Slide 1: Investor Presentation
Investor Presentation September 2025
Slide 2: BIC at a Glance
BIC at a Glance A consumer-centric brand, meeting rapidly changing needs A world leader in creative • 27 million BIC products bought daily, driven by value and strong brand expression, lighters and shavers • BIC is successfully expanding into new segments to meet new needs One of the most recognized
Slide 3: BIC Key Financial Figures in 2024
BIC Key Financial Figures in 2024 15.6% >13,000 €2,197m €343m Adjusted EBIT Team members Net Sales Adjusted EBIT1 Margin1 €6.15 €271m €189m €218m Shareholder Adjusted EPS1 Free Cash Flow2 Net Cash Position Return3 2024 Key Figures 2 Before acquisitions and disposals 1 See glossary in appendix 3 Shar
Slide 4: BIC's Horizon Strategic Plan
BIC’s Horizon Strategic Plan Expand total Leverage addressable Capitalizing on innovation BIC’s unique markets in fast- capabilities and growing segments, identity, consumer- global centric brands and and apply enhanced manufacturing commercial market reach excellence execution The Horizon strategic
Slide 5: BIC's Capital Allocation Policy
BIC’s Capital Allocation Policy Sustainable Growth and Shareholder Return 1. 2. 3. 4. Investments Targeted Ordinary Share Into operations Acquisitions Dividend Buyback (CAPEX) On Payout Regular Approx. average ratio in the program €100m per approx. range of (up to year €100m 40-50% of €40m) per year
Slide 6: Sustained Shareholder Remuneration
Sustained Shareholder Remuneration 218 in million euros 210 Ordinary Dividend1 €3.08 for 2024 fiscal year 59 60 167 134 40 40 117 120 40 2024 Payout 7 39 50% ratio2 39 119 127 110 110 95 81 up to 2025 Share €40m buyback program 2020 2021 2022 2023 2024 2025e Ordinary Exceptional Share Exceptional di
Slide 7: 2025 Strategic Priorities
2025 Strategic Priorities Solid commercial execution Supply Chain initiatives • Continued market expansion across multiple • Enhanced regionalization channels • Continued manufacturing efficiencies • Impactful advertising campaigns • Further value engineering Consumer-centric innovation Unlocking ne
Slide 8: 2025 Outlook
2025 Outlook1 Full Year Net Adjusted Free Cash Flow Sales expected to EBIT margin expected to be grow between expected to be above €240 0% and 3% at around 15.0% million constant currency 1 This outlook excludes possible impacts from the fluid trading environment, particularly from US tariffs 8
Slide 9: BIC in a nutshell
BIC in a nutshell
Slide 10: In tune with the times
In tune with the times Launch of the BIC® Cristal, the first high quality ballpoint pen International expansion in Europe, Latin Acquisition of Acquisition of Acquisition of America, Africa First BIC® First BIC® One- graphite, correction correction and North America lighter piece shaver coloring and
Slide 11: FY 2024 Net Sales Breakdown
FY 2024 Net Sales Breakdown By Division By Geography Human Expression 37% 37% 32% North America Europe Flame for 37% Life Blade Excellence 25% 19% Latin America 8% Middle 4% East & Africa Asia & Oceania Other (including India) products 1% 11
Slide 12: BIC's Global Manufacturing Footprint
BIC’s Global Manufacturing Footprint1 23 factories across 5 continents Human Expression Flame For Life Blade Excellence Advertising & Promotional products >90% of net sales are from products 1as of December 31, 2024 manufactured in BIC’s own factories 12
Slide 13: Worldwide Leadership Positions
Worldwide Leadership Positions Human Expression Flame For Life Blade Excellence #2 in total Stationery (~9% market share in value1) #2 in One-Piece Shavers #1 in branded Lighters (~24% market share in value1) #1 in Ball Pens (<50% market share in value1) #1 Correction #3 in total wet shave market (~
Slide 14: Human Expression: BIC's leadership position in Stationery
Human Expression BIC’s leadership position in Stationery BIC Global Rank: #2 with ~9% market share Europe North America #1 #2 #1 #2 >10% <10% <30% >10% Latin America #1 #2 >20% ~10% Asia & Oceania Middle East (including India) and Africa 2024 net sales #1 #2 #1 ~10% #8 <2% ~10% <5% €814m +2.9% at CC
Slide 15: Human Expression: Overview of BIC's markets
Human Expression: Overview of BIC’s markets Helping consumers learn, create, share and express themselves Writing & Coloring Arts & Skin Digital Instruments Crafts Creative Expression Total Addressable Markets €20.2bn €11.6bn €7.7bn €6.6bn “Do it Yourself” Projection +5.8%1 +4.4%1 expected to grow t
Slide 16: Core Writing Instruments: from classic to added-value products
Core Writing Instruments: from classic to added- value products France – Modern Mass Market – in € per unit1 4.00 2.94 2.41 1.91 1.51 1.56 1.21 0.30 0.66 Cristal medium M10 Illusion 4C medium Atlantis Gelocity Quick 4C Shine 4C Velours Cristal Renew dry with refills 1 as of February 2025 16
Slide 17: Flame For Life: BIC's leadership position in Lighters
Flame For Life BIC’s leadership position in Lighters BIC Global Rank: #1 with <50% market share1 Europe North America #1 >30% >65% Latin America #1 >60% Middle East and Africa Asia & Oceania 2024 net sales <10% (including India) €810m <10% (0.9)% at CC1 Source: Market share in value excluding Asia,
Slide 18: Flame for Life: BIC's addressable markets for Flames
Flame for Life: BIC’s addressable markets for Flames Providing safe and affordable flames for all lighting occasions Tobacco Selected Usages Non-tobacco Usages Candles Barbecues Gas oven Total Addressable $7.1bn1 $6.8bn2 $6.4bn3 More than 2/3 of Markets Developed and Developing countries households
Slide 19: Flame for Life: Breakdown of Flame Usages
Flame for Life: Breakdown of Flame Usages United States Brazil 20% 22% 34% 8% 17% 55% 15% 29% Smoking Candles & incense Barbecue, gas stove and gas oven Others (campfire, chimney, etc.) Source: Ipsos / U&A (Usage & Attitudes) study 2021 19
Slide 20: Flame for Life: A full range of lighters towards a more value-added business model
Flame for Life: A full range of lighters towards a more value-added business model 350 300 250 Index 100 vs J6/J261 200 200 150 120 110 100 95 80 J5/J25 J5/J25 J6/J26 J6/J26 J6/J26 J38W DJEEP U140 J6/J26 U110 U160 STANDARD SLEEVE STANDARD SLEEVE LICENCE EZ REACH MEGALIGHTER PERSONALIZED MEGALIGHTER
Slide 21: Blade Excellence: BIC's leadership position in Shavers
Blade Excellence BIC’s leadership position in Shavers BIC Global Rank: #3 in total wet shave with ~7% market share1 #2 in One-Piece Shavers with ~24% market share North America Europe #1 #3 #1 #3 >50% <10% >60% ~6% Latin America #1 #2 >70% >10% Middle East and Africa Asia & Oceania 2024 net sales #1
Slide 22: Blade Excellence: BIC addressable markets
Blade Excellence: BIC addressable markets Total Wet Breakdown Shave market By Segments Double Edge Total Addressable €12.8bn 1% Markets One Piece Projection +4.6% 39% CAGR 2023-2027 Refillable 60% Growth Drivers Hygiene Beauty / Style Care/ premiumization Brands Source: Euromonitor 2023 22
Slide 23: Snapshot of Wet Shave Market where BIC operates
Snapshot of Wet Shave Market where BIC operates BIC Value for Money products (Walmart US – Price per unit - 2025) Men Women Venus Extra Smooth 5 $4.74 $4.99 Sensor 5 Venus Extra Smooth 5 $4.74 $2.99 BIC Flex 5 Venus Miami Sunrise 5 $4.74 Venuse Extra Smooth 5 $4.37 $2.17 Mach 3 Venus Comfort Glide 3
Slide 24: B2B business offering shaving solutions to other brands
B2B business offering shaving solutions to other brands, strongly correlated to overall business environment Offering a large variety of Aimed at leveraging: customizable products: • Components • BIC's leadership (like cutting-edge blade heads position and a diverse range of razor handles) • BIC’s M
Slide 25: Tangle Teezer: a Fast-Growing and Premium Detangling Haircare Brand
Tangle Teezer®: a Fast-Growing and Premium Detangling Haircare Brand Large & fast-growing €4.5bn total addressable market +10% CAGR1 >20% Omni-channel distribution model eCommerce from direct sales Comprehensive product range #1 share in the UK2 with strong brand recognition #4 share in the US2 Broa
Slide 26: A Comprehensive Product Range with a Global Footprint
A Comprehensive Product Range with a Global Footprint Diversified product range1 A truly global brand1 c.10% c.75% UK Core Detangling c.40% FY 2024 USA c.30% Europe Net Sales >€70m c.10% c.20% c.15% On-the-Go Rest of Styling, Blow-drying, World Pet Care & others 1 2024 Net Sales 26
Slide 27: Operational and Consolidated Results H1 2025
Operational and Consolidated Results H1 2025
Slide 28: Q2 and H1 2025 Key Takeaways
Q2 and H1 2025 Key Takeaways • Return to net sales growth in Q2 driven by all divisions and geographies, at +1.4% at constant currencies, improving by 8.4 points compared to Q1 o H1 net sales down 2.4% at constant currencies • Strong sequential improvement in Flame for Life, almost flat in Q2 at -0.
Slide 29: H1 2025 Key Financial Figures
H1 2025 Key Financial Figures Net Adjusted Adjusted Free Cash Sales EBIT3 EPS3 Flow4 Q2 €598m 2025 €147m €2.35 €(14)m +1.4% at CC1 (2.7) % at CB2 13.7% €21m H1 versus €2.95 2025 €1,077m Adjusted in H1 2024 Net Cash Position5 EBIT Margin (2.4) % at CC1 (6.4) % at CB2 1 On a constant currency basis 4
Slide 30: H1 2025 Division Performance Snapshot
H1 2025 Division Performance Snapshot Human Expression Flame For Life Blade Excellence €406m €45m €354m €101m €302m €45m Net Sales aEBIT2 Net Sales aEBIT2 Net Sales aEBIT2 (7.8) %1 11.0% (8.6) %1 28.6% +15.6%1 14.7% Improvement in the Continued Significant improvement Distribution gains in Robust pe
Slide 31: Q2 and H1 Net Sales Evolution
Q2 and H1 Net Sales Evolution in million euros Change at constant currencies: +1.4% 618 17 25 28 598 (2.7) pts +4.1 pts (4.5) pts Q2 2025 Q2 2024 Net Sales Change on a comparative Perimeter FX impact Q2 2025 Net Sales as reported basis impact as reported Change at constant currencies: (2.4) % 1,139
Slide 32: H1 Adjusted EBIT Margin Evolution
1 H1 Adjusted EBIT Margin Evolution 14.9% 13.7% (1.0) pts +0.3 pts (0.5) pts H1 2024 Gross Profit 2 Brand Support Operating and H1 2025 Adjusted EBIT Other Expenses 3 Adjusted EBIT margin margin 1 See glossary in appendix 2 Excluding Tangle Teezer inventory fair value adjustment in 2025. Excluding s
Slide 33: H1 2025 Profit & Loss Account
H1 2025 Profit & Loss Account in million euros H1 2024 H1 2025 Adjusted EBIT1 170 147 H1 2025 non-recurring items: Tangle Teezer inventory fair value adjustment (€6m) Non-recurring items (15) (25) and Rocketbook impairment (€19m) EBIT 155 122 H1 2025 finance costs mainly due to Finance revenue (cost
Slide 34: Working Capital
Working Capital in million euros 25 37 Receivables in Days1 5 9 669 67 70 72 Jun-23 Jun-24 Jun-25 556 153 18 Inventory in Days2 182 176 174 Dec-24 Net Inventory Trade Trade Other Investing FX Jun-25 Jun-23 Jun-24 Jun-25 & other & other receivables Activites & others Receivables Payables and payables
Slide 35: H1 2025 Net Cash Position
H1 2025 Net Cash Position in million euros 179 199 189 34 Net Cash from Operating Activities: €20m 127 Free Cash Flow: €(14)m 13 21 14 December 2024 Operating Change in working CAPEX Dividend Share Others June 2025 Net Cash Position cash flow capital and others1 paid buyback Net Cash Position 1 Incl
Slide 36: Corporate Social Responsibility & Sustainable Development
Corporate Social Responsibility & Sustainable Development
Slide 37: BIC's Sustainable Development Journey
BIC’s Sustainable Development Journey 2009 Became first stationery manufacturer to 2018 1994 receive the “NF 2016 Launched the 2022 Conducted Environnement” Created the Writing the Announced our first life (NF400 Writing BIC Future, greenhouse gas cycle product Instruments) Corporate Together emissi
Slide 38: BIC's Long-lasting Products with Low Environmental Impact
BIC’s Long-lasting Products 13 with Low Environmental Impact Up to 13 shaves with a BIC® Flex 5 shaver 3km Up to 3 kilometers of writing for a BIC® Cristal®1 3,000 17 Up to 3,000 flagship products in the flames for a BIC® range have earned BIC® Maxi lighter the NF Environnement ecolabel BIC® Ecoluti
Slide 39: BIC's ESG Program and Objectives
BIC’s ESG Program and Objectives1 85% 81% BIC’s Greenhouse Gas (GHG) Emission reduction targets of all consumer plastic packaging is reusable, recyclable, or compostable of BIC sites with zero lost-time incident for 20302 Target: zero accidents across all operations Target: reach 100% reus., recycl.
Slide 40: Detailed Sustainability targets
Detailed Sustainability targets We have set a number of targets to help us achieve our sustainability commitments. The below table provides a snapshot of our progress towards these targets. Baseline Target Our Commitments Target 2024 Actual Result vs. Target Year Year 100% of cardboard packaging fro
Slide 41: BIC's Global Memberships and ESG Ratings
BIC’s Global Memberships and ESG Ratings1 CDP Score: • “B for Climate” UN Global Compact MSCI Rating: • “AAA” French Business Climate Pledge ISS ESG Corporate Rating: member • “C+” S&P Global ESG Score: • ”48” 1 Updated as of February 2025 41
Slide 42: Governance
Governance
Slide 43: A Family-Controlled Company with Solid Corporate Governance
A Family-Controlled Company with Solid Corporate Governance Shareholding Executive Structure (Dec. 2024) Committee (Sep. 2025) BICH 31% 17% Family Société Direct Board of holding Directors (Sep. 2025) M.B.D. Free Float 51% 7 29% Members Women Treasury 12 40% 1% Shares Directors Independents1 6 Natio
Slide 44: Board of Directors (as of September 15, 2025)
Board of Directors (as of September 15, 2025) Committees Directors Independent Nominations, Remuneration director Governance and CSR Director representing Audit (C) Chair the employees Édouard Bich Rob Versloot Non-Executive Chair Chief Executive Officer (C) Albert Baladi Geoffroy Bich Marie-Aimée B
Slide 45: Executive Committee (as of September 15, 2025)
Executive Committee (as of September 15, 2025) Rob Versloot David Cabero François Clément-Grandcourt Haven Cockerham Chief Executive Officer Group Category Leader, General Manager, Group Chief Commercial Officer, Stationery Lighter North America Gary Horsfield Alexandra Malak Esther Wick Group Suppl
Slide 46: Appendices
Appendices
Slide 47: Group Figures
Group Figures in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Net Sales 539 638 1,177 560 526 2,263 522 618 1,139 540 517 2,197 478 598 1,077 YoY change as reported +4.5% +4.4% +4.4% (3.4) % (0.1) % +1.3% (3.2) % (3.2) % (3.2) % (3.7) % (1.6
Slide 48: Group Quarterly Figures by Geography
Group Quarterly Figures by Geography in million euros Q1 23 Q2 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 Europe Net Sales 152 202 171 141 666 160 212 175 150 698 168 226 YoY change as reported +6.1% +9.3% +0.6% +1.6% +4.6% +5.8% +5.0% +2.6% +6.0% +4.8% +4.7% +6.6% YoY change on
Slide 49: Human Expression
Human Expression in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Net Sales 177 283 460 215 171 846 174 279 453 200 162 814 153 253 406 YoY change as reported +5.4% +4.9% +5.1% (4.7) % (2.7) % +0.8% (2.0) % (1.5) % (1.7) % (7.0) % (5.4) % (3.
Slide 50: Flame For Life
Flame For Life in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Net Sales 228 206 434 200 217 852 207 195 402 192 216 810 172 183 354 YoY change as reported +0.9% (1.8) % (0.4) % (7.3) % (1.1) % (2.3) % (9.4) % (5.2) % (7.4) % (4.3) % (0.5) %
Slide 51: Blade Excellence
Blade Excellence in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Net Sales 125 144 268 139 129 537 132 139 271 142 130 543 145 157 302 YoY change as reported +9.9% +13.3% +11.7% +4.9% +4.4% +8.0% +6.2% (3.6) % +1.0% +2.1% +0.6% +1.2% +9.4% +
Slide 52: Other Products
Other Products in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Net Sales 8 6 14 6 9 29 8 5 14 7 9 30 9 5 14 YoY change as reported +6.8% +13.2% +9.4% +2.9% +14.6% +9.3% +2.3% (6.0) % (1.2) % +0.5% +9.1% +2.2% +4.6% (0.9) % +2.4% YoY change o
Slide 53: Unallocated Costs
Unallocated Costs in million euros H1 23 FY 23 H1 24 FY 24 H1 25 EBIT (42) (85) (44) (85) (42) Adjusted EBIT1 (42) (85) (45) (85) (43) 1 See glossary in appendix 53
Slide 54: Capital and Voting Rights
Capital and Voting Rights As of June 30, 2025, the total number of issued shares of Société BIC is 41,621,162 shares, representing: • 58,342,007 voting rights • 57,941,174 voting rights excluding shares without voting rights Total number of treasury shares held at the end of June 2025: 400,833 54
Slide 55: Glossary
Glossary • Adjusted: Adjusted means excluding non-recurring items. • Comparative basis: Change at constant currencies and constant perimeter. • Constant currency basis: Change at constant currency figures are calculated by translating the current year figures at prior year average exchange rates. •
Slide 56: Disclaimer
Disclaimer This document contains forward-looking statements. Although BIC believes its estimates are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties. A description of the risks borne by BIC appears in section “Risk Factors and Management” of BIC’s 2