Super Retail Group Limited · ASX:SUL

Super Retail — Macquarie Australia Conference 2021

16 slides from Super Retail's conference presentation, May 4, 2021

  1. Slide 1: Macquarie Australia Conference

    Super Retail Group MACQUARIE AUSTRALIA CONFERENCE Anthony Heraghty Grou p Man agin g Director an d Ch ief E xecu tive Officer Inspiring you to live your passion Authorised for release by the Super Retail Group Board Tuesday, 4 May 2021 Super Retail Group Limited (ACN 108 676 204)

  2. Slide 2: Contents

    Contents • Corporate strategy update • Update on two of our strategic drivers: 1. Leveraging closeness to our customer – growing customer loyalty 2. Excel in omni-retail execution – harmonising in-store and online profitability • FY21 trading update SUPER RETAIL GROUP 2

  3. Slide 3: Corporate strategy is on track

    Corporate strategy is on track THE THREE PRIMARY VALUE LEVERS GROW BE AN FOCUS ON ANNUAL EFFICIENT ORGANIC CUSTOMER OMNI- GROWTH & VALUE RETAILER CAPITAL DISCIPLINE 5 STRATEGIC DRIVERS GROW THE FOUR LEVERAGE CLOSENESS TO CONNECTED OMNI-RETAIL SIMPLIFY THE EXCEL IN OMNI-RETAIL CORE BRANDS OUR CUSTOME

  4. Slide 4: Strategic driver: leverage closeness to our customer

    Strategic driver: leverage closeness to our customer SUPER RETAIL GROUP 4

  5. Slide 5: Active club membership growth outpacing store growth

    Active club membership growth outpacing store growth STORE NUMBERS AND ACTIVE CLUB GROUP SALES ($BILLION) AND % MEMBERS (MILLION) S A L E S F R O M A C T I V E C L U B M E M B E R S 1,2 4 year growth (CAGR) 62% 7.1 59% 6.4 55% 56% 5.8 52% Active club members: 10.3% 5.3 4.8 2.7 2.8 2.5 2.6 688 697 69

  6. Slide 6: We are embedding personalised content in our club member communications

    We are embedding personalised content in our club member communications Personalising content to engage with our Reminding our customers Inviting our customers to participate in customers about how to best use their about when it is time to make events and experiences, relevant to their purchase and

  7. Slide 7: The use of artificial intelligence (AI) is positively impacting sales

    The use of artificial intelligence (AI) is positively impacting sales % of AI assisted % of AI assisted % of AI assisted % of AI assisted online sales 1,2 online sales 1,2 online sales 1,2 online sales 1,2 47% 32% 29% 30% Mar-20 May-20 Jul-20 Sep-20 Nov-20 Jan-21 Mar-21 Mar-20 May-20 Jul-20 Sep-20 N

  8. Slide 8: Analytics are improving sell-through rates and gross margin on markdowns

    Analytics are improving sell-through rates and gross margin on markdowns S E L L - T H R O U G H R AT E C O M PA R I S O N M A R K D O W N C O M PA R I S O N rebel apparel sell-through – FY19, FY20 and FY211 rebel apparel markdown (cumulative) – FY19, FY20 and FY211 Sell-through % Markdown % Introdu

  9. Slide 9: Strategic driver: excel in omni-retail execution

    Strategic driver: excel in omni-retail execution SUPER RETAIL GROUP 9

  10. Slide 10: Our omni-retail capability enabled us to meet the surge of online demand during COVID-19

    Our omni-retail capability enabled us to meet the surge of online demand during COVID-19 ONLINE SALES AND ONLINE SALES GROWTH O F S E L E C T A S X - L I S T E D R E TA I L E R S 1 During COVID-19 we demonstrated our capability to profitably grow our online business: 450 118% 120% 400 110% 102% 100%

  11. Slide 11: Online sales are growing as a percentage of total sales

    Online sales are growing as a percentage of total sales ONLINE SALES GROWTH OF 64% (CAGR) O N L I N E S A L E S A S % O F T O TA L O V E R T H E PA S T 4 Y E A R S 1 SALES - BY BRAND2 Online sales ($ million) 21% 19% 17% 14% 12% 164 10% 9% 9% 8% 8% 97 7% 6% 7% 237 6% 71 5% 4% 3% 3% 127 40 104 80 33

  12. Slide 12: Omni-retail strategy leveraging our store network is sustainable

    Omni-retail strategy leveraging our store network is sustainable 1 93% of sales involve a customer visiting a store SALES MIX BY CHANNEL 2 Click & Collect, our most profitable channel, has remained relatively steady as a % of online sales ONLINE SALES MIX 3 Contribution margin dollars per transactio

  13. Slide 13: Summary – good progress, with COVID-accelerated gains

    Summary – good progress, with COVID-accelerated gains THE THREE PRIMARY VALUE LEVERS GROW BE AN FOCUS ON ANNUAL EFFICIENT ORGANIC CUSTOMER OMNI- GROWTH & VALUE RETAILER CAPITAL DISCIPLINE 5 STRATEGIC DRIVERS GROW THE FOUR LEVERAGE CLOSENESS TO CONNECTED OMNI-RETAIL SIMPLIFY THE EXCEL IN OMNI-RETAIL

  14. Slide 14: Trading update

    Trading update SUPER RETAIL GROUP 14

  15. Slide 15: Trading update

    Trading update • Group like-for-like (LFL) sales growth of 28 per cent as at week 441 versus FY20 LFL sales LFL sales (weeks 1- 44) (weeks 1- 44) versus FY20 versus FY19 Supercheap Auto 21% 22% rebel 20% 19% BCF 59% 49% Macpac 17% 3% Group Total 28% 26% • Strong Easter trading across all brands, par

  16. Slide 16: Disclaimer

    Disclaimer This presentation was prepared by Super Retail Group Limited (ACN 108 676 204) (“SRG”). The presentation is not an invitation or offer for subscription or purchase or recommendation of securities. It does not consider the investment objectives, financial situation and particular needs of

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