Emmi Ag · SIX:EMMN
Emmi — Investor Day (December 2010)
30 slides from Emmi's investor day presentation, Dec 7, 2010
Slide 1: Emmi in Asia: Small and beautiful
Emmi in Asia: Small and beautiful Emmi Investor Day Kaltbach/Lucerne, 7 December 2010 Patrick Diss, Head of Exports
Slide 2: Content
Content Emmi outside the key markets The Asian markets Emmi’s current approach in Asia Examples: HK, Singapore, Japan, China Going forward
Slide 3: Emmi outside the key markets
Emmi outside the key markets Local presence in selected opportunity markets Emmi Investor Day, 7 December 2010, Patrick Diss Page 3
Slide 4: Experience in opportunity markets
Experience in opportunity markets Opportunity markets are not new for Emmi - Brazil since 1990 - Mexico since 1992 - Hong Kong since 1995 - Singapore since 1996 - Thailand since 1999 - Middle East (Dubai) since 2000 - China since 2008 § Emmi started with a presence in prestigious airlines and hotel
Slide 5: Product range in opportunity markets
Product range in opportunity markets The flavour of Swissness with cheese and yogurt § Premium dairy concepts like Emmi Premium Yogurts § Natural Swiss Cheese § High-end processed cheese like fondue Emmi Investor Day, 7 December 2010, Patrick Diss Page 5
Slide 6: Content
Content Emmi outside the key markets The Asian markets Emmi’s current approach in Asia Examples: HK, Singapore, Japan, China Going forward
Slide 7: Assessment of the Asian markets (1/2)
Assessment of the Asian markets (1/2) Opportunities and risks § Fast GDP growth § Currency issues § Huge and growing population § Local production § “Westernization” § Protectionism § Urbanization § Influence of economic slow-downs § Asia “discovers” dairy products § Developing premium market § Clea
Slide 8: Assessment of the Asian markets (2/2)
Assessment of the Asian markets (2/2) Emmi’s strength § Direct regional market approach § Strong distribution network § Unique logistics, freshness and adapted product portfolio § Clear brand positioning, superior Swiss image § Status as regional player in partnership with local partners § Profitabl
Slide 9: The value of Swissness
The value of Swissness Swissness has a unique power § The Emmi brand is a synonym for the Swiss values and benefits from the unique USP “Made in Switzerland” § Premium quality, trust, safety and naturalness are appreciated and valued by consumers and buyers China: Image of Switzerland compared to be
Slide 10: Content
Content Emmi outside the key markets The Asian markets Emmi’s current approach in Asia Examples: HK, Singapore, Japan, China Going forward
Slide 11: Emmi's strategic approach in Asia
Emmi’s strategic approach in Asia The partner for premium dairy products in opportunity markets § Attractive range of premium dairy products for retail and food service with clear and consistent premium positioning. § The strengths are built on quality, origin, reliability and safety. § Branding and
Slide 12: Development in Asia
Development in Asia Double digit growth p.a. is realistic 300 250 200 Asia Turnover Index (2005 = 100) 150 100 50 0 2005 2006 2007 2008 2009 2010 2014 (2010 and 2014 are estimated figures) Emmi Investor Day, 7 December 2010, Patrick Diss Page 12
Slide 13: Turnover by country
Turnover by country Japan, Singapore and Hong Kong are Emmi’s top 3 in Asia Other 18% Japan 33% Singapore 20% China Hong Kong 10% 19% Japan Hong Kong China Singapore Other Emmi Investor Day, 7 December 2010, Patrick Diss Page 13
Slide 14: Content
Content Emmi outside the key markets The Asian markets Emmi’s current approach in Asia Examples: HK, Singapore, Japan, China Going forward
Slide 15: Emmi in Hong Kong
Emmi in Hong Kong Emmi Investor Day, 7 December 2010, Patrick Diss Page 15
Slide 16: Growth index in Hong Kong
Growth index in Hong Kong Sustainable, profitable growth realized within the last few years Total yogurt 32.6 % Nestle 29.7% Yoplait 15.2% Emmi 126.0% Anlene -8.8% Others 33.6% -20% 0% 20% 40% 60% 80% 100% 120% 140% Source : Value - Year 2010 - Nielsen 09_2010 Emmi Investor Day, 7 December 2010, Pat
Slide 17: Market share in Hong Kong
Market share in Hong Kong Emmi has a share of 16.4 % in the Hong Kong yogurt market Nestle 43.5% Yoplait 22.0% Emmi 16.4% Anlene 5.8 % Others 12.4% 0% 10% 20% 30% 40% 50% Source : Value - Year 2010 - Nielsen 09_2010 Emmi Investor Day, 7 December 2010, Patrick Diss Page 17
Slide 18: Excellent recognition in Hong Kong
Excellent recognition in Hong Kong Two Emmi products in the top 10 dairy products Rank Brand Product Value Price per Price per % share pack kg 1 Dairy Farm Dairy Farm Nat. Plain 475-R 9.1 18.5 38.9 2 Dairy Farm Dairy Farm Deli. LF Blueberry 150g*3-M 3.3 17.4 38.6 3 Dairy Farm Dairy Farm Deli. LF Str
Slide 19: 100% Swiss milk – a unique selling proposition
100% Swiss milk – a unique selling proposition Emmi Investor Day, 7 December 2010, Patrick Diss Page 19
Slide 20: Emmi in the HK underground
Emmi in the HK underground Emmi Investor Day, 7 December 2010, Patrick Diss Page 20
Slide 21: Tastings the Asian way
Tastings the Asian way Emmi Investor Day, 7 December 2010, Patrick Diss Page 21
Slide 22: Summary on Hong Kong
Summary on Hong Kong Strong base to continue success § N° 3 dairy brand in HK with strong and nearly full retail distribution § New additional distribution achieved in May 2010: 1,100 CVS - convenience stores (Circle K and 7/11) § Emmi has now a numerical distribution of 93% § Mass communication can
Slide 23: Example: Singapore
Example: Singapore Increasing demand for premium dairy products Emmi Investor Day, 7 December 2010, Patrick Diss Page 23
Slide 24: Example: Singapore
Example: Singapore Yogurt: Currently no.6 with 4.7% market share, aim to become no.4 Marigold 33.1% Yoplait 15.5% Meiji 14.5% Dairy Farmer 5.4% Paul 4.8% Emmi 4.7% Alive 4.7% 0% 5% 10% 15% 20% 25% 30% 35% Source : Value - Nielsen Emmi Investor Day, 7 December 2010, Patrick Diss Page 24
Slide 25: Example: Japan
Example: Japan Emmi cheese: Highly appreciated ingredient for hamburgers Emmi Investor Day, 7 December 2010, Patrick Diss Page 25
Slide 26: Example: China
Example: China Sales quintupled since launch in spring 2008 Emmi Investor Day, 7 December 2010, Patrick Diss Page 26
Slide 27: Example: Food service channels
Example: Food service channels Airlines Hotels Emmi Investor Day, 7 December 2010, Patrick Diss Page 27
Slide 28: Content
Content Emmi outside the key markets The Asian markets Emmi’s current approach in Asia Examples: HK, Singapore, Japan, China Going forward
Slide 29: Going forward in the opportunity markets
Going forward in the opportunity markets Priorities Activities 1 • Secure premium brand positioning Emmi brand • Move towards “mass premium” with economic growth • Work consistently on the key USPs 2 • Enlarge distribution from niche to premium mass market – Distribution win more chains • Extend dis
Slide 30: Emmi in Asia: Small, beautiful and successful
Emmi in Asia: Small, beautiful and successful Emmi Investor Day, 7 December 2010, Patrick Diss Page 30