Societe Bic Sa · EURONEXT:BB
Societe Bic Sa — BIC — Investor Day (September 2026)
76 slides from Societe Bic Sa's investor day presentation, Sep 8, 2026
Slide 1: September 8, 2026
° N So nq oS = o 2 £ g a o n
Slide 2: Agenda of the day
Agenda Strategic Ambition Rob Versloot, Chief Executive Officer of the day Categories David Cabero, Chief Growth Officer North America Haven Cockerham, Chief Commercial Officer, North America International Markets Alina Asiminei, Chief Commercial Officer, International Sustainable Development Franço
Slide 3: Strategic Ambition
Strategic Ambition Rob Versloot, Chief Executive Officer 3
Slide 4: BIC has solid foundations
BIC has solid foundations Amazing Legendary Iconic Passionate World-class manufacturing brand products professionals distribution capabilities 4
Slide 5: We must change to renew with success
We must change to renew with success What happened in A consistently sound the last 10 years? financial profile Flat net sales Solid financial structure Declining volumes Sustained shareholder returns Declining profitability 5
Slide 6: This is what we need to fix
This is what we need to fix Underinvestment Lack of Unnecessary Slow in brand support focus on organizational commercial and commercial core business complexity innovation execution 6
Slide 7: All we see is opportunity
All we see is opportunity BIC’s market share 8% 9% 7% 6% global global global global market market market market share share share share Stationery Lighters Shavers Brushes Source: Based on global data providers and BIC estimates. Notes: Market share in value for Stationery, Shavers and Brushes. Mar
Slide 8: Our priorities are clear
Our priorities are clear Full focus on Reinvesting Transforming organic in brand our organization growth awareness and ways & commercial of working execution 8
Slide 9: A sharper model for growth
FROM TO Fragmented approach A common penetration-led marketing, niche targeting, growth model to win more tactical promo-reliance buyers and to deliver faster more consistent growth A sharper - Siloed brands & - Unified model for - sales thinking Market-by-market Physical Availability Mental Availab
Slide 10: Beautiful, better everyday essentials
Our mission Become the leader of Beautiful, better everyday essentials. 10
Slide 11: The reset is already underway
Exit of non-core and Simplified Operating underperforming Model activities • New organization in place • Disposal of Cello business • Agile category-led, market- • Divestment of Skin Creative executed model activities and Rocketbook The reset is already underway Tangle Teezer fast and successful int
Slide 12: Where to play?
Where to play? 4 categories Stationery Lighters Shavers Brushes Segment leader Category champion Challenger Category builder 4 country archetypes Developed Developing Turnaround White spaces 12
Slide 13: How to win?
How to win? Portfolio Brand Geographical Expansion Distribution Innovation 13
Slide 14: Focus on core portfolio and penetration
How to win? Focus on core A portfolio and penetration 14 14 14
Slide 15: Drive mental availability through increased brand support
How to win? Drive mental availability through A increased brand support The visuals presented here are directional concepts intended to illustrate a creative vision. They do not constitute a final version or any contractual commitment. Their content, design, and features may be subject to change. 15
Slide 16: Improve physical availability through channel development
How to win? Improve physical A availability through channel development 16
Slide 17: Conquer new markets through geographical expansion
How to win? Conquer new markets A through geographical expansion 17 17
Slide 18: Reignite our commercial innovation engine, selectively
How to win? Reignite our commercial LO innovation engine, selectively 18 18
Slide 19: Strategic enablers to fuel our growth
Strategic enablers to fuel our growth Brand Consumer Commercial World-class leadership centricity excellence supply chain Digital Agile and fit-for-purpose Circularity capability organization 19
Slide 20: Building on a sharper operating model
Building on a sharper operating model Global category-led strategy Local commercial execution Stationery Lighters Shavers Brushes Global brand Product portfolio Distribution & Brand support & strategy management customer portfolio and activation Innovation Manufacturing Customer relationship Commerc
Slide 21: Become the leader of beautiful, better everyday essentials
Mission Become the leader of beautiful, better everyday essentials. 2030 Ambition Organic net sales Adjusted EBIT Free Cash Flow generation Cumulative Free Cash Dividend payout CAGR Margin in 2030 Flow 2027-2030 ratio (% of Adj. EPS) c.3% >15.5% >€250m €900-950m 40 to 50% Where to play How to win St
Slide 22: Categories
Categories David Cabero, Chief Growth Officer 22
Slide 23: Beautiful, better everyday essentials
Beautiful, better everyday essentials Beyond Hero Products 23
Slide 24: Four categories, four action plans
• Boost penetration & • Maximize visibility in fuel growth developed markets • Elevate the brand to • Unlock growth in drive value developing markets • Improve profitability • Increase preference Group Finance through brand & Transformation portfolio Four Stationery Lighters categories, M&A 2030 Glo
Slide 25: Three common levers to win across categories
Three common levers to win across categories 1/ Diversify 2/ Optimize 3/ More focus on geographical portfolio growing channels footprint 1/3 1/3 Discounters SKU rightsizing E-commerce Rebalancing portfolio on strategic priorities Reducing long-tail complexity Traditional 1/3 trade 25
Slide 26: Stationery
Stationery 26
Slide 27: Transforming Stationery into a value-creative category
Transforming Stationery into a value- creative category Key category features Value opportunities for BIC Mature category dynamics, Chase volumes in developing markets especially in developed markets Chase value in developed markets Fragmented competitive landscape, with many regional players Captur
Slide 28: Grow penetration and elevate the brand
Grow penetration and elevate the brand AMBITION Turn Stationery into a value creative category to improve cash generation MUST-WIN BATTLES Boost penetration Elevate the brand Improve & fuel growth to drive value profitability 28
Slide 29: Ambition into action: Portfolio strategy
Ambition into action: Portfolio strategy Animation & Increased penetration Portfolio innovation & value growth simplification Core range BIC Volume Trends Events Vibbies growth Developing markets Eastern Europe Mexico Brazil Collabs Art Licenses Western USA Europe Value growth Long-tail Long-tail 29
Slide 30: Lighters
Lighters 30
Slide 31: Defend Lighters' strongholds, capture more share
Defend Lighters’ strongholds, capture more share Key category features Value opportunities for BIC Fragmented category, with 90% of Capture share from non-BIC volumes volumes outside BIC through increased penetration and physical availability Developed markets require strong channel discipline and v
Slide 32: Be seen, be there, be desired
Be seen, be there, be desired Drive profitable growth AMBITION across most regions through penetration and animation Be seen Be there Be desired MUST-WIN BATTLES Maximize visibility Unlock growth Increase preference Developed markets Developing markets Brand & Portfolio 32
Slide 33: Ambition into action: Decor strategy
Ambition into action: Decor strategy Driving growth through core designs and innovation 40% of purchases are Impulse Design is the key Trigger Core Range Premium Decors Source: Shopper Study – AVENIR FOCUS – 2025 33 EUROPE – TT & CVS
Slide 34: Shavers
Shavers 34
Slide 35: Accelerate in non-refillable Shavers & expand into refillables
Accelerate in non-refillable Shavers & expand into refillables Key category features Value opportunities for BIC Larger and faster-growing value Grow penetration in core non-refillables pools are outside of BIC perimeter Leverage female shaving growth Female shaving is a growth pocket Build BIC pres
Slide 36: Drive both volume and value growth
Drive both volume and value growth Be the brand of choice for savvy consumers AMBITION who know great shaving performance doesn’t have to cost a fortune MUST-WIN BATTLES Grow core Enlarge Premiumize by non-refillables footprint entering refillables 36
Slide 37: Ambition into action: Build brand preference
Ambition into action: Build brand preference The right The right channels Point of purchase message & partnerships excellence 37
Slide 38: Brushes
TANGLE’ GS © TEEZER i WR _ 33
Slide 39: Tangle Teezer: strong momentum since acquisition
Double-digit Leading market Robust growth every positions in key execution on quarter regions key products Tangle Teezer: strong momentum since acquisition Exceptional Manufacturing Successful media brand awareness & supply chain campaigns and and consumer synergies on key partnerships sentiment tra
Slide 40: Scaling Brushes as a premium growth platform
Scaling Brushes as a premium growth platform Key category features Value opportunities for BIC Highly fragmented category Build a leadership position in premium brushes Value is concentrated in premium segments Prioritize E-commerce and premium channels Category growth driven by brand desirability a
Slide 41: Brand-led innovation to build a global champion
Brand-led innovation to build a global champion AMBITION Become the undisputed global market leader in brushes MUST-WIN Extend from Drive brand Refine core Prioritize growth BATTLES awareness and portfolio & pockets with core with innovation convert high- packaging and optimized go-to- value consume
Slide 42: Extend from the core, with brush innovation & animations
Extend from the core, with brush innovation & animations 42
Slide 43: Categories define the strategy. Regions deliver local commercial execution
Categories define the strategy. Regions deliver local commercial execution. 43
Slide 44: Regions
Regions Haven Cockerham, Chief Commercial Officer, North America Alina Asiminei, Chief Commercial Officer, International
Slide 45: One BIC Commercial Planning
One BIC Commercial Planning Grow penetration Earn our margins. Simplify relentlessly. International Markets North America Scale penetration. Recruit new consumers Strengthen the core. Scale new growth REGIONS CHANNELS CATEGORIES COUNTRIES CHANNELS CATEGORIES Stationery: Protect core, improve WHERE D
Slide 46: North America
North America Haven Cockerham, Chief Commercial Officer, North America
Slide 47: Strengthen the Core, unlock new growth avenues
Strengthen the Core, unlock new growth avenues A roadmap to rebuild penetration and improve profitability Transform North America into a penetration-focused growth engine for BIC STRATEGIC Strengthen the Core APPROACH while scaling new growth platforms STRATEGIC Stationery Lighters Shavers Brushes P
Slide 48: North America: Road to 2030
North America: Road to 2030 Potential to unlock BIC’s destination • Expansion beyond the Modern Trade channel • Scaled growth in new channels • Untapped innovation potential • Consumer insight-led innovation • Large product portfolio to be streamlined • Leveraging iconic products • Commercial capabi
Slide 49: Our plan for the US lighter business
Leading market Whitespace Unmeasured Our plan for position & exceptional brand segment unlock through winning channel opportunity is the US lighter awareness innovation large & scalable business Defend & strengthen the core while scaling new growth platforms Enhanced selling Protect our brand Manufa
Slide 50: Returning North America to growth
Returning North America to growth Clear category roles in the transformation Stationery Lighters Shavers Brushes Improve profitability Profitable growth Invest to grow Invest to grow Elevate portfolio Drive assortment Refreshing core Grow desirability in & visibility in non-refillables penetration n
Slide 51: International Markets
International Markets Alina Asiminei, Chief Commercial Officer, International
Slide 52: Grow Penetration, recruit new consumers
Grow Penetration, recruit new consumers Build a scalable penetration-led growth engine delivering growth and improved profitability across markets Penetration first and Margin-resilient Execution STRATEGIC sustainable growth growth excellence APPROACH Recruit more buyers through Improve mix, pricing
Slide 53: International markets: Road to 2030
International markets: Road to 2030 Potential to Unlock BIC’s Destination • Heterogeneous growth profiles across countries • Scalable repeatable growth engines • Siloed country-led execution strategy • Simpler execution • Large portfolio to be streamlined • Leveraging iconic products 53
Slide 54: Well-defined roadmap for growth across geographies
Well-defined roadmap for growth across geographies Africa Developing: Penetration Asia White-space: growth engine Mexico Turnaround 1 Win in Growth Channels 2 Strengthen Route To Market engine 3 Brand & Pricing Power 4 Simplify Portfolio Europe Oceania Central & South America Developed / Developed:
Slide 55: Brazil: A successful model to replicate
Brazil: A successful model to replicate Since 2019 Shavers’ market penetration +5 percentage points BIC shavers’ penetration +16 percentage points BIC shavers’ volumes sold 2019 2020 2021 2022 2023 2024 2025 x2 Market shavers BIC shavers Relative BIC shavers Penetration Penetration Penetration volum
Slide 56: Developing markets: An untapped and unlimited potential
1/ Expand availability Be where consumers buy • Go-to-market expansion • More feet on the ground • Traditional trade execution Millions more 2/ Increase affordability Developing markets: consumers to recruit at scale Win the first purchase An untapped and • Entry price points unlimited potential • S
Slide 57: Sustainable Development
Sustainable Development François Clément Grandcourt, Chief Business Development, Sustainability & Public Affairs Officer 57
Slide 58: Sustainable Development priorities
Sustainable Development priorities Innovate everyday Embed CLIMATE Put PEOPLE first in our essentials for a action in how we communities, products, CIRCULAR future do business and workplaces Piloting and ramping up Creating a Building trust circular economy in all more resilient through safety BIC c
Slide 59: Unlocking value through circularity
Unlocking value through circularity BIC products are durable and designed to be fit-for-circularity Full in-house product design and manufacturing, allowing to disassemble at scale complex products and extract pure raw materials 10+ years of R&D track record in partnership with renowned We will depl
Slide 60: Scaling circularity through 2030: Key milestones
Scaling circularity through 2030: Key milestones 2027 2028-2029 2030 Deployment of BIC’s Conduct circularity pilots in Scale lighter collection to other lighter collection other countries and for other countries and leverage BIC’s streams at full scale BIC categories creating less capabilities to pr
Slide 61: Transformation and Financial Ambition
Transformation and Financial Ambition Grégory Lambertie, Chief Financial & Digital Officer 61
Slide 62: BIC's value creation plan
BIC’s value creation plan Leverage and invest in BIC’s key pillars Renew with growth Actions already Simplify, transform, and initiated and drive operating leverage yielding early results Targeted and ROI- driven investments to Improve support penetration profitability and and brand awareness cash g
Slide 63: Our 2030 ambition
Our 2030 ambition Drive long-term Improve Strengthen cash Disciplined growth margin profile generation capital profile allocation c.3% >15.5% >€250m 40 to 50% 2026-2030 Adjusted EBIT Free Cash Flow Dividend Organic net sales Margin payout ratio CAGR €900-950m (% of Adj. EPS) Cumulative FCF over 2027
Slide 64: All categories driving net sales momentum
All categories driving net sales momentum Stationery Lighters Shavers Brushes c.3% 2026-2030 Growth in all categories ORGANIC NET SALES CAGR Balanced growth across volume, price and mix 64
Slide 65: The BIC growth algorithm: Strengthen and grow core operations
The BIC growth algorithm: Strengthen and grow core operations… Net Sales Drivers: 2026-2030 in €m Invest to increase product “Strengthen Stationery penetration and drive the Core” mental availability Enhanced go-to-market Lighters strategy Global category roadmap Shavers supported by unified systems
Slide 66: ...while securing new growth avenues
…while securing new growth avenues “New Growth Avenues” Net Sales Drivers: 2026-2030 in €m “Strengthen Brushes Innovation the Core” triggering consumer appeal Developing markets Refillable Shavers Increased penetration in growth channels supported by 2026 2030 brand support investments 66
Slide 67: Building a stronger BIC requires investment in transformation
Building a stronger BIC requires investment in transformation Ambitious Disciplined Front-loaded transformation Opex and Capex phasing program envelope Designed to improve c.€100m targeted one- Majority of costs productivity, unlock off Opex investment over incurred in 2027 and efficiencies, and 202
Slide 68: Action across key operating priorities
Action across key operating priorities 100+ initiatives deployed by 2030 generating €80 million of annualized recurring savings, and stronger margins Manufacturing Supply chain Commercial Digital & systems & planning unification unification Enhanced & digitized Next Gen end-to-end Supply Boost field
Slide 69: Transformation enables a more profitable growth model
Transformation enables a more profitable growth model P&L Structure 2026-2030 % of net sales Opex down Brand Through productivity, support simplification and operating discipline Opex Brand support up Savings reinvested to drive penetration and visibility Adjusted EBIT Adjusted EBIT up Margin expans
Slide 70: Margin expansion from operations and transformation
Margin expansion from operations and transformation Adj. EBIT Margin drivers: 2026-2030 Steady margin >15.5% expansion over the period Categories to contribute evenly to margin uplift Contribution from both business and transformation levers 2026 Business Transformation 2030 levers levers 70
Slide 71: Cash generation maximized by transformation
Cash generation maximized by transformation Free Cash Flow: 2026-2030 FCF from in €m new growth avenues >€250m Increased Free FCF from core Cash Flow business generation Accelerating Transformation towards >€250m costs in 2030 €900-950m FCF over 2027-2030 2026 2030 71
Slide 72: Disciplined capital allocation policy
Disciplined capital allocation policy Sustainable Agile SHAREHOLDER RETURNS BALANCE SHEET Grow dividend over the period, with Flexibility for a 40% to 50% of adjusted EPS • Value-creating M&A • Opportunistic returns, Opportunistic share buyback optimizing cost of capital program(1) 72 (1) subject to
Slide 73: Conclusion
Conclusion Rob Versloot, Chief Executive Officer
Slide 74: The new BIC is focused and built to grow
Focus Grow Portfolio centered on Clear category action plans, everyday essentials brand reinvestment and categories selective expansion The new BIC Execute Transform is focused and Category-led strategy, Simpler, leaner operating built to grow translated into tailored local execution model to fuel g
Slide 75: September 8, 2026
° N So nq oS = o 2 £ g a o n
Slide 76: Disclaimer
Disclaimer Statements contained herein that are not historical facts, but rather express expectations or objectives for the future, including, but not limited to, statements regarding BIC’s financial objectives, constitute forward-looking statements. Such forward-looking statements are based on BIC