UK's Leading Independent Promotions Company to Digitally Deliver New
Music to UK Radio
TORONTO, March 14 /CNW/ - YANGAROO Inc. (TSX-V: YOO, OTC: YOOIF), the industry's leading secure digital media distribution company, will now provide Intermedia Regional Promotions with the ability to digitally deliver new releases to the UK's radio network though YANGAROO's UK-based partner Adstream.
YANGAROO's digital media distribution system (DMDS) is a digital file transfer system that allows record labels, publishers, and artists to quickly, securely, and inexpensively deliver broadcast-quality music tracks and related promotional materials directly to radio stations, television broadcasters, the press, agents, promoters, and advertising creative directors.
Already established across the major American and Canadian broadcast networks, YANGAROO's patented DMDS system is currently used by all Canadian chart-monitored radio stations and has made over 4.5 million deliveries of over 11,000 songs from more than 500 record labels to destinations which include radio stations representing over 35 major American broadcast chains.
"In this digital age, it has frustrated me for some time that there seemed not to be an acceptable, workable, secure music radio digital delivery system," said Steve Tandy, Managing Director of Intermedia Regional Promotions. "Intermedia has strongly supported attempts in the past to achieve such a system, that would be adopted and embraced by key music people within radio, instead of the antiquated CD-in-a-envelope approach we have all been using for years."
"To add secure digital music delivery to our portfolio through our partnership with YANGAROO's DMDS product is very exciting," said Howard Pearce, Licensee Director of Adstream. "To now link this with the UK's leading independent music promotions company, which represents a wide cross-section of the major & independent labels, sends out a signal that the UK's music industry has finally found the right technology that gives it the confidence to embrace the digital age."
"The adoption of our DMDS technology by Intermedia represents both the interest in and success of our method for digital delivery," said John Heaven, President and CEO of YANGAROO. "We look forward to continuing to expand the use of DMDS outside of the US and Canada."
About Adstream:
Adstream Ltd., the leading provider of digital asset management and distribution services for the global advertising market, strengthened its offering in 2007 to include digital music distribution following a landmark deal with Yangaroo, Inc. Adstream's past and present roster includes Goldfrapp, Moby, Daughtry, Robyn, Booty Luv, Kelly Rowland, Newton Faulkner, and The Fray.
Adstream, headquartered in London England, serves over 5,000 companies in 44 countries supported through 12 regional offices in the UK, USA, Singapore, India, Australia, South Africa, Malaysia, New Zealand, China, Italy, Ireland, and Germany. Adstream provides digital asset management and distribution services to the global advertising community. Initially, Adstream focused on the post production editing, management and distribution of Television and Radio commercials. In March 2006 Adstream acquired Quickcut, the leading global provider of print advertising editing and distribution services, for USD 35 million. Major shareholders of Adstream include: Telstra (AUS $40 billion dollar telecommunications company), Paul Ramsay Holdings (owner of Prime TV, the largest regional television operator in Australia, and the largest private hospital network in Australia), Publicitas (Swiss publishing and media group with revenue over SWF 2 billion), and Andy McKelvey (digital media entrepreneur, founder and majority shareholder of Monster.com and TMP Worldwide).
In 2007 Adstream digitally delivered over 600,000 commercials to individual TV destinations, that's over 20 million gigabytes of TV ads sent to over 3000 stations globally, plus 2.2 million press ads into publications all over the world. www.adstream.com
About Intermedia Regional Promotions:
1993 was the year Intermedia was born; Steve Tandy a young budding plugger had the ambition of creating the biggest independent regional promotions team! 14 years later that's exactly what we are!! Intermedia's successes have been rewarded by winning 3 Music Week Awards in 2001, 2003 & 2004 as well as the 2006 'Radio Academy Regional Plugger of the Year'.
Radio:
Intermedia covers all UK commercial and BBC local radio including specialist shows across a wide variety of genres. We are able to tailor packages to suit the needs of each individual client and project. This can vary from a select service to the tastemaker DJs and stations to build a foundation of support, through to a full service that covers all UK regional radio. Our team have strong relationships with all heads of music, producers and DJs at all radio groups including GCAP, Bauer (EMAP), Global (Chrysalis), UTV and all other stations across the UK which we have established over many years.
To maximise the exposure of a release, we also arrange radio tours, interviews and sessions, event performances, and seize all opportunities to make each campaign as successful as possible.
Television:
As part of our service we can cover regional television stations including all music shows, entertainment programmes and news rooms relevant to an artist. www.intermediaregional.com
About YANGAROO Inc:
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of musical recordings and advertising to radio, media, retailers and other authorized recipients with more accountable, effective and far less costly digital delivery of broadcast quality media via the Internet. YANGAROO's DMDS has made over four million deliveries of over 11,000 songs from more than 500 record labels to destinations which include radio stations representing over 35 US broadcast chains such as CBS/Infinity, Citadel, Clear Channel, Cox, Cumulus, Emmis, EntreVision, Entercom, Federated Media, Sirius, Journal, DMX, Jones Radio, AOL, Music Choice, Radio One, Salem Communications, Univision, Westwood One, Regent, Premiere Radio, Next Media, XM Satellite Radio, Waitt Media and many others. DMDS is the only system that can digitally deliver music across the U.S., Canada and the UK. www.yangaroo.com.
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
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