VANCOUVER, WASHINGTON - ZoomInfo (NASDAQ: GTM) announced it has renewed its third consecutive TRUSTe Responsible AI Certification from TrustArc, a leader in data privacy management and governance solutions.
This milestone builds on ZoomInfo's achievement in 2024, when it became the first data company, and the third company ever, to receive this certification. Recertification reaffirms a sustained, multi-year commitment to responsible AI governance, data ethics, and enterprise-grade compliance, that scales with new product offerings.
A Standard Bearer for the Industry
When ZoomInfo first earned the TRUSTe Responsible AI Certification in 2024, it set a precedent. As the third organization in the world to receive this certification, ZoomInfo demonstrated that responsible AI governance was not an aspirational concept, but something a company could operationalize, certify, and sustain.
By stepping forward as an early certifier, ZoomInfo showed the broader market that a higher standard was achievable, and that organizations willing to pursue it would earn meaningful, durable trust with their customers.
Three consecutive certifications later, that precedent has only grown more relevant. Each recertification is a proof point, not just for ZoomInfo's customers and partners, but for every organization navigating the increasingly complex landscape of AI governance. It demonstrates that a rigorous, scalable compliance program is not a burden to be managed, but a foundation to be built on; one that grows more resilient with each passing year.
ZoomInfo's path with the TRUSTe Responsible AI Certification offers a practical blueprint for the industry: one that shows how data companies can lead on AI governance rather than wait to be regulated into it, how compliance can be embedded into product development rather than bolted on after the fact, and how independent, third-party validation, earned consistently over time, is one of the most credible signals of organizational trustworthiness a company can offer.
What the Certification Validates
Recertification is not automatic. It requires organizations to demonstrate continued adherence to the rigorous and evolving standards that underpin the TRUSTe Responsible AI Certification. Organizations are tested against principles from the EU AI Act, the NIST AI Risk Management Framework, ISO:42001:2023, and the OECD AI Principles.
'As a company that leads in responsible AI, we know that robust governance frameworks are essential for safeguarding data privacy and upholding customer trust,' said Simon McDougall, Chief Strategist, Privacy & Compliance, at ZoomInfo.
'Earning this certification for the third consecutive year is a testament to the scalable, flexible governance framework our team has built; one that evolves alongside the regulatory landscape and ensures that the data processed by our AI technologies remains secure and trustworthy. Our customers and partners can have confidence that responsible AI is not a moment in time for ZoomInfo, it is how we operate.'
TrustArc lists the seven pillars of criteria as follows:
Valid and Reliable - Ensures AI systems perform consistently and accurately over time, functioning as intended across varying real-world conditions.
Explainable and Interpretable - Requires that AI system decisions and outputs be documented and communicated in a way that is understandable to users, regulators, and stakeholders.
Accountable and Transparent - Mandates that AI governance be embedded into organizational policies and processes, with clear traceability and mechanisms for affected individuals to challenge decisions.
Privacy-Enhanced - Requires AI systems to be built with privacy by design, embedding data protection safeguards throughout development, training, and operation.
Fair (with risk of harmful bias managed) - Ensures AI systems proactively identify and address discrimination, bias, and unfair outcomes to prevent harm to individuals, communities, or society.
Safe - Requires continuous monitoring and evaluation of AI systems throughout their lifecycle to protect human life, health, and the environment from unexpected or harmful outputs.
Secure and Resilient - Ensures AI systems are protected against cyberthreats and failures, with contingency processes in place to enable safe operation even under adverse conditions.
For ZoomInfo, achieving this certification three consecutive times signals something more significant than compliance: it signals a compliance program that is structural, continuous, and built to scale.
A Compliance Program Built for the Enterprise
ZoomInfo's compliance infrastructure goes well beyond certification requirements. The company maintains a dedicated compliance function with deep expertise in data privacy, AI governance, and regulatory affairs. By investing heavily in compliance, ZoomInfo is able to accelerate growth without having to compromise on governance.
Key pillars of ZoomInfo's compliance program include: Continuous Risk Assessment: Regular audits and impact assessments across AI systems and data pipelines
Cross-Functional Governance: Collaboration between Legal, Engineering, Product, and Compliance teams to embed responsible AI principles at every stage of the product lifecycle
Vendor & Partner Oversight: Rigorous due diligence applied to third-party data sources and technology partners
Employee Training & Awareness: Ongoing education programs ensuring all teams understand their role in maintaining compliance
Incident Response Protocols: Defined procedures for identifying, escalating, and remediating compliance issues
This depth of program maturity is precisely what the TRUSTe recertification validates, and what enterprise customers can rely on when choosing ZoomInfo as a strategic partner.
Trust at the Core of ZoomInfo's Products
From ZoomInfo Copilot, the AI-powered platform launched alongside the original 2024 certification, to today's GTM Workspace offering, ZoomInfo has consistently ensured that its most innovative AI products are built on a certified foundation of responsible AI practices.
ZoomInfo's MCP offerings represent the next frontier of AI-powered go-to-market intelligence, enabling customers to connect ZoomInfo's rich, real-time data assets directly into their existing AI workflows, agents, and large language model (LLM) environments. As enterprises increasingly deploy AI agents to automate go-to-market, the quality of the underlying data becomes mission-critical.
Learn More
Visit the ZoomInfo Trust Center for more information about ZoomInfo's responsible AI practices, data privacy certifications, and governance frameworks.
About TrustArc
TrustArc is a leader in data privacy management and governance solutions, helping organizations build trust through privacy compliance and accountability. For more information, visit www.trustarc.com.
About ZoomInfo
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.
GTM.AI is ZoomInfo's headless GTM context layer. It is the API and Model Context Protocol home for AI agents, powering integrations across Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Claude, ChatGPT, and dozens more.
Contact:
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Email: PR@zoominfo.com
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