Slide 1: Creatd 2022 Growth Capital Expansion Plan & Rights Offering
Creatd 2022 Growth Capital Expansion Plan & Rights Offering Nasdaq: CRTD 32022
Slide 2: Safe Harbor
Safe Harbor Statements in this presentation concerning the future expectations and plans of Creatd, Inc. (the “Company’), including, without limitation, the Company's future earnings, partnerships and technology solutions, may constitute forward-looking statements for the purposes of the safe harbor
Slide 3: Management quote on the Rights Offering
"For the first time ever, we are directly offering every single CRTD shareholder the opportunity to invest side-by-side with us through a Rights Offering." —The Creatd Management Team
Slide 4: What is a Rights Offering?
Whatisa Rights Offering? ‘Arights offering is an invitation to existing equityholders to purchase ‘additional new securities in the company. This type ofissue gives existing holders securities called rights. With the rights, the equity holder can purchase new securities. tis essentially a democratiz
Slide 5: Why do a Rights Offering now?
Why doa Rights Offering now? Having einatesneay a det obligations loxpansion capital Co} | e Creatd has vo\vedts technology blueprint for scale, utizingis vest network propstay data, nan ance ot 200MM between $40 - $50 million dollars for FY2023 Tiare With revenue growth of 250% from 2020 to 2021, C
Slide 6: Rights Offering Terms
Rights Offering Terms Issuer: Creata, nc. (Nasdaq CM: CRTD) Rights Offered: Each shareholder shallreceive two (2) Subscription Rights to purchase units for each share of Common Stock or share of Common Stock Underlying a warrant, option, or Preferred share that each shareholder owns Offering Maximum
Slide 7: We're building the homebase for creators
We're building the homebase for creators ‘e20cecvetsne ARs
Slide 8: Technology / Creatd's Four Pillar Business Model
Technology Proprietary technology, content eeation framework anda Companio e20cecveatsne Ags Recn Creatd's Four Pillar Business Model E-commerce Bulls acquires dovelons.andscales OGGalryLtc red Services Model vith 5: ful-time employees and multi
Slide 9: Multiple Flywheel Effects & Growth Drivers
Multiple Flywheel Effects & Growth Drivers Labs provides Vocal platfomafst-party data, Venturs provides Studios with sales ‘and contentlstrbuton for Partners Infrastructure for ensmediaprojects Technology Partners provides Labs wth inluncers Partners provides Ventures'comparios andialenttoatractaudi
Slide 10: $40M Expansion Plan
$40M Expansion Plan Revenue Accelerationthrough strategicalliances, acquisitions, emergent cross-sel/psell ‘opportunities, and targeted paid media Product Advancement witha, Investin Subscriber Acquisition roadmap focused on delivering strategies toreduce CAC ‘continuous upgrades to core (customer a
Slide 11: Use of Proceeds
Use of Proceeds Allocation FY21 (Actual) FY22 (Projected) F¥22(ProForma) FY23 ProForma) F¥24 ProForma) (40M Revenues Revenues Revenues Revenues Revenues rman (Wentures) se5um sae stam :20cecvetse ARs
Slide 12: Allocation Breakdown
Allocation Breakdown (Our Agency and Media Production businesses, while less scalablein nature, drive significant value for their more scalable sister pilars. Their projects and brands helpuspenetrate new markets and untapped audiences for our creator platform Vocal andour direct-to-consumer subscri
Slide 13: Creatd Labs
Cronos Creatd Labs develops platforms, communities, and technology for creators Companies Yeoal YooalCommusitias Growth pital location 520MM (5058) Mission Grow Vocal from LStiM creators o ISM creators grow Vocalscalectve ‘audlence each rom 200MM fo OMIM. andbecome oneotthe largest ‘npsfor creators
Slide 14: Technology Expansion Levers & Growth Drivers
Technology Expansion Levers & Growth Drivers oO Expand platform payments framework toinclude ‘okerization features that increase value to creators Expand cross-channel paid acquisition. We will continue to allocate paid media at amuch-reduced level,andas.apportotio, decrease our dependency on third-
Slide 15: Creatd Partners
Creatd Partners fosters relationships between brands and creators Companies Vecalfoe rand WHE Agency Growth Capital Allocation SoMIM (75%) Mission Expand ourifluencer network to 1000+ worldwide Continue toexoandour pontoloct Fortune S0Obrandients Revenues Grow revenues roma projected $3MM to $BMMs b
Slide 16: Agency Expansion Levers & Growth Drivers
Agency Expansion Levers & Growth Drivers ‘Acqui-hre talent through accretive acquisitions of Expand shared operations andl client services mode! performance and brand marketing agencies betweenagencies rough onboardin rink Paediatr th dhe acted) Engage top tier brands with our new shared service mod
Slide 17: Creatd Ventures
Creatsvernes Creatd Ventures invests in, develops, and scales e-commerce brands Companies camp une Bass Growth Capita Allocation SISMM(S75%) Mision Expandproduct offerings for curent ounec-and-operated brands, Camp, Dune, nd ‘Bass Broaden potioo with aseries of accretiveacuisions withtarget tht alig
Slide 18: Ventures Expansion Levers & Growth Drivers
Ventures Expansion Levers & Growth Drivers Expand customer acquisition through crass-channel marketing 01 iitiatives;1/8 of $15Mallocation earmarked for marketingand data analysis to fuel recurring revenue growth, Expand partnerships with big-box retailers to drive national (03 distribution inbrick-
Slide 19: Creatd Studios
restsstuios Creatd Studios partners with creators to produce stories for TV, film, podcasts, and print CCompanios/Assots (OG Coteetion LUC (08Gateny ne Intellectual Property Mega and NFTLitrary Growth pita location SoM 86) Grow revenues roma projected SiS5K to SMM+byFY2023, 20zeCvet ne AR Rasne
Slide 20: Studios Expansion Levers & Growth Drivers
Studios Expansion Levers & Growth Drivers ‘or Pattnership with Film Sales Corp. ortho production of video 2 Partnership with UK-based crowdsourced publisher, Unbound, content, tobe distributed through streaming platform deals. for book publications, featuring stories sourced from Vocal creators, 0g.
Slide 21: Summary
Summary “Today marks our most important financial offering as a company since our Uplstingin September of 2020. Having eliminatedinearty alldebt obligations and closing the gap between revenue and operational expenses, Creatd’s expansion has reachedits momento inflection ‘The $40 Millon Rights Offer
Slide 22: Contact
Contact For more information, please contact ir@creatd.com or your registered broker dealer to inquire about Creatd's (Nasdaq CM: CRTD) Rights Offering. :20zeCvet ne AR Resn