Business
Yext Report: AI Search Gains Consumer Trust
NEW YORK, July 22, 2025--Yext, Inc. (NYSE: YEXT), the leading brand visibility platform, today released The Rise of AI Search Archetypes report, a global study of how consumers are adopting — and trusting — AI tools to discover, evaluate, and choose brands. As AI becomes embedded in everyday search behavior, the report outlines key shifts redefining brand visibility across platforms.
About this update from Yext, Inc.
62% of global consumers now trust AI tools for brand discovery, signaling a major shift in how people search and decide NEW YORK, July 22, 2025 --( BUSINESS WIRE )--Yext, Inc. (NYSE: YEXT), the leading brand visibility platform, today released The Rise of AI Search Archetypes report, a global study of how consumers are adopting — and trusting — AI tools to discover, evaluate, and choose brands. As AI becomes embedded in everyday search behavior, the report outlines key shifts redefining brand visibility across platforms. Key Trends in AI Search Behavior and Trust The global survey, conducted with Researchscape, analyzed responses from 2,237 consumers across the U.S., U.K., France and Germany who recently used conversational or voice AI to find information online. How Generations Search: Gen Z to Boomers Reveal Different Paths Younger consumers embrace new tools, while older generations stick with familiar sources. "AI search tools are no longer experimental," said Mark Kabana, VP of Data Innovation at Yext. "They’ve earned trust by consumers across a wide range of use cases, especially brand discovery, where accuracy and clarity matter. Consumers are using these tools to make real decisions. If your data isn’t structured, consistent, and optimized for how modern platforms interpret it, your brand risks becoming invisible to entire segments of your audience." The Rise of AI Search Archetypes report delivers a data-driven view into how people search, compare, and make decisions online, with clear takeaways for how brands can manage their visibility and earn trust in a complex digital environment. Explore the full report: www.yext.com/content/yext-report-rise-of-ai-search-archetypes Survey details: The results in this report are from an online survey of 2,237 adults who made a purchase online within the past three months and used voice search (e.g., Siri, Google Assistant, Alexa) or conversational AI (e.g., ChatGPT, Perplexity, Claude) to find information online. The survey was conducted from March 20 to April 6, 2025, by Researchscape International on behalf of Yext. Results were weighted by country population, age, and gender. Respondents were from four countries: the United States, the United Kingdom, France, and Germany. About Yext Yext (NYSE: YEXT) is the leading brand visibility platform, built for a world where discovery and engagement happen everywhere — across AI search, traditional search, social media, websites, and direct communications. Powered by over 2 billion trusted data points and a suite of integrated products, Yext provides brands the clarity, control, and confidence to perform across digital channels. From real-time insights to AI-driven recommendations and execution at scale, Yext turns a brand's digital presence into a competitive advantage. Thousands of leading brands rely on Yext to stay visible, stay ahead, and grow. To learn more about Yext, visit Yext.com or follow us on LinkedIn and X . View source version on businesswire.com: https://www.businesswire.com/news/home/20250722551053/en/ Contacts Investor Relations [email protected] Public Relations [email protected]