propositions, particularly Zip Plus, enabling
higher-frequency, everyday spending across both
online and in-store channels.
Attributable to Soraya Alali, Zip ANZ CEO
ance adaptability in the first half of IY26, with
Growth was led by everyday spencl including
Australian consumers demonstrated resilienGe
spending patterns increasingly anchored in
e o rap ically, spending inGreased across all
everyday essentials and services. Consumer
age cohorts cIuring
e period, reflecting the
both everyday needs ancl larger like events.
conditions with spencling choices shaped by a
broad relevance of Zip s products in supporting
behaviour reflected a gradual stabilisation in
groceries, heaIt Gare, ecluca ion and utilities.
engagement from more mature consumers
model in helping customers align repayments
year-on-year growth, reflecting increasing
underscores the role of Zip s flexible repayment
focus on value ance flexibility. This behaviour
aCross categories inClucling restaurants, travel
with income cycles to maintain control over their
and entertainment. Younger cohorts also
Notably, this shift has been supportecl by
concentrated in categories like dentistry and
travel.
increasecl use of Zip s digital payment
indivicluality.
with greater flexibility and control.
consumer focus on on reuse and
manage essential Health costs
turned to Zip to spread and
TL;DR
Health is wealth: Healthcare spend jumped 8%, with Dentistry leaching the Gharge as customers
Reuse, reduce, rewear: Used
erchanclise and Se onclhancl
Stores surged 137% YoY reflecting
Education
Utilities
Heallh
Insurance
Molor Vehicles
including Education, Utilities ancl
climbed 37% YoY, highlighting
Health.
consumer interest in collec ible
age cohorts increased spencl,
culture.
Everyday spend continues to outpace
discretionary
Spending in everyday expense Gategories grew as customers increasingly used Zip for groGeries, heaithGare and utilities. DisGretionary spend in Gertain categories inGluding reGreation and hospitaiity aiso inGreased in the same period.
This aligns with reGent ABS datai, Giting food and non-aIGohoIiG beverages as one of the largest Gontributors to household GOSt pressures, reinforGing the importanGe of flexible payment methods to manage everyday expenditure.
Growth across generations, led by mature
consumers
Spending increased aGross aii age Gohorts during the period, undersGOring the broad reievanGe of Zip's prodUGts aGross life stages. Zi|D GUStomers aged 5o+ GOl3tinued to demonstrate strong momentum aGross both everyday and disGretionary Gategories, inGluding groGeries, dining and entertainment, refleGting GonfidenGe aGross everyday needs and longer-term vaiue-led investments. FOF GUStomers aged 3o-49, spending was more tightly focused on dentistry and travel spend.
Collectible culture evolves from hype to habit CoiieGtibie and hobby-ied spending Gontinues to gain traGtion, driven by sustained engagement with Goiiector communities and repeat purGhases aGroSS broader prodUGt ranges. Spending at Hobby, Toy, and Game Shops inGreased S7% year-on-year, signaiiing deeper and more Gonsistent engagement with
fandom-led Gategories.
This aligns with broader retail trends, including the physiGal expansion Of novelty shops in AUstraiia and GoiieGtibies beGoming inGreasingiy embedded in lifestyle and identity, rather than driven purely by trends.
Health and wellbeing take centre stage
Zi|D GUStomers continued to prioritise their ñeath and weiibeing with Health spending inGreasing by 38% from 1HFY25. Growth in the Gategory was supported by inGreased engagement with services such as Dentistry and everyday services inGiuding Drugstores and PharmaGies, refieGting the role of flexible payments in improving acGess to essential Gare. EduGation spending also grew 55% year-on-year, reinforGing Zip's roie in enabling iong-term personai investment aGross key life stages.
Utilities and insurance anchor everyday spend Spending on UtilitTes inGreased 44% year-on-year whiie Insurance spend rose 38%. The strength of growth aGross both Gategories refieGts a sustained shift toward using Zip to support everyday budgeting and Gash-flow management. This trend reinforGes Zip's expanding roie in supporting essentiai financial Gommitments and everyday GoSts.
value shift from goods to services
SeGond-hand and GiFGuiar fashion Gontinue to aGGeierate, with spend at Used Merchandise and SeGondhand Stores inGreasing 137% year-on-year, driven by online growth of 318%.
Notabiy, this Gategory resonated strongiy with Zi GUStomers aged 2o 29, who disproportionately drove spend, reinforGing the momentum behind GiFGular fashion.
This refieGts the growing influence of the GiFGular eGonomy and "underGonsumption-Gore" aesthetiGS, where reuse, iongevity and individuaiity are aGtiveiy Geiebrated. oniine seGondhand marketpiaGes suGh as Depop are beGoming inGreasingiy popular, signalling a broader redefinition of value in fashion Gonsumption.
Australian Bureau of Statistics (ABS). (2025, November). Consumer Price Index, Australia. Retrieved from: https://www.abs.gov.au/statistics/economy/price-indexes-and-inflation/consumer-price-index-australia/latest-release
All figures referenced in this doGument are derived from Zip internal data for the period 1 July and 31 DeG€?mber 2025, unless otherwise stated.