Slide 1: ASX: XF1 Shareholder Presentation August 2025
m REE ASX : XF1 Shareholder Presentation August 2025 Employers build better workplaces with Xref.
Slide 2: FY25 Results
FY25 Results Xref is transitioning to a full subscription- based business, with annuity revenue now forming the vast majority of revenue. The company has streamlined operations and its business model to accelerate growth and reduce overheads. The focus is now on a single technical platform, compleme
Slide 3: Letter from the CEO
Letter from the CEO Welcome to the Xref 2025 Investor Presentation. This past year has been one of exceptional progress and strategic clarity, marking a fundamental shift in our strategy and operations. The proposed acquisition by SEEK, though not proceeding, has sharpened our focus and solidified o
Slide 4: The problem
The problem How will employers tackle employee turnover challenges in today’s changing labour landscape? The global recruitment market is expected to grow 200% to $2.3 trillion USD by 2033 with these key drivers.” as Talent scarcity 75% of companies struggle to fill roles, creating a seller's market
Slide 5: What separates us
What separates us In 2023, we launched a new platform to meet these challenges. S80s8egne=--
Slide 6: Xref talent cycle
Xref talent cycle ( ae Watch Founder's =) Reduce turnover, build better workplaces Hire with confidence 1. Automated references & checks Fast, secure, and unbiased insights. 2. Integrated background checks Marketplace of global vendors to suit increased talent mobility. 3. Automated talent pooling I
Slide 7: Platform Adoption
Platform Adoption a Watch Founder's Take ~ New Employer Intelligence Platform Annual Recurring Revenue (ARR) $ Millions FY22 FY23 FY24 FY25 +60% Annual recurring revenue (New platform only) ARR growth compares all active contracts at 30 June with those active at the same date in the prior period. Ta
Slide 8: We continued to delight
eT 6.) Watch Founder's Take We continued to delight... * It’s extremely user friendly Using the Xref reference | love that Xref does the work and easy to manage with platform is an exceptional for me! Saves so much time Rated #1 with over excellent customer service. experience, providing for us! 200
Slide 9: ...and brought our clients on the journey
‘<» Watch Founder's Take ..and brought our clients on the journey 5+yrs 1-5yrs New clients Sales to Date: $81m - FY25 Sales: $8m Sales to date: $21m - FY25 Sales: $4.2m Sales to Date: $1.5m - FY25 Sales: $1.5m BUNNINGS @D Toantas @ey carrec @ fase A yha ASX Goggigy MINOR Woolworths @ AIM LOREAL M2 X
Slide 10: Channel ecosystem
Channel ecosystem ira) Watch Founder's Take ) ..and we are partnered globally. Trust Marketplace checks Xref has been offering integrated checks from vendors since 2018. Trust Marketplace solidifies our relationship with these vendors and allows us to continue to grow a vendor agnostic marketplace.
Slide 11: Snapshot
Snapshot dee Watch Founder's Take Xref today Scalable, Self Service, SaaS. Company Platform Team Clients 16yrs Founder Led Founder, CEO and largest share holder Lee Seymour. #1 Globally Rated By G2 and 4,7 star by Capterra, GetApp and Google. 74 Xref Employees 45% Sales & Support, 35% Technology, 20
Slide 12: FY26 Strategy
FY26 Strategy Looking ahead: Key strategic initiatives We have made bold moves in a tough market to widen and deepen our client relationships. We are well-positioned to answer one of the biggest challenges in the future employment sector: turnover. These are the key initiatives that will grow our bu
Slide 13: One Platform strategy
x Strategy (ray Watch Founder's Take | Xref’s One Platform strategy Sort: Option Ralph Edwai Jote 22 Aug Esther Howard Courtney Henry C-Level Refe léyrs of technology innovation and acquisition leading to this point. Reference to Employer Intelligence Relaunched in 2023 C Xref's reference-checking s
Slide 14: One Record strategy
<4» Watch Founder’s Take Xref’s One Record strategy Unlike disparate systems like ATS, HRIS and Payroll systems Xref provides uninterrupted and unified feedback throughout the whole talent lifecycle. Xref's “One Profile" strategy allows organisations to build confidence in hiring through comprehensi
Slide 15: Strategy: Profitable growth
Strategy RY Watch Founder's Take ) Profitable growth 1 Revenue Initiatives ~ Platform Adoption Xref is cross-selling its tools to referencing clients. By showcasing platforms like Exit, Pulse, Trust Marketplace, and Engage, Xref aims to convert single-product users into multi-product customers, incr
Slide 16: Strategy: New Business
Watch Founder's Take Strategy New Business Launched Q4 FY25 Online demo Xref’s move to online demos from in-person presentations has streamlined the sales process. This digital-first approach enables faster prospect engagement and sign-ups while also significantly reducing client acquisition costs.
Slide 17: Strategy: API
Watch Founder's Take Strategy Xref's API strategy is centered on enabling seamless integration with other HR and recruitment platforms. Xref's API allows third-party systems and developers to access Xref’s core functionalities, such as automated reference and background checks. This promotes simplif
Slide 18: Strategy: AI Toolset
Strategy « Watch Founder's Take Al Toolset © AlSupport 87 Could you give me an u Harry Andrews exit request? The exit request found for Josh Smith on April 10th, 2025 is in Verified’ state. Launched May 2025 Operational Efficiency Xref's online Al agent is a smart, always-on support assistant design
Slide 19: Lee-Martin Seymour and leadership team
Lee-Martin Founder, CEO, Executive 16 yrs with Xref Lee is the visionary and driving force behind the Company's product strategy and brand. His passion for client satisfaction is a core focus, driving him to create solutions that meet the evolving needs of the employment sector. He is the designer o
Slide 20: Product timeline
Product timeline Innovation since 2010 Xref is designed to drive employee retention and engagement. Xref offers a single record of an individual as they move from being a indid: mployee and an ex-employe: this is called a Profile. Xref offers unlimited surveys on each profile for the life of their a
Slide 21: FY25 Highlights
FY25 Highlights Jape Revenue - Non SaaS vs SaaS Watch Founder's Take s Marketing @ Rent @ Cost of Sales Revenue * $21.3m +7% Group revenue increased 7% to $21.3M, despite challenging market conditions. This growth was driven by strong performances in the Xref Platform and Trust Marketplace segments.
Slide 22: Shareholding Updated August 26th 2025
leeetiCm Updated August 26th 2025 TGS 31.73m Lee Seymour, Founder CEO & Exec Director Quoted shares Market cap. As West Riding Investments Pty Ltd (Seymour Family A/C) an eymour Superannuation Holding: nour Superfund A/C) 220.1M S41.8M..... See consi 20.00m Options Beauvais Capital Pty Ltd 19.02m 5
Slide 23: Further resources
Further resources Products ox x Xref Sign up 4 login xref.com/signup Xref Pricing [4 xref.com/pricing Platform demo 4 xreficom/demo Trust Marketplace % trustmarketplace.com Client welcome site 4 welcomextef.com Credentials G G2Ratings 2 G Google reviews @ “J Capterra 2 >< Xref client case studies Z
Slide 24: Disclaimer
Disclaimer This presentation has been prepared by Xref Ltd. The information contained in this presentation is for information purposes only and has been prepared for use in conjunction with a verbal presentation and should be read in that context. The information contained in this presentation is no
Slide 25: Xref Product Explainer: Hire with confidence
Xref Product Explainer Hire with confidence Since 2010, our #1-rated automated reference checks, comprehensive background checks, and robust talent pool features have processed over 100 million questions across 195 countries, generating $90M+ in revenue. These core features enable confident hiring a
Slide 26: Xref Product Explainer: Build Culture with clarity
Xref Product Explainer Build Culture with clarity Empower your organisation with actionable insights into employee engagement, satisfaction, and workplace culture. Xref’s feedback tools and analytics reveal what drives your people, helping you strengthen leadership, boost retention, and create an en
Slide 27: Xref Product Explainer: Turn attrition into retention
Xref Product Explainer Turn attrition into retention Transform employee departures into opportunities for growth. Xref’s Exit Surveys automatically capture feedback and data from every departing employee. Understand why people leave, identify trends in turnover, and uncover opportunities to improve