Helen Of Troy Limited · NASDAQ:HELE
Helen Of Troy — Bank of America Merrill Lynch 2010 Consumer Conference
72 slides from Helen Of Troy's conference presentation, Mar 11, 2010
Slide 1: Bank of America Merrill Lynch 2010 Consumer Conference
Bank of America Merrill Lynch 2010 Consumer Conference Gerald J. Rubin Chairman, CEO, & President March 11, 2010 EXHIBIT 99.1
Slide 2: Gerald J. Rubin, Chairman, CEO and President
Gerald J. Rubin Chairman, CEO, and President Helen of Troy
Slide 3: Forward Looking Statements and Non-GAAP Information
This presentation may contain certain forward looking statements that are based on management’s current expectation with respect to future events or financial performance. A number of risks or uncertainties could cause actual results to differ materially from historical or anticipated results. Gener
Slide 4: Major Events over the Past Two Years
Major Events over the Past Two Years 10/2008 Acquired Brand from Ascendia Brands 03/2009 Included in Standard and Poor’s Small Cap 600 Index 04/2009 Acquired from the Procter & Gamble Company 05/2009 Announced license agreements for OXO brand name with Staples, Inc., and UCB, Inc. 09/2009 OXO announ
Slide 5: Helen of Troy Limited at a glance
Helen of Troy Limited... at a glance Approximately $640 million in sales for fiscal year ending February 28, 2010 Approximately 30 brands in numerous countries Leadership positions in multiple categories 2
Slide 6: Helen of Troy Business Model
3 everyday brands, global markets Helen of Troy Business Model World-class consumer products company with diverse products and global presence Fy 2009 Net Sales By Segment * | $622.7 Million Personal Care Products | 72% Houseware Division | 28% Strong brand equity • • • • • • • • Leading market posi
Slide 7: Resilient, defensive and diversified business platform
4 everyday brands, global markets We have created a resilient, defensive and diversified business platform Helen of Troy is well positioned with market leading brands Our product lines are diverse, no single product line greater than 5% of revenue Consumers want and need our products The majority of
Slide 8: Helen of Troy's Core Initiatives
5 everyday brands, global markets Helen of Troy’s Core Initiatives Over the years our unique operating culture has evolved into processes and a simple business philosophy which we call “core business initiatives” Based largely on common sense, yet rooted in a strong foundation of adding value, there
Slide 9: Helen of Troy Now – OXO Products
6 everyday brands, global markets Helen of Troy Now – OXO Products Healthy and relevant core businesses Strong portfolio of meaningful product categories Steady improvement in profitability Diversified global business model Brand Development expertise
Slide 10: Helen of Troy Now – Personal Care Products
7 everyday brands, global markets Helen of Troy Now – Personal Care Products A market-leading, globally diversified personal care product Portfolio of leading brands in all categories Attractive product categories with mature macro-environments and some upside potential
Slide 11: Sales Offices and Distribution
Helen of Troy Sales Offices and Distribution El Paso, Texas Toronto, Ontario Minneapolis, MN Bentonville, AR Mexico City, Mexico Sheffield, UK Paris, France Lima, Peru Caracas, Venezuela Santiago, Chile Macau, China Southaven, MS *1.2 Million Sq Ft El Paso, Texas *408,000 Sq Ft Rotterdam, Netherland
Slide 12: U.S. Corporate Offices, El Paso, Texas
Helen of Troy U.S. Corporate Offices El Paso, Texas 9
Slide 13: Distribution Center, Southaven, Mississippi
Helen of Troy Distribution Center Southaven, Mississippi 1.2 million square foot facility 10
Slide 14: OXO International, Ltd.
OXO International, Ltd. 11
Slide 15: OXO products influence the U.S. kitchen gadget market
OXO International Ltd OXO Products have significantly influenced the U.S. kitchen gadget and tool market Products are unique and innovative Volume of new products launched is a differentiating factor Expected to launched 145 new products in FY2010 Expected to launch 160 new products in FY2011 Develo
Slide 16: OXO Key success factors
OXO International Ltd Key success factors: Category consists of simple, everyday products with significant opportunities for improvement and innovation Realistic understanding of the margin structure and resulting profitability Commitment of full organizational focus Example Dry Food Storage Product
Slide 17: Licensing Agreements
Licensing Agreements UCB: Syringe design and partnership with OXO Good Grips Cimzia received FDA approval in May 2009 UCB dedicated marketing efforts Staples: Launched in May 2009 36 products spanning multiple categories including staplers, punches, rulers, scissors, writing instruments, push pins,
Slide 18: OXO baby products
OXO International Ltd 15 Sippy cups Bottle Drying Rack Snack Disk Sprouttm Chair
Slide 19: Idelle Labs, Ltd.
IDELLE LABS, LTD. infusjium 23 Vitalis Vitapointe” AMMENS OciVIE: “fille
Slide 20: Our Difference: diverse portfolio of leading beauty brands
Our Difference: Diverse portfolio of leading Beauty Brands Proven record of acquiring, integrating and organically growing brands Focused consumer driven product development function Effective and efficient advertising and promotion strategy Dedicated sales force Internal manufacturing and purchasin
Slide 21: Infusium packaging evolution
April 2010 2007 2004 Late 90’s Original Package Evolution to Improve “Shopability” Ships: April , 2010 New design has continuity and has higher visibility on shelf Aids with version selection Maintains a premium, professional equities Acquired in April 2009 Infusium offers strong foundation for pote
Slide 22: Fundamental changes resulting in strong consumer acceptance
Fundamental changes that resulted in strong consumer acceptance Stronger logotype presentation Stronger application placement Introduction of bolder use of color to discriminate between product types Simpler product hair type/usage state descriptor and distinct product type icon New design ranked si
Slide 23: Infusium integrated marketing program
www.Infusium.com Infusium Integrated marketing program 20
Slide 24: Print and Consumer Marketing
Print Advertising Sunday Newspaper Coupons Sea Breeze Print and Consumer Marketing 21
Slide 25: Brut integrated programming
Fully integrated programming including: Consumer advertising TV support and advertising on Brut Sun Bowl broadcast Digital – to reach potential new consumer groups Coupons for both AP/Deo and Fragrance purchases Special and Bonus packs 50% more free bonus pack (3.4 ozs for price of 2.2 ozs.) Fragran
Slide 26: Skin Milk and Ogilvie
Skin Milk and Ogilvie New Skin Milk Value Sizes 23
Slide 27: Sea Breeze bonus pack
33% More Free Sea Breeze Bonus pack 16 oz for the price of 12 oz. Special Value pack Gentle Body Shampoo w/ Original Body LIT Idelle Professional 24
Slide 28: Brut Sponsor of the Sun Bowl Game
Brut Proud Sponsor of the Sun Bowl Game – December 31, 2009 Televised Nationally by CBS National Television Ratings – 24.2 share Oklahoma Sooners defeat Stanford Cardinals 31-27 25
Slide 29: 2010 Retail Appliance Business
2010 Retail Appliance Business
Slide 30: Brands that Inspire: Executing our Strategy
Brands that Inspire Executing our Strategy: Defend our current position and business Aggressively grow through consumer driven innovations Invest in our brands and consumers 27
Slide 31: 2010 New Packaging
2010 New Packaging Image & messaging consistent with Revlon Cosmetics Meaningful benefit statements in consumer language Favorable feedback from our trade consumer Large updated model image on the left side of the packaging Hair benefits called out on the left side banner Large Revlon Logo and Sub-b
Slide 32: Internet 2010 Communication Plan
Internet 2010 Communication Plan www.revlonitstyler.com Print Public Relations Leverage strong Revlon share of Voice (5 BB impressions) New On-Line content to include “How To” videos 29
Slide 33: 2010 New Product Launch
2010 New Product Launch Consumer Centric “Get the Look” marketing message in store and on-line 30
Slide 34: Leveraging packaging and colors from global markets
UK U.S.A. Leveraging packaging and colors from our various Global Markets Canada 31
Slide 35: Igniting our Health & Wellness Business
Igniting our Health & Wellness Business New products address everyday consumer needs Stylish colors & designs 32
Slide 36: Professional Sales Division
33 Professional Sales Division
Slide 37: [LOGO]
34 [LOGO]
Slide 38: [LOGO]
35 [LOGO]
Slide 39: Hot Tools
Hot Tools 36
Slide 40: HTBW14 – 1" Flat Iron
January 2010 HTBW14 – 1” Flat Iron 37
Slide 41: Branding and Packaging Evolution
Branding and Packaging Evolution Distributor Profit Center 38
Slide 42: S Mer cotpfjuor
¢ S Mer cotpfjuor BllHEAT = cone by MEGA HOT! PROFI : BEISON.-.--. sea TECHNOLOGY’
Slide 43: Industry Leader in the Multicultural Beauty Market
Industry Leader in the Multicultural Beauty Market Straightening, curling irons Hand held and hooded dryers Stove Sets Fully featured styling appliances Handheld dryers Straightening Irons Hooded dryers Targeting both caucasian and ethnic markets High quality value priced styling appliances Handheld
Slide 44: Full service, high end professional line
Full service, high end professional line High Technology Modern, innovative Hand held dryer Straightening and curling irons 41
Slide 45: Innovative, exclusive technology
Innovative, exclusive technology – just select your hair type and let the tools do the rest Designed for styling natural and synthetic extensions Euro dryer is lightweight yet perfect for all hair types Full range of straightening and curling irons 42
Slide 46: Brush collection for professional market
Brush collection for professional market Carbon combs Tail combs Hard rubber combs Opening price point carded shear collections 5” to 7” cutting shears Texturizers Left handed shears 43
Slide 47: International
International <> Toniscuy REVLON wigo VIDAL SASSOON AMMENS
Slide 48: Launch to Market
Launch to Market What beauty feels like. Official Reckitts model imagery to support the brand and show cohesion International packaging development highlighting key product features and benefits The first range of Veet Electricals launched to market. 45
Slide 49: Scholl: a global solution in the well being market
Scholl : a global solution onto the well being market !! 46 All the well being categories, for feet and body care, from the entry price area to the premium one : Premium Medium Entry Footspa Manucure Foot Handheld Foot care Body care Massagers Seats & Cushions NEW NEW NEW Premium Elite Full Back Shi
Slide 50: Scholl listed in all main retailers across Europe
In 6 months, Scholl listed in all main retailers all across Europe !! 47 The french sucess used as a base to develop the brand at an International level : International And also in South Africa :
Slide 51: Restage Deodorants
DOMINANT New Scent AFFECTION New Scent EUPHORIA CLASSIC New Graphics New Logo New Packaging Graphic differ between AP and Deo versions Restage Deodorants 48
Slide 52: Restage Fragrances
DOMINANT New Scent AFFECTION New Scent EUPHORIA CLASSIC Restage Fragrances 49
Slide 53: Special Edition South Africa World Cup 2010
Special Edition South Africa World Cup 2010. 2 sku’s Deo. Aerosol 1. Classic scent 2. New scent Tribal Symbols and colors related to South Africa. LATIN AMERICA Special Edition In & Out 50
Slide 54: 2010 Father's Day Gift-Sets
2010 Father’s Day Gift-Sets BACK VIEW LATIN AMERICA 51
Slide 55: Latin America New Models for Retail Market
LATIN AMERICA New Models for Retail Market 52
Slide 56: Brushes, Combs & Accessories
Brushes, Combs & Accessories 53
Slide 57: Top Selling Brushes in Drug! Signature Series
Top Selling Brushes in Drug! Signature Series 54
Slide 58: Styling Series
Styling Series Solutions based products that simplify everyday hair care and styling. Most trusted hair care brand with over 50 years of salon expertise. Updated packaging and product that is functional and fresh. Innovative, modern and sleek brush silhouettes that are designed in-house exemplify th
Slide 59: Financial Highlights – Net Sales, Third Quarter
Financial Highlights – Net Sales Third Quarter Fiscal Year 2010 Compared to Third Quarter Fiscal Year 2009 (In Millions) 56 185.6 189.4 100 120 140 160 180 200 3Q FY2009 3Q FY2010
Slide 60: Financial Highlights – Net Earnings, Third Quarter
Financial Highlights – Net Earnings (In Millions) Third Quarter Fiscal Year 2010 Compared to Third Quarter Fiscal Year 2009 57 15.1 24.7 0 5 10 15 20 25 30 3Q FY2009 3Q FY2010
Slide 61: Financial Highlights – Earnings per Diluted Share, Third Quarter
Financial Highlights – Earnings per Diluted Share Third Quarter Fiscal Year 2010 Compared to Third Quarter Fiscal Year 2009 58 $0.48 $0.80 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 1.00 3Q FY2009 3Q FY2010
Slide 62: Financial Highlights – Net Sales, Year-to-Date
(In Millions) Year-to-Date Fiscal Year 2010 Compared to Year-to-Date Fiscal Year 2009 Financial Highlights – Net Sales 59 484.2 495.5 50 100 150 200 250 300 350 400 450 500 550 YTD FY2009 YTD FY2010
Slide 63: Financial Highlights – Net Earnings, Year-to-Date
Financial Highlights – Net Earnings (In Millions) Year-to-Date Fiscal Year 2010 Compared to Year-to-Date Fiscal Year 2009 60 31.2 55.2 0 10 20 30 40 50 60 YTD FY2009 YTD FY2010
Slide 64: Financial Highlights – Earnings per Diluted Share, Year-to-Date
Financial Highlights – Earnings per Diluted Share Year-to-Date Fiscal Year 2010 Compared to Year-to-Date Fiscal Year 2009 61 $1.00 $1.79 0.00 0.20 0.40 0.60 0.80 1.00 1.20 1.40 1.60 1.80 2.00 YTD FY2009 YTD FY2010
Slide 65: Consolidated Net Sales
Consolidated Net Sales * = Trailing 12 months 62 (In Thousands)
Slide 66: Housewares Net Sales
Housewares Net Sales * = Trailing 12 months 63 (In Thousands)
Slide 67: Selling, General & Administrative Expense
Selling, General & Administrative Expense * = Trailing 12 months Line graph = % of sales 64 (In Thousands)
Slide 68: Consolidated Operating Income before impairment and gain
Consolidated Operating Income before impairment and gain * = Trailing 12 months Line graph = % of sales 65 (In Thousands)
Slide 69: Consolidated Adjusted EBITDA
Consolidated Adjusted EBITDA * = Trailing 12 months Line graph = % of sales 66 (In Thousands)
Slide 70: Consolidated Cash Flow from Operating Activities
Consolidated Cash Flow from Operating Activities * = Trailing 12 months 67
Slide 71: Adjusted Diluted EPS
Adjusted Diluted EPS 68 * = Trailing 12 months
Slide 72: Helen of Troy
Helenof Troy
Helen of Troy — Bank of America Merrill Lynch 2010 Consumer Conference on 6ix