Cello World Limited · NSE:CELLO
Cello World — H1 FY24 Earnings Presentation
40 slides from Cello World's earnings presentation, November 2023
Slide 1: Investor Presentation Q2 & H1 FY24
Investor Presentation Q2 & H1 FY24 - November 2023
Slide 2: Safe Harbor
Safe Harbor This presentation has been prepared by and is the sole responsibility of Cello World Limited (the “Company”). By accessing this presentation, you are agreeing to be bound by the trailing restrictions. This presentation does not constitute or form part of any offer or invitation or induce
Slide 3: Q2 & H1 FY24 Financial Highlights
Q2 & H1 FY24 Financial Highlights
Slide 4: MDs Comments
MDs Comments Commenting on the Result, Mr. Pradeep Rathod, Chairman & Managing Director, Cello World Limited said “We at Cello thank the investor community for the tremendous support shown during the IPO. Public Listing is a proud moment for of us at Cello and this will provide a healthy visibility
Slide 5: Q2 & H1 FY24 Financial & Operational Highlights
Q2 & H1 FY24 Financial & Operational Highlights Rs. Crs. Revenue from Operations Gross Profit EBITDA Profit After Tax Q1FY24 Q2FY24 50.2% 53.0% 23.4% 25.4% 15.9% 17.6% 1,797 901 421 285 961 509 244* 169 489 261 120 87 472 248 124 82 FY23 H1 FY24 FY23 H1 FY24 FY23 H1 FY24 FY23 H1 FY24 Revenue – Verti
Slide 6: Q2 & H1 FY24 Profit and Loss Statement
Q2 & H1 FY24 Profit and Loss Statement Profit & Loss (Rs. Crs.)* Q2FY24 H1FY24 FY23 Revenues from Operation 489.0 960.7 1,796.7 Cost of Goods Sold 228.0 451.6 895.5 Gross Profit 261.0 509.1 901.2 Gross Profit Margin % 53.4% 53.0% 50.2% Employee Cost 47.5 92.3 157.6 Other Expenses 93.2 172.5 323.1 EB
Slide 7: Balance Sheet
Balance Sheet EQUITY & LIABILITIES (Rs. Crs.)* September 30, 2023 March 31, 2023 ASSETS (Rs. Crs.)* September 30, 2023 March 31, 2023 Equity Non-current assets Equity share capital 97.5 97.5 Property, plant and equipment 328.7 253.7 Instruments entirely equity in nature 14.4 0.0 Capital work in prog
Slide 8: Cash Flow Statement
Cash Flow Statement Particulars (Rs. Crs.)* H1 FY24 FY23 Net Profit Before Tax 232.5 385.2 Adjustments for: Non - Cash Items / Other Investment or Financial Items 15.2 58.2 Operating profit before working capital changes 247.7 443.4 Changes in working capital -93.6 -115.0 Cash generated from Operati
Slide 9: New Products Launched in H1 FY24
New Products Launched in H1 FY24 9
Slide 10: New Products Launched in H1 FY24
New Products Launched in H1 FY24 10
Slide 11: About Cello
About Cello
Slide 12: Amongst the Popular Consumer Products Companies in India
Amongst the Popular Consumer Products Companies in India Most Diversified Product Portfolio Among Peers 15,500+ Consumer Ware, Writing Instruments, Moulded Furniture and Allied Products 13 No. of SKUs Own manufacturing Diverse range of products across different product categories, types of material
Slide 13: Our Journey
Our Journey 2023 2022 2019 2018 2017 2009-15 1988 1962 Cello World Group Limited is now Launched Restructuring listed on the Incorporated writing Process Stock Launched Cello World instruments Exchanges (NSE glassware and Private and stationery Investment by and BSE Sold the opalware Limited, as a p
Slide 14: Cello World Limited listed on NSE & BSE on 6th November 2023
Cello World Limited was listed on the Stock Exchanges (NSE & BSE) on 6th November 2023 14
Slide 15: Prominent Player In The Consumer Market in India
Prominent Player In The Consumer Market in India Moulded Furniture and Business Vertical Consumer Ware Writing Instruments1 Allied Products2 FY23 Market Size (Rs. Bn.) 377.00 133.50 205.00 ✓ Houseware ✓ Pen & Pencil ✓ Glassware ✓ Moulded Furniture ✓ Insulatedware ✓ Highlighters Product Categories ✓
Slide 16: Cello's Strengths
Cello’s Strengths
Slide 17: Cello's Strengths Will Continue To Drive Success
Cello’s Strengths Will Continue To Drive Success 4 Pan-India distribution network with a presence across multiple channels 3 5 Track record of scaling up new Ability to manufacture a diverse range businesses and product of products and maintain optimal categories inventory levels 2 Diversified produ
Slide 18: Well-established Brand Name And Strong Market Positions
1. Well-established Brand Name And Strong Market Positions 1 2 3 4 “Cello” brand is well Diverse array of promotional and Engaged a celebrity as a brand Engaged with tie-ups with established and enjoys strong marketing efforts, including, in- ambassador for endorsing and large studios to market our
Slide 19: Diversified Product Portfolio
2. Diversified Product Portfolio Moulded Furniture and Consumer Ware Writing Instruments Allied Products Liquid Ball Point Cookware Insulatedware Hot Drinks Dessert Set Pens Geltron Pop Gel Lifestyle Collection Premium Collection Lunch Packs Kids Tiffin & Bottles Condiment Set Bowl Set Mechanical Pe
Slide 20: Track record of scaling up new businesses and product categories
3. Track record of scaling up new businesses and product categories Writing Instruments Consumer Glassware Rs. Crs. Rs. Crs. In 2019 Launched our writing instruments and stationery In 2017 Launched the Glassware and Opalware product category under the “Unomax” Brand Business +36% 2,850 2,760 +60% 2,
Slide 21: Pan-India Distribution Network With A Presence Across Multiple Channels
4. Pan-India Distribution Network With A Presence Across Multiple Channels Product Categories Pan India Distribution Network 2,3 Distribution Channels Mix (H1 FY23) 9% Consumer Houseware 717 distributors and ~58,716 retailers 10% 29 super-stockist, ~1,509 distributors and ~60,826 5% General Trade Wr
Slide 22: Ability To Manufacture A Diverse Range Of Products
5. Ability To Manufacture A Diverse Range Of Products… Mfr. Unit Products Manufactured 79.04% Daman Unit-I Daman Unit-II Plastic moulded furniture and other articles Plastic moulded furniture and other articles H1 FY24 revenues derived Baddi (1) Daman Unit-III Plastic Extrusion Sheet from in-house m
Slide 23: Leading to better control over supply chain
.. Leading to better control over supply chain Scale up production quickly to meet increased demand In-House Maintain better control over our supply chain Manufacturing Benefits Reduce time taken to launch new products in the market Mitigate risk of supply chain disruption Maintain quality control o
Slide 24: Board of Directors
6. Board of Directors Promoters have over 80 years of combined experience in the consumer products industry Pradeep Ghisulal Rathod Pankaj Ghisulal Rathod Gaurav Pradeep Rathod Gagandeep Singh Chhina Chairman and Managing Director Joint Managing Director Joint Managing Director Non-Executive Directo
Slide 25: Experienced Management Team
6. Experienced Management Team Senior Management Team With Expertise Across Sectors Atul Parolia Hemangi Trivedi Rajesh Bang Sreyas Jain Chief Financial Officer CS and Compliance Officer CFO - Cello Household Products Private Limited CFO - Unomax Stationery Private Limited • 30+ years of experience
Slide 26: Growth Drivers
Growth Drivers
Slide 27: Key Growth Drivers
Key Growth Drivers 1 2 3 4 Continued innovation Expand the Scale up branding, Grow manufacturing to grow wallet share distribution network promotional and capabilities and and expand consumer digital activities expand production base capacities 27
Slide 28: Continued innovation to grow wallet share and expand consumer base
1. Continued innovation to grow wallet share and expand consumer base Utilise innovation Regularly interact capabilities to Expand product with distributors expand our existing portfolio in and retailers for product portfolio and consumer insights into develop new range houseware consumer of product
Slide 29: Expand Distribution Network
2. Expand Distribution Network Enter in arrangements with more distributors and continue to nurture existing relationships Increase sales velocity by incentivizing our distributors and retailers to increase the volume of products sold by them Increase interactions with distributors and retailers, in
Slide 30: Scale up branding, promotional and digital activities
3. Scale up branding, promotional and digital activities Focus on Branding And Promotional activities Above and below the line marketing Retail Branding Advertisement channels such as television, digital media and social media Product Branding Increase our digital presence Engage in brand associatio
Slide 31: Grow manufacturing capabilities and expand production capacities
4. Grow manufacturing capabilities and expand production capacities In the process of setting up a Glassware Recently expanded opalware capacity in Manufacturing facility in Rajasthan Undertake planned increases in installed the manufacturing facility in Daman to capacities of plastic products, Insu
Slide 32: Establishing a glassware manufacturing facility in Rajasthan
4. Establishing a glassware manufacturing facility in Rajasthan 20,000 Installed Annual Capacities (Tonnes) Rs. 250 Crs. CAPEX for the Project March’24 Expected Commencement of Plant Facility to house European-made machinery that enables high productivity and precision in design and finish 32
Slide 33: Historical Financials
Historical Financials
Slide 34: Strong Financial Performance over years
Strong Financial Performance over years Rs. Crs. Revenue from Operations Gross Profit EBITDA Profit After Tax 50.3% 50.1% 50.2% 26.4% 24.5% 23.4% 15.8% 16.2% 15.9% +31% 1,797 +31% +23% +31% 1,359 901 421 285 1,050 681 334 220 528 277 166 FY21 FY22 FY23 FY21 FY22 FY23 FY21 FY22 FY23 FY21 FY22 FY23 Re
Slide 35: Operational Performance
Operational Performance Rs. Crs. Moulded Furniture and Allied Revenue from Operations Consumer Ware Writing Instruments Products % Rev. 63.8% 64.1% 65.7% 10.6% 12.5% 15.9% 25.6% 23.5% 18.4% Cont. +31% 1,797 +11% 1,359 +33% 1,181 +60% 285 319 331 1,050 871 268 670 169 111 FY21 FY22 FY23 FY21 FY22 FY2
Slide 36: Profit and Loss Statement
Profit and Loss Statement Profit & Loss (Rs. Crs.)* FY23 FY22 FY21 Revenue from Operation 1,796.7 1,359.2 1,049.5 Cost of Goods Sold 895.5 678.6 521.4 Gross Profit 901.2 680.6 528.0 Gross Profit Margin % 50.2% 50.1% 50.3% Employee Cost 157.6 131.9 96.8 Other Expenses 323.1 215.1 154.4 EBITDA 420.5 3
Slide 37: Balance Sheet
Balance Sheet EQUITY & LIABILITIES (Rs. Crs.)* March 31, 2023 March 31, 2022 March 31, 2021 ASSETS (Rs. Crs.)* March 31, 2023 March 31, 2022 March 31, 2021 Equity Non-current assets Equity share capital 97.5 0.01 0.01 Property, plant and equipment 253.7 238.7 237.6 Other equity 239.0 87.6 -106.8 Cap
Slide 38: Cash Flow Statement
Cash Flow Statement Particulars (Rs. Crs.) FY23 FY22 FY21 Net Profit Before Tax 385.2 299.1 235.7 Adjustments for: Non - Cash Items / Other Investment or Financial Items 58.2 45.2 48.1 Operating profit before working capital changes 443.4 344.3 283.8 Changes in working capital -115.0 -72.8 -22.1 Cas
Slide 39: Corporate Structure
Corporate Structure Dealing in houseware, insulatedware, Cello World Limited (CWL) electronic appliances and cleaning aids 100.00% 100.00% 100.00% 100.00% 100.00% 54.92%1 Cello Household Cello Industries Private Cello Houseware Private Cello Consumerware Unomax Stationery Wim Plast Limited (BSE Prod
Slide 40: Thank You
THANK YOU Company: Cello World Limited CIN: U25209DD2018PLC009865 Mr. Atul Parolia – CFO Website : www.celloworld.com IR Advisor: Strategic Growth Advisors Pvt. Ltd. CIN: U74140MH2010PTC204285 Ms. Shikha Puri / Mr. Deven Dhruva shikha.puri@sgapl.net / deven.dhruva@sgapl.net +91 98192 82743 / +91 983