Zwack Unicum : Annual Report

About this update from Zwack Unicum Nyrt.

SÁNDOR ZWACK Chairman of the Board of Directors Dear Shareholders! Our last few business years have been affected by the pandemic, and by the impacts of war and inflation. Despite all these socioeconomic challenges, our Company continues to develop, thanks to our belief in the values of tradition and innovation, sustainable operation and the strong commitment of our employees. In this business year, our flexible and quick reactions allowed us again to successfully manage the additional costs and administrative burdens caused by inflationary pressure and new regulations. In our previous business year, the temporarily strengthened purchasing power due to state subsidies and tax allowances resulted in high base year sales, which, on the other hand, caused a slight decline in the first quarter of our current business year, however, by the end of the year we had made up for this and thus closed another successful business year. Although global impacts have eased, the extended producer responsibility (EPR), the re-regulation of the glass return system (DRS) and high domestic inflation created significant additional costs and workload. However, by the second half of our business year, the growth of both main raw material prices and energy and packaging material prices moderated or decreased significantly. In addition, our previous energy efficiency investment and the purchase of green electricity also resulted in energy cost savings. Thanks to the combined efforts of our sales and marketing team, we were able to reach our consumers strongly throughout the seasons, thanks to an effective pricing and promotional strategy, as well as brand awareness and brand building campaigns. Two years after its launch, Unicum Barista continued to grow, for which, as a marketing support, we introduced Barista coffee and made it available on our own sales channels. We unified the labelling of the Unicum range, streamlined our seasonal gift box offerings. We continued to build the Unicum brand image on digital 3 channels and for the first time promoted the Unicum brand in three seasons (Easter, Summer, Christmas) with a media campaign. We once again supported the awareness of Unicum Riserva with a media campaign during the Christmas season. Thanks to all these efforts, we managed to close the year domestically with just a 1% decrease in volume and a 7% increase in net sales result...

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