Slide 1: Investor update cover letter to stock exchanges
horientbell tiles OBL:HO:SEC:00: New Delhi : 11.11.2019 BSE Limited National Stock Exchange of India Ltd. Corporate Relation Department Exchange Plaza, 15’: Floor, New Trading Ring Plot No. C/ 1, G Block, Rotunga BuildingPhiroze Jeejeebhoy Towers Bandra—Kurla Complex, Dalal Street, Bandra (E) Mumbai
Slide 2: Investor Presentation 1H FY20
h-orientbheg Investor Presentation 02/1 H — FY20
Slide 3: Cautionary Statement
Cautionary Statement This presentation may contain certain fonNard-Iooking statements relating to Orient Bell Ltd. and its future business, development and economic performance. These statements include descriptions regarding the intent, belief or current expectations of the Company, its subsidiarie
Slide 4: Contents
Contents EDOONmm-hUJNH Business Environment — Q2 FY20 OBL’s Key Highlights — 1H FY20 Tiles Revenue — Volumes, Prices & Mix of Products Abridged Income Statement and EBITDA Bridge Net Debt - development Abridged Balance Sheet Marketing Initiatives People Connect Social Connect 10 Awards & Accolades 1
Slide 5: Business Environment — Q2 FY20
@ Business Environment — Q2 FY20 Indian Macro-economic situation No respite as yet from macro-economic headwinds Green shoots emerging though — benign inflation, lower interest rates, good monsoon and slew of measures announced by the government. Indian Tile Industry No major capacity addition excep
Slide 6: OBL's Key Highlights - 1H FY20
Q) OBL’s Key Highlights - 1H FY20 New Products Launched — Marketin Investments almost trebled . . . g ValenCIca, Multipllca and Duazzle Vitrified Ratio improved further to 36% vs. 35% during 1HFY19 Dependence on grid reduced at Hoskote — commenced sourcing solar power via PPA Sale from HVP products
Slide 7: Tiles Revenue — Volumes, Prices & Mix of Products
@ Tiles Revenue — Volumes, Prices & Mix of Products - Trading - JV - Own Manufacturing Tiles Revenue : Rs. Crs. 5 Tiles Volume : Lakh m2 268 E 110 243 Q1FY19 Q1FY20 E Q2FY19 Q2FY20 E 1HFY19 1HFY20 Q1FY19 Q1FY20 E Q2FY19 Q2FY20 E 1HFY19 1HFY20 ASP — Rs. per m2 255 Vitrified Mix 265 ' 262 E I Ceramic
Slide 8: Abridged Income Statement & EBITDA Bridge - Standalone
Abridged Income Statement & EBIDTA Brid ge - Standalone Rs. Lakhs Revenue from Operations 14, 742 - 16. 7% Concerted efforts continue on Other Income 120 -32. 6% the costs front — Operating expenses 13, 570 - 14. 6% EBITDA 1 .292 -41. 2% Manufacturing KPl’s improved EBITDA Margin % 8. 8% -2. 6% and
Slide 9: Net Debt - Development
® Net Debt - Development 1 O1 . 0 Rs. Crores Net Debt 31 -O3-2019 Repayments 1HFY20 Net Debt 30-09-2019 - Short Term Net Debt - Long Term Related Party Debt - Long Term External Debt - Working Capital cycle reduced by ~20 days during 1HFY20 vs. 31-Mar-2019 — multiple initiatives undertaken on all fr
Slide 10: Abridged Balance Sheet - Standalone
Abridged Balance Sheet - Standalone Rs. Crores Liabilities Sep-18 Mar-19 Sep-19 Equity Share Capital 14.2 14.2 14.3 Other Equity 211.6 217.4 218.9 Net Worth 225.9 231.6 233.1 Borrowings 97.8 101.0 60.6 22:55:51.: Total Liabilities 22;: 22;: 2;: 1 HFY20 — Net DebtlEBlTDA now at 2X Sep-18 Mar-19 Sep-1
Slide 11: Marketing Initiatives — Extended Proven Creatives to TV/Cable/Print
Marketing Initiatives — Extended Proven Creatives to TV/Cable/Print in high priority markets egg me '2; m __.__-i 5. ' WWW 3.47 a J.;&.7“ " amagl .. ”"71“” Cable TV Ill “15 Front page ADS in 3 200-300 spots on TV FM radio across 12 cities Newspapers Direct +Sp|it Beam IMG_X L I v E An- M— I: V I E m
Slide 12: Marketing Initiatives — Continue brand-building on digital
Marketing Initiatives — Continue brand-building on digital horientbell ties Looking For Premium Designs W“ 35} 3'31 That Are Affordable? m - Look No Further! 1 meemmmmmmawwemm . mafiamwfiwmmmmmm aw. (_ @1131? 1). (f mama _/‘1 horientbell Ines ' industry Expertise _ Of Over 40 Years _ To Help You Reali
Slide 13: A few examples of driving reach & impact
A few examples of driving reach & impact huficmhfl Tudor I wan’r ’ru toilet Happy without my phone lnt‘l nnnnrflm neg Day There are 140 files in The: 13:31 hruum PFHZI'LI our MAKING IN mum sch 19?? hurlerttbug kw
Slide 14: Building brand with Social Media
Building brand with Social Media Using organic reach & impact Linkedm “facebook. ‘lmtagnam a lul'uliul [TM ”DEM” I CHAIM FEM“ 2 fl... _ . . Facebook Live sessions 5:1 a v 131 -Shrutika (Kia moto rs) 3515.334:37'3.‘.‘.“.“‘T."1:T.".'.'f‘.‘..........-.... -Payal Kapoor ffff'lf'“:‘;”_':'n';:‘”' . .... k
Slide 15: Leveraging Online & Print to create awareness
Leveraging Online & Print to create awareness about Orientbell Interiors and Decor Realty Plus Magazine PRODUCTS 13551105121 Ele'i fig E121, 1.. :2“; —1&fiasm MI-Notn-TI,Imuwmq 1x51151151 Q1181 ll] 55, aww 55115555.. 4.5035115 126 (1:; Pg Ag fl ‘ ‘ IE nil — go‘ 525 mamjm‘s 5:1; ‘ E15405 marmac :18 ‘ l
Slide 16: Focus on High Value Products, New Product Designs & Displays
Focus on High Value Products (HVP), New Product Designs ( NPD) & Displays ' HVP contribution to total sales improved to 40% during Q2FY20 vs. 39% in Q1FY20. ' NPD launches continue upgrading the range for our channel partners. In QZFY20 the Company consolidated on earlier Q1 launches of MultiplicaNa
Slide 17: People Connect at OBL
People Connect at OBL .1- _ .' 'r'. ‘4’" FreinTravel
Slide 18: OBL's Social Connect
OBL’s Social Connect __.__. i; . A .I n J1.“ HolyFflTDrfihanagKids 'F na‘nnr kammwln um 'Eum m-I-I'
Slide 19: Awards & Accolades - Moment of pride for OBL
Awards & Accolades - Moment of pride for OBL i V , v 3%,) DNAL‘ J Our CEO, Mr. Aditya Gupta has been awarded with the title of ”CEO with HR Orientation” presented by World HRD Congress at ZEE BUSINESS National Human Capital Leadership Congress & Awards ceremony conducted on 28th September 2019. 18
Slide 20: OBL Network and Facilities
OBL Network and Facilities Ian A Natwnrk nf Pakistan 25[l[l+ Channel Partners ”mm“ [EurmaI . Franchise Owned Boutique; . ChanneL Partners . Cumpany Dwned Boutiques & Pla ME
Slide 21: Orient Bell Limited – Investor Relations Contact
Orient Bell Limited – Investor Relations Contact Himanshu Jindal Chief Financial Officer Email: himanshu.jindal@orientbell.com Tel: +91-11-4711-9100 (B) Address: Iris House, 16 Business Centre, Nangal Raya, New Delhi 110046, India Website: www.orientbell.com C 20
Slide 22: Thank you
Thank you Raovienttgs 21