ZAWYA-PRESSR: Boursa Kuwait named “Brand of the Year in Finance and Investment” by the World Branding Awards

About this update from Boursa Kuwait Securities Company (k.p.s.c)

Kuwait City: Boursa Kuwait was crowned “Brand of the Year” in Finance and Investment at the renowned World Branding Awards ceremony, held recently at the Osaka City Museum of Fine Arts in Japan. The event brought together leading experts and professionals from around the world, where top global brands were recognized for their outstanding performance, market value and influential presence among consumers and stakeholders.Achieved for the second year in a row, the recognition reaffirms the company’s institutional excellence and its ongoing efforts to develop Kuwait’s capital market and strengthen its presence on both regional and international levels. It further cements Boursa Kuwait’s position as a leading financial institution driven by the principles of sustainability and social responsibility and underscores its role as a key pillar in supporting Kuwait’s vision to become a regional hub for finance and investment.The prestigious World Branding Awards are organized by the World Branding Forum (WBF), a global non-profit organization dedicated to advancing standards for the benefit of the branding community and consumers. Held annually, the awards recognize some of the best global, regional, and national brands, celebrating their work and achievements throughout the year.The World Branding Awards follow a comprehensive and rigorous evaluation process based on three equally significant components that contribute to the final result:Brand Valuation – 30%: The research team at the World Branding Forum conducts a financial assessment of each brand using a methodology based on the expected income model, considering publicly available data for listed companies.Online Public Voting – 30%: A dedicated online platform is used for nominations and voting, allowing consumers and stakeholders to participate in selecting the most prominent brands. While this reflects the popularity of a brand, it is only one part of a balanced evaluation process that does not rely solely on public votes.Market Research – 40%: The Forum’s research center conducts on-the-ground surveys targeting consumers and stakeholders in the countries covered by the awards. The results help measure the actual perception of the brand at both local and global levels.Boursa Kuwait’s win reflects its exceptional performance across the award’s three core evaluation pillars, highlighting the recognition it...

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