Slide 1: Exchange filing cover letter for investor presentation
FC/SE/2024-25/32 Date: November 14, 2024 National Stock Exchange of India Limited BSE Limited Exchange Plaza, C – 1, Block G, Phiroze Jeejeebhoy Towers, Bandra-Kurla Complex, Bandra (E), Dalal Street, Mumbai-400051 Mumbai-400001 Symbol: FIRSTCRY Scrip Code: 544226 Sub : Investor Presentation of Brai
Slide 2: Q2 and H1 FY25 Earnings Presentation
Q2 and H1 FY25 Earnings Presentation NOVEMBER 14, 2024
Slide 3: Disclaimer
Disclaimer By attending the presentation or by reading the presentation slides you agree to be bound as follows: This Presentation is prepared by Brainbees Solutions Limited (“Company”) and is for information purposes only without regards to specific objectives, financial situations or needs of any
Slide 4: A baby's first cry is a special moment for parents
A baby’s first cry is a special moment for parents At FirstCry, we aim to make this and all such moments of the parenting journey filled with joy and happiness
Slide 5: Table of Contents
Table of Contents 1. Q2FY25 Snapshot 2. Business Overview 3. Segmental Performance 4. Financial Summary 5. Supplementary Information
Slide 6: Q2FY25 Snapshot
Q2FY25 Snapshot • 3
Slide 7: Q2FY25 Snapshot
Q2FY25 Snapshot Continued growth momentum with significant improvement in profitability 9.9 MM INR 25,286 MM INR 19,049 MM Annual Unique Transacting GMV (2) Revenue from Operations(3) Customers(1) + 16.5% vs Sep 2023 + 21% vs Q2 FY24 + 26% vs Q2 FY24 INR 801 MM INR 1,104 MM INR 279 MM Consolidated A
Slide 8: Strong Revenue growth across all segments
Strong Revenue growth across all segments 26% YoY Revenue growth for consolidated business(1) Q2FY25 vs Q2FY24 India Multi-Channel International 19% 12,804 25% 2,081 10,776 1,659 Q2FY24 Q2FY25 Q2FY24 Q2FY25 GlobalBees Others 44% 91 55% 4,326 63 2,798 Q2FY24 Q2FY25 Q2FY24 Q2FY25 Note: % YoY Growth Al
Slide 9: Consolidated business update for Q2FY25
Consolidated business update for Q2FY25 Strong performance continued across all businesses in Q2 FY25, with 26% revenue growth(2) YoY. Earnings compounded as Adjusted 1 EBITDA(1) grew 66% YoY and Cash PAT(3) grew 209% YoY during the quarter 2 India Multi-channel business delivered 38% YoY growth in
Slide 10: Business Overview
Business Overview • 3
Slide 11: FirstCry Platform: Highly scalable core capabilities
FirstCry Platform: Highly scalable core capabilities driving sustainable growth across all segments Full-Stack Full-Stack Monetization Capabilities Parenting Needs Capabilities Monetization Platform Platform
Slide 12: Pioneers of multi-channel retailing for Mothers', Babies' and Kids' products
We are the pioneers of multi-channel retailing for Mothers’, Babies’ and Kids’ products in India 77% 23% GMV(1) from online GMV(1) from offline India multi-channel retail(2) India multi-channel retail(2) 9.4 MM 1,124 Annual Unique Modern Stores(4) Transacting Customer(3) incl. FOFO & COCO Community
Slide 13: Addressing needs across age groups through wide assortment
Addressing Babies’ and Kids’ needs across age groups through a wide assortment of products 1.8 MM SKUs(1) offered from 7,906 brands(1) across our platforms Illustrative list of categories offered for different age groups Trending fashion Feeding Book & school Toddler fashion Apparel supplies Baby ap
Slide 14: Robust portfolio of home brands
Created a robust portfolio of home brands across product categories Our Key Home Brands Largest Mothers’, Babies’, and Kids’ products brand in the Asia Pacific region (exc. China) in terms of product assortment India’s largest multi-category Mothers’, Babies’, and Kids’ products brand in terms of GM
Slide 15: Replicating our successful playbook in International markets
Replicating our successful playbook in International markets India International Markets KSA UAE Birth rate (per 000s for CY22) 16.3 17.0 9.9 Spend per child on Childcare products 9,280 – 9,350 61,000 – 71,000 160,000 – 170,000 in FY24 (INR) Childcare products market size in FY29 (INR BN) 5,150 – 5,
Slide 16: GlobalBees: Scaling D2C brands profitably
GlobalBees: Scaling D2C brands profitably Select brands across categories Home Utilities Appliances Fashion / lifestyle Home & Personal Care Brainbees Solutions Ltd. owns 50.73% stake(1) in GlobalBees Note: 1. As on November 13, 2024; on fully diluted basis
Slide 17: Segmental Performance
firstly Segmental Performance
Slide 18: India Multi-Channel Business: users, orders and GMV
India Multi-Channel Business Growing user base with increasing orders resulting in strong GMV growth at scale Annual Unique Transacting Customers(1) (MM) GMV(3) (INR MM) 16% 9.4 8.1 19% 40,484 33,996 (2) (2) Q2FY24 Q2FY25 Orders (MM) 21% 21,095 17,502 19% 18.5 15.5 19% 9.5 8.0 Q2FY24 Q2FY25 H1FY24 H
Slide 19: India Multi-Channel Business: revenue and EBITDA
India Multi-Channel Business Delivering strong revenue growth with 38% YoY improvement in profitability in Q2FY25 Revenue(1) (INR MM) Adjusted EBITDA(2) (INR MM) 7.4% 8.6% 7.6% 8.5% 18% 24,306 31% 2,058 20,676 1,568 38% 1,104 19% 12,804 802 10,776 Q2FY24 Q2FY25 H1FY24 H1FY25 Q2FY24 Q2FY25 H1FY24 H1F
Slide 20: International Business: key metrics
International Business Witnessed strong growth in Q2FY25 across all key metrics Annual Unique Transacting Customers (MM) GMV (INR MM) 25% 0.5 19% 7,984 0.4 6,719 (2) (2) Q2FY24 Q2FY25 Orders (MM) 25% 4,191 6% Business in Q1FY25 was 0.9 impacted for 10-12 0.9 3,355 days by flash floods and rains in t
Slide 21: International Business: revenue and EBITDA
International Business Regains strong growth momentum with improving margin profile Revenue(1) (INR MM) Adjusted EBITDA(2) (INR MM) (22.8%) (18.9%) (22.8%) (17.8%) Business in Q1FY25 was impacted for 10-12 16% 3,918 days by flash floods and rains in the UAE and advancement of seasonal spends 3,382 (
Slide 22: GlobalBees
GlobalBees Demonstrating strong growth momentum with high operational efficiency Revenue (INR MM) Adjusted EBITDA(1) (INR MM) 1.2% 2.0% 0.2% 1.7% 41% 7,570 14.4x 131 5,363 55% 4,326 2.5x 85 2,798 33 9 Q2FY24 Q2FY25 H1FY24 H1FY25 Q2FY24 Q2FY25 H1FY24 H1FY25 % Adjusted EBITDA % x YoY increase Note: 1.
Slide 23: Financial Summary
Financial Summary • 6
Slide 24: Combination of Scale, Growth and continuously improving Profitability
Combination of Scale, Growth and continuously improving Profitability Consolidated Revenue(1) (INR MM) Consolidated Adjusted EBITDA(2) (INR MM) 36.3% 37.3% 36.0% 37.5% 3.2% 4.2% 2.9% 4.3% 22% 35,570 83% 1,545 29,138 66% 843 801 26% 19,049 15,069 482 Q2FY24 Q2FY25 H1FY24 H1FY25 Q2FY24 Q2FY25 H1FY24 H
Slide 25: Supplementary Information
Supplementary Information
Slide 26: Summary Consolidated Profit & Loss Statement
Summary Consolidated Profit & Loss Statement INR Million(1) FY23(3) FY24 H1 FY24 H1 FY25 Q2 FY24 Q2 FY25 Revenue from Operations 52,622 64,809 29,138 35,570 15,069 19,049 Material Costs 35,297 41,632 18,641 22,230 9,597 11,939 Gross Profit 17,325 23,177 10,497 13,340 5,472 7,110 Gross Profit Margin
Slide 27: Summary Segment Disclosures
Summary Segment Disclosures INR Million FY23(3) FY24 H1 FY24 H1 FY25 Q2 FY24 Q2 FY25 India Multi-Channel Revenue from Operations 39,105 45,795 20,676 24,306 10,776 12,804 Adjusted EBITDA(1) 2,435 4,040 1,568 2,058 802 1,104 Adjusted EBITDA margin (%) 6.2% 8.8% 7.6% 8.5% 7.4% 8.6% Segment Results 742
Slide 28: Adjusted EBITDA to Profit / Loss after Tax Reconciliation
Adjusted EBITDA to Profit / Loss after Tax Reconciliation INR Million(1) FY23(4) FY24 H1 FY24 H1 FY25 Q2 FY24 Q2 FY25 Loss after Tax (4,864) (3,215) (2,298) (1,385) (1,194) (629) Add : Tax Expenses (440) 0 27 172 73 113 Add : Finance Costs 721 1,154 742 785 385 405 Add : Depreciation and Amortisatio
Slide 29: Reconciliation of Profit / Loss after Tax to Cash Profit after Tax
Reconciliation of Profit / Loss after Tax to Cash Profit after Tax INR Million FY24 H1 FY24 H1 FY25 Q2 FY24 Q2 FY25 Loss after Tax (3,215) (2,298) (1,385) (1,194) (629) Deferred Tax expense 438 115 53 30 34 Loss before Deferred Tax Expense (3,653) (2,414) (1,439) (1,224) (663) Ind AS 116 Cost (Rent
Slide 30: Other Operating Metrics (1/2)
Other Operating Metrics (1/2) Particulars (#s as of end of the period) FY23 FY24 Q2 FY24 Q2 FY25 Number of brands (1) 7,035 7,580 7,450 7,906 Number of SKUs (MM) (2) 1.29 1.65 1.48 1.82 Number of warehouses and stockists (3) 79 80 81 80 Modern Stores 904 1,063 971 1,124 FOFO Stores 618 628 620 626 B
Slide 31: Other Operating Metrics (2/2)
Other Operating Metrics (2/2) Particulars FY23 FY24 Q2 FY24 Q2 FY25 GMV(1) from Online (INR MM) 58,126 73,700 16,615 20,486 GMV(1) from Offline (INR MM) 14,450 17,511 4,242 4,800 GMV(1) from Existing Customers (INR MM) 52,963 65,878 16,897 20,805 GMV(1) from New Customers (INR MM) 19,613 25,333 3,96
Slide 32: Summary estimate of share based compensation expense
Summary estimate of share based compensation expense Expected ESOP Charges INR MM Q1 Q2 Q3 Q4 Total FY 2025 228 208 449 617 1,502 Commentary FY 2026 426 426 426 426 1,704 • The table illustrates expected ESOP cost for granted options(4) FY 2027 190 190 190 190 760 • Actual charges might be different
Slide 33: Glossary
Glossary Term Definition FirstCry Modern Stores Includes FirstCry-owned multi-brand stores, franchisee stores, and exclusive home brand stores Monetary value of Orders inclusive of taxes and gross of discounts, if any, across the FirstCry website, mobile application and FirstCry and BabyHug modern s