Omg Group Limited · ASX:OMG
Omg — Investor Presentation (April 2024)
20 slides from Omg's investor presentation, Apr 12, 2024
Slide 1: Forbidden Foods Limited Investor Presentation
Forbidden Foods Limited (ASX: FFF) Investor Presentation April, 2024
Slide 2: Disclaimer & Important Information
Disclaimer & Important Information This presentation has been prepared by Forbidden Foods Ltd ACN 616 507 334 ("Company" or “Forbidden Foods”). This presentation is dated April 2024 and the information in it is subject to change without notice. The information contained in this presentation has been
Slide 3: Corporate Overview
Corporate Overview Focused on delivering premium products to health-conscious consumers via the leading Blue Dinosaur brand. FFF is actively scaling production, distribution and sales, while progressing new product development initiatives to supply to a global customer base. Corporate Snapshot Major
Slide 4: Refreshed Board & Management
Refreshed Board & Management Albert Cheok – Non-Executive Chairman Nathan Quailey– Non-Executive Director Mr Cheok brings experience and strategic insight from a distinguished 42- Nathan is a senior advertising executive who currently serves as Chief Growth year career in monetary policy, financial
Slide 5: A Defined Strategy
Focus on Blue Dinosaur A Defined • Company has optimised its product range of focus on hero brand Strategy • Work completed to communicate key points of difference and build community • Competitive range developed with sales underway via diverse channel mix, including a renewed focus on ecommerce to
Slide 6: Strong Recent Progress
Strong Recent Progress New strategy defined and actively implemented to accelerate near term revenue growth with a focus on ecommerce, local and international market expansion Board & management team refreshed and aligned on new strategy to unlock value for shareholders and optimise high-margin grow
Slide 7: Product Overview
roduc Overview Made with 5 natural ingredients our Blue Dincsaur snack bars ate the perfect Spm pick me (GA) GRAM Free Up, sweet tooth craving buster and convenient healthy snack. ‘These 90g Super Bites are a ridiculously healthy, grab- go snack. Packed full of wholefood ingredients these super bite
Slide 8: Product Advantages
Product Advantages Brand Composition Blue Dinosaur Blue Dinosaur Blue Dinosaur Clif Greenback BarCounter Bar Counter True Protein BSc Tropeaka Musashi Bar range Snack Bars ProteinBars PEAMRIBUHEY Energy Bar Protein Bars PUNESS°4 High Protein Protein Bar ec Protein Bar Protein Crisp Logo Sid as! se!
Slide 9: New Product Development
New Product Development Protein Water Range New product launch unlocks: • Entry into new market vertical • Increased brand awareness with new and existing consumers • Additional opportunities to engage with retailers • Another potential sales channel BCAA’s Electrolytes Vitamin C 9
Slide 10: Brand Opportunity & Category Overview
Brand Opportunity & Category Overview • Driven by intrinsic product claims - “Protein Enriched”, “High Protein”, “Low Sugar” • Dominated by “masculine” and “muscle-related” visual cues - Brand ID and Colour Cues • Defined by “masculine” and even aggressive connotations - “Grenade” and “Burn” • Categ
Slide 11: Category Opportunity Blue Dinosaur 2.0
Category Opportunity Blue Dinosaur 2.0 Upstream Ingredient Composition Status Quo The Blue Male Brand Female Brand Character & Composition Dinosaur Character & Composition opportunity Downstream 11 Health Benefit
Slide 12: Gen Z & Millennial Women Attitudes to Wellness
Gen Z & Millennial Women Attitudes to Wellness Established audience definition ● Focused on lucrative target market of health conscious women aged 18 – 34 ● Category defined by a shared purpose and underpinned by a pursuit towards health and wellness ● Audience is the growth driver behind the health
Slide 13: Primary Focus: Australian Operations
Primary Focus: Australian Operations Multiple strategy changes implemented: Diversified sales channels: • Successfully de-risked reliance on large B2B: retail outlets via channel mix diversification – leading to multiple revenue growth streams • Ecommerce channels optimised to drive high- margin rev
Slide 14: Revitalised E-commerce Approach is Delivering
Revitalised E-commerce Approach is Delivering Australian ecommerce driving growth : • Company renewed focus on ecommerce in Q2 FY24 – following period of divestment • Renewed focus included launch of new Australian-focused Blue Dinosaur website • Record monthly sales of $107,225 generated in Novembe
Slide 15: Strategic Manufacturing Agreement Fast Tracks Profitability
Strategic Manufacturing Agreement Fast Tracks Profitability Agreement with NSW-based product development and contract manufacturer, Edenvale Foods to manufacture Blue Dinosaur range at cost price and collaborate on additional opportunities to unlock growth synergies • Edenvale Foods is focused on up
Slide 16: Significant Potential Upside in the USA
Significant Potential Upside in the USA Products sold through: Penetration in a high growth market: • Product now gaining traction in bricks and mortar and online via in-country distributor KeHe • US cost base restructured – Decreased wage costs and redirection of resources to drive sustainable grow
Slide 17: International Expansion Underway
International Expansion Underway MENA • Agreement with leading, Dubai-based natural products distributor Raw Distribution signed - marks entry into UAE snack bar market which was valued at $1.4Bn in 20231 • Raw Distribution has strong relationships in Jordan, Kuwait, Saudi Arabia, the UAE, Oman, Bah
Slide 18: Cost Effective, Strategic Marketing Initiatives
Cost Effective, Strategic Marketing Initiatives Agreements secured with major sporting events in Australia and the USA to drive brand awareness, including: • Noosa Triathlon (top 10 triathlon globally) • Upcoming Sydney ½ & Noosa Full Marathons • Rock’n’roll Running Series (a US based event empoweri
Slide 19: Near Term Value Catalysts
Near Term Value Catalysts 1. 2. 3. 4. 5. New product Australian market Ecommerce sales growth Strategic, cost effective International sales development expansion marketing opportunities Company’s wholly-owned Ongoing expansion of product Expansion through key bricks and ecommerce channels are being
Slide 20: Contact
Contact Alex Aleksic Chief Executive Officer Alex.Aleksic@forbiddenfoods.com.au Henry Jordan Six Degrees Investor Relations Henry.Jordan@sdir.com.au 20