Business
Ibotta and ABCS Insights Announce Partnership to Advance Campaign Measurement for Digital Promotions
DENVER, November 17, 2025--ABCS Insights, a leading ad effectiveness analytics company, and Ibotta (NYSE: IBTA), the performance marketing platform for promotions, today announced a partnership that provides CPG brands another way to measure how Ibotta’s promotional campaigns drive profitable revenue growth. Initial studies for brands within the salty snack, pet food and carbonated beverage categories demonstrated Ibotta’s ability to deliver sales lift higher than benchmarks for other digital me
About this update from Ibotta, Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":2400,"height":534,"url":"https://media.zenfs.com/en/business-wire.com/af91d9e60212a5d304cb824cec8b287b"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/GImzdd3zkiP_CIVceu7nSA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTIxNDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/af91d9e60212a5d304cb824cec8b287b","width":960,"height":214},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/Dbyz7E5ZL5T1AkN.fXEfxA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD01MzQ7Y2Y9d2VicA--/https://media.zenfs.com/en/business-wire.com/af91d9e60212a5d304cb824cec8b287b","width":1200,"height":267}},"lazy":false},{"type":"text","content":"Studies across snack, pet and beverage categories demonstrated Ibotta’s ability to drive measurable incremental revenue","length":119,"tagName":"p","attribs":{}},{"type":"text","content":"DENVER, November 17, 2025--(BUSINESS WIRE)--ABCS Insights, a leading ad effectiveness analytics company, and Ibotta (NYSE: IBTA), the performance marketing platform for promotions, today announced a partnership that provides CPG brands another way to measure how Ibotta’s promotional campaigns drive profitable revenue growth. Initial studies for brands within the salty snack, pet food and carbonated beverage categories demonstrated Ibotta’s ability to deliver sales lift higher than benchmarks for other digital media and promotions tactics.","length":544,"tagName":"p"},{"type":"text","content":"Today’s announcement reinforces Ibotta’s commitment to bring trusted third-party validation to digital promotions. This complements Ibotta’s groundbreaking LiveLift™ solution, which provides clients with enhanced measurement of incremental sales during their campaigns. Clients will be able to access ABCS Sales Effect studies immediately for their Ibotta campaigns.","length":366,"tagName":"p"},{"type":"text","content":""Our partnership with ABCS Insights provides our CPG partners with a new way to confirm the value of their Ibotta promotional campaigns, using a trusted third party," said Bryan Leach, CEO and founder of Ibotta. "Initial ABCS studies confirm that Ibotta drove a high level of incremental sales for our clients. Our network reaches an estimated 200 million American consumers via our leading direct-to-...