4 November 2025 YouGov plc ("YouGov" or "the Group" or "the Company") YouGov appoints Michelle Gelman as Chief Data Officer to lead Data Innovation
In this newly created and strategic role, Michelle Gelman will lead the development of YouGov's data portfolio, supporting the company's broader growth and innovation initiatives. The appointment marks a major milestone in strengthening how data is gathered, interpreted and applied to help clients better understand consumer behavior, attitudes and insights.
Recently named Adweek's inaugural "Innovator 50" and a Top Woman in Media and AdTech in 2024, Michelle will oversee the design, collection and analysis of YouGov's extensive proprietary longitudinal dataset to ensure its quality, consistency and strategic value across the organization. By deepening YouGov's understanding of how customers use data and broadening our range of connected, scalable data solutions, this role will ensure clients have faster and more incisive insights to real-world business challenges.
Michelle has worked across media, technology, advertiser, agency and e-commerce sectors. Most recently, she was responsible for the end-to-end product management of Nielsen's highest-value assets, including the Nielsen TV Ratings. Prior to that, she served in various senior positions at Nielsen in both product and data science. During her early days as a data scientist, Michelle helped to design and launch various Nielsen innovations, including solutions for measuring out-of-home media exposure and census data integrations for local television measurement.
Michelle Gelman, Chief Data Officer, YouGov: "In its panel, YouGov has a best-in-class data asset that can provide exponential value to our customers, present and future. I am excited to work to build on these strong data foundations in partnership with our industry." Stephan Shakespeare, Chief Executive Officer: "We are delighted to welcome Michelle to the team in her role as Chief Data Officer. Michelle will spearhead the design and evolution of YouGov's data and ensure the company's connected data assets continue to set the standard for quality, consistency, and innovation. Michelle's deep experience in developing innovative, scalable products globally will help drive the acceleration of our growth initiatives." Enquiries:YouGov plc
Andrew Farmer / Hannah Jethwani +44 (0) 20 7012 6000
About YouGovYouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world's largest research networks.
Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world.
YouGov /Research Reality For further information, visit https://www.yougov.com