity: disconnected tools, fragmented logic Higher pressure: every dollar must prove its worth 10
Slide 11: More Complexity, Less Trust
More Complexity, Less Trust IAB 2024 Survey of Advertising and Data Decision Makers 59 % 57 % say trust in social say the same about media is falling1 programmatic media1 Complexity is rising. . Confidence is falling. Source: Interactive Advertising Bureau (IAB), “2024 State of Data Report,” April 2
Slide 12: More Complexity More Compromises
More Complexity More Compromises To drive performance Hand control to black box algorithms To simplify operations Lose independence To move fast Lose consistency Managing Complexity Without Compromise 12
Slide 13: DV's MAP: An Independent Trusted Transparent Guide
Verify DV’s MAP: An Independent Optimize Trusted Transparent Guide Prove 13
Slide 14: MAP Solutions Are Live and Emerging
Verify MAP Solutions Are Live and Emerging Optimize DV Authentic AdVantage Verify + Optimize Prove 14
Slide 15: Integrated MAP Solutions soon
Verify Integrated MAP Solutions soon Optimize DV Performance AdVantage Optimize + Prove Prove 15
Slide 16: Integrated MAP Solutions Tomorrow
Verify Verify media quality Integrated MAP Solutions Tomorrow Optimize Optimize ad Cohesive Agentic UI performance Verify+Optimize+Prove Prove Prove campaign outcomes 16
Slide 17: Opportunity to Lead and Opportunity to Grow
Opportunity to Lead and Opportunity to Grow Verification Optimization Outcomes Fraud, Viewability, Brand Attribution, MMM, Scibids AI, Custom Bidding Safety, Suitability, Attention, Incrementality, Data (Programmatic Only) Contextual Foundation $21B TAM $1B TAM $5B TAM Digital media Programmatic All
Slide 18: The MAP Strategy is Already Working
The MAP Strategy is Already Working 1 2 3 4 We are We are winning Solutions that We are creating offering bundled RFPs based on haven’t integrated stickier, higher solutions that “pay unique, combined and innovated are value relationships for themselves” assets failing 18
Slide 19: Why DV Wins
Why DV Wins 2,000+ brands, 100+ countries, dozens of platforms, 300B+ daily signals. Ad-supported AI – COMING SOON! Embedded Ubiquitous Trusted An independent, differentiated, scaled proprietary data set to leverage AI 19
Slide 20: The Road Ahead for DV: Expansion Always, in All Ways
The Road Ahead for DV: Expansion Always, in All Ways Customer Channel Expansion Expansion Full-funnel Expansion Penetrating and winning Brand metrics Social, CTV, large advertisers and retail media to business breaking into mid-market outcomes and performance marketers 20
Slide 21: Clarity, Confidence and Control for Every Dollar, Everywhere
Verify Verify media quality Clarity, Confidence and Control for Every Dollar, Optimize Everywhere Optimize ad performance An Essential Partner At an Essential Time Prove Prove campaign outcomes 21
Slide 22: Driving Brand Success: Kenvue's Strategy for a Fragmented Media World
Driving Brand Success: Kenvue’s Strategy for a Fragmented Media World 22
Slide 23: Mark Zagorski and Adam Benaroya
Mark Zagorski Adam Benaroya Chief Executive Officer Sr. Director Global Media Excellence at Kenvue 23
Slide 24: Jack Smith
Jack Smith Chief Innovation Officer 24
Slide 25: Social Unlocked: From Safety & Suitability to Scaled Impact
Social Unlocked: From Safety & Suitability to Scaled Impact 25
Slide 26: From Concept to Capability: MAP Goes Social
Verify From Concept to Capability: Optimize MAP Goes Social Prove 26
Slide 27: Suitability, Optimization, and Outcomes
Verify Suitability Controls launched Suitability, Optimization, Optimize and Outcomes in Progress Outcomes Measured Across all platforms Prove 27
Slide 28: Turning Complexity into Competitive Advantage
Turning Complexity into Competitive Advantage Fragmented Unified Platform Direct Optimization Social Analytics Programmatic Attribution Verification CTV Pre-bid Real-time Outcome Precision Optimization Measurement Open Web Media Mix 28
Slide 29: Customer Success: Driving a Complete Verification to Outcomes Framework on TikTok
Customer Success: Driving a Complete Verification to Outcomes Framework on TikTok 29
Slide 30: Jack Smith and Jorge Ruiz
Jack Smith Jorge Ruiz Chief Innovation Officer Head of Marketing Science TikTok 30
Slide 31: Steve Mougis and Dor Levy
Steve Mougis Dor Levy Chief Growth Officer Senior Vice President Product Management 31
Slide 32: Making Social Suitable, Smart and Scalable
Making Social Suitable, Smart and Scalable DV Authentic AdVantage 32
Slide 33: Welcome to the Walled Garden
Welcome to the Walled Garden Limited Control Complex Targeting Dynamic Environment Audience Settings ROI ? Content Quality Creator 500 HOURS OF CONTENT Suitability UPLOADED EVERY MINUTE1 1. The New Yorker. (2022, March 21). The overlooked titan of social media. https://www.newyorker.com/books/under-
Slide 34: The Complexity of Social Media Advertising
The Complexity of Social Media Advertising Marketer’s Dilemma Performance Protection Scale Suitability Cost Control 34
Slide 35: Why Social Tools Matter
Why Social Tools Matter OPEN WEB CONSUMER SOCIAL ROI + Reach Confidence in Brands Scale + Price Improves Performance and Filters restricts scale and Reduces Waste increased costs 87% 2/3 of consumers will walk away expect brands to if they don't. avoid unsafe content 35
Slide 36: Introducing DV Authentic AdVantage to Provide a Unified Offering
Introducing DV Authentic AdVantage to Provide a Unified Offering DV Scibids AI Detailed Reporting DV Media Quality Optimization & Insights 36
Slide 37: What Makes DV Authentic AdVantage Unique
What Makes DV Authentic AdVantage Unique Measurement Pre-Bid DV Scibids Optimization Transparency, Protection & Performance With No Tradeoffs 37
Slide 38: The Challenge of Scaling Social Safely and Efficiently
The Challenge of Scaling Social Safely and Efficiently Audience Reach Brand Risk Media Cost 38
Slide 39: The Cost of Giving Up Control
The Cost of Giving Up Control Transparency Precision Performance Brand Insights Alignment Where did your Control for sensitive ad run? placements Black box algorithm Prevent brand damage 39
Slide 40: Enter DV Authentic AdVantage
Enter DV Authentic AdVantage 40
Slide 41: What DV Authentic AdVantage Does
What DV Authentic AdVantage Does 41
Slide 42: Customized Brand Suitability Set Up
Customized Brand Suitability Set Up Control Content Categories & Creators Measurement Activated Suitability KPI 42
Slide 43: The Unified Dashboard
The Unified Dashboard ° DV | Authentic AdVantage Progra \s Greatness Ltd v. Platform Cat Videos v B Reporting Campaign Manager Manage Activation Profile Settings Current Activations Click campaign names to view detalls, or click?) icon to take other actions. {Ad Account Settings | Add Account Accoun
Slide 44: What can I do right now to improve performance and reduce risk?
What can I do right now to improve performance and reduce risk? 44
Slide 45: Optimize for Outcomes
Optimize Control for Maximize for Outcomes Content Quality ROI 45
Slide 46: Action Panel Demo
Action Panel Demo \/ | Authentic AdVantage — Program Lucas Greatness Ltd ris] pe pe does Demo contol Reporting Media Cost Quality Media = Quality CPM algo riba Active Campaigns Campaign Opportunity Campaign Name ~ Impressions ~ Active Brand v CampaignName ~ impressions v Active Brand ~ ol Services S
Slide 47: Real-Time Optimization
Real-Time Optimization Campaign Opportunity: CPG_Display_Parents_DemoA+_Q3 7 AiRecommenaation ‘This campaign can increase its Brand Suitability by adjusting its content categories. Expected impact: Seale = 46% Brand Suitability «6 Apply CPV Al Optimizations, Turn on pre-bid Video Exclusions Turn on
Slide 48: Campaigns
$4,530,45 1,230,456 23,456 3,456 4. Campaigns Campaign Campaign 1 (D\V | INNOVATION DAY
Slide 49: The Results View
IDV | Authentic AdVantage Campaign Manager Lo} Resources co ¢ Media Cost ml Quality Media Cost = CPM Active Campaigns Campaign Name v Impressions v 15,801,585 117,135,219 616801 551,021 645,790 1,002,192 The Results View = Quality CPM rr Services + Al Optimization + Pro-bid + Al Optimization +Prebid
Slide 50: Why It Matters
Why It Matters Protection and Performance. Automated. Measurement + Activation Advertiser Value + Optimization Better Campaign Outcomes Greater Product Adoption Less Effort and More DV Growth Operational Leverage 50
Slide 51: CPG Brand - Marketer's Dilemma
CPG Brand - Marketer's Dilemma Challenges: Too many unsuitable placements degrading brand integrity CPMs were rising, with limited transparency or control Campaign execution was manual and reactive, not scalable 51
Slide 52: DV Authentic AdVantage Improved Cost-Efficiencies & Brand Suitability
CASE STUDY: DV Authentic AdVantage DV Authentic AdVantage Improved Cost-Efficiencies & Brand Suitability Impression Volume Media CPM Suitability Score +60% -35% +10% Increase Decrease Greater Suitability 52
Slide 53: DV Authentic AdVantage Improved Cost-Efficiencies & Brand Suitability
CASE STUDY: DV Authentic AdVantage DV Authentic AdVantage Improved Cost-Efficiencies & Brand Suitability Situation Challenge Solution Global Footwear Rising CPMs DV Authentic Company Looking to & Inconsistent Advantage Pre-Bid Scale on YouTube Media Quality & Scibids 53
Slide 54: DV Authentic AdVantage Improved Cost-Efficiencies & Brand Suitability
CASE STUDY: DV Authentic AdVantage DV Authentic AdVantage Improved Cost-Efficiencies & Brand Suitability Situation Challenge Solution Global Footwear Rising CPMs DV Authentic Company Looking to & Inconsistent Advantage Pre-Bid Scale on YouTube Media Quality & Scibids 54
Slide 55: DV Authentic AdVantage Improved Cost-Efficiencies & Brand Suitability
CASE STUDY: DV Authentic AdVantage DV Authentic AdVantage Improved Cost-Efficiencies & Brand Suitability Impression Volume Media Safer Consumer Reach More Customers Drive CPM ROI Suitability Score Engagement +200% -70% +30% Greater Volume Lower Cost Greater Suitability 55
Slide 56: No More Trade Offs. Just results.
Why Clients Are Excited ROI Brand Safety No More Scale Trade Offs. Automation Just results. Transparency 56
Slide 57: Why We're Excited
Why We’re Excited AGENCY ENDORSEMENT "DV Authentic AdVantage is an outstanding solution for optimizing digital ad quality and cost-efficiency. Our AaaS (Advertising as a Service) with DV initiatives have already shown its effectiveness, reinforcing DoubleVerify's unique market value. We expect this
Slide 58: Why We're Excited
Why We’re Excited Advertiser Test Opportunity Momentum ~50 Campaigns Launched $82M-$105M Expected Revenue From Upsells 58
Slide 59: Protection. Performance. No Trade-Offs.
Protection. Performance. No Trade-Offs. Powered by Real Protection Real Performance Independent. Trusted. Transparent 59
Slide 60: Amanda Carlton and Ron Jacobson
Amanda Carlton Ron Jacobson Senior Director, Product Co-Founder of Management Rockerbox 60
Slide 61: From Data to Decisions
From Data to Decisions DV Outcomes & Optimization in Action 61
Slide 62: Scibids Progress Since 2023
Scibids Progress Since 2023 200 4x 67% DV Clients Average Increase Increase in Scaled and Upsold in Client ROI Campaigns Optimized on DV Scibids AI 62
Slide 63: DV Scibids Drives Icelandair Media Efficiencies
CASE STUDY: Proof in Performance DV Scibids Drives Icelandair Media Efficiencies Problem After Scibids Results CPA • The Airline was looking to -70% maximize number of bookings at lowest possible cost # of model pushed by the AI • Wanted to optimize across 11 different markets without DV 24,722 Scib
Slide 64: Every Platform Claims to Be the Hero of the Same Conversion
Every Platform Claims to Be the Hero of the Same Conversion 64
Slide 65: DV Media AdVantage Platform
Verify Verify media quality DV Media AdVantage Optimize Optimize ad Platform performance Prove Prove campaign outcomes 65
Slide 66: Where This Is Going
Where This Is Going All Impressions Legacy attribution treats these as DV Signals equal inputs. High attention Real Impact Viewability Was it in view Viewable but low attention Attention Did someone notice or interact with it? Non-viewable, Below the fold Smarter Model 66
Slide 67: Foundational Principles
Foundational Principles Cross-channel measurement. First-party outcome data. Independence. 67
Slide 68: Plugged Into Everything
Plugged Into Everything 100+ Integrations Easily Connected Digital + Offline Paid Social to CTV 68
Slide 69: Centralizes 100% of Ad Spend
Centralizes 100% of Ad Spend 69
Slide 70: Tracks Your Key Business KPIs
Tracks Your Key Business KPIs Revenue Conversions New vs Repeat Customers 70
Slide 71: To Enable Measurement from Quality to Outcomes
To Enable Measurement from Quality to Outcomes Cost Per Acquisition Return on Ad Spend Cost Per Site Visit 71
Slide 72: To Help You Plan
Channel / Tactic TikTok Unclassified Baseline Conve Marketing Summary [D\V | INNOVATION DAY Monthly Budget Proposed © $329,472 $1,080,004 To Help You Plan \/ | rockerbox Projected Monthly Budget $329,472 $70) $4929 so $0 $1,080,004 Projected Monthly Conversions Proposed PrOPOse $189.15 $103.42 $127.
Slide 73: Verify You Made the Right Decisions
Verify You Made the Right Decisions 73
Slide 74: Case Study: Proof in Performance
CASE STUDY: Proof in Performance Case Study: Proof in Performance Consumer Subscription Platform managing high spend across media platforms including DSPs and social media $ 0 1 0 Goal 1: 0 1 1 Goal 2: to reduce Cost per Acquisition reduce time and effort (CPA) $ needed for optimization 1 1 $ DV Roc
Slide 75: From Test to Scaled Impact — No Heavy Lift
CASE STUDY: Proof in Performance From Test to Scaled Impact — No Heavy Lift Before DV Scibids AI After DV Scibids AI -39 % A Consumer Subscription brand faced several hurdles to implement at scale : Complex Data Activation Scalability CPA during the first Optimizing for Efficiency 8 weeks (A/B test
Slide 76: Broader Opportunities Unlocked for DV Scibids AI
Broader Opportunities Unlocked for DV Scibids AI Now Next Future Activate on Social Align around ROAS, Cross-platform media platforms and LTV, and other optimization using DV DSPs using the business-centric goals, Rockerbox’s multi- same independent which we’re already touch data outcomes signal exp
Slide 77: Closing The Loop
Verify Closing The Loop Optimize Prove 77
Slide 78: Break
IDV | INNOVATION DAY BREAK
Slide 79: Partnering For Performance: Meta & Away Travel on Transparency, Measurement, and Growth
Partnering For Performance: Meta & Away Travel on Transparency, Measurement, and Growth 79
Slide 80: Julie Eddleman, Ron Jacobson, Diana Lucas, Valerie Dediu
Julie Eddleman Ron Jacobson Diana Lucas Valerie Dediu Global Chief Co-Founder of Director of Marketing VP of Growth Marketing Commercial Officer Rockerbox Science & Ecommerce DoubleVerify Meta Away Travel 80
Slide 81: Nisim Tal and Alex Valle
Nisim Tal Alex Valle Chief Technology Officer Chief Product Officer 81
Slide 82: AI for ROI
AI for ROI The Intelligence Engine Behind DV’s Platform 82
Slide 83: Executing The Unified Vision
Verify Executing The Optimize Unified Vision Prove 83
Slide 84: Executing The Unified Vision
Scale Executing The Unified Vision Innovation Expertise Data 84
Slide 85: Social Platforms
Social Platforms Demand-Side Platforms Supply-side Platforms & Publishers Video Platforms 300B+ Daily Signal Evaluations 2000+ Brands 100+ Countries 40+ Languages 85
Slide 86: Turning Scale Into Competitive Advantage
Turning Scale Into Competitive Advantage VERIFIED SIGNALS MORE BETTER MODELS INTEGRATIONS DV’s Competitive Advantage MORE STRONGER CUSTOMER WINS OUTCOMES 86
Slide 87: Executing The Unified Vision
Scale Executing The Unified Vision Innovation Expertise Data 87
Slide 88: From Data to ROI: Turning Signal Into Value
From Data to ROI: Turning Signal Into Value Capture User Journey 4 3 Perform Contextual Analysis Intelligence Engine Data Run Attribution Analysis 5 2 Inspect Delivery Data 1 6 1st Party Data Achieve customer Analysis KPIs 88
Slide 89: Why DV's Data Volume Matters
Why DV’s Data Volume Matters LLM Training Sets1 160TB 400+ TB of verified signal data VS (Meta, 2025) processed every day 26TB (OpenAI, 2023) Structured Data: Brand Policy, Suitability, Delivery Metadata, Attention, Cost, Outcomes, Attribution, Audience Graphs Unstructured Data: Content (text, video
Slide 90: Why LLMs Alone Can't Scale for Suitability
Why LLMs Alone Can’t Scale for Suitability 1 token = ~ 1 word a basic unit to calculate AI usage cost Brand suitability Tokens in ad supported content X selections and contextual = segmentation 90
Slide 91: Why LLMs Alone Can't Scale for Suitability
Why LLMs Alone Can’t Scale for Suitability To replicate DV AI via LLM it would require Content Tokens DV Classifies Every Month 8 56 Trillion Quadrillion Tokens Tokens Token and compute estimates are based on internal DV data and public benchmarks. LLM token cost is modeled using a low cost,commerci
Slide 92: The Smart Path: DV's Hybrid AI Approach
The Smart Path: DV’s Hybrid AI Approach Rules-based LLMs systems DV Hybrid AI ● Customizable ● Auditable ● Multimodal ● Agentic ● Scalable Patent Pending Neural networks and traditional ML 92
Slide 93: Executing The Unified Vision
Verify Executing The Optimize Unified Vision Prove 93
Slide 94: DV AI Transforms Data into Action
DV AI Transforms Data into Action ACTIVATE Open Web 300B+ signals daily PLAN DV Media MEASURE Social AdVantage Platform consistently drive CTV every stage of the for Full-Funnel marketing campaign Intelligence Retail Media PROVE OPTIMIZE 94
Slide 95: DV AI Drives Revenue and Lowers Cost
DV AI Drives Revenue and Lowers Cost Clients Internal Operations 50% 50% Speed faster fewer steps for policy campaign launch & category rollout Optimization 200k+ 100% models constantly retrained IT tickets triaged 2000x 40% Efficiency faster, more accurate faster content labeling software developme
Slide 96: The Future
The Future Rules-based LLMs systems DV + Hybrid AI Agents Neural networks and traditional ML 96
Slide 97: What's Next: Agentic AI in Action
What’s Next: Agentic AI in Action Implement Enforce Brand Optimize Reallocate Drive Brand Guidelines Campaigns Budgets Performance Preferences 97
Slide 98: DV Advantage
DV Advantage Unified platform Intelligence Infrastructure Product built on real, embedded that operates at that turns complexity verified signals across the full speed, scale into clarity and media lifecycle and precision outcomes into growth 98
Slide 99: Nicola Allais
Nicola Allais Chief Financial Officer 99
Slide 100: Connecting Vision to Value
Connecting Vision to Value Verify Verify media quality Greater customer value Optimize Optimize ad performance Compounding growth Prove Prove campaign outcomes 100
Slide 101: DV's Growth Strategy
DV’s Growth Strategy Lower Greater AI Lower Unit Costs Efficiencies Friction Greater Operational Scale Efficiency ABS DV Rockerbox Deeper Monetization Through Product Upsells Stack Core Programmatic Social Activation DV Scibids AI Attention Social Measurement Contextual Geography Platform Format & D
Slide 102: How Attach, Stack and Scale Work Together
How Attach, Stack and Scale Work Together Verification Optimization Outcomes ATTENTION MEASUREMENT CUSTOM CONTEXTUAL AUTHENTIC BRAND SUITABILITY CORE PROGRAMMATIC Unlocks The Value Unlocks The Value of DV Verification Data of DV Verification Data Scale Compounding SOCIAL ACTIVATION & DV Scibids AI R
Slide 103: Unlocking the Full Potential of Verification
Attach Unlocking the Full Potential of Verification DV Current Measurement Attach Rate vs. Opportunity by Media Environment DV US Measurement Impressions Unverified Opportunity US (Attachable Volume) Open Web CTV Social 20 % DV Attach 19% 6% DV Attach DV Attach +1% Attach +$4M +$1M +$5M New Revenue
Slide 104: More Products Drive More Revenue and Longer Retention
Stack More Products Drive More Revenue and Longer Retention Top 700 Measurement Advertisers FY 2024 Average Revenue per Advertiser by Product Adoption (Approximate) $1.8M $0.5M <$0.1M Early Stack Mid Stack Deep Stack 1-2 products used 3-4 products used 5-7 products used 2+ years tenure 3+ years tenu
Slide 105: Most Clients Are Early in Their Stack Journey
Stack Most Clients Are Early in Their Stack Journey Top 700 Measurement Advertisers FY 2024 By Product Adoption Tier 50% 27% 23% Early Stack Mid Stack Deep Stack 1-2 products used 3-4 products used 5-7 products used 1x baseline revenue 9x baseline revenue 35x baseline revenue 105
Slide 106: Building Large New Long-Term Growth Vectors
Scale Building Large New Long-Term Growth Vectors DV Authentic Social Activation Optimization Outcomes AdVantage Launched Feb ‘25 Launched Launched Acquired Aug ‘23 Acquired Mar ‘25 Apr ‘25 Jun ‘25 Activation Revenue Measurement Revenue 106
Slide 107: Social Activation Potential Meta Opportunity
Scale Social Activation Potential Meta Opportunity Verify 2024 Revenue: Total social measurement $109M Meta measurement ~$40M Meta Activation Revenue Potential: Illustrative estimate $40M - $60M Management estimate assumes 50% of existing Meta measurement campaigns adopt Activation at an average pri
Slide 108: DV Authentic AdVantage Potential YouTube Opportunity
Scale DV Authentic AdVantage Potential YouTube Opportunity Verify 2024 Revenue: Total social measurement $109M Optimize YouTube measurement ~$44M YouTube Activation Revenue Potential: Illustrative estimate $82M - $105M Management estimate based on 70% of DV’s total YouTube measured campaigns, repres
Slide 109: Outcomes Beyond Brand: DV Rockerbox Potential Full Funnel Opportunity
Scale Outcomes Beyond Brand: DV Rockerbox Potential Full Funnel Opportunity Media Spend for all 700 DV $23B Rockerbox targets Media Spend for 200 targets $8B already working with DV Prove Performance Cross-Sell Revenue Value: Illustrative estimate $31M - $47M Of the 700 DV Rockerbox- identified targ
Slide 110: Revenue Penetration & Diversification Opportunities
Scale Revenue Penetration & Diversification Opportunities Strategic M&A International ● International Expansion Expansion New Product Client Growth ● Product Channel Introduction & Upsell Expansion and Scale Only 30% Extensions of measurement ● Product 77% Only 48% $4.2m revenue is non-US Adjacencie
Slide 111: Scaling With Leverage
Scale Scaling With Leverage Early Progress (2024–2025) Expected FY26 and Beyond ● Automated model training ● Lower model development cost ● Automated customer onboarding ● Faster revenue generation ● GenAI for sales workflows ● Growth with efficient headcount ● AI-triaged support tickets ● Faster op
Slide 112: Updated Guidance
Updated Guidance Q2 2025 FY 2025 Revenue Revenue $180 M Low-end - - $184 M High-end +17% YEAR-OVER-YEAR Expectations +13% YEAR-OVER-YEAR GROWTH GROWTH AT MIDPOINT (APPROXIMATELY) Adjusted EBITDA Adjusted EBITDA $52 M Low-end - - $56 M High-end 30% MARGIN Expectations 32% MARGIN AT MIDPOINT (APPROXIM
Slide 113: Proven History of Growth & Profitability
Proven History of Growth & Profitability Revenue Adjusted EBITDA1 $ in millions $ in millions YoY Growth +13% Adj. EBITDA margin1 +15% $74 2 32% +27% $65 7 33% +36% $23 7 33% $21 9 $57 3 +36% 31% $18 7 $45 2 33% $14 2 $33 3 30% $11 0 $24 4 $73 2020A 2021A 2022A 2023A 2024A 2025E 2020A 2021A 2022A 20
Slide 114: Non-GAAP Financial Measures Reconciliation
Non-GAAP Financial Measures Reconciliation ($mm) FY 2020 FY 2021 FY 2022 FY 2023 FY 2024 Net income $20.5 $29.3 $43.3 $71.5 $56.2 Depreciation and amortization 24.6 30.3 34.3 40.9 45.2 Stock-based compensation 20.5 21.9 42.3 59.2 90.7 Interest expense, net 4.9 1.2 0.9 1.1 1.1 Income tax expense (ben
Slide 115: Q&A
IDV | INNOVATION DAY Q&A
Slide 116: DV Executive Team
Mark Nicola Nisim Zagorski Allais Tal Chief Executive Chief Financial Chief Technology Officer Officer Officer Alex Jack Steve Valle Smith Mougis Chief Product Chief Innovation Chief Growth Officer Officer Officer 116
Slide 117: Mark Zagorski
Mark Zagorski Chief Executive Officer 117
Slide 118: Key Takeaways from DV's Innovation Day
Key Takeaways from DV’s Innovation Day The Performance Evolution A Strong Core Leveraging the value of verification to DV’s core is strong and expand into media optimization and growing; 17% 1H 2025 performance measurement via the DV Media AdVantage Platform, expanding TAM DV’s AI Advantage Our Uniq