ZAWYA-PRESSR: Burjeel’s 8,500-strong town hall marks first-of-its-kind leadership address in the UAE

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Chairman and CEO Dr. Shamsheer Vayalil announces major frontliner recognition fund during leadership address in Abu DhabiAbu Dhabi: What was planned as a leadership address became an emotional moment for thousands of healthcare workers as Burjeel Holdings Chairman and CEO Dr. Shamsheer Vayalil announced AED 15 million financial recognition fund during a Group-wide town hall attended by more than 8,500 employees at Etihad Arena.The gathering marked a first-of-its-kind moment in the UAE, with one of the country’s largest CEO-led employee town halls bringing together frontline staff, clinicians, nurses, allied health professionals, and support teams under one roof. Midway through the address, employees’ phones began buzzing with SMS notifications confirming their inclusion in the newly launched BurjeelProud recognition initiative, prompting sustained applause across the arena.“This is not a reward for a department. This is not tied to conditions. This is not because you asked. This is because you are the people on the ground,” Dr. Shamsheer told employees.AED 15 Million Surprise for FrontlinersClose to 10,000 frontline employees will benefit from the first phase of the initiative, covering nearly 85 percent of Burjeel Holdings’ nursing, allied health, patient care, operations, and support workforce. The financial recognition is expected to be equivalent to approximately half a month to one month of basic salary, depending on role and category.“This country gave us the opportunity to grow. And when a country gives you that opportunity, you carry a responsibility to give back with action,” he said. He described frontliners as central to Burjeel’s identity and future direction. “I will not be able to stand here if you are not there on the ground,” he told employees.The announcement came as a surprise to many in attendance, with several frontline staff seen emotional as the timing and message became clear. “It was a real surprise. It felt like a moment for all of us on the frontline,” said one nurse after the event.The recognition initiative forms part of Burjeel Holdings’ next phase of growth, Burjeel 2.0, with a focus on execution, accountability, and people-led growth.Burjeel Medical City to Evolve into Next-gen EcosystemThe address also outlined Burjeel’s 2030 vision for Burjeel Medical City (BMC), which will evolve into a next-generation medical city ecosys...

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