Orient Bell Limited · NSE:ORIENTBELL
Orient Bell — Q3 FY2020 Earnings Presentation
20 slides from Orient Bell's earnings presentation, Jan 30, 2020
Slide 1: Cover letter to stock exchanges: investor update Q3/9M FY20
orient bell tiles OBL:HO:SEC:00: New Delhi 30.01.2020 BSE Limited National Stock Exchange of India Ltd. Corporate Relation Department Exchange Plaza, 1st Floor, New Trading Ring Plot No. C/1, G Block, Rotunga BuildingPhiroze Jeejeebhoy Towers Bandra-Kurla Complex, Dalal Street, Bandra (E) Mumbai-400
Slide 2: Investor Presentation Q3/9M – FY20
Investor Presentation Q3/9M – FY20 C
Slide 3: Cautionary Statement
Cautionary Statement This presentation may contain certain forward-looking statements relating to Orient Bell Ltd. and its future business, development and economic performance. These statements include descriptions regarding the intent, belief or current expectations of the Company, its subsidiar
Slide 4: Contents
Contents 1 Business Environment – Q3 FY20 2 OBL’s Key Highlights – 9M FY20 3 Tiles Revenue – Volumes, Prices & Mix of Products 4 Abridged Income Statement and EBITDA Bridge 5 Marketing Initiatives 6 People Connect 7 Social Connect 8 Awards & Accolades 9 OBL Network and Facilities C 3
Slide 5: Business Environment – Q3 FY20
1 Business Environment – Q3 FY20 Indian Macro-economic situation Festive demand uptick missing during Q3FY20 while liquidity remained a concern. Real Estate and Construction Sector yet to recover. Indian Tile Industry No significant capacity addition in the sector after Q2FY20 Shutdowns beco
Slide 6: OBL's Key Highlights – 9M FY20
2 OBL’s Key Highlights – 9M FY20 New Products Launched – Focus investments on marketing continues – Valencica, Multiplica & Duazzle – 1 HFY20 ~2.5X over last year Full Body & 40X40 Pavers at SKD – Q3FY20 Vitrified Ratio improved further to 36% vs. Excluding impact of increased marketing 35% duri
Slide 7: Tiles Revenue – Volumes, Prices & Mix of Products
3 Tiles Revenue – Volumes, Prices & Mix of Products Tiles Volume : Lakh m2 Tiles Revenue : Rs. Crs. Trading + JV Own Manufacturing -9% -10% 167 405 153 364 54 142 52 131 -12% -11% 138 57 51 122 113 101 263 234 20 51 45 18 87 77 38 33 Q3FY19 Q3FY20 9MFY19 9MFY20 Q3FY19 Q3FY20 9MFY19 9MFY20 ASP – Rs.
Slide 8: Abridged Income Statement & EBITDA Bridge
4 Abridged Income Statement & EBIDTA BridgeRs.-Lakhs Standalone Quarter Ended Nine Month Ended % % Particulars Q3 FY19 Q3 FY20 FY19 FY20 Change Change Unaudited Unaudited Revenue from Operations 13,806 12,203 -11.6% 40,597 36,552 -10.0% Concerted efforts continue on the Other Income 11 112 907.0%
Slide 9: Marketing Initiatives – Bringing Strengths Alive in front of stakeholders
5A Marketing Initiatives – Bringing Strengths Alive in front of stakeholders Demonised between brands & Can a 60-ton truck go over Orientbell Tiles? Why does Lucknow Metro use Orientbell designs? At Orientbell we help you Tiles? select designs Conquer All Tile Selection Problems With Orientbell 1imD
Slide 10: Marketing Initiatives – Continue brand-building on digital
5B Marketing Initiatives – Continue brand-building on digital Orient Bell Tiles f> ofentbell Q ofen bell Published by Shewon Alyosius [?J December • 4, 2019 · ti s ti s Catch the Rapid fire with our expert, Payal Kapoor, Interior Designer of #Um aid Bhawan and #PalaceOnWheels. She answers questions
Slide 11: A few examples of driving reach & impact
5C A few examples of driving reach & impact Riding the wave of topical conversations to highlight the advantages of Orientbell Tiles Chamak of GVT range was built during We love our tea & tiles strong Strength of the newly launched range of Diwali Timeless 40x40 tiles Co a C identi l 10
Slide 12: Building brand with Social Media
5D Building brand with Social Media Using organic reach & impact Riding on the “color of the year” We gifted tile calendars with Celebrating our professional announcement we shared the tiles key decision makers in the successes to become an that were designed to mirror it. Bldg & Construction indust
Slide 13: Leveraging Online & Print to create awareness about Orientbell
5E Leveraging Online & Print to create awareness about Orientbell SOUTHERN MAIL National English Daill' Orient Bell Limited bringsthe best in tiling l solutions with their LatestDuazzle Collection and Magnifica Tile Range S'tttrKt5fftNnt,1 oimbntorc. Creative andeonsumer-cemnc IDOO\o?tionh4.!811tl.h
Slide 14: Focus on High Value Products, New Product Designs & Displays
5F Focus on High Value Products (HVP), New Product Designs ( NPD) & Displays HVP contribution to total sales improved to 40% during 9MFY20 vs. 39% in 9MFY19. NPD launches continue upgrading the range for our channel partners. In Q3FY20 the Company consolidated on earlier H1 launches of Multiplic
Slide 15: People Connect at OBL
6 People Connect at OBL Rewards & Recognition Meditation Session at Hoskote MD’s address at SKD Rewards & Recognition Christmas Celebrations Lohri Celebrations Long Service Awards Channel Partner Felicitation Foreign Travel with Channel Partners 14
Slide 16: OBL's Social Connect
7 OBL’s Social Connect Our School Tiles Collection continue to make an impact as preferred Educational Tools Bonding with School Children at Sikandrabad OBL employees connecting with school students in Karnataka 15
Slide 17: Awards & Accolades
8 Awards & Accolades - Moment of pride for OBL – 2 in a row Integrated Brand Campaign of the Year – Website of the Year – Building & Construction Building & Construction Using TV/Print/Radio/digital/Retail all For designing a website that shapes channels to create a truly integrated brand consumer p
Slide 18: OBL Network and Facilities
9 OBL Network and Facilities an t P r ne • Company O Nned es P ants 17
Slide 19: Orient Bell Limited – Investor Relations Contact
Orient Bell Limited – Investor Relations Contact Himanshu Jindal Chief Financial Officer Email: himanshu.jindal@orientbell.com Tel: +91-11-4711-9100 (B) Address: Iris House, 16 Business Centre, Nangal Raya, New Delhi 110046, India Website: www.orientbell.com C 18
Slide 20: Thank you
Thank you Eaoriontte 19