Societe Bic Sa · EURONEXT:BB
Societe Bic Sa — BIC — Investor Presentation (April 2026)
53 slides from Societe Bic Sa's investor presentation, April 2026
Slide 1: Investor Presentation
Investor Presentation April 2026
Slide 2: BIC in a nutshell
BIC in a nutshell World leader in stationery, lighter, shaver and hairbrush products €2,090m 13.6% €4.74 €222m Vision Adjusted EBIT Free Cash Net Sales Adjusted EPS1 Bring simplicity and joy Margin1 Flow to everyday life. Mission Create high quality, safe, affordable, essential products, trusted by
Slide 3: In tune with the times
In tune with the times Launch of the BIC® Cristal, the first International expansion in high quality Europe, Latin Acquisition of Acquisition of Acquisition of ballpoint pen America, Africa and First BIC® First BIC® One- graphite, coloring correction correction North America lighter piece shaver and
Slide 4: BIC's Global Manufacturing Footprint
BIC’s Global Manufacturing Footprint Europe 35%1 18 manufacturing North sites across America 36%1 5 continents Middle East & Africa 8%1 Human Expression Flame For Life Asia & Oceania Latin America 4% 1 Blade Excellence 17%1 Advertising & promotional products >95% of 1 % of 2025 Net Sales products so
Slide 5: Worldwide Leadership Positions
Worldwide Leadership Positions Human Expression Flame For Life Blade Excellence 35% Net Sales1 35% Net Sales1 29% Net Sales1 #2 in total Stationery #2 in One-Piece Shavers (~8% market share in value2) #1 in branded Lighters 3 (~23% market share in value4) #1 in Ball Pens #3 in total wet shave market
Slide 6: Human Expression
Human Expression BIC’s leadership position in Stationery BIC Global Rank: #2 with ~8% share Europe North America Private #1 #2 labels #1 #2 >10% <10% <30% >10% Latin America #1 #2 ~20% >10% 2025 Middle East Asia & Oceania €736m and Africa €55m #1 #14 Net Sales #1 #2 <10% <2% Adjusted EBIT ~10% <5% -
Slide 7: Core Writing Instruments: From classic to value-added products
Core Writing Instruments: From classic to value-added products 3.61 3.69 3.37 2.82 2.86 France – Modern Mass Market – in € per unit1 2.56 2.42 2.37 1.69 1.53 1.55 0.68 0.34 CRISTAL M10 4C ATLANTIS ILLUSION GELOCITY 4C 4C 4C 4C 4C 3+1 4C CRISTAL MEDIUM MEDIUM QUICK SHINE GRADIENT PASTEL VELOURS WITH
Slide 8: Flame For Life
Flame For Life BIC’s leadership position in Lighters BIC global market share: ~15%1 Europe North America >25% >60% Latin America >35% 2025 Middle East and Africa €723m €216m Asia & Oceania Net Sales Adjusted EBIT <5% <5% -6.7%1 29.9% Source: Market share in volume excluding China, BIC estimates as o
Slide 9: Flame for Life: Towards a more value-added portfolio
Flame for Life: Towards a more value-added portfolio 350 300 250 Index 100 vs J6/J261 200 200 150 120 110 100 95 80 J5/J25 J5/J25 J6/J26 J6/J26 J6/J26 J38W DJEEP U140 J6/J26 U110 U160 STANDARD SLEEVE STANDARD SLEEVE LICENCE EZ REACH MEGALIGHTER PERSONALIZED MEGALIGHTER EZ LOAD 1 2025 list price in F
Slide 10: Blade Excellence
Blade Excellence BIC’s leadership position in Shavers BIC Global Rank: #3 in total wet shave with ~7% share1 #2 in One-Piece shavers with ~23% share1 North America Europe #1 #3 #1 #3 >50% <10% >60% ~6% Latin America 2025 #1 #2 >70% >10% Middle East €602m and Africa €96m Asia & Oceania Net Sales #1 #
Slide 11: BIC's value for money portfolio in the wet shave market
Breakdown of the total wet shave market by segment1 BIC’s value for money Double Edge portfolio in the wet 1% shave market One Piece 39% Refillable 60% Women’s shaver range2 Men’s shaver range2 Venus Extra Smooth 5 $4.74 Sensor 5 $4.99 BIC Soleil Glide 5 $3.47 BIC Flex 5 $2.99 BIC Soleil Escape 3 $2
Slide 12: Strong Momentum Behind BIC's Detangling Haircare Brand
Strong Momentum Behind BIC’s Detangling Haircare Brand • Very strong net sales growth across all key channels and markets Double- • Outperforming the hairbrush category in all main markets digit • Success of new products supported by key marketing campaigns and growth partnerships in 2025 • First Ta
Slide 13: Net Sales Performance Q1 2026
Net Sales Performance Q1 2026
Slide 14: First Quarter 2026 Key Takeaways
First Quarter 2026 Key Takeaways • Q1 net sales organic growth of +1.6% in line with expectations, driven by all categories and key regions • Continued improvement in the US driven by Stationery and Lighters • Tangle Teezer growing double digits driven by strong commercial execution in Europe and th
Slide 15: Q1 2026 Net Sales Evolution
Q1 2026 Net Sales Evolution Organic growth: +1.6% Perimeter FX €3m €1m €478m €4m €9m €453m € 24m (1.9) pts (5.0) pts Q1 2025 Human Flame Blade Q1 2025 Peri FX Perimeter Q1 2026 Q1 2026 Net Sales Expression for Life Excellence & FX impact Net Sales
Slide 16: Q1 2026 Performance – Human Expression
Q1 2026 Performance – Human Expression Europe North America Solid commercial Strong growth execution in France and fueled by Spain driven by the iconic distribution gains 4-Color pen, offset by and e-commerce weaker performance in other countries Latin America Middle East and Africa Slight growth ov
Slide 17: Q1 2026 Performance – Flame For Life
Q1 2026 Performance – Flame For Life North America Europe Slight growth with Flat performance with improvement in the strong execution and convenience channel, distribution gains in fueled by pocket lighters France and Eastern Europe Latin America Middle East and Africa Solid growth Strong growth in
Slide 18: Q1 2026 Performance – Blade Excellence
Q1 2026 Performance – Blade Excellence Europe Latin America Strong growth in Continued success shavers across Eastern of BIC’s trade-up and Western Europe, strategy in Brazil as well as from Tangle and Mexico Teezer North America Middle East and Africa Q1 Challenging competitive Net sales decline du
Slide 19: Q1 2026 Performance – Tangle Teezer
Q1 2026 Performance – Tangle Teezer Growth fueled by all key Solid performance in e- markets including commerce with Europe and the US strengthened partnerships +13% Organic growth Robust execution on key Market share gains in products in the core and the US consolidating premium detangling further
Slide 20: 2026 Outlook
2026 Outlook In this year of transition and as BIC’s renewed leadership team prepares its strategic plan, which will be presented in September, BIC continues to anticipate, under current assumptions: A slight Improving expansion in Stable Free organic net adjusted EBIT Cash Flow sales trends margin
Slide 21: Operational & Consolidated Results FY 2025
Operational & Consolidated Results FY 2025
Slide 22: 2025 Key Takeaways
2025 Key Takeaways • Challenging year with significant headwinds in H1. Stabilization of the performance in H2: o 2025 Net sales of €2,090m, -0.9% at constant currency o Adjusted EBIT margin at 13.6% o Free cash flow generation of €222m • Weak performance in the US and Mexico in Human Expression and
Slide 23: Key Initiatives Strengthening the Power of Our Brands
Key Initiatives Strengthening the Power of Our Brands Partnerships: New BIC Cristal Figurines EZ Load ramp-up BIC x Squid Game BIC x Stranger Things New BIC Flex 5 Trim shaver Soleil Glide ‘Your time to shine’ The Ultimate Detangler Chrome Tangle Teezer x Skims campaign partnership 23
Slide 24: Key Financial Figures
Key Financial Figures Net Adjusted Adjusted Free Cash Sales EBIT3 EPS3 Flow4 Q4 €495m 2025 €283m €4.74 €222m +1.1% CC1 -2.3% CB2 13.6% €234m FY versus €6.15 Net Cash 2025 €2,090m Adjusted in 2024 Position5 EBIT Margin versus €189m -0.9% CC1 in 2024 -4.7% CB2 1 Change at constant currency 4 Free Cash
Slide 25: Q4 2025 Net Sales Evolution
Q4 2025 Net Sales Evolution Change on a comparative basis1: (2.3)% Perimeter FX €517m €18m €8m €9m €495m €11m € 29m (1.7) pts (2.2) pts +1.6 pts +3.4 pts (5.5) pts Q4 2024 Peri FX Q4 2025 Q4 2024 Human Flame Blade Perimeter Q4 2025 Net Sales Expression for Life Excellence & FX impact Net Sales 1 Org
Slide 26: FY 2025 Net Sales Evolution
FY 2025 Net Sales Evolution Change on a comparative basis1: (4.7)% Perimeter FX €2,197m €83m €45m €2,090m €54m €4m € 86m (2.0) pts (2.5) pts (0.2) pts +3.8 pts (3.9) pts Q4 2024 Peri FX Q4 2025 2 FY 2024 Human Flame Blade Perimeter FY 2025 Net Sales Expression for Life Excellence & FX impact Net Sal
Slide 27: FY 2025 Performance – Human Expression
FY 2025 Performance – Human Expression United States Latin America Poor performances of Skin Tough competitive Creative activities and environment and Rocketbook, combined with challenging consumer ball pen market decline trends in Mexico and Brazil Resilient performance Decisive actions in Europe d
Slide 28: FY 2025 Performance – Flame For Life
FY 2025 Performance – Flame For Life United States Robust double-digit Difficult start to 2025 in a growth in the Middle tough trading environment, East and Africa stabilization of market region trends in H2 Challenging market Europe dynamics in Latin Slight decline despite America with tough distri
Slide 29: FY 2025 Performance – Blade Excellence
FY 2025 Performance – Blade Excellence United States Tangle Teezer Net sales impacted by Solid double-digit deteriorating market growth in the US and trends and high Europe driven by new promotional intensity products and despite the success of Flex distribution gains and Soleil ranges Continued str
Slide 30: FY 2025 Adjusted EBIT Margin Evolution
FY 2025 Adjusted EBIT1 Margin Evolution 15.6% (1.6) pts (0.1) pts 13.6% (0.3) pts FY 2024 Gross Profit 2 Brand Support Operating and FY 2025 adjusted EBIT Other Expenses 3 adjusted EBIT margin margin 1 See glossary in appendix 2 Excluding special bonus in 2024, Power Purchase Agreement in France and
Slide 31: FY 2025 Profit & Loss Account
FY 2025 Profit & Loss Account in million euros FY 2024 FY 2025 FY 2025 non-recurring items, mainly: • €104m discontinuation of Skin Creative activities and Rocketbook announced in December 20252 Adjusted EBIT1 343 283 • €11m negative impact of Cello’s disposal • €10m fair value adjustment on the Pow
Slide 32: FY 2025 Free Cash Flow Generation
FY 2025 Free Cash Flow Generation in million euros 400 7 90 222 87 8 Operating Change in Income tax paid Capex Others1 Free Cash Flow 2 Cash Flow Working Capital 1 Mainly includes pensions contribution 2 Free Cash Flow before acquisitions and disposals 32
Slide 33: 2025 Net Cash Position
2025 Net Cash Position in million euros Free Cash Flow: €222m 400 91 87 127 234 40 10 189 Net Cash from Operating Activities: €309m December 2024 Operating Change in working CAPEX Dividend Share Others 2 December 2025 Net Cash Position cash flow capital and others 1 paid buyback Net Cash Position 1
Slide 34: Proposed Shareholder Remuneration
Proposed Shareholder Remuneration 218 210 Ordinary dividend €2.40 for fiscal year 20251 60 59 167 134 40 40 40 39 51% 2025 Payout ratio2 119 127 110 95 up to 2026 Share €40m buyback program Ordinary 2022 2023 Exceptional 2024 Share 2025 Exceptional dividend dividend buyback share buyback in million
Slide 35: Corporate Social Responsibility & Sustainable Development
Corporate Social Responsibility & Sustainable Development
Slide 36: BIC's Sustainable Development Journey
BIC’s Sustainable Development Journey Became first Upgraded the stationery iconic Twin manufacturer to Lady/Silky Touch receive the “NF razor, now Environnement” Announced featuring a handle (NF400 Writing greenhouse made from 87% Production Instruments) gas emission- recycled plastic Conducted firs
Slide 37: BIC's Long-lasting Products with Low Environmental Impact
BIC’s Long-lasting Products with Low Environmental Impact 3km 3,000 13 Up to 3 kilometers Up to 3,000 Up to 13 shaves of writing for a flames for a with a BIC® BIC® Cristal®1 BIC® Maxi lighter Flex 5 shaver BIC® ECOlutionsTM, a complete line of products made from 17 flagship products in the recycled
Slide 38: BIC's ESG Key Achievements in 2025
BIC’s ESG Key Achievements in 2025 -4% 100% lost time incidents of cardboard packaging in BIC facilities from a certified vs. 2024 and/or recycled source 100% 85% of strategic suppliers involved in at least one responsible procurement of electricity used in our own action to ensure the most secure,
Slide 39: Governance
Governance
Slide 40: A Family-Controlled Company with Solid Corporate Governance
A Family-Controlled Company with Solid Corporate Governance Shareholding Structure Board of Executive • 40,861,314 number of shares Directors Committee • 57,596,814 number of voting rights <1% 32% 12 40% 7 29% Directors Independents1 Members Women 54% 14% 60% 5 6 Women1 Nationalities Nationalities B
Slide 41: Board of Directors (at the end of April 2026)
Board of Directors (at the end of April 2026) Non- Chief Committees Directors Executive Executive Nominations, Chair Officer Remuneration Independent director Governance and CSR Chair of Director representing Audit (C) the employees committee Édouard Bich Rob Versloot (C) Lead Independent Director A
Slide 42: Executive Committee (at the end of April 2026)
Executive Committee (at the end of April 2026) Rob Versloot Chief Executive Officer François Clément-Grandcourt Alina Asiminei David Cabero Chief Business Development, Chief Commercial Officer, Chief Growth Officer Sustainability & Public Affairs International Officer Alexandra Malak Haven Cockerham
Slide 43: Appendix
Appendix
Slide 44: BIC's Horizon Plan (2020-2025) Capital Allocation Policy
BIC’s Horizon Plan (2020-2025) Capital Allocation Policy 1. 2. 3. 4. Investments Targeted Ordinary Share into operations acquisitions dividend buyback (CAPEX) Payout ratio On average Approximately in the range Regular program approximately €100m per year of 40-50% of (up to €40m) €100m per year adju
Slide 45: Group Figures
Group Figures in million euros Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Q1 26 Net Sales 478 598 1,077 519 495 2,090 453 Reported growth (8.3) % (3.1) % (5.5) % (3.9) % (4.4) % (4.8) % (5.3) % Organic growth1 (10.9) % (2.7) % (6.4) % (3.3) % (2.3) % (4.7) % +1.6% Growth at constant currency1 (7.0) % +1.4%
Slide 46: Group Quarterly Figures by Geography
Group Quarterly Figures by Geography in million euros Q1 25 Q2 25 Q3 25 Q4 25 FY 25 Q1 26 Europe Net Sales 168 226 183 158 736 168 Reported growth +4.7% +6.6% +4.6% +5.7% +5.5% +0.0% Organic growth1 (3.5) % (0.2) % (0.9) % (2.4) % (1.6) % +1.5% Growth at constant currency1 +4.7% +6.8% +5.6% +6.5% +6
Slide 47: Human Expression
Human Expression in million euros Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Q1 26 Net Sales 153 253 406 192 138 736 141 Reported growth (11.9) % (9.3) % (10.3) % (4.0) % (14.7) % (9.6) % (7.7) % Organic growth1 (10.5) % (6.1) % (7.8) % (0.5) % (5.8) % (5.6) % +3.0% Growth at constant currency1 (10.5) % (6
Slide 48: Flame For Life
Flame For Life in million euros Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Q1 26 Net Sales 172 183 354 175 194 723 165 Reported growth (17.1) % (6.4) % (11.9) % (8.8) % (10.4) % (10.8) % (3.9) % Organic growth1 (15.9) % (0.9) % (8.6) % (4.3) % (5.2) % (6.7) % +1.7% Growth at constant currency1 (15.9) % (0.
Slide 49: Blade Excellence
Blade Excellence1 in million euros Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Q1 26 Net Sales 145 157 302 146 154 602 139 Reported growth +9.4% +13.7% +11.6% +2.6% +18.1% +10.8% (4.3) % Organic growth2 (4.5) % +1.6% (1.4) % (6.1) % +6.4% (0.8) % +0.6% Growth at constant currency2 +11.0% +19.9% +15.6% +7.4%
Slide 50: Other Products
Other Products in million euros Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Q1 26 Net Sales 9 5 14 7 9 30 8 Reported growth +4.6% (0.9) % +2.4% +2.0% (0.7) % +1.3% (5.0) % Organic growth1 +4.6% (1.2) % +2.3% +2.0% (0.7) % +1.3% (5.3) % Growth at constant currency1 +4.6% (1.2) % +2.3% +2.0% (0.7) % +1.3% (5.
Slide 51: Unallocated Costs
Unallocated Costs in million euros H1 25 FY 25 EBIT (42) (79) Adjusted EBIT (42) (79) 51
Slide 52: Glossary
Glossary • Adjusted: Adjusted means excluding non-recurring items. • Constant currency: Growth at constant currency figures are calculated by translating the current year figures at prior year average exchange rates. • EBIT: Earnings Before Interest and Taxes. • Adjusted EBIT margin: Adjusted EBIT a
Slide 53: Disclaimer
Disclaimer This document contains forward-looking statements. Although BIC believes its estimates are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties. A description of the main risks that could impact BIC appears in the section “Risk Factors and Mana