Business
ZAWYA-PRESSR: Burgan Bank concludes its strategic sponsorship of “Nuzhat Fohgah” in line with its effort to foster health and wellness
ZAWYA-PRESSR: Burgan Bank concludes its strategic sponsorship of “Nuzhat Fohgah” in line with its effort to foster health and wellness
About this update from Burgan Bank
Kuwait: In its latest effort to foster health and wellness and encourage residents of Kuwait to engage in meaningful social experiences, Burgan Bank sponsored Fohgah’s Picnic (Nuzhat Fohgah), a curated picnic experience at the crossover between lifestyle, food, and community building. The weekend outdoor event, organized by Fohgah app, took place at Al-Shaheed Park, one of Kuwait’s most beautiful nature destinations,the event witnessed attendance that exceeded expection from visitors including friends and families of varied ages.This sponsorship echoes Burgan Bank’s dedication to supporting its community’s development on different fronts as part of its comprehensive strategy for social responsibility. In addition, it expands on the Bank’s commitment to engraining environmental, social, and governance (ESG) considerations into its operations to guarantee sustainable growth that reflects positively on society, natural environment, and the economy as part of Burgan Bank’s ongoing support for Kuwait Vision 2035.“We are proud of our strategic partnership with the Fogah app and our sponsorship of their iconic events and experiences that individuals can easily book and participate in through the app, in line with the Bank's digital transformation strategy,” said Ms. Hessa Hussain Al-Najadah, Senior Manager Media Relations and CSR Communications at Burgan Bank. “The Fohgah Picnic is an ideal example of the social events that revive that simple joy of spending time with friends and family amidst nature, enhancing community cohesion and strengthening bonds between community members. Our mission to reinforce a healthy lifestyle in Kuwait and to pay attention to community members’ wellness by encouraging them to disconnect from electronic devices and reconnect with loved ones and with nature, engaging in activities and games, and building lasting memories.”On his part, Mr. Bader Al-Sumait, Co-founder of Fohgah, said: “I would like to thank our supportive partners at Burgan Bank for continuing to be part of our ongoing success as we create new spaces and design new events where people of Kuwait can explore hobbies, engage with Kuwaiti culture and heritage, and most importantly refuel their mental and physical energy. With the everyday pace speeding up, it is important to design events that invite people to slow down and find pleasure in the uninterrupted company of fa...